3. fabien presenting on momo hanoi

Company Confidential. ©2010 Nokia

Company Confidential

Mobile content monetization in Vietnam Context

Fabien Lotz

EDX Lead

Indochina

Company Confidential. ©2010 Nokia 3


enabling access



1.1 Looking for reach: Symbian

Today developers can distribute apps to approximately 250 million Nokia Symbian devices. Today Qt developers can target more than 125 million Nokia devices for their apps. Nokia plans to sell an additional 150 million Symbian devices.



1.2 Looking for reach: S40

Today developers can distribute Java apps to approximately 650 million Series 40 devices across the globe. They distribute mobile content in more than 190 markets, with content available in 32 languages.

Ovi Store Client now available on new S40 devices. Registration removed for more convenient browsing of content.



An Ecosystem cannot survive without water

but water comes in many forms through many ways



2.1 Distribution Channels

Operators portals

Websites

Applications Stores


Company Confidential 8 © 2011 Nokia

Nokia Store today

9.0+ million

downloads daily

50,000+ apps available

755% annual growth

160+ developers with

>1 million downloads

2.1 Nokia Store global facts



2.2 Nokia Store trend: Vietnam Case

1

2

3

4

5

6

7

8

9

6 months

+100% lift!

Feb 2011 July 2011

• Over 8 million downloads per month

• Top 5 downloading countries of the world

• 2/3 from S40, 1/3 from S60/S^3



flat-rate revenue share

70% 70% Operator Billing

Guaranteed payout

Industry-leading

Credit Card Billing

Industry-standard

2.2 Nokia Store Offer



© 2011 Nokia

monetization

121 operators with live billing

in 42countries

8.5 downloads per user

per month

3x - 13x conversion when operator

billing is enabled

2.2 Nokia Store Offer



2.3 Nokia Store: Global Payment Solutions

Operator Billing available soon in Vietnam!



How do I get customers to buy my app?



© 2011 Nokia

Free/Lite

Dalton the Awesome

• 3 Powers-Up

• 3 Locations

• Free

Dalton the Awesome Reloaded

• All Power-Ups

• All Locations

• Paid

Colorbox example with Dalton the Awesome on S60/S^3 Platforms



© 2011 Nokia

in-app purchase



Try-and-Buy



You have the Killer App on S40?



Create 4 Millions Contest

Submit your best Series 40 Java or web apps in Nokia's 'Create for Millions' contest to win your share of cash and prizes, worth 1 million euros. Special prices for Vietnamese Publishers. Deadline: 1st of November 2011 http://www.developer.nokia.com/create4millions/



You have the concept but need training?



See you next month for Nokia Technical Workshop

Training, networking and more… 5th and 6th of October 2011, Hanoi



Need more information? Please contact me: [email protected]

Quality

Active Users

Paying

Users

Revenue

mailto:[email protected]

3. fabien presenting on momo hanoi

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