FT on mobile: Delighting Customers

Making It Mobile, London, March 2012

MB Christie, Online Product Management Director, FT.com

app.ft.com

FT web-app: building for the future

• The idea: why go HTML5?

• The build: unexplored territory

• The launch: acceptance and migration risk

• The bottom line: monetising the web-app

The cold, harsh world outside the app store

Launch June, 2011

FT Web app is one of many ways to read FT online

Desktop

The FT.com ‘Desktop’ site is the original digital channel offering.

Mobile Site

This channel represents users accessing the ‘m.ft.com’ website on a Blackberry or web-enabled mobile phone’s browser.

Note: Mobile Site analysis is only available in the high-level summary statistics of this review and not in the detailed analysis, as only aggregate-level data is available for this channel.FT Web App

There are two FT Web App channels, distributed purely through the web for use on either the iPad or iPhone: ‘HTML5 Generic’ is defined as the mobile platform where users access ‘app.ft.com’ via their browser, whilst ‘HTML5 Standalone’ is defined as the platform where users access the FT from their homescreens, having downloaded the App. Android App

Referred to as ‘HTML5 Android’ this channel represents users accessing the FT app available for download from the android store on any android smartphone or tablet.

Native App for iPad and iPhone

These apps were available for download from the Apple App Store until late August ‘11 – referred to as ‘iPad’ and ‘iPhone’

FT on mobile: Delighting Customers

Making It Mobile, London, March 2012

MB Christie, Online Product Management Director, FT.com