3 principles

to Avoiding

Entrepreneur

Mortality

Image courtesy of Farconville / FreeDigitalPhotos.net

Gautam Munshi Co Founder & CEO

Redwood Associates Munshi.gautam@redwoodassociates.in

From Someone Who Has Been

There , Done That

Clarity of Tradeoffs: Understand and

Introspect on

•Who you are

•Why are you doing Entrepreneurship

•What will you get

•What will you loose

Initial Team

•Share the same vision

•Attitude to life & entrepreneurship

•Core vs. Non Core Function identification.

Management

•Cash Flow

•Planning

•Measurement

•Accountability

Clarity On Trade- offs

What You GetWhat you

Loose

Security of a monthly/

increasing cash flow

Security of a

“network”

Extravagant

Consumption Choices

in the 1st

3-4 years

Freedom

Control Over your

Destiny

Possibility of Massive

Value Creation

Initial Team

Identify Outsourced

Vendors /Consultants for

Finance, Facilities, HR ,

Marketing

Keep Only “Non Outsourcable” components

with yourself/co founders.

2-3 initial entrepreneurial

folks with combined skills of Sales + Team Management +

Strategy

Avoid recruiting Nay Sayers ,

pessimists , folks who are not accountable

Management

Must Focus on being Cash +ve from Day 0 .

(Services helps in getting this moving )

Don’t wait for VC’s/Angels to come to help you .

Survive 1st

on your own steam.

What , How , Who , When plan for every activity.

This is critical and should be planned at the

beginning of each month .

Take stock weekly . Go deep to find out why

things did not move as per plan .