3 Point Something
Transcript of 3 Point Something
WELCOMEWELCOME B25 | First Floor |Okhla 1, New Delhi 110020 INDIA
“non-physical” products.We design the user’s EXPERIENCE
on
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Farming Your Ideas
F Y I
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3point
somethingA debate
viewpoint
The Great Debate
Notebook TabletVs.
Divide
It’s all about Mobile Technology.the user
CII Conference on Mobile BusinessEnterprises, Application & e-Governance
2 February 2012, 11:50 ITC Park Sheraton. Chennai
Sunil MalhotraFounder, Ideafarms
In my youth
Session: Is your next notebook a tablet?
1.WhatEverything should go mobile*
*Tablet - subset of mobile
can
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Q: What can go Mobile?
A: Everything …
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… but should Everything?
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http://www.slideshare.net/bryanrieger
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Tablet = Notebook + Mobility
Notebook = Tablet + Keyboard ????
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http://www.slideshare.net/bryanrieger/going-mobile-2010-by-yiibu
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15© Ideafarms 2012. Sunil Malhotra CII Conference on Mobile Business. Park Sheraton, Chennai.
So the more important question is …
… what should go Mobile?
It’s about devices … people
… some magic dust …
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Tablets make it look like …
http://www.siemens.com/press/pool/de/pp_med/2007/medus200711011-04_300dpi.jpg
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http://blog.bfbm.com/wp-content/uploads/2011/05/IMG_61081.jpg
… child’s play
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http://www.flickr.com/photos/artcenternabi/5491116358/sizes/l/in/photostream/
The interface allows you to Touch …
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http://www.flickr.com/photos/duncanchannon/3882988726/sizes/l/in/photostream/
…Pinch, Zoom, Rotate, Move around …
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http://www.matthewbuckland.com/wp-images/futureofsocialnetworking02.png
Augment your environment
Enterprise Collaboration
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Scribble as you would on a piece of paper
maybe a brainstorming tool
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… in real time, real space
http://www.motorola.com/web/Business/Products/Wireless%20LAN%20Devices/Integrated_Services_Platforms/_Images/_StaticFiles/IMG_8257_tablet.jpg
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Instant ordering
http://www.agilysyseurope.com/sites/default/files/Landing%20page/Sub%20page/iPad_demo_0.jpg
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http://www.tabletpc.com.au/product/3732/45314/motion-computing-cl900-rugged-slate-tablet-pc/
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http://www.ruggeddepot.com/product_images/uploaded_images/panasonic-toughbook-cf-h1-6.jpg
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http://blog.visa.com/wp-content/uploads/PATH_PayWave_shot.jpg
Yes it IS Pocket Science!
2.WhyThe Business Cause for mobile*
*Tablet - subset of mobile
Reduce costImprove efficiency… Jump on the Bandwagon
None of the above?
Go back to
‘what’
Criteria
for
moving
to
mobile*
*Source: Ideafarms’s conversations with potential stakeholders.
Why mobile?
:-(:-(:-(:-(
People don’t care about devices,they care about what it enables them to do.
My car is not a computer
3.HowDevelop your mobile* app
*Tablet - subset of mobile
Mockup
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Design Biz
Tech
What Why
How
USERbility
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http://www.pranavmistry.com/projects/sixthsense/
The Future is already here!