3 Models of Social Influence
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L E A D E R NETWORKS Proprietary and Confidential Copyright © 2011 Leader Networks 1 Defining and Building Online Influence: My Klout Score Sucks and Why I Should Care Presented at Social Media Today Best Thinkers Series 9/20/20111 A Discussion with Vanessa DiMauro CEO Leader Networks @vdimauro
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Slides in support of a Social Media Today "Best Thinkers" webinar series. The hashtag for the series is #SMTlive. I will post the link to the audio once I have it.
Transcript of 3 Models of Social Influence
L E A D E R NETWORKS
Proprietary and Confidential Copyright © 2011 Leader Networks 1
Defining and Building Online Influence: My Klout Score Sucks and Why I Should Care
Presented at Social Media Today Best Thinkers Series9/20/20111
A Discussion with Vanessa DiMauroCEO Leader Networks
@vdimauro
L E A D E R NETWORKS
Proprietary and Confidential Copyright © 2011 Leader Networks
On Influence
Influence is….. The ability to shift a person or group’sthinking on a particular topic or idea.
Influence is often exerted through the creation ofthought leadership but it can also represent a personor group’s ability to shepherd a new idea toadoption.
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L E A D E R NETWORKS
Proprietary and Confidential Copyright © 2011 Leader Networks
3 Models Of Online InfluencePeer to peer(s)
Goal: Helping peers troubleshoot transactional problems, surface referrals or identify options for purchase. Sharing experiences.
Methods: Content curation, Repeat presence on relevant sites, rapid growth scale and/or relevance of followers.
ROI Measures: social media “crescendo effect” – amplification mentions. Professional or personal validation.
Business to customer/consumer
Goal: Keeping customers informed on your products/services and how to use them Methods: Company-written blogs with comments; event amplification, use of social media tools to broadcast and create information.
ROI Measures: Leads generated, event attendees (on & offline), downloads. Buzz. •Ability to support larger organizational strategy.
Influencer to person
Goal: To solidify ones position in the market as a credible source on topics pertaining to one’s specialized subject matter.
Methods: Thought leadership content creation through research, blogs and publications. Quality social media presence/following.
ROI Measures: Visibility, increased credibility, Indirect or direct sales.
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L E A D E R NETWORKS
Proprietary and Confidential Copyright © 2011 Leader Networks
Key Research Findings From the 2011 New Symbiosis of Professional Networks Research study
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L E A D E R NETWORKS
Proprietary and Confidential Copyright © 2011 Leader Networks
Thank You!
Vanessa DiMauroCEO, Leader [email protected]://www.leadernetworks.comhttp://blog.leadernetworks.com@vdimauro617-484-0778
For study download:• http://www.slideshare.net/vdimauro/the-new-symbiosis-of-professional-networks-2011-
sncr-study-results
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