https://sdgmag.com

2800 W. Midway Blvd., Broomfield, CO 80020 • (800) 669-0424 • www.SDGmag.com

AUDIENCE Magazine advertising rates are based on minimum distribution to 30,000 active industry subscribers, delivered in print and digital formats.

Average Monthly Delivery:31,323†

PRINT FOR THE WIN!90%* of our audience tells us they prefer a print copy of the magazine. That’s why we are doubling down in 2020 and increasing our print distribution by 50%. Our readers have spoken, and we are answering their call. Electronic copies are sent consistent with standards set by the CAN SPAM act of 2003.Printed copies follow USPS Periodicals mailing guidelines.

A Targeted Readership:

*(Subscription Statistics Report–August 2019) **(July 2019 Reader Survey) ***(July 2019 Qualified Circulation Report) †(July Certified Audience Statement)

68% of our readers say they turn to Print magazines to obtain industry-specific information**

90% Prefer their copy of S&DG in print and 10% prefer their copy digitally**

70% Chose S&DG as their preferred source for information in the sign market**

78% of subscribers are Decision Makers***

68% Said they have purchased products as a result of an advertisement in S&DG**

89% of subscribers tell us they plan to purchase new equipment in the next year**

75% Pass-along rate to 2.5 additional readers per month, puts your total monthly reach at 71,100**

At Sign & Digital Graphics, we believe in complete transparency. If you have questions, we have answers.

View Complete Certified Audience Statement Here

Certified Audience Statement:

Engraver Maintenance • Channel Letters • Post &

Panel Signs • Wrapping U

nique Objects • Printer M

aintenance

Sign & D

igital Graphics

January 2020

For new product information:

For technical and “how to” information:

For information on industry trends:

To identify new suppliers:

For future business opportunities:

For peer-to-peer insights:

Architectural / Wayfinding / Interior Signage . . . . . . . . . . . . . . . . . . . . . . . . . 33%Channel Letters / Electric Sign Cabinets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24%Commercial Signs / Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59%Digital Printing – Direct-to-Substrate / Garment . . . . . . . . . . . . . . . . . . . . . . . . . 46%Digital Printing / Finishing-Wide Format . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55%Engraving – Laser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34%Engraving – Rotary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22%Exhibit / Trade Show Display / Retail Display / Point of Sale (Fabricator) . . . . . 29%LED Lighting / LED Signs / LED Components . . . . . . . . . . . . . . . . . . . . . . . . . . 29% Specialty Graphics & Printing (Non-Wearable / Industrial / Commercial) . . . . . 40% Sublimation - Large Format (more than 44") . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23% Vehicle Graphics / WRAPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42% Wholesale Services to the Trade: Shop-to-Shop / Contract Printing . . . . . . . . . 21%

†(July Certified Audience Statement) **(July 2019 Reader Survey)

What Our Readers Do†

What have we done for you lately?Brand Exposure Report: Statement

The B.E.R. Is the most up-to-date-information we have on your company’s investment, including editorial mentions. Ask your representative for your personalized report today.

How Our Readers Use Sign & Digital Graphics**

80%

71%

70%

54%

34%

32%

2800 W. Midway Blvd., Broomfield, CO 80020 • (800) 669-0424 • www.SDGmag.com

JANUARY

•Engraver Update•Print-and-Cut Systems•Floor Graphics•CNC Versatility•Magnetic Signage•Banner Finishing•Design Software

FEBRUARY

Bonus Distribution: The NBM SHOW February 7-8 – Santa Clara, CA

•Rigid Substrate Update•LED Border Tubes•Laminator Features•UV Printing•Wall Wraps•Political Signage•Retail Signage

MARCH (BUYER’S GUIDE - DOUBLE ISSUE)

Bonus Distribution: 1-Year Bonus Distribution to all NBM SHOWS & ISA

•Financing Tips•Halo-Lit Channel Letters•Eco-Friendly Graphics•Finishing Tables•Wrap Care•Safety Signage•Lift Trucks

APRIL

•Workflow Software Update•LED Technology•Foamboards•Eco-Solvent Printers•Routing for Architectural Signage•Exterior Wrap Applications•Augmented Reality Sign Planning

The INTERIORS DigestA countertop how-to idea book for shops catering to interior appliction opportunities.

Bonus Distribution: 1-Year Bonus Distribution to all NBM SHOWS & ISA

MAY

Bonus Distribution: The NBM SHOW May 15-16 – Providence, RI

•Router/Cutter Update•Wholesale Channel Letters•Short-Term Graphics•Roll-to-Roll Printers•Metallic Vinyls•Mounting Applications•Composite Sheets

JUNE

Bonus Distribution: The NBM SHOW June 11-13 – Indianapolis, IN

•Laminator Update•Monument Lighting•Flatbed Cutter Options • Ink Technology

WRAPS Annual Issue (Mid-June)The most comprehensive coverage in the graphic installation market. Featuring the Paint Protection & Window Film Report.

Bonus Distribution: 1-Year Bonus Distribution to all NBM SHOWS,

WRAPSCON & ISA

2020 Editorial Calendar

2800 W. Midway Blvd., Broomfield, CO 80020 • (800) 669-0424 • www.SDGmag.com

NEWFOR

2020

•Engraving Applications•Backlit Displays•DTG Printing

JULY

Bonus Distribution: The NBM SHOW July 17-18 – Richmond, VA

•Graphic Films Update•Flatbed Printers•Wholesale Printing•Adding a CNC Router•Yard Signage•POP Displays

AUGUST

Bonus Distribution: The NBM SHOW August 13-15 – Long Beach, CA

•Business Software Update•Digital Signage •Trade Show Applications•Hybrid Printers•Post-and-Panel Signage•Sign Shop Tools•Dye-Sublimation Substrates

SEPTEMBER

Bonus Distribution: The NBM SHOW September 25-26 – Cleveland, OH

•Vinyl Cutter/Plotter Update•LED Lighting Options•Textile Printing•Rough Surface Vinyl•Outdoor Event Signage•Engravable Substrates•3D Printing

OCTOBER

•RIP Software Update•LED Standoffs•Channel Letter Fabrication•Understanding Inks•CNC Projects•Wrap Design and Printing•Printing onto Magnets

START HERE Annual Issue (Mid-October)The entry-level guide to understanding new opportunities in the graphics market. Co-produced with A&E and Printwear Magazines.

Bonus Distribution: 1-Year Bonus Distribution to all NBM SHOWS

NOVEMBER

Bonus Distribution: The NBM SHOW November 6-7 – Charlotte, NC

•Laser Engraving Report•Electric Sign Retrofits•Replacement Ink Systems•Window Graphics•Dimensional Signage•Signage Systems

DECEMBER

•Wide-Format Printer Update•LED Trends•Vinyl Technology•Lamination Techniques•Rigid Substrates•Wayfinding Signage•Small-Format Printing•2021 WRAPS CALENDAR

2020 Editorial Calendar

2800 W. Midway Blvd., Broomfield, CO 80020 • (800) 669-0424 • www.SDGmag.com

Sign & Digital Graphics is published 12x annually with a guaranteed minimum rate base of 30,000 subscribers each issue. Refer to the 2020 Editorial Calendar for issues with bonus circulation at the various shows throughout the year.

eNewsletter 1x PriceTower ad $1,250 Billboard $625 Bottom Banner $395 Text Ad $295 Sponsored Content $1,500 Sponsored Content + Tower Ad $2,500Sponsored Content + Tower Ad + 3 Text Ads $3,000

Digital Version 1x PriceDigital Version Sponsorship $1350Video Overlay $495 Blow-In Card $495 Slideshow $495

Website 1x PriceMarquee $1,495 Billboard $1,200

Other Outbound Digital OpportunitiesProducts & Deals $650EXTRA Sponsorship $2,995Video Connection $1,995eDirect Blasts (Per 1000 names) $230Custom Surveys $5,000White Paper Distribution $3,500Webinar Hosting $8,000+

Print Ads 1x PriceSpread Rate $9,870 Full page $5,795 2/3 page $4,645 1/2 page $3,950 1/3 page $3,015 1/6 page $1,740 Product Highlight $1,200 Marketplace $230

Covers 1x PriceBack Cover $6,955 Inside-Front Cover $6,665 Inside-Back Cover $6,375

Other Print Opportunities Available2-page inserts, 4 -page inserts, Ride-Alongs, Cover Tips, Belly Bands, Post Cards, Regional Inserts, etc. available. Ask your media consultant for details.

2800 W. Midway Blvd., Broomfield, CO 80020 • (800) 669-0424 • www.SDGmag.com

Print

Digital Media

Save with SDG Digital Value Bundles!Interested in digital programs but unsure of where to begin, or looking to maximize your online presence overall? We have you covered with our special bundles that include a well-rounded mix of inbound and outbound digital opportunities! The more you spend, the more you save! Use our three-tiered pricing structure to make your digital presence a knockout!

Package Commitment

(Gross) Discount Net RateCHALLENGER $10,000 20% off $8,000CONTENDER $20,000 30% off $14,000CHAMPION $40,000 40% off $24,000

2020 RATES

The Power of ConsistencyIt’s no secret that frequency is key to an effective marketing campaign—many basic “rules of advertising” call for ads to be seen at least seven times before customers respond. At SDG, because your success is our success, we make this a no-brainer decision for you.

Inquire about our special 12x frequency advertising packages—succeed with The Power of Consistency!

PRINT ADVERTISING DIGITAL FILE REQUIREMENTSThe most effective way to ensure your files will print without error is to provide a press-ready PDF (please see the below specifications). PDFs are the preferred file format, however we can accept tiff, jpg, eps file formats and all files that are compatible with the Adobe CC Creative Suite or older as long as they follow the below specifications:

• All fonts and images are embedded in the file. • CMYK color mode (spot, lab, index and RGB colors are not accepted).• The file and all of the images it contains need to have a resolution of 300 dpi or higher.• The ink density limit should remain below 300%.

INSERT REQUIREMENTS: Inserts are quoted individually. Two samples of the insert must be submitted for production and Post Office approval prior to acceptance of the order. Tip-on spec-ifications differ—please contact your sales representative for details.

BOUND-IN INSERT SPECIFICATIONS: Inserts must be supplied to the printer folded and pre-trimmed. Indicate front, back and binding edges. All inserts MUST have a 1/8" head trim and 1/16" millout on the spine. (Face trim will occur 8-1/8" from millout. Foot trim will occur 10-7/8" from head trim.) Insert paper stock should not exceed 100 lbs. or cover weight. Paper stock under 60 lbs. coated or 50 lbs. uncoated will not be accepted. Keep live matter 1/2" from final trim on all sides. One stay stitch, when needed, is acceptable. Please send 6% to 10% over the required quantity to allow for waste. Each box of inserts must be clearly marked with the name of the advertiser and quantity of inserts in each box, along with the name of the magazine and the issue in which the insert will run. Ship inserts to Schumann Printers Inc., 200 Swarthout Rd., Fall River, WI 53932, Attn: Sign & Digital Graphics.

AD SIZES Dimensions (in inches)

Two-page spread (full bleed) .................... 16.5 x 11.125Full page (full bleed) ................................ 8.375 x 11.1252/3-page (vertical) ........................................... 4.625 x 101/2-page (vertical) ...................................... 4.625 x 7.3751/2-page (horizontal) .................................. 7.125 x 4.8751/3-page (vertical) .............................................. 2.25 x 101/3-page (horizontal) .................................. 4.625 x 4.8751/6-page (vertical) ........................................ 2.25 x 4.8751/6-page (horizontal) ...................................4.625 x 2.375

FP 2/3 v 1/6 v

1/6 v

1/2 v

1/6 H

1/3 v

1/2 H

1/3 H 1/6 v

2020 Production Schedule

You have the key. We want to help you plan a marketing campaign that gives you peace of mind with predictability and flexibility. With THE NBM LOCK, you can negotiate your long-term rate at any time and lock it in for the duration of your schedule—even if it flows into the next calendar year—avoiding potential rate increases. We know change happens in business, but you always have the key to modify or cancel your plan without penalties. *

*Print advertising cancellations must be submitted in writing by the stated issue closing date. Digital advertising cancellations must be submitted in writing by the 15th of the month prior to month of insertion.

2800 W. Midway Blvd., Broomfield, CO 80020 • (800) 669-0424 • www.SDGmag.com

Media Specs

Issue PR Due Close Materials Due Mail Date

January 25-Nov 2-Dec 3-Dec 27-Dec

February* 27-Dec 3-Jan 6-Jan 28-Jan

March (Featuring The Guide)* 23-Jan 30-Jan 31-Jan 26-Feb

April* 24-Feb 2-Mar 3-Mar 25-Mar

INTERIORS Digest (Mid-April)* 10-Mar 16-Mar 18-Mar 13-Apr

May* 23-Mar 30-Mar 31-Mar 22-Apr

June* 21-Apr 28-Apr 29-Apr 21-May

WRAPS (Mid-June)* 5-May 12-May 13-May 10-Jun

July* 20-May 27-May 28-May 19-Jun

August* 22-Jun 29-Jun 30-Jun 23-Jul

September* 21-Jul 28-Jul 29-Jul 20-Aug

October 21-Aug 28-Aug 31-Aug 23-Sep

START HERE (Mid-October)* 9-Sep 16-Sep 17-Sep 14-Oct

November* 24-Sep 1-Oct 2-Oct 26-Oct

(Featuring The Laser Engraving Report) 9-Sep 16-Sep 17-Sep 7-Oct

December 22-Oct 29-Oct 30-Oct 23-Nov

*Bonus distribution at THE NBM SHOW

Location Date Rate

Santa Clara, CA New for 2020! February 7-8, 2020 $23 Per Sq Ft

Irving, TX March 12-14, 2020 $30 Per Sq Ft

Providence, RI May 15-16, 2020 $27 Per Sq Ft

Indianapolis, IN June 11-13, 2020 $30 Per Sq Ft

Richmond, VA New for 2020! July 17-18, 2020 $27 Per Sq Ft

Long Beach, CA (with WRAPSCON) August 13-15, 2020 $30 Per Sq Ft

Cleveland, OH September 25-26, 2020 $27 Per Sq Ft

Charlotte, NC November 6-7, 2020 $27 Per Sq Ft

Corner Fee $200 Addl.

For more information click here:

LINKS TO CONTRACTS:

Booth Reservations Education Ancillary Products

2800 W. Midway Blvd., Broomfield, CO 80020 • (800) 669-0424 • www.SDGmag.com

76% of THE NBM SHOW attendees are NEW each year!* *New is defined as not in attendance the previous year.

Expand your opportunities with an event like no other—THE NBM SHOW. In 2020, each city brings multiple graphics markets together while bringing eager buyers to YOU.