3 Ways to Insert Images in Your Press Releases (and Why!)
Transcript of 3 Ways to Insert Images in Your Press Releases (and Why!)
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Use pictures! How images make Press Releases work harder!
How to insert images in your Press Releases: User Guide
How images power Press Releases Media Outlets Love Pictures
People Love Pictures Social Media Love Pictures
Images make your Press Release more shareable
Your user name will appear in the top right corner when you are logged in successfully.
To start a press release right away, click “Press Releases/Create Press Release” from any page, or “Send a Press Release” on the homepage.
A blank form (the Press Release Template) opens. Copy/paste or write your Press Release (Headline, Keywords, Body Copy; cover le"er if PR PRO has been selected).
If you have chosen a PR Pro Service level, there will be a box available for your cover le"er. To ensure the journalist receiving your Press Release via email is aware that images are available, it’s a good idea to include capMons (like these examples) in the le"er and/or at the bo"om of the Press Release.
Three Ways to Upload Images
OPTION 1
Embed using a URL linked to the image (which of course must be publicly available online).
OPTION 2
Copy & Paste from an exisMng web page (html).
OPTION 3
Upload to File Library
Place Cursor where you would like the image to be inserted.
Embed using URL (eg, www.web.imagename.jpg)
Select and click the image icon in the tool bar.
Paste the HTTP link into the URL box. Most Image URLs will end in .png, .jpg or .pdf. They will always start with h"p://
Adjust the size based on what will look best in your Press Release. The padlock allows you to change one of the dimensions without distorMng the image.
Adjust the HSpace and VSpace based on the white space you would like around the image (around 10 is ideal).
Alignment refers to where the image will sit within the Press Release. When you don’t select an alignment the image will sit by itself. When lea or right align is selected the copy will wrap around the image.
Your image is now embedded in the Press Release and you can ‘Save and ConMnue’. Please Note: When you choose to embed the image into the Press Release there is a chance journalists will not see it, depending on their email secngs. Feel free to put a capMon in either the email cover le"er or at the bo"om of the Press Release. If the web link you used changes in future, your image may no longer appear. You can reinstate it at that point, if necessary.
Copy and Paste from a Web Page.
Locate the web page with the Press Release or Image you want to copy. Highlight the release, right click and copy (Cntl+C).
Place your cursor in the Body Copy text box. Right click and select paste; copy and image will appear in the body copy box. Don’t forget to click ‘Save and ConMnue’ at bo"om right.
Upload Images to the File Library
When you have saved you Press Release , select the Files tab (you can move to any tab at any Mme).
A pop up will open; click Choose File to select each image, one at a Mme, from your computer files.
Click “Upload File”.
When the image has uploaded correctly, a green bar will appear at the top of the image/s. If not, the bar will be red and include an error message. This is generally related to the file size (each image needs to be under 2MB) or format (.jpg, not .jpeg, for example).
Repeat the process for each image.
When you have finished your file uploads, click conMnue to move to next step (choose Media List or Categories).
The Image/s that you have uploaded will appear at the foot of your press release, under “File Library”. This is the most secure way to ensure your release will display the images in the journalist’s email, as a thumbnail. The journalist clicks the thumbnail to open the full-‐size image.
You may use two of the techniques outlined, so the image can be both embedded within the Press Release and stored in the File Library.
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