3 - Porter
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Transcript of 3 - Porter
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8/2/2019 3 - Porter
1/15
Prentice Hall, 2004
Chapter 5Wheelen/Hunger
1
Situational Analysis
Situational Analysis:
Process of finding a strategic fitbetween external opportunities andinternal strengths while working aroundexternal threats and internal
weaknesses.
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Prentice Hall, 2004
Chapter 5Wheelen/Hunger
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TOWS Matrix
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Chapter 5Wheelen/Hunger
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Resource-Based Approach
Resource:
An asset, competency, process, skill,or knowledge controlled by the
corporation.
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Chapter 5Wheelen/Hunger
4
Competitive Strategy
Industry Structure:
Fragmented Industry Many small and medium-sized local
companies compete for small shares of totalmarket
Focus strategies predominate
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Chapter 5Wheelen/Hunger
5
Competitive Strategy
Industry Structure:
Consolidated industry Mature industry dominated by a few large
companies
Cost Leadership or Differentiation predominate
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Prentice Hall, 2004
Chapter 5Wheelen/Hunger
6
Dimensions of Quality
Quality
Performance
Features
Reliability Conformance
Durability
Serviceability
Aesthetics
Perceived Quality
Dimensions
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Prentice Hall, 2004
Chapter 5Wheelen/Hunger
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Competitive Strategy
Strategic rollup:Quickly consolidate fragmented
industry
Money from venture capitalEntrepreneur acquires hundreds of
owner-operated firms
Creates large firm with economies ofscale
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Prentice Hall, 2004
Chapter 5Wheelen/Hunger
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Competitive Strategy
Strategic rollup:
Differ from Conventional M&As Large number of firms
Owner-operated firms
Goal to reinvent entire industry
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Prentice Hall, 2004
Chapter 5Wheelen/Hunger
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Competitive Tactics
Tactic:
Specific operating plan detailing how a
strategy is to be implemented in termsof when and where it is to be put intoaction. Timing tactics
Market location tactics
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Prentice Hall, 2004
Chapter 5Wheelen/Hunger
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Competitive Tactics
Timing Tactics:
First mover (pioneer) Reputation as industry leader
High profits
Sets standards for subsequent products inthe industry
Late mover Able to imitate technological advances
of others Keeps R&D costs down
Keeps risks down
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Prentice Hall, 2004
Chapter 5Wheelen/Hunger
11
Competitive Tactics
Market Location Tactics:
Offensive Tactics
Frontal assault
Flanking maneuver
Bypass attack
Encirclement
Guerrilla warfare
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Prentice Hall, 2004
Chapter 5Wheelen/Hunger
12
Competitive Tactics
Market Location Tactics:
Defensive Tactics Raise structural barriers
Increase expected retaliation
Lower the inducement for attack
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Chapter 5Wheelen/Hunger
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Cooperative Strategies
Cooperative Strategies:
Collusion
Active cooperation of firms to reduceoutput and raise prices
Explicit
Tacit
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Chapter 5Wheelen/Hunger
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Cooperative Strategies
Cooperative Strategies:
Strategic Alliance: Partnership of two or more corporations or
business units to achieve strategicallysignificant objectives that are mutuallybeneficial.
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Chapter 5Wheelen/Hunger
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Cooperative Strategies
StrategicAlliance
Access to markets
Achieve competitive
advantage
Obtain technology
Reduce financial risk
Reduce political risk