3 Steps to Leveraging Social Media - wirsa.org · 3 Steps to Leveraging Social Media @andreagribble...

Community Engagement3 Steps to Leveraging Social Media

www.SocialSchool4EDU.com@andreagribble

Where is Your School?


Agenda

• Introduction

•3 C’s to Social Media Success

•What’s Working Now

•Discussion


Andrea Gribble

• Mom of 6 – 2 daughters & 4 stepsons

• Author, Business Owner, MBA

• Posted over 18,000 posts for schools

/SocialSchool4EDU

@AndreaGribble

@AndreaGribble07


Introduction

o Social Media Management

o Website Management

o Training & Coaching

o Speaking


Introduction

o Free Supporto Weekly Blog

o Monthly Webinar

o Daily Facebook Posts


Agenda

• Introduction



•Discussion


3 C’s to Social Media Success

•Content

•Consistency

•Community


Content

•How to submit content• Email• Twitter• Text


Content

•Staff – Submit 2 photos/events per month

•Share posts from other pages


Content


Content


• Reach: 39,333 People

• 2,130 Likes, 237 Loves

• 85 Comments

• 196 Shares

Content


What content are you sharing?


Consistency

•At least 2 posts per day on FB & Twitter

•Hot posting times•6 am•11 am•Pick-Up Time•7-8 pm


Consistency

•Not all posts will be seen by all fans• The more likes, comments &

shares – the better your posts will do

• Let parents & staff know –their interaction matters!


Consistency

• Schedule reminders


Consistency

•Clear expectations

•Clear responsibilities

•Measure your performance!


Consistency

• Summer is tough, but don’t disappear!


Consistency


Check Your Consistency


Image: eTek Studio

Community

•Must engage!• Like all comments•Respond to messages• Encourage staff to comment


Community


Community

•Retweet


Community

• Instagram


• Reach: 4,523 People• 228 Reactions• 9 Comments• 10 Shares

www.SocialSchool4EDU.com

Community

• Engagement• Likes, Shares & Comments on Facebook• Engagement % = Likes + Shares + Comments

Total Fans


Community


Agenda

• Introduction



•Discussion


Great Photos

@andreagribble

Cover Photos

@andreagribble

Cross Promote Channels

@andreagribble www.SocialSchool4EDU.com

Staff & Student Features


• Reach: 7,000 People

• 222 Likes

• 29 Comments

www.SocialSchool4EDU.com

Video


• Reach: 8,900 People• 251 Reactions• 16 Comments• 45 Shares


Video

• Reached over 13,000

• Shared over 100 times

• Short – only 15 seconds!


Facebook Live!


Causes


Instagram


Promotion

@andreagribble

Measuring

• 8,360 reached each week


#TBT

• Reach: 6,550

• 373 Likes

• 17 Comments

• 14 Shares


Follow other Schools


Lead by Example


Lead by Example

1. As the Superintendent – SHARE CONTENT!

2. Comment/Retweet once a week

3. Offer training & support

4. Recognize staff

@andreagribble

Tools


Agenda

• Introduction



•Discussion


3 Steps to Leveraging Social Media - wirsa.org · 3 Steps to Leveraging Social Media @andreagribble...

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