3 Keys To Building a Better User Experience
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3 Keys To Building A Better User Experience
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Financial marketing has a history of focusing on products or services. Instead, it needs to focus on the prospect and the experience you are delivering to them. Here are 3 keys to building a better user experience.
Transcript of 3 Keys To Building a Better User Experience
3 KeysTo Building ABetter User Experience
Financial marketinghas a history of beingvery product focused.
Features!Features! Features!
That won’t cut it today.
“Why should I care?”
Your audiencehas more controlthan ever with howthey experienceyour message.
If the experienceisn’t worth their time, they move on.
Goodbye.
How important isthe experience?
74% of businesses believe user experience is keyfor improving sales.*
* EconsultancyMarch 13, 2013
How do we create agreat user experience?
Here are 3 keys.
Start with a user-centric strategy.
one
Start with a user-centric strategy.
one
Put yourself in their shoes.
Start with a user-centric strategy.
one
Ask, “What’s in it for them?”
Put yourself in their shoes.
Stop selling andstart helping.
two
Stop selling andstart helping.
two
Help them solve a problem.
Stop selling andstart helping.
two
Help them take advantage of an
opportunity.
Help them solve a problem.
Ask, “Does ithelp enhance the experience?”
three
Ask, “Does ithelp enhance the experience?”
three
Be critical of everything.
Ask, “Does ithelp enhance the experience?”
three
Have the courage to eliminate
experience-killers
Be critical of everything.
Summary.
1. Start with a user-centric strategy.
2. Stop selling and start helping.
3. Ask, “Does it help enhance the experience?”
Good luck.
u n c o m m o n s e n s e . c o m
