34 19 152 - dataclover.com
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HOW HONDA OF NANUET USED NEW EMAIL MARKETING TECHNOLOGY TO GENERATE MORE SERVICE APPOINTMENTS Honda of Nanuet had been running OEM and CRM email marketing campaigns with little ROI to show for it. The customer engagement on their email marketing was slipping. It was time to look for new ideas. Honda of Nanuet’s Marketing Manager had experience using DealerServiceHub with another dealership. The DSH program automates multi-channel service marketing to current and conquest owners. The DSH email tool generates more service website traffic by using both Service Content and Service Specials. The Marketing Manager knew DSH could elevate their service business. After 60 days live on DSH, Honda of Nanuet had generated 152 service appointment requests - 34 were Conquest Honda owners. Honda of Nanuet lifted their email appt conversion by 21% - over 5x better than their old campaigns. DSH’s powerful email automation cadence gave Honda of Nanuet’s customers more reasons to service at the store. The DSH program automates marketing that focuses on service education. Owners receive service communications personalized to vehicle mileage and seasonal maintenance needs. The content of the email is not discount-focused, so dealers keep more gross profit. DealerServiceHub helps dealers retain and acquire more service business, while owners get informed on properly servicing their vehicle. 34 Owners Reactivated 19 Owners Conquested 152 Total Service Appointments Email Marketing Results After 60-Days
Transcript of 34 19 152 - dataclover.com
HOW HONDA OF NANUET USED NEW EMAIL MARKETING TECHNOLOGY TO GENERATE MORE SERVICE APPOINTMENTS
Honda of Nanuet had been running OEM and CRM email marketing campaigns with little ROI to show for it. The customer engagement on their email marketing was slipping. It was time to look for new ideas.
Honda of Nanuet’s Marketing Manager had experience using DealerServiceHub with another dealership. The DSH program automates multi-channel service marketing to current and conquest owners. The DSH email tool generates more service website traffic by using both Service Content and Service Specials.
The Marketing Manager knew DSH could elevate their service business.
After 60 days live on DSH, Honda of Nanuet had generated 152 service appointment requests - 34 were Conquest Honda owners. Honda of Nanuet lifted their email appt conversion by 21% - over 5x better than their old campaigns.
DSH’s powerful email automation cadence gave Honda of Nanuet’s customers more reasons to service at the store. The DSH program automates marketing that focuses on service education. Owners receive service communications personalized to vehicle mileage and seasonal maintenance needs. The content of the email is not discount-focused, so dealers keep more gross profit.
DealerServiceHub helps dealers retain and acquire more service business, while owners get informed on properly servicing their vehicle.
34
Owners Reactivated
19
Owners Conquested
152
Total Service Appointments
Email Marketing Results After 60-Days
