30032010 Gaming And Addiction Final
Transcript of 30032010 Gaming And Addiction Final
![Page 1: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/1.jpg)
Lunchtime-debate Gaming and Addiction You have only one life left in the reputation game
April 7th 2010
Tim de Boer | Arthur van Buitenen | Maurits Blok | Andrada Morar | Annisa Arishti
![Page 2: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/2.jpg)
Question
What are you addicted to?
![Page 3: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/3.jpg)
Gaming and Addiction
Hype or issue?
![Page 4: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/4.jpg)
Tom Bissell was an acclaimed, prize-winning young writer.
Then he started playing the video game Grand Theft Auto.
For three years he has been cocaine addicted,
sleep deprived
and barely able to write a word.
Any regrets?
Absolutely none…
![Page 6: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/6.jpg)
• The perception of the outside world
• Why you only have one life left• Will the issue be harmful to your industry? • How other industries handled• What have you done so far?
• Short debate• Translation into how-to scenario’s
Agenda
![Page 7: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/7.jpg)
The perception of the outside world
![Page 8: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/8.jpg)
The perception of the outside world
![Page 9: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/9.jpg)
The perception of the outside world
![Page 10: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/10.jpg)
Members of the committee are particularly worried about on-line games, which are easy to download onto a PC or a mobile phone, making parental control harder.
The perception of the outside world
![Page 11: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/11.jpg)
The perception of the outside world
![Page 12: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/12.jpg)
The perception of the outside world
![Page 13: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/13.jpg)
The Guardian, UK 08/10/2010
The Local, Sweden, 16/09/2009
The perception of the outside world
Gezondheidsblog, Belgiium, 07/04/2010
![Page 14: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/14.jpg)
…even cartoon characters can get addicted
![Page 15: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/15.jpg)
About reputation
Consumers Media Blogs Politics
Why you have only one life left
![Page 16: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/16.jpg)
Why you have only one life left
Reputation management
![Page 17: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/17.jpg)
Onteend aan Charles Fombrun – “The reputation quotient”
6. Social responsibility
Environmental responsibility
Community responsibility
4. Products & services
Quality
Relevant
Innovative
2. Vision & leadership
Clear vision for the future
1. Financial performance
Record of profitability
Low risk investment
Outperforms competitors
Growth prospects
3. Workplace environment
Team spirit
Fair rewards
5. Emotional appeal
Feel good about
Admire and respect
REPUTATIONIS ABOUT TRUST
Reputation Drivers
Why you have only one life left
![Page 18: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/18.jpg)
Who owns the issue?
Why you have only one life left
![Page 19: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/19.jpg)
It’s not about addiction, it’s all about your reputation…
Why you have only one life left
![Page 20: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/20.jpg)
Will the issue be harmful to your industry?
Six scenario’s
• Ban (Call TV)• Extreme regulation (Alcohol and tobacco)• Levy’s (CD’s / DVD’s)• Self regulation (Fast food hamburgers)• Tolerate (Marijuana)• Nothing happens (Business as usual)
![Page 21: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/21.jpg)
Is it Gambling or Gamebling?
Will the issue be harmful to your industry?
![Page 22: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/22.jpg)
How other industries handled
Two examples:
• Gain (Concerts, MP3-players)• Enjoy Responsibly (Beer)
![Page 23: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/23.jpg)
How other industries handled
![Page 24: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/24.jpg)
What have you done so far?
Quick inventory
![Page 25: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/25.jpg)
Debate
1. How many lives do you have in the reputation game?
4. Gamer or industry. Who’s addicted?
7. Is an industry selling perception struggling with its reflection?
![Page 26: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/26.jpg)
Translation into ‘How-to scenario’s’
Should you take an active role?
And if so, how?
As individuals or as an industry?
![Page 27: 30032010 Gaming And Addiction Final](https://reader033.fdocuments.us/reader033/viewer/2022052908/5596562b1a28abad768b47f1/html5/thumbnails/27.jpg)
Maurits BlokManaging PartnerKetchum Pleon bv
+31 20 487 [email protected]
www.ketchumpleon.nl
Contact