with LISA HARRISON

DIGITAL MEDIA STRATEGIST

WEBINAR

3 tips to help you create an

effective social media campaign that won’t blow

your spend

Connect with me@secretstomedia

#smm

Passionate about media + internet + relationships

= DIGITAL MEDIA STRATEGIST!

MY mission “Create safe, supportive and structured social communities online.”

A little about Lisa.

Todays Slides

http://www.slideshare.net/Pomocreative

What is Social Media? Social - a two-way communicationMedia - a one-way communication

=

Turning communication into interactive dialogues.

Develop and Maintain Social Media Networks

Content + Context +

Connection + Community

=

Social Media Marketing

SOCIAL MEDIA is NOT an ATM.

Why should I CARE about SOCIAL MEDIA?

The future of marketing integrates traditional and social tools, connected by successful, ongoing relationships with media, influencers, and people.

That’s right…it’s about relationships and it’s about people.

Relationships serve as the foundation for everything, whether its traditional or new media, and the constant reminder that we’re reaching people, and not audiences, will keep us on a path to relevance.

Brian Solis 2007 International publisher in new media.

Why is SOCIAL MEDIA GOOD for business?

• Accessibility

• Range

• Low Cost

• Marketing opportunities

• SEO

• Research

• Collaboration

• Instant communication

• Measurability

• Increased traffic and subscriber rates

Evolution

Todays Social Media landscape

• Right now Facebook has global dominance in the social networking realm.

• Web 3.0 will mature

• Reputation Management

• The influencer will become more influencing

• Social Media ROI

• Video

Rethink Marketing.

OUTBOUND MARKETING. Interrupt consumers

• Telemarketing

• Trade Shows

• Direct mail

• Email Blasts

• Print ads

• TV/Radio ads

OUTBOUND MARKETING. Interrupt consumers

• Telemarketing

• Trade Shows

• Direct mail

• Email Blasts

• Print ads

• TV/Radio ads

V’S

INBOUND MARKETING.Permission to communicate

• SEO/SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

Rethink Marketing.

Tip 1Know your target.

DemographicsGenderAgeEducation levelIncome levelMarital status Occupation Religion Size of a familyGeographicetc.

Psychographics

Tip 2. Plan your media strategically.

SOCIAL MEDIA isn’t just TWITTER, FACEBOOK and LINKEDIN.

Here are some examples of social media websites:

• Social Bookmarking. (Del.icio.us)

• Social News. (Digg, Reddit)

• Social Networking. (Facebook)

• Social Photo and Video Sharing. (YouTube, Flickr, Pinterest, Instagram, Vine)

• Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.

• Blogs (Wordpress, blogger)

• Microblogging (Twitter)

• RSS (Google Reader)

• Podcasts, Vodcasts (itunes)

• Geo-location (Foursquare)

SOCIAL MEDIA isn’t just TWITTER, FACEBOOK and LINKEDIN. cont’d

1. PUBLISH

Everyone can publish anything for everyone

• publish everything you have anywhere you can,

• monitor what others publish, promote it

3 Ways we use SOCIAL Networking.

2. SHARE

Anyone can promote anything to everyone

• monitor what’s being shared about you

• find where your audience hangs out

• promote your content and other content

• share content your audience with love

3. NETWORK

Anyone can connect with everyone from anywhere

• find your existing connections

• network through groups

• be helpful - answer questions, share interesting content

• make new connections

TIP 3Get your creative right.

WHAT does YOUR PROFILE Picture SAY about YOU?

The Modified Cartoon Portrait

I’m A Photographer

JUST MARRIED!!

I’ve Got a Mac, or the Photo

Booth Warhol I’m a

Family Man

WHAT does YOUR PROFILE Picture SAY about YOU?

Tourist Shot

Social Media Campaign strategies.

Ideas / Solve a problem

Value

Credibility

Personalisation

Entertain and Compel

Integrated Campaigns

Community-Focused.

Intimacy And Gratitude.

Social Media Campaign

• Lorna Jane. Facebook Fan page received over 25,000 new Likes during the promotion timeline that ran for two months.

• The integrated share tools, brought 40%+ increase in visits to their promotion site.

• The competition entries provided valuable data capture that they could use to better understand their audience.

BONUS TIP

Obtaining feedback to improve Social media campaign activitesAnalytics

Subscribers, Customers

Colleagues

In person

Competitors

THE “AGE OF STRATEGY”

Social Media Mastery is starting SOON

Complete as a short course for professional development, or the start of your Nationally Recognised Qualification – Certificate IV in Business (BSB40207).

LEARN MORE with Lisa

Join me at Social Media Mastery Certificate IV in BusinessBSB40207 The training is fully accredited

Brisbane training datesSession One, 18-19 March 2013

North Sydney training datesSession One, 29-30 April 2013

The how muchSession One: $800 Non-members, $720 Members*

Full qualification: $4,000 Non-members, $3,600 CCIQ Members and NSW Business Chamber members.*

For further information on Social Media Mastery or to book please call 1300 572 349, or visit www.abtraining.com.au

Where, when, how and how much

THANK YOU!

Email: lisa@pomo.com.au

Subscribe to our newsletter at www.pomo.com.au www.secretstosocialmediamastery.com.au

Blog: www.pomo.com.au/blog/

www.abtraining.com.au