3 Ways to Execute Marketing Work

Smarter, Faster, Better

Wednesday, March 22, 2017

#TMGWebinar

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Speaking Today #TMGWebinar

Moderator

Heather Fletcher

Senior Content Editor

Target Marketing

Andrea Fryrear

Founder and Chief Content Officer, Fox Content Ltd.

Editor-in-Chief, The Agile Marketer

Ashley Spurlock

Solutions Marketing Manager

Workfront

Drew Barnhart

Creative Services Traffic Coordinator

NRG

3 Ways to Execute Marketing

Work Smarter, Faster, Better

WEBINAR

MARCH 22, 2017

© 2017 Workfront. All rights

reserved.

#TMGwebinar

Marketers face

constant roadblocks.

1. The tools have

turned on you

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Workers spend almost

20% of their time looking

for information they need

to complete their task.

20%

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61% of marketers say

they are distracted

from their work by

excessive emails.

61%

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45% of marketers say

they are distracted by

a lack of standard

processes.

45%

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Choose smart

tools that work

together

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Consolidate existing tools

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Integrate remaining tools

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Choose a Marketing Work Management Solution

2. Your team is

playing the

waiting game

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36% of marketers report

that delayed management

approvals cause them to

miss deadlines twice a

week or more.

36%

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Give stakeholders

all the guidance

they need

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Set a clear timeline

Concept (2 weeks)

Brainstorm

Outline

Copy (3 weeks)

2-3 rounds internal approval

3-4 rounds external approval

Layout (2 weeks)

6 revisions of text

4 rounds cover design

Copy review in design

External review

Landing page (3 days)

Copy

Thumbnails

Programming

Publish (1 day)

Upload to DAM

Email announcing asset

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Review stakeholder roles

Content

Specialist

Campaign

Manager

Graphic

Designer Digital

Specialist

Editor/

Approver

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Use a digital proofing solution

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3. You’re making

old mistakes on

new projects

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30% or more of a staff’s

work is rework or

correcting work. 30%

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Make briefs and

templates standard

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Start with a marketing brief

Templatize common tasks and projects

Automate as much as possible

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Q&A

• Get the executive brief at

bit.ly/MKTGsmarts

• Visit workfront.com/trial to

learn more about Workfront

for Marketing Teams

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Question & Answer Session

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