33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de...
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33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001
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Transcript of 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de...
33 rd FIPP World Magazine Congress
Editorial concepts: new formulas for success
Juan Caño Rio de Janeiro 24 April 2001
I am a miner in search for a golden niche
Innovation seldom comes fromR+D, but from the market
Meet market needs
Vertical segmentation
Horizontal segmentation
Hachette Filipacchi Spain
Casa DiezDeViajesQuoElleElle DecoRagazzaCrecer FelizTPSuperteleTeleindiscretaTelenovelaDiez Minutos¡Qué me Dices!Car and DriverEmprendedoresFotogramasQué Leer
• Service
• Explanation
• Inspiration
• Value for money
Do not make the magazine you love
but rather
love the magazine you make
Magazines which leave a mark