30 Social Media Tools - OMS 2011 LA
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30 Social Media Tools
Adam ProehlManaging Partner, NordicClick Interactive@adamproehl
and how to use them
6/14/2011
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About Me
• 14 years of online marketing experience
• Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis
• Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA
• All around “Data Driven Kinda Guy”
• Unapologetic Viking Fan (don’t take my team, LA!)
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Agenda
• 30 Social Media Tools
• 28 free & 2 cheap
• How they may apply to your business
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Notes
• A gazillion social media tools out there
• They come and go
• They’re only as good as the user
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Uses for these tools
Customer Support
Engaging Key Influencers
Measurements
Topics & Brands
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Customer Support Tools
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Customer Support Tools
Large companies leveraging their online community to improve Customer Service:
2010............................................5%
2012………………………………30%
Source: Gartner, IncFebruary 2011
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Customer Support ToolsExample: GoMockingbird
Description:
• Small Shop (2)
• No big support budgets
• They code
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Customer Support Tools
#1: Cheap Tool: UserVoice
Crowdsource market research
Price: Starting at $15/mo
www.uservoice.com
Service & support
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Customer Support Tools
#2: Customer Support Tool: Get Satisfaction
www.getsatisfaction.com
• Moderator capabilities
• Google Analytics Integration
• 3rd Party Logins
Price: Starts free; $19/mo for cool stuff
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Customer Support Example: AT&T
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Customer Support Tools
Applications:
• Delivery Services• Utilities• Franchises• Chains (retail, food,
etc)• Service Industries
www.geotwt.com
#3: Free Tool: GeoTwt.com
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Customer Suport (& Karma) Tools Example: Crashplan
Support
Thanks
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Customer Support Example: Crashplan
#4. Their fancy tool: Hootsuite
Cost: $0
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Engaging Influencers
15
• Finding
• Reaching
• Influencing
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The Keys– Who influences the influencer?
– Whose message is he/she spreading now?
– Who is the he/she influencing?
– Degrees of separation between you and the influencer
– May first have to go through others
16
Engaging Influencers
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17
#5 Free Tool: Foller
• User Info
• Topics
• Hashtags
• Mentions
• Geography
Engaging Influencers
www.foller.me
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#6 Free Tool: Mentionmap
18http://apps.asterisq.com/mentionmap
Engaging Influencers
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#7 Free Tool: Retweetrank
Engaging Influencers
www.retweetrank.com
Simple Premise:
Who’s likely to get retweeted
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#8 Free Tool: KLOUT
Engaging Influencers
www.klout.com
Simple Premise:
• Scoring Algorithm
• Topics
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Measurements
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Measurements
Applications• Reputation Monitoring
• Competitive Analysis
• Traffic Sources
• Share metrics
• Broadcast effectiveness
• Integrated marketing metrics
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• Shorten URL (bit.ly, ow.ly, etc)
• Make it trackable in GoogleAnalytics
• All in one interface from a • Firefox sidebar
#9 Free Tool: Snip-n-Tag
Measurements
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Twitter Sentiment
• Quick Snapshot
• Accuracy so-so
• Manual Review
• Good Starting Point
http://twittersentiment.appspot.com
#10 Free Tool: Twitter Sentiment
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Measurements
• Pro & Limited Free Edition
• Type in URL to see who’s sharing links
www.backtweets.com
#11 Free Tool: backtweets
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Measurements
• Engagement Comparisons Chart
• Audience / Link Metrics
• Free & Paid Edition
www.backtype.com
#12 Free Tool: Backtype
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Measurements
• Metrics
• Multiple Platforms
• Keywords
• Hashtags
• Users
www.socialmention.com
#13 Free Tool: Social Mention
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Measurements
• SEO
• Social
• General Website Measurements
• Competitive Comparisons
www.websitegrader.com
#14 Free Tool: Website Grader
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Measurements
• Social Stats
• Integrations (Analytics, CRM, email, etc)
• Dashboard Data
www.metricly.com
#15 Free Tool: Metricly
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Topics & Brands
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Topics & Brands
Applications• Monitoring
• Competitive Analysis
• Research
• Broadcast effectiveness
• Alerts
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#16 Free Tool: Hashtags.org
• Track volume & trends
• Charts
• List of Tweets & Users
www.hashtags.org
Topics & Brands
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• Search Multiple platforms
• Narrow/Filter by platform
www.whostalkin.com
#17 Free Tool: Who’s Talkin
Topics & Brands
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Topics & Brands
• Searches posts for keywords
• Check your privacy settings!
• Great info for a quick pulse
www.openbook.org
#18 Free Tool: Open Book
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Topics & Brands
• Create your own monitoring columns
• Hashtags
• Keywords
• Easy Setup – No account
• Geo settings
www.monitter.com
#19 Free Tool: Monitter
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www.openfacebooksearch.com
Similar functionality to OpenBook.org, only not as pretty
#20 Free Tool: Open Facebook Search
Topics & Brands
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www.trendistic.com
• Keyword
• Hashtag
• 1, 7, 30 days
• Current Tweets
#21 Free Tool: Trendistic
Topics & Brands
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Topics & Brands
• Facebook & Twitter
• Streaming
• Keyword
• Hashtag
www.kurrently.com
#22 Free Tool: Kurrently
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Topics & Brands
Get Regular email updates on a keyword, hashtag, or user
www.twilert.com
#23 Free Tool: twilert
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Topics & Brands
• Pulls from multiple sources
• Creates quick snapshot dashboard
#24 Free Tool: Addict-o-matic
www.addictomatic.com
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Topics & Brands
• Search & Filter Multiple Networks
http://48ers.com
#25 Free Tool: 48ers
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Topics & Brands
• Multiple Platforms
• Keywords
• Hashtags
www.keotag.com
#26 Free Tool: Keotag
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Topics & Brands
• Multiple Platforms
• Keywords
• Hashtags
• Clean Display
www.socialseek.com
#27 Free Tool: SocialSeek
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Topics & Brands
• News
• Keywords
• Clean Display
www.twazzup.com
#28 Free Tool: twazzup
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Topics & Brands
• Images• Videos• Blogs• Twitter• Slideshare
www.prmetrics.com
#29 Free Tool: PR Metrics
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Topics & Brands
• Current Tweets
• Competitive Snapshot
• Real-Time Stream
www.tweetactive.com
#30 Free Tool: TweetActive
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Takeaway Points
• Many, many, many tools out there
• Impossible for any one tool to do everything
• Understand your business objectives and pick the right tool
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Thank You
Adam ProehlManaging Partner, NordicClick Interactive
[email protected]@adamproehlwww.linkedin.com/in/adamproehl
30 Social Media Tools