1 | salesforce.com/connections

High-performing marketing teams are 4.2x more likely to leverage predictive intelligence or data

science in their email marketing.

“2016 State of Marketing”Salesforce Research, March 2016

From May 10–12, Atlanta will be the center of the marketing universe — and we’ve started the perfect three-day agenda of insights, inspiration, and fun for members of the financial services industry.

As you arrive, you’ll find yourself surrounded by the latest technology, newest ideas, and brightest talents of the digital marketing community. The three most connected days of the year begin in this moment. And just in case you caught a very late (or very early) flight in, we’ll bring the coffee.

3 Perfect Days at the Digital Marketing Event of the Year

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

Be inspired by an all-star lineup of keynote speakers.

Did you know?

#65

Financial Services Marketer

ROBIN ROBERTS SCOTT KELLY DANIELLE WEISBERG AND CARLY ZAKINHistory-Making U.S. Astronaut

& Retired U.S. Navy CaptainCo-Anchor for ABC’s

Good Morning America Co-Founders & Co-CEOs, theSkimm

2 | salesforce.com/connections

MAY 10: Financial Services Marketer

Breakout Session Best Practices for Using Email Studio (Freedom Mortgage Corporation)1:00 p.m.—1:40 p.m.

Bring your designs, data, and questions to this highly interactive session. Our panel of experts will use your examples to share best practices and give live insights on design and data questions.

Breakout Session Transform How Customers Experience Your Brand with 1-to-1 Customer Journeys1:30 p.m.—1:50 p.m.

Today, the customer is in control — and they expect immediate, personalized, and connected experiences at every step on their journey, whether engaging with customer service or interacting with mobile apps. In this session, GM OnStar will show how it creates 1-to-1 customer journeys across marketing, customer service, online communities, and apps.

Did you know?

Breakout Session When One Channel Leads to Another, Everybody Wins (National Australia Bank) 2:00 p.m.—2:40 p.m.

Personalization, relevance, and timeliness — they’re what consumers value and all marketers strive to deliver. With the right channel combination, everybody wins. We’ll provide real-world examples that drive customers to the next level of engagement by pairing channels like SMS, in-app messaging, email, digital ads, and social.

86%of senior-level marketers

believe a cohesive customer journey is vital to business success.

Opening Keynote: Join Your Customers on a 1-to-1 Journey10:00 a.m.—11:30 a.m.

Marketing Cloud CEO Scott McCorkle has been instrumental in creating a better digital customer experience since 2000. Join Scott and special guests for inspiring insights, customer success stories, and a glimpse of the latest Marketing Cloud technology.

3 | salesforce.com/connections

MAY 10: Financial Services Marketer

Breakout Session Digital Marketing Platform Differentiators: Five Keys to Consider (Flagstar Bank) 4:00 p.m.—4:40 p.m.

As a marketer, you’re on the front lines of a massive transformation. Today, every business must be a digital business, and that means mastering the solutions that drive 1-to-1 customer engagements at scale. In this session, expert marketers will share how they prioritized their technology needs to achieve specific business goals.

Salesforce’s new ad-buying component, which is informed by its clients’ real customer data, moves away from relying on cookie data to inform display-ad targeting. … Salesforce could join the ranks of companies like Facebook and Google, which serve ads based largely on what they know about their massive user base.

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Advertising Age

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

Each customer is unique. Your marketing campaigns should be, too.

#10

Connections Music Festival7:30 p.m.

Check out a night of world-class live music and entertainment at the Georgia Dome. Cut loose while A-list DJ and entertainer Casey Connor spin records, and stick around as a legendary musical guest takes the stage.

4 | salesforce.com/connections

Product Keynote10:00 a.m.

Marketing Cloud CPO Bryan Wade has played a key role in Salesforce marketing, sales, and service since 2005. Hear about the latest trends in digital marketing technology, and get a glimpse at Marketing Cloud’s future.

Did you know?

In 2016, the second biggest priority for marketers was overall customer engagement — a goal 73% of marketers agree was more easily met by adopting a customer

journey strategy.

“2016 State of Marketing”Salesforce Research, March 2016

MAY 11: Financial Services Marketer

Breakout Session Use Facebook and Salesforce Products Together to Drive More Leads8:45 a.m.–9:45 a.m.

Paul Harrington and Jonathan Webb (Salesforce) have some invaluable advice for advertising marketers, and it all comes down to that ever-present social media sensation, Facebook. Learn to seamlessly bring existing audience data from the social site into Marketing Cloud, and engage in other channels like email.

Breakout Session The Present and Future State of Security in the Marketing Cloud and Salesforce 1:00 p.m.—1:40 p.m.

This session will review Marketing Cloud advanced security features like Tokenized Sending and Encrypted Data Sending. Walk away with an understanding of how these products will evolve in the upcoming year and how they relate to Salesforce Shield.

Breakout Session See Capital One Reimagine Marketing and Lead Funnel with Salesforce and Facebook 1:00 p.m.—1:40 p.m.

Forward-thinking brands like Capital One use channels like Facebook to reimagine their marketing funnel to connect their digital advertising with the rest of their marketing. Hear how they drive their lead acquisition strategy at scale, finding new customers and engaging with existing customers through personalized relevant offers.

5 | salesforce.com/connections

Did you know?

Connections ... was easily one of the most engaging, beautifully curated, and well-attended digital marketing events of the year.

“Yeva Roberts Technology Evangelist

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MAY 11: Financial Services Marketer

Breakout Session Mobilizing Your Organization with the Marketing Cloud Mobile App 2:00 p.m.—2:40 p.m.

Timing of campaigns, sending the right content to the right audience, networking events, and reporting are priorities for marketers. The new Marketing Cloud mobile app simplifies and streamlines these processes so you can rest easy and assured. Join the conversation to hear how Berkshire Hathaway is mobilizing its organization with the Marketing Cloud Mobile App.

Customer Panel5:00 p.m.

Join Barb Agoglia from American Express and Jason Kirchheimer of L’Oréal for a live, in-depth discussion of the best practices and Marketing Cloud use cases of these global leading brands.

Email is still the primary channel that all consumer age groups rely on to receive notifications from

their bank.

“What Millenials Want from Their Banks”Salesforce Research, February 2016

Breakout Session Precision is the Future of Financial Services 3:00 p.m.—3:40 p.m.

Hear from Voya Financial’s Roma Patel and witness how the Salesforce Customer Success Platform helps financial services customers excel in today’s market landscape. Plus, learn more about Financial Services Cloud, a growth platform to accelerate relationship manager productivity — and help build deeper 1-to-1 client relationships anywhere.

Inspirational Speakers and Expo8:00 a.m.—12:00 p.m.

The conference isn’t over yet. Visit the Expo Hall for exclusive product demos, hands-on workshops, and inspirational viewing at the Innovation Theater. Learn how to become a Marketing Cloud Ambassador, or cheer on your favorite brand and team at the Fanatics customer showcase. Finally, round out your morning by attending an inspirational keynote to head back to work with renewed enthusiasm.

This is truly the most remarkable time to be a marketer. The way that a customer engages gives a brand the opportunity to know potentially what they want before they even ask for it. Because of the real-time nature of data, you can make a huge impact very quickly.

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Glen Hartman Senior Managing Director Interactive Global Lead Digital MarketingAccenture

#WhyCNX16 Hundreds of reasons to attend the Digital Marketing Event of the Year. Find yours.

It’s where your success story begins.

Did you know?

Register for the Digital Marketing Event of the Year, and prepare to transform your business in just three days.

salesforce.com/connections

#97

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MAY 12: Financial Services Marketer

43% of Millennials have signed up for SMS alerts from their bank. Another 7% say they would like to receive SMS alerts, but their bank does not offer this service.

“What Millenials Expect from Their Banks”Salesforce Research, February 2016