3 reasons you can no longer ignore social marketing

21
3 reasons you can no longer ignore social marketing

description

Learn how social marketing can improve your company's search engine results and help you spread your message to a motivated audience.

Transcript of 3 reasons you can no longer ignore social marketing

Page 1: 3 reasons you can no longer ignore social marketing

3 reasons you can no longer ignore social marketing

Page 2: 3 reasons you can no longer ignore social marketing

Before, we get into why you can’t ignore social marketing, let’s look at some reasons why you might want to ignore it:

“I don’t know where to start”

“I don’t know which communities to focus on”

“I don’t know who in my organization should be responsible for what”

Plus…

Page 3: 3 reasons you can no longer ignore social marketing

I’ve created profiles on Twitter, Facebook, and 7 other communities to generate awareness.

And is it working?

One big problem with social media

Page 4: 3 reasons you can no longer ignore social marketing

I don’t know. I’m too busy managing all my profiles

One big problem with social media

Page 5: 3 reasons you can no longer ignore social marketing

But can you afford to just pretend social media doesn’t exist?

Page 6: 3 reasons you can no longer ignore social marketing

3 reasons you can no longer ignore social marketing

Social media has become a key way to:

1. Improve your search engine results

2. Spread your message

3. Motivate your audience

Page 7: 3 reasons you can no longer ignore social marketing

1. Better search results

Increasing your social influence has become a key way to turn on the SEO juice.

Better search results

Page 8: 3 reasons you can no longer ignore social marketing

Search results: How influential are you?

Like it or not, you’re being graded.

Your level of influence is now part of Google and Bings’ algorithms.

Page 9: 3 reasons you can no longer ignore social marketing

Movin’ on up the Search page

Active communication on social media pushes you up the Search Engine Results Page (SERP) ladder

Search engine influencer ratings are based on factors like:

• Ratio of response to amount of content shared

• Recommendations• Retweets, Repins, Shares, etc.• Number of comments• Number of followers• Number of Likes

Page 10: 3 reasons you can no longer ignore social marketing

Stand out from the crowd on Google and Bing

And your SERP results look a lot better, tooIntegrate the Google+ profiles of the influencers at your company with your company blog, website, YouTube channel, etc. to move up and stand out.

Say CheeseIntegrated G+ profiles stand out in SERPs with, among other things, photos

Page 11: 3 reasons you can no longer ignore social marketing

Social media makes business pages stand out on search engines too

Page 12: 3 reasons you can no longer ignore social marketing

2. Your audience will help spread your message

Community members are

extremely active –Sharing, liking, favoriting, following, tagging, and so on

Social communities have become part of people’s lives

Page 13: 3 reasons you can no longer ignore social marketing

It’s become really easy to share content

From toddlers to teens and all in between, everyone is tweeting, pinning and posting

• Instagram: 4000 comments per second

• Twitter: Average of 5,700 tweets-per-second

• Facebook: One billion+ pieces of content shared each month

Page 14: 3 reasons you can no longer ignore social marketing

So, will your audience spread your message for you?

Maybe. People can be active on behalf of your brand.

Did you know every one image top brands share on Pinterest is repinnedan average of 45 times by users?

Page 15: 3 reasons you can no longer ignore social marketing

An emotionally-charged atmosphere

But of course, just because it’s easy to share doesn’t necessarily mean people willshare for you when their image and identity is at stake.

People feel strongly about their social communities

Page 16: 3 reasons you can no longer ignore social marketing

What type of content does get shared?

Studies indicate that if content is of immediate, practical value and both conveys and evokes emotion

People will be more motivated to share it.

Page 17: 3 reasons you can no longer ignore social marketing

3. You can reach a highly motivated audience

And isn’t a highly motivated audience the stuff of every marketer’s dreams?

But in order to motivate, you need to strike a chord with your audience.

Page 18: 3 reasons you can no longer ignore social marketing

Motivate people with the right content for the right community

Site Predominant user type/interest Key usage

Google+ Male technology-oriented Share and discover professional content

Facebook Trend of teens leaving and older user groups growing

Share social content that makes one respond in terms of personalidentity

Linkedin Career-aged professionals Ongoing communication with your professional network/job recruiting

Twitter Savvy, educated professional Fast sharing/monitoring of latestindustry/professional news

Pinterest Predominantly female, rapidly growing network

Show off brand/product aesthetics

Page 19: 3 reasons you can no longer ignore social marketing

Motivate people with the right tone-of-voice

Effective content matches the style of the type of content on the given community.

Communicate in an honest, enthusiastic voice, and don’t be afraid to express a strong opinion.

“People read what interests them. Sometimes it’s an ad”Howard Gossage

Page 20: 3 reasons you can no longer ignore social marketing

Make the most of social

1. Better search engine results

Turn on the SEO juice with social communities, and focus especially on the most relevant ones to your business

2. Spread your message

Communicate in an honest tone of voice, and don’t be afraid let your opinions and emotions show

3. Motivate your audience

Focus more on select communities that fit your brand/industry matching the tone-of-voice to the social community.

Page 21: 3 reasons you can no longer ignore social marketing

Learn more about social marketing

Contact

Oren Shafir, Creative director, concept and text

Zoom Digital

[email protected]

www.zoomdigital.dk

Social media guide

Making sense of social media for your business

Overview of top communities

• Hidden features you may not know about

• xxxxx

Download your free copy now