3-Revalidation Document BA Mass Communication Media Arts 9-4-2012 (1)

7/28/2019 3-Revalidation Document BA Mass Communication Media Arts 9-4-2012 (1)

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AKMI METROPOLITAN COLLEGE

REVALIDATION DOCUMENT

BA in MASS COMMUNICATION & MEDIA ARTS

05/2012

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Contents Page

A Introduction 3B General Information 3C Aims & Objectives of the Programme 3

D Level of Award 4E Admissions criteria 5F Structure of the Course 5G Approaches to Learning & Teaching 7H Members of the Course Committee 7I Programme Management & Administration 8J Assessment 9K Resource Requirements 12L Student Support 13M Quality Assurance Procedures 14N Regulations 16

O Market Research 16

BA in Mass Communication & Media ArtsDegree Completion Year: Core Modules 19

Research Project 20Media Culture & Society 24Media Politics & the Public Sphere 28Media Management 32Media Law & Ethics 35New Technologies Application in Mass Media 39

BA in Mass Communication & Media ArtsDegree Completion Year: Strand ModulesFilm & TV Directing 44

Digital Filmmaking I 45Digital Filmmaking II 49New Technologies on the Set & in the Post-Production I 53New Technologies on the Set & in the Post-Production II 57

BA in Mass Communication & Media ArtsDegree Completion Year: Strand ModulesJournalism 61

Computer Assisted research & Reporting 62E-Journalism 68

Internship 72

Appendix of Credits 74

Full list of equipment 75

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A. Introduction

This document presents a proposal for the delivery of the MassCommunication and Media Arts programme by AKMI Metropolitan College

(AMC), Greece. It presents the aims and objectives of the programme, adetailed account of the structure of the curriculum, the individual coursesyllabi, a description of the assessment procedure and concludes withadministrative issues and course requirements.

The programme BA in Mass Communication & Media Arts has been runningsince 2002 and is under review and revalidation for 2012, in order to continueto be offered in a top-up year structure into the Greek medium.

B. General Information

Name of Institution: AKMI Metropolitan College (AMC)

Address: 74 Sorou Str., Athens, 15125

Title of Programme: BA Mass Communication and Media Arts(Majors: Film and Television Directing /Journalism)

Attendance: Full time / Part time

Programme Leader: Magdalene Remoundou

Level of Award: SCQF Level 9

Duration: 1 Year FT/ 2 Years PT

Starting Date: October 2012

Host Department: AMC Faculty of Culture and Communication

C. Aims and Objectives of the Programme

The aim of the course is to offer students a BA in Mass Communication andMedia Arts, a high quality academic and vocational qualification, whichfocuses on the modern technological applications and meets the needs andchallenges of the profession in Greece and in E.E.C. in general. It will becarried out through extensive tuition and practical application, as well asreinforcement of independent study.

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The aims are:

To provide a high quality academic and vocational qualification that will

meet the needs and challenges of the profession.

To integrate theoretical knowledge and vocational competencies relative to

journalism and film directing, using all the new technologies of their

professions. To offer students the opportunity to study mass media related issues from

a number of different perspectives and disciplines.

To develop in students the capacity for critical, analytical and independent

thinking in order to help them become more effective problem solvers in theirparticular field of interest.

To encourage in students the realisation of their academic, intellectual and

personal potential by providing structured systems of learning and support.

To provide students all the necessary equipment for the use of information

resources and learning technologies.

The objectives are:

Demonstration of in-depth understanding of the conceptual and theoretical

basis of the academic disciplines within the mass media in relation tojournalism and film directing.

Evidence of the ability to think critically, based on an in-depth rather than

surface approach to learning.

Application of the assimilated theory to the critical analysis of a diverse

array of data and research in journalism and directing and the relevantproblems arising as well as policies employed.

In-depth learning and competence in the presentation and discussion, inboth oral and written forms, of the complexities of mass media.

Acquisition of skills of effective self-management, initiative and

responsibility in relation to their own learning whether individually or in groups.

Understanding of the multi-disciplinary nature of mass media through the

enhancement of the ability to analyse related issues from a number ofdifferent perspectives and disciplines.

Achievement of appropriate competence and awareness of a range of

information technology applications.

Demonstration of an awareness of ethical considerations and the

requirement of appropriate ethical standards in the pursuit and application oftheir professions.

Acquisition of the knowledge that is necessary for students to perform

effectively in their chosen careers. This includes the students ability to easilytransfer from conventional media to the new ones and the general acquisitionof transferable skills.

D. Level of Award

The level of award proposed is two years of IVT studies plus one degree-year

leading to the BA in Mass Communication and Media Arts according to theTop-Up year model of delivery. Throughout the course, students will study thetheoretical, multidisciplinary components of the programme and will be given

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the chance to facilitate their learning process by being involved in training atthe labs of AMC and various placements which AMC is linked with.

E. Admissions criteria

Age on entryCandidates must be at least 20 years of age in the year of entry. This is theage of graduation from IVT studies.

Minimum Entry RequirementsThe entry requirements for the BA in MASS COMMUNICATION & MEDIAARTS are as follows:

1. Graduation (Lyceum) certificate with a total mark no less than 10in the 0-20 mark scale.

2. Successful completion of the two-year IVT Journalism or Film &

TV Directing Course or equivalent two year programme, such asHND etc.

3. Interview with the Programme Leader and a member of theCourse Committee.

4. Completion of an application form that is to be subsequentlyassessed by the Departments Course Committee.

Recognition of Prior Learning (RPL)All other candidates who do not come from IVT or HND studies, likeprofessionals without undergraduate studies or other special cases, will beevaluated by the Programme Leader and the members of the CourseCommittee and the final decision will be taken from the QMU Head of Subject.The following candidates are also eligible for admission to the course:

University graduates from relevant disciplines.

Transfers from Institutes of Post-Secondary and Higher Education offering

similar specialisations.

Professional journalists, directors, cameramen, editors with at least a

three-year experience in their profession.

It is stressed however that the final decision for entry to the programme of acandidate with professional experience and/or prior learning is taken by

Queen Margaret University. All other qualifications will be mapped against theSCQF framework and QMU standards of the School of Arts, Social Sciences,and Management and as such will be dealt with on a case by case basis withcredit being given if relevant.

F. Structure of the Course

Top-up year: BA in Mass Communication and Media Arts

In the third year, the programme mainly comprises core modules on the multi-disciplinary aspect of mass communication, i. e. mass communication inrelation to other fields like media arts, the society, politics, ethics, andmanagement. In addition, students will be familiarised with the research

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methods by getting involved in the process of the creation of a project relevantto either film directing or journalism. With respect to the two strands that theprogramme is made up of, students will need to attend labs and workshopsaccording to their major and will work as interns in a relevant placement suchas in a production company/TV channel or newspaper/broadcaster, web TV,

e-newspaper etc. Students will be also offered the possibility to participate inworkshops and seminars conducted by visiting lecturers, well knownprofessionals or professors of other state universities.

Core modules

- Research Project- Media Culture & Society- Film & Media in the Public Sphere- Media Planning

- Regulation Schemes in Film & Media Market- New Technologies Applications in Mass Media

Strand I: Film and Television Directing

Film & Media Production

New technologies on the set and in the post production

Internship in a film / TV production company or television channel

Strand II: Journalism Computer-assisted research and reporting

On line Journalism

Internship in a placement of printed or electronic journalism.

Getting on the Internship programmeStudents begin to consider their internship choices towards the end oftheir IVT AKMI studies. At the beginning of the top-up year they submittheir preferred media placements and a copy of their curriculum vitae tothe Departments Internship Programme Committee. The Committeewill, for their part, begin the process of matching interested employerswith the students preferences.( ) The placements will bearranged by the end of the winter semester of the third year for thejournalism strand and prior to the beginning of the winter semester forthe Film & TV Directing Strand. The timing will thus allow students togain valuable work experience before starting their career search.Employers will be asked to:

monitor the students progress throughout the internship

programme keep in regular contact with the academic supervisors at AMC

evaluate the students performance at the end of the internship

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period

submit a written report to the AMC Department of Media.

Internships usually involve some combination of research, writing andoutreach according to the needs of the course and the goals of the

intern. Throughout the internship, and given that work at the placementis the basis for the students final projects prior to graduation, academicsupervisors will be available for consultation. Each student who hasparticipated in the internship programme will receive a certificate ofcompletion at convocation. (The internship is unpaid work and aassessable module). Moreover, a self evaluation report is included inthe process of the modules assessment, the pedagogical contributionof which renders remarkable outcomes.

G. Approaches to Learning and Teaching

The course assumes a level of intellectual maturity developed through degreestudies together with a level of social maturity gained through life experience.The key elements in the approach to teaching and learning (and developmentand delivery of the course according to the aims and objectives set by thecourse team) are:

an emphasis on student-centered learning

an emphasis on inquiry based learning methodologies

the integration of specialist subject areas in the media with appropriate

contributions by various specialists and media market representatives

the integration of academic learning and research and an applied,

vocational outlook so as to allow a critical evaluation of working methods andtools.

Academic subjects are taught through lectures, seminars, practicalworkshops, tutorials, individual and group projects and internships in order tosatisfy the IVT students' needs and able them to continue their studies in aacademic level (3d year).

The Teaching Team has reviewed the learning outcomes for the Level 9modules as highlighted by the previous Revalidation panels and the ExternalExaminers comments. It is the intention of the Team to undertake a full

consultation with the QMU Programme team, and they will be in constantcommunication during the delivery of the programme. Major changes will bemade to module descriptors via the agreed QMU processes at theforthcoming review and the revalidation of the programme.

Students are assessed on the basis of essays, written reports, project work,oral presentations, and final written examinations.

Thus, the course provides the student with the intellectual understanding andrange of practical training necessary both to cope with the present

professional demands of media and to adapt flexibly to future developments.

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H. Members of the Course CommitteeThe composition of the Course Committee is as follows:

Ms Magdalene Remoundou Head of AMC International OfficeCourse Leader

Political Scientist, TV Director & Production Manager

Mr Stamatis Poulakidakos Political Scientist, Lecturer

Dr Anastasia Veneti Political Scientist, Lecturer

Ms Vally Konstantopoulou Political Scientist, Director, Film ProductionManager, Lecturer

Mr Achilleas Karadimitriou Communication Scientists, Lecturer

Mr Efthimis Hatzis Film Director, Lecturer

Mr Dimitris Koutsiabasakos Film Director, Lecturer

Ms Electra Venaki Film & TV Editor, Lecturer

I. Programme Management and Administration

The management of the programme is in line with the QMU Governance andRegulations Handbook (Section 3: Management of Academic Programmes).QMU Governance and Regulations Handbook detail the key roles andresponsibilities of the Programme Leader, Programme Committee, ModuleCo-ordinator, Student-Staff Consultative Committee, and Personal AcademicTutors. Some modifications have been based on the collaborativearrangement between AKMI Metropolitan College and QMU.

The programme will be managed by the programme leader and programmeteam within the Queen Margaret University structures. Issues relating to themodules will be managed by module leaders and the module team. The

programme leader is also responsible for the effective administration of theprogramme.

Admissions to the course are carried out by a selection committee consistingof the Programme Leader (i.e. the Department Head), and selected coursetutors. Following an interview, the final decisions are made by the selectioncommittee.

Programme Management Structure: Academic Staff

8Dr Anastasia VenetiLecturer


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J. Athens and Thessaloniki and how they will work together to maintainan overview of the quality of the programme.

AKMI Metropolitan College in order to ensure that parity and equivalence ofprovision across the Athens and Thessaloniki campuses is achieved, will beputting into action as of October 2011 the following mechanisms:

1. Ms Magdalene Remoundou will have a wider role, overseeing deliveryat both campuses. Mr George Michalis will still maintain responsibilityfor the smooth running of the programme in Thessaloniki, but MssRemoundou role will ensure that an overview of the quality of theprogramme between the two campuses is maintained. Ms Remoundouhas been identified as the ideal person for the position due to her

considerable experience as the programme leader in Athens, a rolethat she will maintain and combine with her new duties.2. A buddy system has been introduced regarding the teaching staff of

both campuses. Lecturers teaching the same module are thus inconstant communication, a process which ensures that the content,delivery and assessment of the modules taught are the same inThessaloniki and Athens. As has been agreed in the validation eventfor the realization of the programme at the Thessaloniki campus, whichtook place on June 2011, the changes in the programme that are goingto be confirmed in the revalidation event at Athens, on May 2012, willconcern the running of the programme in Thessaloniki as well, through

the implementation of an identical curriculum.3. As a consequence of the aforementioned point, students from Athens

and Thessaloniki will have access to similar module and course

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Magdalene RemoundouProgramme Leader

Stamatis PoulakidakosLecturer

Achilleas KaradimitriouLecturer

Dimitris KoutsiabasakosLecturer

Electra Venaki

Lecturer

Efthimis Hatzis

Lecturer

Vally KonstantopoulouLecturer


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material on Moodle (our web based educative platform); the materialwill be uploaded following communication between the lecturers.Moodle will also allow students from both campuses to interact directly.

4. Depending on the nature and the requirements of each module, certainlectures will be carried out simultaneously between the two campuses

through video conferencing. It should be pointed out that bothcampuses are already equipped with the necessary infrastructure thatwill enable us to carry out such events.

5. Video conferencing will also allow for course and module meetings totake place involving the staff from both campuses.

K. Assessment

The duration of the course BA in Mass Communication and Media Arts is ayear of full time study (or two years in part time mode). In the end of thedegree year an Exam Board is going to be held.

An award is conferred if the following conditions are satisfied:

the candidate was a registered student at the time of his assessment for

an award

the candidate has fulfilled all financial obligations to AMC

the candidate has successfully completed the top-up year programme

(120 credits)

the award has been recommended by the Board of Examiners convened,

constituted and acting under regulations approved by QMU Senate.

Forms of Assessment

The forms of assessment may vary depending on what is considered as mostappropriate according to the aims and objectives of a course. As the mainfocus of the course is student centered learning, the principles that underliemodule assessment methods are:

assessment is part of the learning process and a means of confirming

learning outcomes

assessment is a means of providing feedback to students, lecturers and

employers

assessment confirms that students have acquired the necessary skills andknowledge or offers insight into learning problems so that action can betaken to achieve appropriate improvements

assessment provides students with a sense of achievement and

motivation to develop further skills and knowledge as well as to transferthese skills and knowledge to situations in life and work

assessment provides present and future employers with evidence /

confirmation of students achievements, skills and knowledge.

Various types of assessment may be used including projects, essays, oralpresentations, written examinations (production of film and Media projects

which will be recorded in audiovisual digital format), coursework etc.The form of assessment and relevant weightings are provided in the ModuleDescriptors.

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Assessment of a Module

Following the QMU scheme, to pass a module a student must attain at least40 % in the overall assessment. When assessment marks are aggregated, a

student must obtain at least 30% in each element of assessment.

The final mark and grade of each students performance is determined by theBoard of Examiners. The Board also decides whether the student can be re-assessed if they fail a module.

If a student fails to attend the exams or submit assessment without goodcause the Board of Examiners can decide that the student fail theseassessments.

Marks and Levels of Performance

To standardise the assessment procedure, the making and grading schemeused by QMU will be adopted.

Exemptions

1. Students may be exempted from a module if they are considered to havesufficient knowledge on the subject. This is usually the case with holdersof a degree in a relevant or transfers.

2. Students may be exempted from the prescribed method of assessment fora module if they are unable to do so due to a disability or a special need.In this case, AMC caters for alternative ways of assessing the student,which will be the case after such a decision is ratified by the Board ofExaminers. Alternative methods of assessment may include the following:a) extension of the registration period for completing an awardb) extra time being allowedc) oral assessment

Late Submission of Assessments

Penalties will be given to students who submit work after the deadline. Thesepenalties may vary according to the requirements of each course but aremostly in the form of mark deduction (which will be carried out in strictaccordance to QMU regulations). Late submission that has been agreed onby the Course Leader may be considered, provided that it is done selectivelyand under extenuating circumstances.

Word Limits

If written work exceeds the word limit given then students are penalisedaccordingly. As a general academic regulation, and according to the QMU

course document, the number of words counted should include all the text,references and quotations. Abstracts, supplements to the text, diagrams,

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appendices, reference lists and bibliographies are not included in the wordlimit.To avoid complications, students are expected to state the number of wordsat the end of all written assignments. The penalty for work that exceeds thegiven word limit by 10% and above will be the awarding of a mark no higher

than 40%.

Plagiarism and Other Academic Dishonesty

All forms of academic fraudulence are heavily penalised. Plagiarism is aserious academic offence and it is the tutors duty to explain its nature andwarn students against it. Plagiarists will lose marks or even receive no mark atall.Similarly, personation, falsification of data, computer fraud and cheatingduring examination are subject to penalisation as they are seen as acted

against universal academic regulations and AMC discipline. Students whocommit such offences are due to repeat a module, be suspended or evenexpelled.

Re-assessment

The Board of Examiners will decide on the appropriate form of re-assessmentafter having taken the nature of the failed module and of the failure intoaccount. Full details are available athttp://www.qmu.ac.uk/quality/gr/default.htm#regs

Re-assessment period is scheduled for the first two weeks of September.

Progression

The courses regulations regarding progression and graduation in effect havebeen adopted by AMC from QMU so as to aim for identical standardsbetween the two institutions.

Personal Academic Tutor (PAT)

Every student is allocated a Personal Academic Tutor (PAT) for their time atQMU and AMC. The role of the Personal Academic Tutor is to help the

students throughout their period of study at AMC. Full details uploaded onhttp://www.qmu.ac.uk/quality/pm/default.htm

Student Representation

The Students Union is the representative, campaigning and recreational bodyof the students at AMC, it aims to provide a safe and friendly environment with

which to enhance the student experience at AMC. The Students Union is runby students for students, who are all elected each year in October torepresent students.

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The Student Representative has two functions: the first is to consult with thestudents on the programme, in order to get their ideas and note any concernsthey may have about any aspect of their education and secondly to representthe ideas and the concerns of students on the programme at the appropriate

fora: Staff Student Consultative Committees Programme Boards

Representatives must commit sufficient time to prepare for and attend at leastthree Student Staff Consultative Committee meetings and three ProgrammeCommittee meetings per academic year.

Award

To gain the BA in Mass Communication and Media Arts award the studentmust obtain 120 credit points. The degrees are awarded by QMU and not bythe AMC, any student obtaining less than 120 credit points is subject to thedecision of the QMU Board of Examiners as to the nature of the awardgranted.

L. Resource Requirements

StaffTeaching staff consists of Political & Communication scientists, Journalists,Film & TV Directors and Producers and they will all contribute to the delivery

of the programme. In addition to the teaching staff, the programme enjoys thesupport of the leading names in the Film & TV broadcasting area thatoccasionally give seminars.

LibraryStudents deliver their essays by using guided bibliography that is pointed outto them by the tutors. The students that attend BA in Mass Communicationand Media Arts programme have access to AMCs library that is beingupdated and enhanced by Media titles. They also have access to theelectronic QMU library as QMU provides students access.

ComputingThe Department of Journalism has access to 5 laboratories that are equippedwith 15 PCs each and all labs have online Internet connection.

Specialist ResourcesThe Department is proud of its specialist resources, as it owns an Internetradio studio and four sound engineering studios that students of journalismcan use for their recordings as well as a Digi/ Design/Protools Editing Suite forthe sound preparation in the post-production stage for the Film & TV Directingstudents. Amongst our resources there are two very well equipped film andtelevision studio where students attend their lectures and practice the

technique of television-on. The film & TV equipment includes film, BETA andof the latest digital format cameras, which are used by students for shooting

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on location. Finally, the students use the post-production studios as they areequipped with digital technology AVID & FINAL CUT.

M. Student Support

Academic Learning Centre

The Academic Learning Center is a unique friendly student-centered servicethat provides an intellectually stimulating approach to developmentalinstruction and general academic assistance to students who need extra helpwith their studies. At AKMI Metropolitan College, students are expected toperform well and thrive in an intellectually demanding environment. Hence,the Academic Learning Centre is designed to assist those students who lagbehind in certain skills and need help in attaining academic excellence.

Counseling Centre

The AKMI Metropolitan College Counseling Centre aims to optimise the well-being of students by providing them with support and with the opportunity toexamine the issues which prevent them from maximising their full potential.

Counseling Centre ServicesThe Counselling Centre offers individual support and advice to students whoare faced with personal problems - for example anxiety, stress, depression,eating disorders and bereavement. The Counselling Centre can also helpstudents with other issues such as family problems, relationship problems,making difficult decisions or choices and problems adjusting to academic lifeand academic demands. The services of the Counselling Centre are availableto all registered students of AKMI Metropolitan College.

ConfidentialityAny information that students provide to staff at the Counselling Centre will bekept strictly confidential and will not be revealed to any third parties, unlessthere is reason to believe that the student or others may be at risk.

AppointmentsStudents wishing to make an appointment can complete and submit an

appointment request card, located outside the counselling centre. Thecounselling centre staff will contact students as soon as possible in order toschedule a meeting. Alternatively, in cases of emergency, students can callthe counselling centre.

Careers and Employability Centre

The Careers and Employability Centre aims to provide high qualityinformation, advice and guidance to AKMI Metropolitan College students andgraduates. We are committed to delivering this in a professional, impartial and

accessible way and aim to equip our students and graduates with the skillsand knowledge to effectively choose and manage their careers.

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Our purpose is to increase AMC students' & graduates confidence andabilities to construct meaningful careers. We do this by delivering careerdevelopment and job search support to help AMC students & graduates buildsuccess on their own terms.

The Careers and Employability Centre has details of placements, internshipsand permanent vacancies of relevance to our students and graduates. TheVacancy database is updated regularly with information notified to us directfrom employers.

N. Quality Assurance Procedures

During 2003/2004 A QMU Strategy for the Quality Enhancement of Learning,Teaching and Assessment (QELTA) was developed. Quality enhancement isviewed as taking deliberate steps to bring about continuous improvements inthe effectiveness of the learning experience of students. (QAA, 2001). The

three goals of the QELTA strategy are listed below with an overview of howthe programme articulates with each of the three goals.

QELTA Strategy Goal 1. Maximizing potential through learning.

The BA in MASS COMMUNICATION & MEDIA ARTS programme follows theQMU philosophy and guidelines aiming at the delivery of qualitative studieswhich will fully meet the present market needs and the anticipation of thefuture ones.

An emphasis on lifelong learning will be nurtured through the reflectivepractice elements of the programme.

The services provided by the teaching staff, course leaders, directors,advisors and administrative and secretarial staff are orientated towardsstudents support so as students will be able to meet the demands of theeducational procedure and have the best possible results concerning theirprogress. It must be noted the advantage that AMC is in the private sectorand as a result there is flexibility in the financial procedures concerning thepurchase or hiring of new equipment, infrastructure and premises. Therefore,it meets the technological developments and the market needs which are

needed for this programme of studies.

QELTA Strategy Goal 2. QMU as a community of Learners

Being the first among the private educational organizations in Greece in thedelivery of qualitative studies is an everlasting goal. AMC always tries torecruit the best teaching staff to its programmes. In this programme, themajority of the tutors, who are the driving force of the programme, have Britishpostgraduate degrees. Thus, they are familiar with the British HE. Theteaching staff and the course leader are in regular communication with theirQMU colleagues for the best materialization of the programme without

deviating from the QMU philosophy and regulations. Furthermore, the QMUCentre for Academic Practice schedules and organizes staff developmentactivities in order to familiarize the staff with all the advanced pedagogic

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methods that apply in university education and are followed by QMU. Forexample, this may include workshops, seminars and courses in the followingareas: short course in learning, teaching and assessment; peer observation;assessment feedback; alternative assessment methods.

QELTA Strategy Goal 3. Quality Assurance and Audit.

The programme team is committed to operating robust quality assurancemechanisms. One of the elements of the Quality Assurance and Audit goal isto develop an explicit link between strategic planning and programme review.A key route by which this happens is by means of the annual monitoringreport for the programme. This report is considered by the School AcademicBoard and the Students Experience Committee.

The BA in MASS COMMUNICATION & MEDIA ARTS programme linksdirectly with the 2008-2013 QMU Strategic Plan in the following areas: - The

mission statementand the vision statementreflect the programme rationale.

An essential element of the third goal of the QELTA Strategy is to ensure thatprogrammes conform to the requirements of professional and statutorybodies. In considering the educational philosophy and content of theprogramme, the programme team have taken cognizance of the QualityAssurance Agency (QAA) Benchmark Statement: Communication, media, filmand cultural studies (2002), the Quality Assurance Agency Code of Practice:Section 7 (2006), the Scottish Credit and Qualifications Framework (SCQF)(2003). This programme which is going to be delivered in Thessaloniki-Greece follows the rules and structures recommended by QAA, SCQF andQMU.

References

Quality Assurance Agency (QAA) Benchmark Statement: Communication,media, film and cultural studies (2002)

Quality Assurance Agency (QAA) Code of Practice: Section 7 (2006)

Scottish Credit and Qualifications Framework (SCQF) (2003)

Module Evaluation

In the middle of each academic semester, module evaluation forms arehanded out to the students, based on QMU standards. The results of thesecompleted forms are included in the AMR; they are assessed in order tocontribute to the development of the programme and for any necessarymeasures to be taken in the action plan.

O. Regulations

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The programme BA in Mass Communication and Media Arts is subject to allQMU regulations detailed on the QMU Quality website.http://www.QMU.ac.uk/quality .

P. Market Research

Evidence of demand for the new programme

Currently (2011/12), AKMI have N 70 secondyear journalism students and 10 second year Film & TV directing studentsenrolled on the vocational branch (IEK AKMI) and a number of them havedisplayed an interest in pursuing further studies. If we bear in mind thefinancial crisis that is spreading at this point in Greece, our initial objective isto maintain the number of the last years cohorts with no reductions in theenrollment of the students either in the Athens or the Thessaloniki campuses.In total, a realistic estimate of expected students for the next academic yearwould be 25- 30 (for both strands). We are confident of achieving thesenumbers due to the students already enrolled on the IVT courses but also dueto interest that has been expressed for the programme by the general public.

Local Competitors

Please find below a link that provides a good indication of the variousprogrammes available in Greece through Greek representatives (mostlyColleges) of UK or other overseas Universities operating in Athens andThessaloniki.http://www.britishcouncil.org/greece-education-uk-courses-in-greece.htm

The excelling feature of the educational organisation AKMI that identifies it asunique among private institutions of HE in the field of Mass Media is the factthat it offers a wide range of studies covering all specializations(cinematography, set design, costume design, professional make up, hair

styling, acting, music production and engineering, editing, journalism, filmdirecting, script writing, tv and film production management, dance). Thebeneficial effect is that our students have the option to collaborate in settingup production teams towards the creation of fully fledged project. Currentlythere is no other private educational institution or any other overseasuniversities operating in the area in these academic fields. Also, nocompetitors have withdrawn similar programmes recently. Thus creating anenvironment that will allow AMC & QMU to establish the delivery of a qualityand successful media programme.

Graduate Prospects

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According to data available from E.U statistics on audiovisual services, anoverwhelming rate (97%) of European households own a TV set, which is themajor means of information and entertainment. It is also important to point outthat while E.U. citizens watch TV 210 minutes on average every day andlisten to the radio for 162 minutes on average, Greece holds one of the first

places in daily viewing time: 243 minutes per person. Television is a verypopular medium in Greece and due to the ever developing technology;graduates of a programme such as the one we propose to deliver are in greatdemand.

It should be also mentioned that local productions almost all over Europemanaged to increase their share in their local market in comparison withprevious years. The great rise of TV stations (e.g. Cable and Satellite TV) alsoincreased the number of the films that each of them incorporated in itsprogramme. Some of the new subscription channels focused almostexclusively to broadcasting cinema films.

Film production and distribution companies require qualified graduates inorder to fill positions created by their development and the technologicaladvancements in the field. These positions are directly related to computerscience and the Internet. These are the specializations that currently shapethe job market of cinema production and distribution companies. We cannotrefer to the future, without taking into consideration that developments in thetechnology sector are continuous.

Industry Evolution

Due to the extended changes in the fields of journalism & directing, we areproposing the delivery of a programme that will focus on the new technologiesand the digital formats so as to keep being in demand in the following years.Aiming at the immediate employment of our graduates, all the modules arebased on new technological developments. This goal has been achieved sofar in Athens and we wish to mirror this success in Thessaloniki as well.

The financial crisis that has struck Greece severely for the past two years, hasinfluenced the Mass Media market as well, which has been reorientedtowards productions through the internet. At the same time, the web net has

attracted student interest, because of its ability to absorb a greater share ofthe market, and has therefore become an integral part of the modular content.

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BA in Mass Communication and Media Arts

Degree Completion Year: Core modules

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Module Descriptor

Title RESEARCH PROJECT CodeI3135

SHELevel 3 Semester &Mode of Study

WINTER / FT Credit Rating

SCQFLevel

9 10

Module Co-ordinator

Dr Anastasia Veneti

Module Team

Pre-requisites

Co-requisites

ProhibitedCombinations

Aims

To provide students with the knowledge of the way research is conducted in social

sciences in general and in the field of mass communication in particular.

Learning OutcomesOn successful completion of the module the student will beable to:

Assessed inthis module

A B C D

L1 Identify resources and analyse the data which derives

from them

YES * * *

L2 Explain the appropriateness of a research method fortheir field of studies

YES * * * *

L3 Apply research techniques to their projects YES * * * *

L4 Assess the results which derives from their projects YES * * * *

A Knowledge and Understanding

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B Intellectual SkillsC Practical SkillsD Transferable Skills

Learning ExperiencesThe module will engage the student in the following types of learning experiences:

Lectures/Demonstration 24 hours

Workshops 16 hours

Independent study 60 hours

Total 100 hours

Assessment Pattern

Assignment to be realized in two parts (100%): An essay in a given topic relevant toeither journalism or cinema based on a research method- preferably in depth interviews.

1st Assignment (30%) submission: week 7- Bibliography and Method (Interview)

2nd Assignment (70%) submission: week 12- Final essay-report

Length : 1500 2000 words

Can this Module be Anonymously marked? Yes/No If No please providean explanation.The particular module and its assignment have been designed on the inquiry based learning

approach. Therefore, students will have to present their progress on their project eachweek.

Content

The philosophy of scientific methodology

Measurement reliability and validity

Content analysis

Semiotic analysis

Survey research and questionnaire designs

Focus group discussions

Interviewing

Case studies

Participant observation

Ethics in research

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Main TextsFischer, M.M. J 1994. Ethnographic film and cultural critique in the late 20th century inLes Friedman (ed), Multiculturalism and media in the classroom, Indiana:Indiana UniversityPress.Fischer, M.M. J. 1995. Filming Polland: The ethnographic (Documentary, Narrative) Films

of Maria Zmarz-Koczanowicz, in Late Editions, vol. .Iosifidis, Th. 2003. (Analysis ofqualitative data in Social Sciences). Athens: Kritiki.Jensen, Klaus Bruhn (ed.) 2002. Handbook of Media and Communication Research:Qualitative and Quantitative Methodologies, Routledge, London,Kiriazi, . 2004. . (Social research. Critical review of methods and techniques). Athens: EllinikaGrammata.Krippendorff K. 2004. Content analysis: an introduction to its methodology, Thousand Oaks,California: Sage

Mason, J. 2003. , (How to conduct a qualitative survey)Athens: Ellinika Grammata.

Papaioannou, S. 2007. , (Theoryand method in social sciences), Athens:Kritiki.

Psilla, M. 2010. ,(Methodologies and Analysis of events from Newspapers), Athens: TIPOTHITO- GiorgosDardanos.

Reinard, J. C. 1980. Introduction to Communication Research (2nd ed). NY: McGraw-HillTsiolis, G. 2006. . . (Biographical narrations. The biographical approach in the

sociological qualitative research), Athens: Kritiki.

Journals:Communication Research

Other relevant detailsCovers subject benchmarks:L1 5.3L2L3L4

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Module Descriptor

Title MEDIA, CULTURE & SOCIETY CodeI 3136

SHELevel

3 Semester &Mode of Study

WINTER / FT Credit Rating

SCQFLevel

9 10

Module Co-ordinator

Dr Anastasia Veneti

Module Team

Pre-requisites Introduction to Communication Theory

Co-requisitesProhibitedCombinations

Aims

Students will be provided with insight into the impact of the media on society and theextent to which they are capable of shaping social consciences, so that students canacquire a critical stance on public communication.



A B C D

L1 To identify the role of the mass media incontemporary society.

YES * *

L2 To interpret and analyse non verbal components ofvarious media productions

YES * * *

L3 To examine the media as critical factors in thecreation of subculture and evaluate media content inrelation to the various discourses in our society

YES * * * *

L4 To distinguish and assess the messages of the mass

media. To review the modernist and postmodernisttheories in order to demonstrate their effect on cultureand society.

YES * * * *

A Knowledge and UnderstandingB Intellectual SkillsC Practical SkillsD Transferable Skills


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Lectures 24 hours

Tutorials 10 hours

Work on assignments 20 hours


Assessment PatternFormative Assignment: Rehearsal of the oral presentationSubmission Date: Week 6

1st Assignment : (70%) Students will have to conduct a focus group or other qualitativeanalysis on a media product or film and measure opinions. Subsequently, they will have toproduce a paper on their results, supported by substantial literature review.Length: 1,500 - 2,000 wordsSubmission Date: Week 8

Final Assignment: (30%) An exam in the format of a viva voce presentation related to thegiven subject duration 05.00- 08.00 min.Submission Date: End of semester

Can this Module be Anonymously marked? Yes/No If No please providean explanation

Content

Mass media and society

Sociologically-oriented traditions and debates in mass communication,

Mass communication processes and effects; mass media and social problems

Media economy

The audience of mass communication

Culture

Processes of signification

Realism and naturalism in media representations

Representations of gender and feminist accounts

Marxist and radical accounts of mass media

Mass media and cultural theory

Media, modernism and postmodernism

News Construction- Framing

Visual Culture

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Main TextsCurran, J., and Gurevitch, M. (2001) (.) . (MassMedia and society) Athens:Patakis,

Heretakis, M. (2001). 2001/3.

, (PoliticalCommunication Etiquettes 20001/3. Private and Public TV & Radio mediums, PublicOpinion and Universal Social Participation). Athens: Sakoulas

Hodkinson, P.( 2011). Media, Culture and Society, London: Sage

Papathanasopoulos, S. 2005 21 . (TV in the 21st century) Athens:Kastaniotis

Ramone, . (2001). . , , (SilentPropaganda. Masses, TV, Cinema). Athens: Polis

Veneti, A. (2009) : ; (Political Advertisement and behavior: information or manipulation of the citizen? Youngvoters and the redefinition of TV political advertisement.) Athens: Nisos.

Walker, A., J. (2010). , (Art in theera of Mass Media) Thessaloniki: University Studio Press.

Journals:

European Journal of CommunicationGlobal Media and CommunicationJournal of Communication InquiryMedia, Culture & SocietyCultural Politics

Other relevant detailsCovers subject benchmarks:L1L2

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http://ejc.sagepub.com/http://gmc.sagepub.com/http://gmc.sagepub.com/http://jci.sagepub.com/http://tcs.sagepub.com/http://ejc.sagepub.com/http://gmc.sagepub.com/http://jci.sagepub.com/http://tcs.sagepub.com/


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Module Descriptor

Title FILM & MEDIA IN THE PUBLIC SPHERE CodeI 3163

SHELevel


WINTER/ FT Credit Rating

SCQFLevel

9 10

Module Co-ordinator

Stamatis Poulakidakos

Module Team

Pre-requisites Introduction to Communication Theory

Co-requisites


Aims

To acquaint students with the knowledge to critically analyze the relationship betweenfilm and media and the public sphere in contemporary liberal democracies, as well as tofacilitate the cultivation of a complex sensibility in relation to the mediated presentation ofreality.



A B C D

L1 Demonstrate the ideological function of film andmedia and define how they have colonized thepublic sphere

YES * * * *

L2 Analyze the methods and tools employed by themedia in their attempts to influence the public andnew public . Criticise the state of advertising,

propaganda and image making

YES * * * *

L3 Interpret new forms of mediated political action(through cinema, the internet and the social media)

YES * * * *

L4 Evaluate the processes involved in the productionand information management in all kinds of TVprogrammes, electronic media and the cinema.

YES * * * *

A Knowledge and UnderstandingB Intellectual Skills

C Practical SkillsD Transferable Skills

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Lectures 24 hours

Tutorials 10 hours



Total 100 hours

Assessment Pattern

Formative Assignment: Presentation to the class of the gathered data and the structure ofthe essay.Submission Date: Week 8

Assignment (50 %): An essay in a topic relevant to either:The relationship between film the media and the public sphere, or information content andstructure and ideological values.Length : 2000 2500 wordsSubmission Date : Week 10Final Examination (50%): Short-answer questions and a short essay of about 500 wordslength on a given topic.Submission Date: End of semester

Can this Module be Anonymously marked? Yes/No If No please providean explanation.

Content

The notion of Ideology

Public Sphere, Public Opinion, Opinion Polls

The notion of Propaganda

Cinema and Ideology

New Media, cyberpolitics and online identities

Television Politics

Agenda Setting, Priming, Media Frames

Identity, community, political action in the internet

Political Advertisement

The emergence of Pop- politics

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Main TextsBennet L.W., Entmann R.M. (eds) (2001). Mediated politics: communication in the future ofdemocracy. Cambridge: Cambridge University press

Demertzis . 2002. : , , (Political

Communication: Risk, Publicity, Network), Athens, Papazisis

Fiske, J. 2000. (The Anatomy of Television Discourse). Athens,Dromeas

Garnham N. 2003. . (Emancipation and Modernity: The Role of Mass Media), Athens Kastaniotis

Habermas J. 1989. Structural Transformation of Public Sphere, Cambridge: Polity Press.

Heywood A., 2007 (Political Ideologies) Thessaloniki, Epicenter

Kaitatzi Whitlock S 2010. (Forms and Means of PoliticalCommunication), Thessaloniki: University Studio Press

Manning P. 2007. . (Sociology ofInformation. News and sources of the news), Athens, Kastaniotis.

McQuail D. 2002. McQuail's reader in mass communication theory, London: Sage

Meyer Th. 2000. (Politics as a theatre. The newpower of acting) Athens, Kastaniotis.

Meyer T & L. Hinchman, 2008 (From

Party Democracy to Media Democracy)Athens, Polytropon

Mouzelis N. 2008. Modern, Postmodern Social Theorizing. Bridging the Divide, Cambridge:Cambridge University Press

Pleios G 2011. , (The Information Society,News and Modernity)Athens, Kastaniotis

Pleios G, Fragonikolopoulos Ch. 2011. (The NationalIssues within the media environment), Athens, Sideris.

Ramonet, I., 2001, : , , (Silent Propaganda:

Masses, Television, Cinema)Athens, Polis

Salmon Ch. 2008. Storytelling. (Storytelling: The Machine That Constructs Stories And Manipulates Spirits), Athens, Polytropon

Journals:The British Journal of Politics and International Relations -American Politics Research -International

Political Science Review - European Journal of Political Theory -Theory, Culture & Society

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Other relevant detailsCovers subject benchmarks:L1L2L3

L4

Signed Date

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Module Descriptor

Title Regulation Schemes in Film & Media Market CodeI3164

SHE

Level

3 Semester &

Mode of Study

SPRING/ FT Credit Rating

SCQFLevel

9 10

Module Co-ordinator

Stamatis Poulakidakos

Module Team

Pre-requisites Media, Culture & Society

Co-requisites


AimsTo provide students with an overview of the film and media market structure, and themass communication industries. Also, to acquaint students with the implementedlegislation and regulation schemes related to the development of the new technologies inmedia.

On successful completion of the module the students willbe able to:


A B C D

L1 Recognize the nuances of the regulations as they

relate to the mass media and to apply them tospecific issues of film and media practice.

YES * * *

L2 Assess the rationale of the function of mediacorporations and their effects on both marketstructure and the consumer-citizen

YES * * * *

L3 Critically evaluate current debates surrounding mediatechnologies.

YES * * * *




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Lectures 24 hours

Tutorials 10 hours


Independent study 46 hoursTotal 100 hours

Assessment Pattern

Formative Assignment: Rehearsal of the oral presentation.Submission Date: Week 5

Oral Presentation (30%): Students are required to analyze an extract of 30 sec 1

minute / 500-600 words long by an internet news website/newspaper/TV news broadcast/

film/TV series/commercial according to its ethics. Duration 8-10 minutes.

Submission date: Week 7

Final examination (70%): Students will be required to answer a set of questions on issues

such as the concept of models of communications policy, mass media ethics, the film and

media market structure, the role of consumer-citizen e.t.c.

Submission date: End of Semester


Content

The Constitution on Mass Media and basic legislation

European National Councils for Radio and Television/The Greek National Council for

Radio and Television

Media Ownership

Journalist Deontology

The crisis in journalistic credibility

Embedded Journalists

Cinema legal framework (national and international dimension)

Copyright laws for Film and Media

Audience Measurement Analysis

Public Broadcast Organizations (legal and organizational issues)

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Main TextsAdam T, Dyson S, OBrien S (2001). Digital broadcasting Revolution. London: InformaMedia, 4th Edition

Bagdikian B.H. (2000). The Media Monopoly. Boston: Beacon Press

Bourdieu P. (1998). (For the Television). Athens: Patakis

Cox, R. (2004). Free For All? Public service television in the digital age. London: Demos.

Curran, J. (2002). Media and Power. London: Routledge.

Davis, R. (2003). European Television. London: Informa Media. Seventh Edition.

Dagtoglou P.D. (1989). (Radiotelevision and Constitution).Athens: Sakkoulas

Deligianni E. (2004). (Mass Media Ethics). Athens: Sideris

Karakostas, I., Tsevas, . (2000). (The legislation of Mass Media).Athens: Sakkoulas

Kelly M, Mazzoleni G, McQuail D (eds.) (2004). The Media in Europe, The EuromediaHandbook. London: Sage

Papathanasopoulos S (2005) 21 (Television in the 21st century),Athens, Kastaniotis

Papathanasopoulos S (2011) 21 (Media in the 21st century), Athens,Kastaniotis

Pember, D., (2000). Mass Media LawNY: McGraw Hill

Tsevas A (ed.) (2007). (Securing pluralism and concentration control in the media). Athens: NomikiBibliothiki


Signed Date

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Module Descriptor

Title MEDIA PLANNING CodeI3138

SHELevel 3

Semester &Mode of Study

SPRING/ FT Credit Rating

SCQFLevel

9 10

Module Co-

ordinator

Dr Anastasia Veneti

Module Team

Pre-requisites Media, Culture & Society

Co-requisites


Aims

Students will learn through their projects how to organize communication strategies,

manage media planning and apply the appropriate communication tools and techniques.



A B C D

L1 Recognise and use the basic principles and conceptsof media planning

YES * * *

L2 To design and manage media communication

strategies

YES * * * *

L3 To create and evaluate a PR/media campaign. YES * * * **


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Lectures 24 hours

Tutorials 10 hours



Total 100 hours

Assessment Pattern

Final Project (100%): Students will have to organize a media campaign on a subjectrelated to either journalism or film. They will be expected to produce a paper on the optimalpromotion of their project by taking into account the target market, possible diversification,marketing policy and media tactics.

Length: 2,000 -2,500 wordsSubmission Date: Week 12


Content

The integrated communication mix

Strategy and planning

Media Relations

Corporate identity and brand management

Event management and sponsorship

Issues and Crisis management

Account management

Developing and presenting plans and proposals

Main Texts

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Albarran B A., (2004). : , . (The economy of mass media: market, industriesand economic concepts), University Studio Press. Thessaloniki.

Cheretakis Em., ( 2010) , . (Mass Media, Advertisement and

Consuming)Athens: University Studio Press.

Flichy P., (2004) , (The history of moderncommunication)Athens: Katoprto.

Herman, E. Chomsky, N., (2008) Manufacturing consent. The political economy of the massmedia, UK:Boadley Head.

Kitsopanidou K., (2000). marketing ( The marketing ofthe European cinema). Athens. Papazisis.

Koutoupis, Th., (2004). (Useful Guide of PublicRelations). Athens: Papazisis.

Virilio P., (2000) (Information Bomb) Athens:Nisides Skopelos.

Erber, S (2009) Event marketing. Athens: Propobos.

Zerva, . 2000. (Public relations in theinformation society). Athens: Anubis

Zotos, G. (2002)Advertisement, Thessaloniki: University Studio Press.

McChesney, R., (2008)The political economy of the media, NY:Monthly Review Press,

Scott, D., (2010) The New Rules Of Marketing And PR: How To Use Social Media, Blogs,News Releases, Online Video And Viral Marketing To Reach Buyers Directly, NJ: JohnWiley & Sons.

Journal of Advertising


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Module DescriptorTitle NEW TECHNOLOGIES: APPLICATIONS in MASS MEDIA Code I 3165

SHELevel 3


SPRING / FT Credit Rating

SCQFLevel

9 10

Module Co-ordinator

Vassiliki (Vally) Konstantopoulou

Module Team

Pre-requisites Computer Skills for the Media

Co-requisites


Aims

To train students in making thoroughly informed proposals about strategies which adapt

production and distribution practices using the emerging technological development in

Film and Media Market.

Learning OutcomesOn successful completion of the module the students willbe able to:


A B C D

L1 Compare and contrast processes and outcomes on

how and why a new technology is adopted.

YES * * *

L2 Distinguish the benefits offered by new technological

methods in order to apply them to their work.

YES * * * **

L3 Experiment with the new technologies by applying

them on their projects and evaluate their effects.

YES * * * *

L4 Design projects integrating previous and newtechnologies.

YES * * * *


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Lectures 12 hours

Labs and workshops 24 hours



Total 100 hours

Assessment Pattern

Assignment (100%)Students will be required to create a project based on new technology which will indicatetheir understanding of the technological changes that have taken place in Mass Media in the21st century. This project has to be accompanied by an analytical report, 1500- 2000 words,on the process which the students followed in its creation. i.e. The use of the newtechnologies in the Mass Media, the ideas and aesthetic choices in their application. Theproject should be submitted either in a digital form or web address. Application in digitalform duration 00.30-03.00 minutes

Submission: End of semester

Can this Module be Anonymously marked? Yes/No If No please providean explanation.Each students assignment will be an application of new technologies and it will be carrying

his/her idea. Such an assignment cannot be marked anonymously because of its natureitself.

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Content

Ways of writing for new technologies applications

Digital Culture, an aesthetic experiment

New Media and cyber culture

New Technologies processes and their effects to the audience

New Technology used as a distribution and exhibition platform

Digital Data controlled by software

The mix of existing cultural conventions and the convention of software

Media, modernism and postmodernism

Globalization & New Media

Interactivity and New Media

Main Texts

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Benett J. (2008). Your window on the World: The Emergence of Red- ButtonInteractive Television in the UK, Convergence, 14: 161 - 182.

Dewdney, A . & Ride,P. (2006). The New Media Handbook. Oxon: Routledge

Dominick, J. B. Sherman & F. Messere. (2008). Broadcasting, Cable, the Internet and Beyond:An Introduction to Modern Electronic Media[6th edition],NY: McGraw-Hill Higher Education.

Gilmor, D. (2004).We the Media. California-USA :O Reilly Media, Inc.

Grant, A. and Meadows, J., (2007).Communication Technology update.10th edition.USA: FocalPress.

Hubert L. D., (2001). - (What PCs cant do yet A review of artificial intelligence),.University of CreteEditions.

Kittler F. (2005)., , (Gramophone, Cinema,Typewriter). Nisos

O. Kenneth D. (2008). Introduction: "Thinking Differently" About the New Media.AmericanBehavioral Scientist, 52: 3 - 7.

Orgad, Shani (2009). Mobile TV: Old and New in the Construction of an EmergentTechnology. Convergence,15: 197 - 214.

Mc Rae, K. (2005).Mobile Technology Manual. Sparkford-UK:Haynes.

Panagiotopoulou R. & Meimaris M. (2007) (ed.). : (Communication Issues: New Technologies and NewCommunication Media), volume 5, Athens: Kastaniotis.

Papathanassopoulos S. (2011) 21 (The CommunicationMedia in the 21st Century), Athens: Kastaniotis.

Vilem Flusser. (2006). (The Alphabetism), Potamos.

William E. P. (2003). A Mix of Attributes Approach to the Study of Media Effects and NewCommunication Technologies. Journal of Communication 53(3): 395-410.

Websites:

http://dimitrakopoulou.wordpress.com/http://www.publicissue.gr/ (research on the use of the Mass Media by the Greeks)

Other relevant details

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Covers subject benchmarks:L1 3.2.6, 3.3.5L2 4.3.1L3 4.1.2, 4.4.2L4 5.9, 6.1.3

Signed Date

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Module Descriptor

Title Internship Code I 3148

Level 3 Semester &Mode of Study

Semester Winter /SpringFT

Credit Rating

SCQFLevel

9 20

Module Co-ordinator Magdalene Remoundou

Module Team

Pre-requisites 2 year IVT studies- or relevant previous experience

Co-requisites


AimsTo enable students to use and compose theoretical knowledge gained in different moduleson the course in a working environment.To work as a member of staff in the host organisation and assess a career in the Mass

Media industry.



A B C D

L1 Understand the way of thinking and the workingprocesses followed by the professionals in the market.

YES X X X

L2 Recognise and analyse the organisational structureand the know-how of the working process applied.

YES X X X

L3 Identify and practise the rules of conduct which are

used between staff.

YES X X X X

L4 Materialise a research project on an aspect of the hostorganisation and work as professionals, in order toexamine the different positions of the placements andto arrange the tasks undertaken.

YES X X X X

L5 Evaluate their duties according to their importance inorder to be responsible and self-disciplined.

YES X X X X


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Learning Experiences

Ten-week work experience taking into account field research and observation.Reporting to the supervisor: 2 hours a week, Placement: 150 hours, Directed study: 10hours and independent study: 20 hours

Assessment PatternEach intern has to produce three self-reports evaluating their progress during the course oftheir given task in the host organisation. Students will be assigned a supervisor at thebeginning of internship to judge their progress. The supervisors should also produce threereports in which they will review on the interns progress.Completing the internship, the organisation provides the students a certificate whichdeclares their employment and their profile as professionals.

Can this Module be Anonymously marked? Yes /No If No please providean explanation.

ContentSince the beginning of the course, students are aware of the internship role in order toestimate its importance.Consequently, the students know that they are continually evaluated not only by theemployer but also by their supervisor and even themselves. The goal is to transfer andapply the knowledge gained during the course into a professional working environment and

find the opportunity to access the market. Supervisors are available to help studentsovercome any problems they might face in order to have a successful outcome. It is apass /fail module.

Main TextsClegg, S., Hardy, C and Nord, W.R. (1996) Handbook of Organization Studies, London:SageMorgan, G. (1997) Images of Organisation, London: SageFragonikolopoulos,Chr. 2005. MME, kinonia kai politiki (Mass Media, society and politics).Athens: Sideris,I.

Petley, J. 2004. MME (Mass Media). Athens:SavalasPantio University Professors. 2005. Ergasia 2005 (Employment 2005). Athens: PantioUniversity

Other relevant detailsBenchmark nos.: 3.1.1, 3.3.2, 3.3.4, 3.3.7, 4.1.5, 4.2.1, 4.2.3, 4.3.3, 4.3.4, 4.4.4, 5.1,5.2, 5.3, 5.4, 5.5, 5.6, 5.7, 5.9

Signed Date

Registry use only Date received

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BA in Mass Communication and Media Arts

Degree Completion Year: Strand modules

Module Descriptors for Film & Television Directing

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Module Descriptor

Title Film and Media Production Code I 3141

SHELevel 3


Year long/ FT Credit Rating

SCQFLevel

20

Module Co-ordinator

Efthimios Hatzis

Module Team Dimitris Koutsiabasakos

Pre-requisites Directing I, II, III

Co-requisites Computer Skills for the Media I, II


AimsTo acquaint students with knowledge of developing, creating and directing the

appropriate aesthetics of a film and media project underlining the narrative. To operateboth the hardware and the software of the cutting edge technology of film and Mediaproduction, as regards development, pre-production and post-production stages.Students will design and create a technically and artistically full film and media project.



A B C D

L1 Demonstrate knowledge of the audio visual medium,

apply advanced skill of developing a script for amedia project.

YES * * * *

L2 Implement the interpretation of the script and thesuper objective and to identify dramatic beats,objectives and dramatic actions as narrative buildingblocks

YES * * * *

L3 Organise the stages of production (preproduction,production, post production), and to design a creativeplan of an advanced media project.

YES * * * *

L4 Create a directors micro dramatic analysis of thestructure of the project

YES * * * *

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L5 Set up advanced rehearsal or documentationtechniques, casting, location scouting, and otherappropriate methods which needed for other kinds ofmedia projects in order to design relevant directorialschemes.

YES * * * *

L6 Construct complete products by using cutting edgetechnology in their field of interest . To schedule asound plan of advanced effects and design the digitalimage.

YES * * * *


Learning ExperiencesThe module will engage the student in the following types of learning experiences:Lectures 48 hoursLabs and workshops 48 hoursWork on assignments 64 hoursIndependent study 40 hoursTotal 200 hours

Assessment Pattern

1st

Assignment (20%): Each student will produce his/her own final draft of scenario and astoryboard for a short-length media project (5-30 minutes) of his/her choice: fiction,documentary, experimental or educational using one camera or multicamera system.Submission: Week 6 of 1st semester

2nd Assignment(30%): Each student is required to submit the final scenario and to presenthis/her own pre-production notebook in which they will describe the processes they havefollowed to find the location, to casting and rehearsals, and anything concerning thestage of pre-production. This notebook should be accompanied by a DVD in which theyhave to shoot all the above procedure (duration 10-20 minutes).Submission: End of 1st semester

Final Project(50%): Each student will produce his/her own film or Media project (5-30minutes) of his/her choice: Fiction, Non fiction, Documentary, Media art, Video Art. Theproject must be accompanied by a journal (1000-1500 words).

Submission: End of 2nd Semester

Can this Module be Anonymously marked? Yes/No If No please providean explanation.Students are required to create a film or media project and its production notebookaccompanied by a DVD showing the procedure they followed in their project. Also, thestudents make a peer review of their fellow students work which is integrated in the journal.Additionally, students have to participate in different positions in their peersprojects. For allthe above reasons, this module cannot be anonymously marked.

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Content

Evaluating business model, in terms of anticipated benefits versus cost factors such

as review and long-term maintenance

Techniques of new technologies development

Digital cameras formats for production

Schedule of the Media Production Stages

Lighting and special effects in lighting for digital format

Techniques of developing a directors approach for a media digital project

Techniques of developing a plot structure of project

Casting and auditioning tools

Techniques of location scouting.

Digital sound design for Media production

Colour correction and manipulation of image

New techniques of special effects New styles in digital media production

Main TextsAthanasatou G.,Gousios Ch. Kaklamanidou D. et al. (2009) , (Documentary:Another reality) Athens:Aigokeros

Balazs . (2003). : , , , The theory of film: the creative camera , the scenario, the sound, the editing) transl. M.Moraitis Athens. Aigokeros

Boorstin J. (2003). Making movies work: Thinking like a filmmaker. Silman James Press

Bordwell D. & K.Thompson (2009). ( Introductionin the Art of Cinema) Athens: Morfotiko Idrima Trapezis Ellados

Dale N.& Gaspard J. (2001) Digital Filmmaking 101: An Essential Guide to Producing Low-Budget Movies. Edmond H. Weiss.

Dancyger K. 2006. The director's idea: the path to great directing. USA: Focal Press

Dizikirikis G. 2008 &

(Terminology of the Aesthetics and Techniques in Cinema v.I&II) Athens. Aigokeros

Elwes C. (2005). Video Art: A Guided tourI.B.Tauris London. University of Arts

Farrell J. (2002). Digital Movies With Quicktime (Filmmaking Series). Charles River Media

Kaklamanidou D. (2006). ( When theNovel met the Cinema) Athens. Aigokeros

Kallas- Ch.(2006) . ( Scenario: the Art of Fiction, Conception and Narration in the

Cinema).Athens:Nefeli

Katz St. (2004). Film Directing : Cinematic Motion Michael Wiese Productions

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Konstantopoulou V. ( 2003). (Introduction tothe cinema aesthetics). Athens. Aigokeros

Kiriakos . (2002). (From the Stage to Screen) Athens.

Aigokeros

olovos . (2006). (The woman in cinema) AthensAigokeros

Landau C. & White Tiare (2009) 161 (161 secrets fora new filmmaker)Athens: Patakis

Mamet D. (2000) (Directing a Film)Athens: Patakis

Stam R. (2006) ( Introduction in the theory of

Cinema)Athens: Patakis

Valoukos S. (2002). : (Scenario: thestructure and the technique of writing) Athens. Aigokeros

Other relevant detailsCovers subject benchmarks:L1

Signed Date

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BA Mass Communication and Media Arts

Degree Completion Year: Strand modules

Module Descriptors for Journalism

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Module Descriptor

TitleON LINE JOURNALISM

CodeI 3166

SHELevel


WINTER/ FT Credit Rating

SCQFLevel

9 20

Module Co-ordinator

Achilleas Karadimitriou

Module Team

Pre-requisites Computer Skills for the Media I, II / Research and

Reporting/Newswriting

Co-requisitesProhibitedCombinationsAimsTo familiarise students with the special features and skills of journalistic work in onlineenvironments. To acquire knowledge on journalism in the new media landscape andskills for creating and setting up journalistic texts to be published on various newswebsites.Learning OutcomesOn successful completion of the module the students willbe able to:


A B C D

L1 Identify the updated features of news in the onlineenvironment and their impact on journalism.

YES * *

L2 Appraise and analyse news web environments interms of content, visual design and layout.

YES * * *

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L3 Distinguish and compare different types of newswebsites. Judge the new challenges for journalism inthe context of new media evolution.

YES * * *

L4 Organise independent research and Create written journalistic

texts suitable for web publishing.

YES * * * *

L5 critical analysis of an issue related to the journalisticpractice on the web.

YES * * *



Lectures 24 hours

Workshops 48 hours

Labs 24 hours



Total 200 hours

Assessment Pattern

The assessment will be based on two assignments:Assignment 1 (30%): On the 6th week students should critically present orally (with the

aid of a power-point file) examples of successful news websites according to the theory ofdigital journalism. The presentation should also include a draft of ideas as to what theyconsider current issues, appropriate for use on a successful news blog. The firstassignment operates as a pre-stage of the final project.

Assignment 2 (70%): Until the 12th week students should have written a number of

different journalistic texts that students have composed on a number of given topics in thecourse of the semester. The submitted blog will be evaluated both in terms of content andlayout. This final task has to be accompanied by a short self-reflective report.(Length of report: 500-700 words).

Can this Module be Anonymously marked? Yes/No If No please providean explanation. The first assignment is an oral presentation, while the second isbased upon texts that students have composed in the course of the semester.

Content

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Examination of different forms of journalism, emerging in the online environment

(major news providers, e-zines, weblogs).

Description of visual design: learning how to identify elements of a user-friendly site

(colour, text, format, strategic places to put advertisements).

Discussion of usability and accessibility of the news web platforms.

Application of writing styles (e.g. inverted pyramid style, narrative style) for different

types of articles such as social, political, economic and sports ones.

Identification of writing styles on the web (non linear form or linear form).

Evaluate oftexts in terms of quality found on different news websites.

Evaluation of websites accessibility for the physically and cognitively challenged

people (e.g. people with learning disabilities, dyslexia or even people who are deaf orblind) as well as assessment of efficient ways of assistance.

Identification of the interactive applications used on websites.

Discussion of the difference between Traditional / Mature or New Media: their

relationship and why it should interest journalists.

Recognition of the restructuring of journalism in terms of content, capabilities

(multiskilling), organization, relationship between journalists and audiences in the webenvironment.

Interpretation of the interactive, open and participatory character of the web and its

impact on news content, circulation and consumption.

Identification of different types of news websites.

Analysis of the features of web news and their impact on the function of journalism: a)

hyper-textuality, b) multimediality, c) interactivity, d) collective authoring, e) changes innews narration (personalised news, games in news context, multiperspectival news),f) the scientific dimension of journalism.

Discussion of the political economy of web-news: news on the web compared to newsin other Media: repurposing, remediation, bricolage.

Discussion of the new journalistic vocation: changes in the cognitive context, in the

ethics context, in the context of autonomy and prestige.

Analysis and interpretation of the correlation between convergence and journalism:

Types of convergence

convergence in communication

media convergence and technological convergence

convergence at the level of organisation

convergence between production and consumption of content

the consequences of convergence. Examination of the information process in the blog sphere. Citizen journalism.

Identification of the relationship between journalism and multi-culturalism: the process

of integration or concentration, diversification, internationalization. Examination of theimpact of social media platforms on journalism: the usefulness of a new tool.

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Main Texts

Carpenter, Serena (2010): A study of content diversity in online citizen journalism andonline newspaper articles, New Media& Society, 12: 1064 - 1084.

Deuze, M. (2004): What is Multimedia Journalism?, Journalism Studies, 5(2): 13952.Deuze, Mark (2005): What is journalism?: Professional identity and ideology ofjournalists reconsidered, Journalism, 6: 442 - 464.

Gilmor, D. (2006) (We are the medium). Athens : Oxy

Goode, Luke (2009): Social news, citizen journalism and democracy,New Media & Society, 11: 1287 - 1305.

Karlsson,Michael (2011): The immediacy ofonline news, the visibility of journalisticprocesses and a restructuring of journalistic authority Journalism, 12: 279 - 295.

Lavoinne, Y. (2004). (The language of Mass Media).

Hellenic Studies Institution

Mc Cue C. (2001) , web (Finding whatever youwish in Web in short) transl. I.Perentonaki Athens: Giourdas

McQuail, D. and Windahl, S..(1993). (Communication Models for the Study of Mass Communications)Athens: Kastaniotis.

Naughton, J. (2002).A Brief History of the Future. Phoenix.

Nielsen, Jacob, Tahir, Marie (2001) Homepage Usability: 50 Websites Deconstructed. NewRiders Publishing

Spyridou, P. & A. Veglis (2008): The contribution of online news consumption tocritical-reflective journalism professionals: Likelihood patterns among Greekjournalism students, Journalism, 9: 52 - 75.

Paterson, C. & D. Domingo (ed.) (2008). Making Online News: The Ethnography of NewMedia Production, New York: Peter Lang.

Stuart A. (2006). Online News: Journalism and the Internet. Maidenhead: Open UniversityPress.

Veglis, A., Pobortsis, A., Avraam, E., (2004). (Information research and collection in the Internet). Athens : Jiola

Ward, M. (2002). Journalism Online. Focal Press

Websitehttp://smyrnaios.net/ (including a wide range of articles [in Greek] on web-journalism),[accessed July 2011]

Standford-Poynter Project: Eyetracking Online News. Available from:

http://www.poynter.org/eyetrack2000

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Other relevant detailsCovers subject benchmarks:L1 3.1.1, 3.1.5, 3.3.5L2 4.1.4, 5.9

L3 3.3.2, 3

3-Revalidation Document BA Mass Communication Media Arts 9-4-2012 (1)

Documents

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