3 Simple Ideas for Digital Marketing Success | Ed Field

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eMarketing event Portlaoise July 2012

Transcript of 3 Simple Ideas for Digital Marketing Success | Ed Field

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3 steps to digital marketing success

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Process1. Discovery2. Facts & insights3. Position/Pitch4. Strategy5. Plans6. Raw material7. Creation8. Marketing

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3 steps to digital marketing success

Pitch > Present > Attract

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Pitch

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Why

Pitch

WhyHow

What

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Pitch•Company•Customers•Competitors

3C’s

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Present

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Present•Connect• Ingredients•Design •Convert

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Connect Your hook?

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Ingredients BrandCopyImagesVideo

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Design

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Functional & aesthetic design

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Functional & aesthetic design

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Functional & aesthetic design

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Functional & aesthetic design

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Convert

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Present•Connect• Ingredients•Design •Convert

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Attract

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Attract•Marketing strategy – one!• Select your tactics – just a few• Search marketing - foundation• Share & converse - opportunity

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Simple“Making the simple

complicated is commonplace;

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Simple“Making the simple

complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”

Charlie Mingus (Musician)

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3 step to digital marketing success

Pitch > Present > Attract

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Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com

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Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com