3.19.14 ere webinar brandfulworkforce deck final[2]

ERE WebinarMARCH 19, 2014

www.brandfulworkforce.com

Why are you here?

Employees and candidates are potential customers.

But more importantly - every employee is a

recruiter.

The World Has Changed…

…From Behind Closed Doors

Toward Transparency

…And Authenticity

At AOL...we do EVERYTHING out in the open…...for better or worse

Your Employees Are Your Brand

How Can You Create a Brandful Workforce?

• Select• Train• Incentivize

Employees who promote the brand

www.brandfulworkforce.com/book

The Employee PromiseWhat you provide employees in exchange for what you expect from them.

“If you only provide a paycheck, that’s all they will ever care about.”

• Fast-paced, agile business – you will never be bored here• Work with global brands that have tremendous reach and continue to grow• Encouragement and support to help others - especially at the local community level• Strong emphasis on personal wellness – ‘whole’ person wellness, not just fitness and nutrition• Company values that are ingrained throughout the business – and reinforced through recognition programs• Fun, creative working environment – you get back as much as you give• Structured training and leadership development programs – with special focus on training for people managers

Do you have the BRANDFUL BASICS?

Now, your employees have something to promote!

Channel 1: Communication

The power of one individual voice can go a long way…especially at a media company like AOL

Channel 2: Citizenship

Doing good on behalf of your organization promotes the brand

Channel 3: Employee Programs

Employee ideas generate benefits to the brand like revenue, cost savings, and safety.

Channel 4: Celebration

Spread the word!

Channel 5: Swag

Tangible Ways to Promote the Brand

Channel 6: Recruitment

Employees and candidates are potential customers.

Every employee is a recruiter.

Employee-Inspired Videos

Go to www.brandfulworkforce.com to view.

http://www.brandfulworkforce.com/

E: [email protected] Gometz@juliagometz

THANK YOU!

Available

on

Amazon

E: [email protected] Amori@AOLCommunity

3.19.14 ere webinar brandfulworkforce deck final[2]

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