3 trends in mobile marketing
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3 trends in mobile marketing that will support your sales
Transcript of 3 trends in mobile marketing
3 trends in mobile marketing that will support your sales
Mobile marketing allows you to create different types of ads at mobile devices. Mobile marketing campaigns can be implemented by using a number of tools.
Messages can be customize at the basis of certain user interests and actions.
Mobile marketing allows you to create different types of ads at mobile devices. Mobile marketing campaigns can be implemented by using a number of tools.
E.g. SMSes, MMSes, Bluetooth technology, beacons.
PROBLEM
The role of mobile market is more and more important
Mobile devices, such as smartphones and tablets, are winning hearts of growing number of customers. Poles aged 15+ have almost 19 million of smartphones. The trend is permanent and growing - mobile devices are becoming increasingly popular.
You need to adjust your marketing strategy to this change
SOLUTION
3 basic rules of effective mobile marketing
3. Use mobile technology to analyze the offline world
2. Remember about SoLoMo
1. Prepare User Friendly Interface
3 basic rules of effective mobile marketing
3. Use mobile technology to analyze the offline world
2. Remember about SoLoMo
1. Prepare User Friendly Interface
The size of these devices and their limitations plays an important role. Despite the fact that phone screens are getting bigger, they still have a few inch area. Avoid solutions that:
● need multiple clicks;● or introduction of a large
amounts of data.Mobile projects should be:
● primarily useful and simple;● their content ought to be
concise and clear.
3 basic rules of effective mobile marketing
3. Use mobile technology to analyze the offline world
2. Remember about SoLoMo
1. Prepare User Friendly Interface
Social, Mobile, Location - overall, this is a term for a trend of mobile applications creation that will be able to use an information about the location and reasons why customer is present at a given location. The essence of SoLoMo is to personalize offers and services implemented on the basis of client’s purchases history, actions taken by him in social media or locations that he visited.
3 basic rules of effective mobile marketing
3. Use mobile technology to analyze the offline world
2. Remember about SoLoMo
1. Prepare User Friendly Interface
Mobile market is an area of rapid change. Mobile shoppers use their devices for:
● checking prices;● products payment;● the use of coupons and
loyalty programs;● search and publishing
opinions about product;● barcode scanning,● warehouse state
TO CONSIDER
When designing mobile advertising campaign you should keep in mind the context in which it will be implemented. This is connected primarily with the fact that mobile devices are used in various conditions, eg. at work during a coffee break, before going to bed and immediately after waking up etc. These different conditions affect the time and way the smartphone or tablet is used.
SYNERISE SOLUTION
If you want to run an effective mobile marketing campaign, you should think about using omnichannel platform, like Synerise.
How to prepare User Friendly Interface - use Responsive Web Design
Responsive websites that are those, which dynamically adapts its appearance to the screen size of the device. An example of such a website is the online shop of the Gino Rossi supported by Synerise.
How to introduce SoLoMo
Thanks to Synerise you will be able to collect many data about your clients (both online and offline) that will allow you to:● personalize your messages,● adjust them to your clients’ location
and action,● prepare automatic campaigns, that will
be send to clients when specific trigger occures.
How to use mobile technology to analyze the offline world
In Synerise you can use a lot of data sources:● online: tracking codes (cookies),● offline: POS, beacons, WiFi, etc.
Using this data in Automation and Campaign modules allowes you to return to your client with personalized message in automatic way, via the same channels, thanks to Push notification, SMS, e-mail.
