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35% 65% 73% are 18-34 27% HH Income of $100k 50% college educated 25% own 70% rent 76% single 20%...
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35% 65% 73% are 18-34 27% HH Income of $100k 50% college educated 25% own 70% rent 76% single 20% married 84% African- American 39% live in PG County 24% live in DC 11% live Fairfax 9% live in Mont. County 20% work in PG County 15% work in DC 10% work in Mont. County More than “x” times than the market to plans to buy w/in a year: • New full size car/van – over 300 ti • Any used car – 127 times • Furniture – 26 times • Electronics - Over 100 times WPGC Preferred Listener Profile Source: Qualitap Mar 2010 - Feb 2011
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Transcript of 35% 65% 73% are 18-34 27% HH Income of $100k 50% college educated 25% own 70% rent 76% single 20%...
35%
65%
73% are 18-34
27% HH Income of $100k
50% college educated
25% own70% rent
76% single20% married
84% African-American
39% live in PG County24% live in DC11% live Fairfax9% live in Mont. County
20% work in PG County15% work in DC10% work in Mont. County
More than “x” times than the market to plans to buy w/in a year:
• New full size car/van – over 300 times• Any used car – 127 times• Furniture – 26 times • Electronics - Over 100 times
WPGC Preferred Listener Profile
Source: Qualitap Mar 2010 - Feb 2011
91%
9%
66% are 25-44
58% HH Income of $100k
80% college educated
87% own13% rent
27% single66% married
68% White
26% live PG County 24% live in Fairfax 16% live in Loudon County11% live in P.W. County11% live in Mont. County
WJFK Preferred Listener Profile
Source: Qualitap Mar 2010 - Feb 2011
More than “x” times than the market to plans to buy w/in a year:
• New vehicle –116 times• Used SUV – 84 times• Furniture – 103 times • Major appliance - 48 times
22% work Fairfax 22% work in Mont. County 9% work in DC
41%
59%
79% are 18-24 & 35-54
62% HH Income of $100k
60% college educated
70% own22% rent
40% single53% married
77% White
32% live in Mont. County18% live in Fairfax 11% live in DC11% live in P.W. County
WIAD Preferred Listener Profile
Source: Qualitap Mar 2010 - Feb 2011
More than “x” times than the market to plans to buy w/in a year:
•Watercraft –nearly 1,400 times •ATV/RV – over 1,100 times •Used compact –105 times• New SUV – 81 times
25% work DC 9% work in Mont. County 8% work in Fairfax
54%
46%
79% are 18-44
27% HH Income of $100k
37% college educated
54% own45% rent
31% single55% married
86% Hispanic -American
26% live in Mont. County 23% live in Fairfax 19% live in PG County9% live in PW County
WLZL Preferred Listener Profile
Source: Qualitap Mar 2010 - Feb 2011
11% work Fairfax 6% work in Mont. County 5% work in DC
More than “x” times than the market to plans to buy w/in a year:
•New pick up – 628 times •New luxury vehicle –397 times •Used mini van –261 times• Any used car – 71 times
