3 Things You Didn't Know About Visual Memory and How We Recall Information
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Transcript of 3 Things You Didn't Know About Visual Memory and How We Recall Information
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3 Things You Didn’t Know About Visual Memory, And How We Recall Information
@spectafy
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You will only recall 20% of what
you read on these slides.
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Why is that?
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Because we only recall 20% of what we read.
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And only 10% of what we hear.
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But here’s the catch!
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We can easily recall 80% of what we see.
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Isn’t that insane?
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Doesn’t it seem odd?
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Think about it.
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Without going back, try to remember what
image was on the page 2 slides back.
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If you said a question mark,
you’re right.
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But do you remember the text?
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No?
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Doesn’t that seem odd?
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That’s because our visual memory is stronger
than our recall of text or full sentences.
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Here’s another one for you,
look at these kittens.
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Without going back, try to remember
what they looked like.
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What did your eyes do as you
tried to recall those kittens?
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Did you look up and to the left?
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There’s a 90% chance you did.
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90% of people look up and to the left when
remembering something they’ve seen.
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And inversely look up and to the right when
imagining something, or creating something in
their mind.
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Basically, left is for remembering,
right is for creating.
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This is why most poker players wear
sunglasses to shield their bluffs.
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And it’s a tactic detectives use
to tell if a suspect is lying.
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In fact our visual memory is so vivid that
scientists have discovered a way to create a
video from our thoughts.
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Scientists at Berkeley can actually show you
a video rendering of your visual memory.
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Albeit pixelated, most images are
pretty clear as to what was “seen.”
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But how is this possible?
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By using “functional Magnetic Resonance
Imaging”, or “fMRI”, measuring blood flow
through the brain’s visual cortex.
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The different sections of the brain are split into
volumetric pixels, or “voxels” mapped out in a
computational model.
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Mapping brain activity to visual
memory.
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Which means in the coming years we
could literally re-live our dreams.
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Or re-create a crime scene
from a witnesses memory.
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We’ve only touched on the potential of our
visual memory, and tapping into what it could
mean for our future.
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But in the meantime, if you’re
left wondering
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Why memes are so easy to recall
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Or why you can remember any movie word-for-word, but forget what you’ve read when you get to the bottom of the page
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It’s because our visual memory is a
powerhouse.
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Let’s just leave it at that.
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