3 Practical Ways to Successfully Implement Salesforce - Bluewolf
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Transcript of 3 Practical Ways to Successfully Implement Salesforce - Bluewolf
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Bluewolf is a global consulting agency that builds digital solutions designed to create results. Now.
From Here and Now2
Bluewolf continues to produce remarkable work.
Awards
Salesforce Partner Innovation AwardCRN Solution Provider 500The Cloud Awards Best Cloud Consultancy5000+Success Stories14Offices Globally15Years of Innovation9/10AppExchange Rating
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3 Practical Ways to Successfully Implement Salesforce
Outcomes
We Start with Results
Business OutcomesAcquisitionCost ReductionRetentionExpansion
Customer Engagement
Employee Productivity
Actionable InsightTechnologyProcessAnalyticsPeople
We focus on business outcomes.
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Building Buy InUnderstand local contextLeverage Employee ShadowingIdentify local sponsors and championsBuy in is about PR - conduct roadshows and build a buzzOne size messaging does not fit all, tailor it to local markets
Employee Experience
Common Wisdom
Bluewolf Employee Centric Approach
Bluewolf is turning the traditional model on its head.
Our approach: embedding CM principles into the design of the project and putting the employee at the center of the design process. By integrating design thinking, ADKAR, and adult learning principles into our framework of Change Management Best Practices .
Instead of focusing on training the PEOPLE to the SYSTEM, we believe creating a system to fit the needs of the Employees who are engaging the customer.
So how does this approach differ?
Most of the resources and focus are on integrating the end user into the process. Starting at the very beginning of the projectRep RidesActive Champion ProgramReplacing classroom learning/playbook model with flipped learning designed for the modern learner.Robust closed feedback loops to drive innovation
The next most important thing is leadership. Executive strategic vision and aligning the project to those goals. Executive sponsor must be visibly engagedMiddle managers (who always end up owning adoption) must be brought into the process early for their buy-in and participatioin, Everyone needs the tools to continue to drive business results by holding people accountable and coaching those who resist.We believe that a a well planned, multi channel communication plan is essential throughout the life of the project. Two Way communicationAnd note that training is now at the bottom. Thats because if you design things really well, the training becomes less and the CHANGE becomes more. If all of these other pieces are properly executed, the training is much more effective. Structured to mitigate risks and improve adoption
So how do we deliver on this approach?
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Rep Rides
The value is in the data we collect and the story that is told
Identifying new opportunitiesDriving user engagement and aid retentionBenchmark against industry standardsDemonstrate tangible ROI
Design Thinking
How do we prototype?What are we trying to communicate or validate?
ContentVisualizationInteractionSpecification12
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation Caption
Depending on what you need to communicate or validate you choose your way of prototyping.
How do we prototype?What level of fidelity?13Low-fidelityMid-fidelityHi-fidelity
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation Caption
Example of different levels of fidelity for a visualisation, from a sketch to a wireframe and a visual composition
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Paper PrototypeExamples
Sketches
Microsites
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation Caption
Low-fidelity Prototyping
Prototyping APP https://popapp.in/videos/home/landing.mp4?v=20140724
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation CaptionDesign Thinking
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation
IBM Designcamp :: IBM Confidential :: 2014 IBM Corporation CaptionIts Always Now
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