3 QUESTIONS T0 ASK ABOUT

WEB MAKETING STRATEGY

A web marketing strategy is a deliberative, organized plan to enable more targeted lead generation efforts using online methods.

#1. WHY BOTHER WITH A WEB MARKETING STRATEGY?

1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES.

A WEB MARKETING PLAN IS USED TO:

1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES.

2. INFORM MARKETING DECISIONS.

A WEB MARKETING PLAN IS USED TO:

1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES.

2. INFORM MARKETING DECISIONS.3. IDENTIFY PROFITABLE MARKETING

CHANNELS AND TARGET NEW CHANNELS.

A WEB MARKETING PLAN IS USED TO:

To create a web marketing strategy, you’ll need some crucial elements and steps.

#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?

STEP 1: SETTLE BRAND IDENTITY DECISIONS

Nail down any decisions regarding company identity, logo, tag lines, or any other common elements you want clients to associate with your products.

#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?

STEP 2: IDENTIFY YOUR TARGET AUDIENCE

Do your homework and find out who is looking for what you have to offer. Online tools and website marketing analytics can help you develop a profile of your ideal client.

#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?

STEP 3: OBSERVE COMPETITORS

Watch the competition and see what strategies they’re using. Sometimes you can get a sneak peek if you observe via LinkedIn whom they’re hiring.

#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?

STEP 4: ESTABLISH GOALS AND TRACKING

No strategy is complete without realistic and measurable goals as clear benchmarks, along with a means to track the strategy’s progress towards reaching those goals.

#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?

Web marketing provides companies with access to an array of tactics that allow them to better reach their target audience. A few of these tactics include:

#3. WHAT TACTICS SHOULD YOU CONSIDER FOR YOUR STRATEGY?

59% of marketers say SEO has the biggest impact on their lead generation goals.

SEARCH ENGINE OPTIMIZATION

SEO and PPC are responsible for 90% of clicks on the web.

PAY-PER-CLICK

60% of marketers have indicated that they plan to increase their content marketing budgets.

CONTENT MARKETING

Email opens on smartphones and tablets have skyrocketed an astounding 80% in a matter of months.

EMAIL MARKETING

Image Source: Brafton

77.8% of US Internet users check YouTube on a daily basis.

69% of B2B marketersplan on increasing their use of YouTube.

VIDEO MARKETING

Facebook and LinkedIn ranked among the most popular social media networks for marketers.

SOCIAL MEDIA MARKETING

Image Source: GraphicsFuel

Ironing out your web marketing strategy doesn’t have to be hard.

• http://www.hubspot.com/marketing-statistics• http://www.business2community.com/social-media/102-compelling-social-media-and-online-marketi

ng-stats-and-facts-for-2012-and-2013-0367234• http://webvideomarketingportugal.com/youtube-reaches-more-adults-than-any-cable-network/• http://www.slideshare.net/BlogGrowth/18-useful-internet-marketing-statistics-that-you-cant-ignore• http://www.marketingprofs.com/charts/2013/10420/b2b-vs-b2c-marketing-top-objectives-tactics-and

-metrics• http://socialmediatoday.com/pamdyer/1945706/20-statistics-will-drive-2014-marketing-strategies-inf

ographic

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