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Robert Hughes - Tigerfish Interactive

@robert_hughes_

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About Robert Hughes

• Founder of Tigerfish in 1998

• Interactive and web development agency

• Over 15 years in the online marketing business

• Developed our own web site CMS

• Developed our own email / e-Newsletter system

• Developed our own online marketing system - Wildfire

• http://uk.linkedin.com/in/roberthughes12

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Marketing has changed in 2010

• In the year ahead, we see social marketing maturing to the point where a majority of organisations will be in transition from the trial phase to the strategic phase of the learning curve.

Marketing Sherpa 2010

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Marketing has changed in 2010

• ...social marketing will benefit from very significant budget increases in the year ahead no matter what industry your organisation is in.

Marketing Sherpa 2010

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Tigerfish Cascade Principle

• Need a focus - set Objectives

• Need a plan / strategy

• Set ROO (Return on Objectives)

• Need a metrics / performance indicator

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CMS Group Ltd

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How do we measure

- Tigerfish Social Media Dashboard

• Basics - Twitter followers, Fanbook Fans, Re-Tweets

• Direct Engagement / Responses

- Traffic to Blog / Micro Site

- Traffic to Web Site

- Engagement on Web site

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How do we measure

- Social Media Monitoring

• Keyword monitoring ( Brand, Product or specialist area)

• Engagement / Response

• Escalation

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How do we measure

- In-Depth Criteria

• 4 key areas in ROO

• Financial• Digital• Brand• Risk Management

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Robert Hughes - Tigerfish Interactive

Twitter: @robert_hughes_

Skype: robert-tigerfish

Blogs: What’s New in Publishing http://www.whatsnewinpublishing.co.ukOnline Marketing Today http://www.onlinemarketingtoday.co.uk

LinkedIn: http://uk.linkedin.com/in/roberthughes12

Email: robert@tiger-fish.com

Mobile: 0770 392 4448

Web: http://www.tiger-fish.com