3 Critical Questions to Ask before Creating your Email Campaign Content
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Transcript of 3 Critical Questions to Ask before Creating your Email Campaign Content
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
A. People who don’t
know me
B. Prospects who know
about me
C. Existing clients D. Partners & Vendors
WWW.ASK-ALVIN.COM
Source: LinkedIn
WWW.ASK-ALVIN.COM
A. Create Awareness
(e.g. for a new product
/ to an event)
B. Get Sales Enquiries
C. Driving Online Sales D. Reconnecting with
Clients
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
A. To solve Pain Points B. To be Educated
C. To be Given
AnswersC. To be Appreciated
What value can I create?
WWW.ASK-ALVIN.COM
WWW.ASK-ALVIN.COM
Get 1 extra month of email marketing when you renew your subscription before 31 Dec 2015.
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WWW.ASK-ALVIN.COM
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WWW.ASK-ALVIN.COM
3. What do my recipients want?
2. What is my end goal?
1. Who am I sending to?
WWW.ASK-ALVIN.COM
Source: LinkedIn
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WWW.ASK-ALVIN.COM
• Government S6 Vendor for projects up to $3,000,000
• Consulting Team includes sgCarMart's founding team, Angel Gates & Founder’s Institute Mentors
• Singapore Press Holdings (SPH) Associate Company
• Digital Advisor to Direct Marketing Association of Singapore, NUS Global Alumni Network, Franchising & Licensing Association
•Vendor of choice for NHB, NEA, Singapore Pools, HDB, Mindef, NUS, SMU, MIT, Sentosa, PMO, SingTel, Bayer HealthCare, Microsoft and many others
WWW.ASK-ALVIN.COM
With more than 9 years of digital marketing experience, Eugene is an award-winning practitioner who was the principle consultant for MINDEF, Prime Minister's Office (PMO), National Environment Agency (NEA), National University of Singapore (NUS) and many more.
He serves as the digital advisor to Franchising Licensing Association (FLA) Singapore and Singapore Book Publishers Association (SBPA).
He also is the digital strategist to National University of Singapore (NUS) Global Alumni Network and marketing director of Singapore's No.1 car site, sgCarMart.com. Eugene is an Issac Manasseh Scholar who graduated from NUS Business with 1st Class Honours.
