3 Ways The Pros Get Blog Comments (And When You Don't Want Them)

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    01-Dec-2014
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Transcript of 3 Ways The Pros Get Blog Comments (And When You Don't Want Them)

  • 1. 3 WAYS THE PROS GET BLOG COMMENTS (And When You Dont Want Them)
  • 2. NO BLOG COMMENTS?
  • 3. IT MAY BE YOUR FAULT.
  • 4. I MIGHT CONVINCE YOU THAT YOU DONT WANT BLOG COMMENTS.
  • 5. The vast majority of visitors are lurking. They dont comment, they share. This doesnt mean that these lurkers arent getting value from your content. What it could mean is that you dont have a critical Russ Henneberry mass of traffic. Editorial Director, DigitalMarketer
  • 6. Some Blogs get 100 visits per post and manage to regularly receive thoughtful comments.
  • 7. Crack open your analytics program and take a look at the amount of traffic you are getting to your posts on the first day you publish them.
  • 8. IF YOUR POSTS ARE REGULARLY GETTING LESS THAN 300 VISITS IN THEIR FIRST DAY OF PUBLICATIONS, YOU HAVE A TRAFFIC PROBLEM.
  • 9. Why only look at the first day of traffic? The vast majority of comments will take place in the first 24 hours your blog post is live.
  • 10. Traffic Read about our take on traffic in this post about building an unstoppable business.
  • 11. How does one blog with a small amount of traffic get more thoughtful comments than another blog with tons of traffic? It boils down to this. Dont be a know-it-all. At least not all the time.
  • 12. When do you not want thoughtful blog comments? Or rather: when you shouldnt expect thoughtful blog comments. Dont expect thoughtful comments when you publish an authority post like these: The Ultimate Guide to Buying Penny Stocks A Step-by-Step Guide to Setting up Google Analytics Everything you need to know about the iPhone 6
  • 13. When you dont want thoughtful Blog comments. When you write the end-all-be-all article on a subject-- youve left no room for discussion, and thats ok.
  • 14. Make no mistake, blog comments ARE NOT sales. The end goal is NOT blog commentsat least not if you want to be in business for long. All that said, if you have enough traffic visiting on your authority post, you will get applause comments. Youve seen them before: WOW! Fantastic post Russ Henneberry Thanks for Writing this! Editorial Director, DigitalMarketer
  • 15. NowTry adding these 3 Elements in your Blog Posts. 1 Humility 2 Incomplete Thoughts 3 Speculation
  • 16. But first need some blog post ideas? We have 212 that apply to any niche. 1
  • 17. HUMILITY 1
  • 18. Humility Check out Marcus Sheridans blog post 8 People That Dramatically Impacted My Life in 2013 (notice the humility in the title itself?) Marcus, part owner of a pool company, praises people that made a difference in his life and business in 2013.
  • 19. Humility Heres the stats on Marcus post just 4 hours after it was posted: 1267 words written by Marcus in the blog post 27 comments 3062 words in the comments But heres the thing, the success of business blogging for his pool company is the basis of what he teaches about marketing.
  • 20. Humility In this post on the company blog, Which is Best: Fiberglass, Concrete, or Vinyl Liner? Marcus offers his expert analysis of the best pool liner to buy based on your circumstances. This is an authority piece. His pool blog is full of authority pieces like this and he doesnt allow comments on these post. Direct sales and leads are the goal, and these authority pieces leave little room for discussion.
  • 21. INCOMPLETE THOUGHTS 2
  • 22. Incomplete Thoughts Write short posts and let your readers fill in the blanks---in the comment section. Seth Godin is a great example. He doesnt allow comments on his blog posts but his writing style is perfect for studying this style of blogging. Heres an example. (Yep, this is the entire post!)
  • 23. Incomplete Thoughts Seths posts are vehemently debated on social sites like Twitter and spark rebuttal blog posts across the web. Heres why Seth doesnt allow comments. Source: http://boingboing.net/images/sethgodin2011.jpg
  • 24. SPECULATION 3
  • 25. Speculation Mark Schaeffer wrote a post titled, What will be the next big thing in social media? Here are 7 clues. Notice Mark isnt trying to be a know-it-all. He wants to lead an intelligent discussion about it.
  • 26. Speculation Heres the stats on this post, 665 words written by Mark Schaeffer 40 thoughtful comments 3834 words in comments
  • 27. MIX AND MATCH
  • 28. Mix and Match You need to understand the purpose of each post you write. Is it an authority piece intended to establish me as an authority? Or is it an engagement piece intended to build a community and discussion? Both can be lucrative for your business.
  • 29. THANK YOU! Russ Henneberry Editorial Director, DigitalMarketer
  • 30. QUESTIONS? Feel free to reach out to us Facebook: facebook.com/digitalmarketer Twitter: @digitalmktr