3 secrets of community engagement updated
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Transcript of 3 secrets of community engagement updated
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3
by The R Simmons Group
SECRETS OF COMMUNITY ENGAGEMENT IN LAW
ENFORCEMENTSOLVING CRIME WITH YOUR COMMUNITY
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The best indicator ofcommunity trust is…
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...the presence of vibrant information sharing that enables the community
to become an extension of your police department.
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Your community members may see the mission of reducing the fear of crime as something intangible, but
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....with data-driven solutions you can inform them of the conditions that
invite crime so they become partners in the reduction of fear and crime.
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The Fortune 500 list was started in 1955
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Innovators displaced 66% of the 1955 list by 1985.
Source: Kaufmann Foundation
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Secret #1Give to Get.
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How does your police department deliver on its mission?
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Is the community a willing partner that provides enough information to
fuel your department?
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What holds the community back from freely sharing information, and how
can you change that?
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Your police department must strive to gain the community’s trust
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To gain trust you must be transparent, and keep the community informed.
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Transparency, and freely sharing information builds a relationship
based on trust
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With trust the relationship is transformed from a transactional one,
to a true partnership
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This has been demonstrated by police departments participating in the
police data initiative.
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Just as the NYPD adopted a transparency policy when it comes to data, your police department can not just share random information. It must listen to the community and provide valuable information.
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Transparency is only one side of the coin; how receptive is your
department to receiving and then acting upon information in a timely
manner?
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Is it convenient for all community members to share information, even
time sensitive information?
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You should challenge assumptions on what engagement can be
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The community must know that you are open to input at any time
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Your department can create new ways to engage the community, while increasing effectiveness in crime
prevention and response
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Technology provides new engagement opportunities that are just as rich as
traditional methods.
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.. and allows your residents to be active partners in reducing and
preventing crime in their communities
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Good intelligence will always be good, regardless of how it is received!
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So you must communicate with community members wherever they
are, and on whatever device they choose
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This will empower community members to provide quality
information, and increase transparency as well.
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A ready, willing, transparent, and receptive police department shows you are ready, willing, and able to have a deep conversation with the
community
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.. and invites community members to be active partners in reducing and
preventing crime.
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Secret #2Embrace the evolution
of information flow
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For many the preferred method of communication has changed
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Facebook, Twitter, and Snapchat have ushered in the era of short, direct, and
nonverbal communication
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Many people routinely engage in quick, easy, conversations via mobile
devices
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Presenting your thoughts in 140 characters is convenient because the
pace of life has increased
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Texting is the most widely used
smartphone service, with 97% of
Americans texting at least once a day,
while only 41% of U.S. homes now
have land lines
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Police departments should embrace this shift in communication
preferences
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Embracing preferred communication styles can maximize the volume of
information flow
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Police departments proved they could be effective at increasing safety, and
decreasing response times when they adapted 911 systems to
accommodate cell phones.
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We must do the same when it comes to technology and communication
preferences
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Community engagement should never be seen as one size fits all
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An anytime, place, or form communication strategy is good for
both your department and the community
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Secret #3Know what drives yourcommunity to engage
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Every police department should know what drives its community to engage
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It will help to increase the volume and quality of information flow
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The answer lies in the basics- who, what, when, and how
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Who is sharing, what are they sharing, when are they sharing, and how are
they sharing?
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These answers will help you engage with the community in a way that
invites more input
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....and help your police department anticipate and prepare for changes in
the community ,and community members’ communication
preferences
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This will drive the flow of quality information, but constant
improvement takes consistent measurement.
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People and times will change so adjustments will be needed
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Quality information sharing takes constant monitoring and measuring of what is coming in, where it is coming
from, and what it tells you
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You will need a consistent measurement strategy to know how
both why some community members choose to engage, and why other
members do not.
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Collecting and evaluating the data is important, and needed to make
adjustments that show the community your police department
does not take them for granted
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Time to acton the
3 Secrets
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To effectively engaging your community your department must
focus on people, process, and technology
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People
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You police department must show the community it is valued
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Gaining trust with transparency and effective communication ensures the community will see your department
as a willing partner
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Process
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Your department must focus on, and show it values two-way
communication
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It should regularly share valuable information that affects the
community
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..and show a willingness to listen to and act on community information
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Technology
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Your department should provide both traditional and nontraditional touch
points
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New technology platforms make it easy for community members to share information at their place and time of
choice
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Your police department should accommodate these communications
preferences
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Technology choices should also be able to capture valuable data that can
analyze how and why community members are engaging
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Technology shows your department has a commitment to share and
receive valuable information from all community members
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Community engagement is your department's best tool, and you
should balance and continue to learn how people, process, and technology
drive engagement
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To find out how the R Simmons Group can help you drive community
engagement go toThe R Simmons Group