34154705 Profile of FMCG Sector

7/31/2019 34154705 Profile of FMCG Sector

1/17

Profile of FMCG Sector


2/17

FMCG is an acronym for Fast Moving Consumer Goods, which refer to things that we

buy from local supermarkets on daily basis, the things that have high turnover and are

relatively cheaper.

FMCG Products and Categories

- Personal Care, Oral Care, Hair Care, SkinCare, Personal Wash (soaps);

- Cosmetics and toiletries, deodorants,perfumes, feminine hygiene, paper

products;

- Household CareFabric Wash IncludingLaundry Soaps And Synthetic Detergents;Household Cleaners, Such As Dish/UtensilCleaners, Floor Cleaners, Toilet Cleaners,

Air Fresheners, Insecticides AndMosquito Repellents, Metal Polish And

Furniture Polish;
http://www.naukrihub.com/india/fmcg/overview/personal-care/http://www.naukrihub.com/india/fmcg/overview/oral-care/http://www.naukrihub.com/india/fmcg/overview/hair-care/http://www.naukrihub.com/india/fmcg/overview/skin-care/http://www.naukrihub.com/india/fmcg/overview/skin-care/http://www.naukrihub.com/india/fmcg/overview/soaps/http://www.naukrihub.com/india/fmcg/overview/cosmetics-toiletries/http://www.naukrihub.com/india/fmcg/overview/deodorants-perfumes/http://www.naukrihub.com/india/fmcg/overview/deodorants-perfumes/http://www.naukrihub.com/india/fmcg/overview/feminine-hygene/http://www.naukrihub.com/india/fmcg/overview/paper-products/http://www.naukrihub.com/india/fmcg/overview/paper-products/http://www.naukrihub.com/india/fmcg/overview/household-care/http://www.naukrihub.com/india/fmcg/overview/fabric-wash/http://www.naukrihub.com/india/fmcg/overview/fabric-wash/http://www.naukrihub.com/india/fmcg/overview/household-cleaners/http://www.naukrihub.com/india/fmcg/overview/household-cleaners/http://www.naukrihub.com/india/fmcg/overview/air-fresheners/http://www.naukrihub.com/india/fmcg/overview/mosquito-repellents/http://www.naukrihub.com/india/fmcg/overview/mosquito-repellents/http://www.naukrihub.com/india/fmcg/overview/furniture-polish/http://www.naukrihub.com/india/fmcg/overview/furniture-polish/http://www.naukrihub.com/india/fmcg/overview/furniture-polish/http://www.naukrihub.com/india/fmcg/overview/furniture-polish/http://www.naukrihub.com/india/fmcg/overview/mosquito-repellents/http://www.naukrihub.com/india/fmcg/overview/mosquito-repellents/http://www.naukrihub.com/india/fmcg/overview/air-fresheners/http://www.naukrihub.com/india/fmcg/overview/household-cleaners/http://www.naukrihub.com/india/fmcg/overview/household-cleaners/http://www.naukrihub.com/india/fmcg/overview/fabric-wash/http://www.naukrihub.com/india/fmcg/overview/fabric-wash/http://www.naukrihub.com/india/fmcg/overview/household-care/http://www.naukrihub.com/india/fmcg/overview/paper-products/http://www.naukrihub.com/india/fmcg/overview/paper-products/http://www.naukrihub.com/india/fmcg/overview/feminine-hygene/http://www.naukrihub.com/india/fmcg/overview/deodorants-perfumes/http://www.naukrihub.com/india/fmcg/overview/deodorants-perfumes/http://www.naukrihub.com/india/fmcg/overview/cosmetics-toiletries/http://www.naukrihub.com/india/fmcg/overview/soaps/http://www.naukrihub.com/india/fmcg/overview/skin-care/http://www.naukrihub.com/india/fmcg/overview/skin-care/http://www.naukrihub.com/india/fmcg/overview/hair-care/http://www.naukrihub.com/india/fmcg/overview/oral-care/http://www.naukrihub.com/india/fmcg/overview/personal-care/


3/17

SWOT of FMCG Sector

Strengths:

Low operational costs

Presence of establisheddistribution networks in both

urban and rural areas

Presence of well-known

brands in FMCG sector

Opportunities:

Untapped rural market

Rising income levels, i.e.

increase in purchasing power

of consumers

Large domestic market- a

population of over one billion

Export potential

High consumer goods

spending

Weaknesses:

Lower scope of investing in

technology and achievingeconomies of scale, especially

in small sectors

Low exports levels

"Me-too" products, which

illegally mimic the labels of

the established brands. Theseproducts narrow the scope of

FMCG products in rural and

semi-urban market.

Threats:1. Removal of import

restrictions resulting in

replacing of domestic brands

2. Slowdown in rural demand

3. Tax and regulatory

structure


4/17

Overview of FMCG Sector in India

Rs. 72000 Crores Industry

One of the largest sectors in Indian

EconomyHuge untapped potential

Growth continues despite the globalslowdown


5/17

Top 10 FMCG Companies

Hindustan Unilever Ltd.

ITC Ltd.

Nestl India

GCMMF (AMUL)

Dabur India

Asian Paints (India)

Cadbury India

Britannia Industries

Procter & Gamble Hygiene and Health Care

Marico Industries

Some other companies that offer good career prospects in the FMCG sector are

Godrej, Parle, PepsiCo, Coca-Cola, Colgate- Palmolive, Revlon, J&J, Parrys

confectioneries, Nirma etc.


6/17

Hindustan Unilever Limited

Turnover exceeded Rs. 20,000 Crores in 2009

FMCG segment grew at 18.3 %

Reached around 700 million consumers and covers 6.3 million retail outlets

Employs more than 15000 persons including 1300 managers


7/17

ITC Limited

FMCG turnover exceeded Rs. 18,000 Crores in 2009

Segment revenue of FMCG grew by 20% over last segment

Reaches about 2 million retail outlets

Group employs more than 29000 persons


8/17

Dabur India Limited

Turnover exceeds Rs. 2,800 Crores in 2009

Market Capitalization of over US $ 2.2 billion

Wide & Deep Market; serving about 2.8 million retail outlets

Selected amongst top 25 Great places to work in India


9/17

Cadburys

Employs around 50000 people and have direct operations in over 60 countries

Ranked amongst best places to work in 2008

Wide base of around 1 million customers

Confectionary market valued at Rs.41 billion & growth is estimated at 23%

Beverage industry is valued at Rs. 16.1 billion and is Growing at 10.1%


10/17

Nestle India Limited

Turnover exceeded Rs. 4,400 Crores in 2008

Reaches about 2 million retail outlets


11/17

BRITANNIA

9th most trusted brand according to brand equity.

The turnover of Britannia exceeds Rs. 2,300 crores

30% growth in Bread, Cake & Rusk business

Overall sales growth of the company is 17.5%

Procter & Gamble

Rank 12 in business week's 2009 ranking of 50 most innovative companies

23$ billion dollar brands

85% of P& G leadership has one or more international assignments

Products are Tide, Ariel, Olay, Pantene , Head & Shoulders, Pampers, Pringles,

Duracell.


12/17

Why FMCG Sector?

A high profile industry

Job security - Sustain Robust Growth no slowdown in

consumer spending

Numerous Opportunities, both urban and rural

Quick experience

Accelerating urban disposable income

Strong educational qualifications acts an advantage

Initial low package but salary packages rises fast

A wide range of experience


13/17


14/17

FMCG as a Career

A career in FMCG encompasses a large number of job roles. These are :

Market Research

Pricing

Product Development

Purchasing

Advertising

Brand Awareness

FMCG is a sector where fresher's can gain excellent rewards if they work hard. FMCG

products are those that move off the shelves in retail outlets very quickly.

Besides these roles, this sector also absorbs large no. of people for Finance and HR

related jobs.


15/17


16/17


17/17

Websites:

[email protected]

www.itcportal.com

http://www.nestle.in/join-us.aspx?OB=2&id=21

http://www.amul.com/
mailto:[email protected]:[email protected]://www.itcportal.com/http://www.nestle.in/join-us.aspx?OB=2&id=21http://www.amul.com/http://www.amul.com/http://www.nestle.in/join-us.aspx?OB=2&id=21http://www.nestle.in/join-us.aspx?OB=2&id=21http://www.nestle.in/join-us.aspx?OB=2&id=21http://www.itcportal.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

34154705 Profile of FMCG Sector

Documents

Transcript of 34154705 Profile of FMCG Sector