30 Books That Belong In Every Marketer's Library

BOOKS THAT BELONG IN EVERY MARKETER’S LIBRARY 30

*According to us.

Let’s start with a few crowd favorites.

“Joe is a content marketing forefather. This book serves as a ‘what’s what’ and ‘how-to’. It’s one of the first books you should read when it comes to content marketing.”

Anne Murphy Sr. Managing Editor

“Gary Vaynerchuk reminds us that innovation is alive and well, that all relationships matter, and that business is the cultivation of relationships. A great read.”

Liz O’Neill Content Marketing Manager

“This book resonates deeply while trying to build genuine communication with an audience through social media or any digital means. It teaches how to have meaningful conversations.”

Andrew J. Coate Community & Content Manager

“Once you’re bought into the strategy of content

marketing, the next reaction is often “now

what?” Robert and Joe answer that question with

practical advice you can get behind.”

Jean Spencer Content Marketing Manager

“This book - featuring contributions from three

marketing all stars – includes not only best practices, but

also valuable case studies which illustrate how to get

things done.”


Marketers frequently cite these next ones as “must reads”.

“Jay is a frequented referenced expert when it comes to understanding how to converse with potential buyers. He lays it all out in this NY Times Bestseller.”


“Understanding your customers is what’s driving business success. The companies that know their target markets the best, see the most success.”

Jesse Noyes Sr. Director of Content Marketing

“This book details some unique partnerships that will

make you keep your eyes open for creative partnerships to

increase demand for your products and services as well.”


“A really easy read. Comprehensive enough for even the beginners to get a grasp of the digital brand space.”


“This book is a must have in the collection of any

company about to embark on the journey that is

content marketing success. Lays out perfectly the argument for content

creation.”


Your reading list is growing. But there’s more…

“This book by Hubspot co-founders highlights the greater success rates of inbound marketing vs. outbound marketing. A few years later, this is still a great one to read.”


“B2B Companies, take a look at this. This is the

ultimate guide in how to become a better marketer,

because it’s not just the B2C companies that are

doing it.”


“This is a great one for both marketing and sales professionals. It teaches how to prepare messaging that expresses value rather than just a list of features.”


“Almost a decade old, this book still paints a great

pictures as to why the internet is such a powerful

force on society.”

Mike Lewis President & Co-Founder

Looking for writing inspiration? Read on…

“Every content marketer should have a copy of this book on their desks.”


“If you’re just starting a blog or looking to improve

on an existing blog, this book needs your attention.

Jeff offers on how to find your audience, what to write about and how to

optimizing your writing.”


“If you’re a writer, looking for an entertaining guide on the how to be an excellent writer, read this book. Stephen King offers very practical tips through a very personal lens.”


“This is my favorite book about writing. Anne

Lamott doesn’t sugar coat anything and you’ll love her

for it. Her raw, hilarious, devastating advice on

writing will punch you right in the gut.”


“In her delightful defense of puncutation, Lynne Truss explains how the proper use of semicolons, commas and apostrophes shape the very meaning of our content.”


Marketers can learn from

sales-focused books too…

“Robert Cialdini lays out six researched-based principles that have defined views of persuasion and influence since. Read this book to understand the psychology of ‘yes’.”


“Takeaway quote from this one: “Give first. Become

known as a resource, not a salesperson. Your value is linked to your knowledge

and your willingness to help others.””


“Peter Coughter gracefully demonstrates ‘the art of the pitch’ through real life examples, as opposed to just giving a checklist. Highly recommended.”


Inspired yet? There’s still more to go….

“Since reading this book I consistently view data differently, looking for small things that might lead to a greater impact on my efforts. Fascinating read.”


“Written by the writer of ‘The Innovators Dilemma’, this book applies the best business principles to your own life to maximize happiness.”


“Jobs’ story offers lessons about what it takes to become one of the most innovative leaders of the 21st century…and what it costs.”


“More than just a bunch of pretty pictures to look at, this book does a tremendous job of inspiring what makes captivating visual content.”

Mark Peck Web Designer

“A very fun read and a great way to challenge yourself to consult your inner artist no matter who you are.”

Jacob Collins Videographer

“This was a life changing read for me. Since adapting those to all areas of my life I’ve been able to hammer through work at a blazing pace while still staying sane.”


“A good read about why many people come up with the same idea and why most big ideas come out of cities.”


“If you haven’t read this and you’re in the business world, you should. It’s a staple piece of literature.”


Now, that’s a library.

30 Books That Belong In Every Marketer's Library

Education

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