33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de...

13
33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001

Transcript of 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de...

Page 1: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.

33 rd FIPP World Magazine Congress

Editorial concepts: new formulas for success

Juan Caño Rio de Janeiro 24 April 2001

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I am a miner in search for a golden niche

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Innovation seldom comes fromR+D, but from the market

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Meet market needs

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Vertical segmentation

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Horizontal segmentation

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Hachette Filipacchi Spain

Casa DiezDeViajesQuoElleElle DecoRagazzaCrecer FelizTPSuperteleTeleindiscretaTelenovelaDiez Minutos¡Qué me Dices!Car and DriverEmprendedoresFotogramasQué Leer

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• Service

• Explanation

• Inspiration

• Value for money

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Do not make the magazine you love

but rather

love the magazine you make

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Magazines which leave a mark