3 more ways to tell if your sales copy sucks
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3 more ways to tell if your sales copy sucks SEO Copywriting Tips
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Realizing there are several more ways to tell that your sales copy sucks, here Heather addresses three more characteristics that mark bad sales copy – and then shares on how to go about fixing them so that your sales content pops off the page. Watch the video here: http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/transform-sucky-sales-copy/
Transcript of 3 more ways to tell if your sales copy sucks
3 more ways to tell if your sales copy sucks
SEO Copywriting Tips
The tone and feel is off base
- Think about your reader when you’re writing your copy - what would you say if you spoke with them in person?
- A more “formal” tone and feel does not make you sound smarter.
You don’t provide any real information because “you want people to call you.”
- Guess what? People probably won’t call you.
- Always showcase your value, expertise and benefits.
You add a bunch of keyphrases “just in case.”
- It won’t help.
- It will turn off your readers.
- Did I mention that it won’t help?
Thank you! Want more SEO copywriting goodness?
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Questions? Here’s how to reach me
Heather Lloyd-MartinCEO, SuccessWorks
Twitter: @heatherlloyd
