30 Ways to do Real-Time Marketing in 30 Minutes
description
Transcript of 30 Ways to do Real-Time Marketing in 30 Minutes
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30 Ways To Do
Real-Time Marketing In 30 Minutes.
#Evergage30
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INTRO.
Evergage enables marketers to increaseconversions using real-time visitor persona and intent data to personalize the digital experience for every visitor.
All without IT. BRIAN ROGERSDIRECTOR OF CUSTOMER
SUCCESS
twitter.com/evergage
linkedin.com/company/evergage
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TAILOR YOUR HOMEPAGE FOR DIFFERENT PERSONAS… (Subtlety)
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Ving! tailors the visitor experience on their homepage for certain personas based on where they’ve clicked.
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WELCOME WITH RELEVANCY
Gardener’s Supply Company recognizes that a visitor is geographically based in another country. Giving a visitor up front, valuable information can assist in driving a conversion or purchase.
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#Evergage30
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CUSTOMIZE YOUR CALL-TO-ACTIONS3
Stop showing ‘Click Here’ CTAs. If a visitor clicks, use that real estate for a new piece of content/promotion.
#Evergage30
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PERSONALIZE OFF GEO-LOCATION 4
Linear Air segmented visitors in certain areas to let them know of an upcoming travel restriction and provided them options, creating a better customer experience.
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INCREASE ENGAGEMENT WITH RTM5
PCH.com presents personalized messages to already logged in and engaged users to get them to play even more games on their site!
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PROMOTE OFFERS AT THE RIGHT TIME6
GroundLink presents relevant offers when a visitor is close to making a purchase with X amount of inactivity.
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SECOND CHANCE – KEEP VISITORS ON YOUR SITE
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Nomads has a Second Chance message that allows them to offer a visitor, who is on the verge of leaving the site, one last chance to stay on the site with a discounted offer.
#Evergage30
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UPSELL AT THE RIGHT TIME AND PLACE8
Endurance International Group segments users in-app and presents relevant promotional offers at the right time.
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SHOW ABANDONED CART/PRODUCT REMINDERS
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If a visitor has items in their shopping cart and has returned to your site, remind them of items in their cart or past items viewed. And maybe entice them with a special offer!
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LET VISITORS SELF IDENTIFY WITH CLICKS10
Acquia set up behavioral messages if users went down a specific path on their website.
#Evergage30
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UTILIZE RTM FOR EMAIL ACQUISITION11
While this message greets visitors from the Pinterest social channel, it’s also used as a email acquisition technique for future remarketing!
#Evergage30
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BRING ATTENTION TO SIMILAR CONTENT12
Percussion Software serves relevant content based on what blog posts people on their site read.
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PROMOTE EVENTS & DRIVE LEADS13
Evergage usesreal-time messages targeted at engaged users on website and online application to increase marketing events and webinars.
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OPTIMIZE YOUR AD SPEND (Display + PPC)14
Personalize based off keywords to help people who are clicking/searching for you find what they need!
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EXCEL YOUR EMAIL CAMPAIGNS 15
Don’t let personalization stop at your website. Make cohesive personalized experiences from email to your website.
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PERSONALIZE FROM YOUR SOCIAL CHANNELS
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Greet and recognize your social visitors and create a relevant experience from all of your social channels.
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DON’T FORGET ABOUT MOBILE…17
The Palms Casino & Resort created a mobile-specific message for VIP visitors.
#Evergage30
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SURVEY UPON EXIT OR ENTRY18
Help visitors find what they need and get to them better with a survey. Present it either upon exit or entry – personalize content based on their answers.
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GET FEEDBACK WITH SURVEYS LIKE NPS19
Want to know what your customers think? Ask them while they’re engaged in app or logged into your website.
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GIVE USERS A TASK LIST20
The task list to the left takes the user through a few demonstrations to introduce them to product capabilities.
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OR EDUCATE WITH A SITE TOUR! 21
Blue Coda brings new visitors a site tour so they’ll learn more about their company and offerings!
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PRESENT RELATED PRODUCTS 22
Present and promote related items that are in shopper’s carts. A great upsell opportunity and to promote options when items are out of stock!
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REVEAL CONTENT BASED ON SCROLL23
When a visitor scrolls a certain percent down a page, you are able to offer them relevant content. In this case, a visitor scrolls to the end a blog post, so they are offered a relevant resource.
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WELCOME BACK A RETURNING VISITOR24
Visitors like to be remembered, welcome visitors back to your site on their 2nd or 3rd visit to build upon your initial relationship.
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CALL OUT YOUR SOCIAL CHANNELS25
GroundLink uses this message to the right to call out their social channels to increase their social followings.
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SIMPLY ASK QUESTIONS. 26
Give your personas the most relevant content by just asking a simple question.
Are you a parent or a student?
Student Parent
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UTILIZE RTM FOR TRAINING 27
Compete PRO shows messages that include videos to new users or in new features for training and education of their platform.
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AND ONBOARDING NEW CUSTOMERS28
Give new customers a tutorial of how your product works by calling out how-tos.
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MAKE YOUR SITE A CUSTOMER SERVICE REP29
Provide help and support throughout the customer lifecycle. Call out contact info so visitors don’t have to dig for it!
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ENGAGE WITH INACTIVE USERS30
On Martha Stewart’s site, they use an Inactivity Timed message to increase signups for those lingering on pages with 0 activity.
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Q&A
www.Evergage.com/Blog
Free Real-Time Personalization Resources:
www.evergage.com/resources
See a Demo of Evergage
www.Evergage.com/Request-a-demo
twitter.com/evergage
linkedin.com/company/evergage