@johnpetersontx

develare.com

3 Ways To Improve Your Website

(Without a Developer)John Peterson, President

Develare

develare.com@johnpetersontx

Fundamentals

1.Professional

2.Targeted

3.Goal Oriented

develare.com@johnpetersontx

Overview

1.Page Load Speed

2.Content Marketing

3.Social Media

@johnpetersontx

develare.com

tools.pingdom.com

@johnpetersontx

develare.com

1. Page Load Speed

• 2006 Experiment

• 10-results400-ms

• 30-results900-ms

• 500-ms delay-20% traffic

@johnpetersontx

develare.com

1. Page Load Speed

• Each 100-ms in page load speed resulted in 1% decrease in sales

@johnpetersontx

develare.com

1. Page Load Speed

• Tolerable wait time is around 2-seconds.

• You have 10-seconds to convince visitor to stay.

• Time is Money

develare.com@johnpetersontx

1. Page Load Speed

• Shared Hosting

• Expect 2,000-ms or longer delays from

• GoDaddy, Hostgator, DreamHost, Bluehost, etc...

develare.com@johnpetersontx

1. Page Load Speed

• What’s the solution? Managed Hosting.

• Pick solutions for WordPress, Joomla, etc...

• Page Load Speed Range: 500-ms to 1,500-ms

• Depends on plugins and file sizes.

develare.com@johnpetersontx

1. Page Load Speed

• Managed WordPress Hosting

• WP Engine

• Flywheel

• Web Synthesis (Advanced)

@johnpetersontx

develare.com

Price

develare.com@johnpetersontx

2. Content Marketing

• Pick topics your clients are interested in.

• Pick topics you want to be known for.

• Share your knowledge.

@johnpetersontx

develare.com

2. Content Marketing

• GATE, Inc.

• 3,000+ visitors

• 2,000+ new

• Organic Search

• Long technical articles

@johnpetersontx

develare.com

2. Content Marketing

• Brooke Education Services

• High Quality Video

• YouTube

• Presentations

@johnpetersontx

develare.com

2. Content Marketing

• Creative Ventures

• Newsletter

• High engagement

• Authentic content

• Leads

develare.com@johnpetersontx

3. Social Media

• Customer Intelligence

• How can you solve their problems?

• What’s hot?

• Distribution Outlet

• Search Engine Ranking Factor

@johnpetersontx

develare.com

3. Social Media

• Develare’s Strategies

• Facebook Ads (Likes, Boosts, etc...)

• LinkedIn Groups

• Twitter Engagement

@johnpetersontx

develare.com

Q&A

develare.com@johnpetersontx

Resources

Page Load Speed

1.How Long Do Users Stay on Web Pages? 2011 September 12. Retrieved 2014 December 15.

2.What Page Load Speed Means for the Success of Your Blog. 2012 March 22. Retrieved 2014 December 15.

3.Performance of the Best WordPress Hosting Companies Compared. 2014 February 12. Retrieved 2014 December 15.