3. CONVERTING WEBINARS€¦ · 12. INTRODUCE A PROBLEM THEY STILL HAVE EVEN AFTER WATCHING THE...

3. CONVERTING WEBINARS

©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com

©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com revision 07/16/15 Class 2 CONVERTING WEBINARS Page 1

KNOW YOUR NUMBERS

WEBINAR TARGETS – WEEKLY

1. HOW MANY PEOPLE DO I NEED TO HAVE ON MY WEBINAR PER

WEEK TO HIT MY WEEKLY ENROLLMENT NUMBERS?

CONSERVATIVE CONVERSIONS AT 10% My weekly target # of sessions ______________(from class 2)

x 10 if I convert 10% to apply

=______________

ROCKSTAR CONVERSIONS AT 30% My weekly target # of sessions ______________(from class 2)


=______________

WEEKLY ATTENDEE GOAL:


KNOW YOUR NUMBERS

WEBINAR TARGETS – MONTHLY

HOW MANY PEOPLE DO I NEED TO HAVE ON MY WEBINAR PER MONTH TO HIT MY MONTHLY ENROLLMENT NUMBERS?

CONSERVATIVE CONVERSIONS AT 10%

My monthly target # of sessions ______________(from class 2)


=______________

ROCKSTAR CONVERSIONS AT 30%

My monthly target # of sessions ______________(from class 2) x 3 if I convert 33% to apply

=______________

MONTHLY ATTENDEE GOAL:


CONVERTING WEBINAR TEMPLATE

THE MOST CRITICAL SLIDES TO INCLUDE:

1. COVER SLIDE

WEBINAR TITLE:

______________________________________

2. SUBTITLE SLIDE

WEBINAR SUBTITLE:

______________________________________

______________________________________

3. WHICH ONE OF THESE ARE YOU? Validates they are the right audience. Gives you feedback --Audience participation slide. Top 5 problems or qualities they have. 1. 2. 3. 4. 5.


4. WHAT YOU WILL LEARN TODAY (OVERVIEW OF

WEBINAR) Validate they are in the right place and reinforce benefits of watching. Same as landing page. WHAT WILL YOUR PROSPECTS LEARN? 1. 2. 3. 4. 5.

5. ABOUT ME Validate shared values. Why they should listen to you. Credibility.

6. THE PROBLEM Main problem they face (why they are here—the problem your webinar solves).


7. WHAT “THEY’ OFFER AS SOLUTIONS

Set up what solutions they have already tried.

8. THE SOLUTION What you teach that is different. Accentuate your thought leadership. Is there a visual that you can have created that shows this to them?

9. A SLIDE THAT DISTINGUISHES WHERE THEY ARE VS. WHERE THEY WANT TO BE


10. ____ # MAIN STEP/STEPS YOU WILL TEACH

1. 2. 3. 4. 5.

11. SEED PROGRAM INFO/TITLE

This comes from my signature program __________________.

12. INTRODUCE A PROBLEM THEY STILL HAVE EVEN AFTER WATCHING THE WEBINAR

13. STRATEGY SESSION INVITATION WITH LIMITERS Emphasize benefits of the strategy session. Walk them through it. Link where I will send people to fill out application_______________


14. CASE STUDY/TESTIMONIAL SLIDE(S) Who can I showcase as case studies throughout my webinar to emphasize my teaching points?

Name: Where in webinar? 1. 2. 3. 4. 5.

CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program

c) Vanessa Horn International, LLC vanessahorn.com 1

6FigureIncomeStream.com

TITLE SLIDE


EXPAND YOUR IMPACT & INCOME


SUBTITLE SLIDE


How to Create an Additional 6-FIGURE INCOME STREAM

within 90 days by packaging your expertise into a high-end

online training or coaching program6FigureIncomeStream.com


WHICH BEST DESCRIBES YOU


WHY BEST DESCRIBES YOU?1. Not making the MONEY you need/want to make 2. You want more TIME FREEDOM than your current business

model is giving you3. You feel called to make a bigger DIFFERENCE4. Your current MARKETING STRATEGIES aren’t working5. You need exact HOW TO’s and clarity of where to begin




WHAT YOU WILL LEARN


WHAT YOU’LL LEARN…1. Why all 6 Figure Income streams are NOT created equal 2. An Elegant Business Model that was responsible for $300k+ in my

business. 3. The top myths & mistakes that are costing you clients.4. The 5 Steps to create a 6 Figure Income Stream you can put on

autopilot.5. Client case studies of people just like you who created 6 Figures

within 90 days following these steps6. Where you can get your own Personalized 6-Figure Strategy.


ABOUT ME


ABOUT ME AS MY FAMILY GREW, SO DID MY HUNGER TO FIND THE RIGHT MODEL

CORPORATE FRANCHISING NETWORK MARKETING SPEAKER | COACH | AUTHOR

Dual-income No Kids 1 Kid 2 Kids 3 Kids


TRANSITION TO WEBINAR TITLE


How to Create an Additional 6-FIGURE INCOME STREAM

within 90 days by packaging your expertise into a high-end

online training or coaching program6FigureIncomeStream.com




THE PROBLEM


THE PROBLEM:DO WHAT YOU LOVE AND THE MONEY WILL FOLLOW

1. We are told… “

”


THE SOLUTION


3 Step Process:

Your Business Strategist

That’s why I’m here…

Your sweet spot


CASE STUDY (OPTIONAL)


CASE STUDY:Note: Difference in:• Packaging & Positioning• Pricing• MessagingMary Jane

McKittrick, The go-to coach when your Messaging Matters Most




THE PROBLEM


THE PROBLEM cont…2. So much confusing advice3. Finding the right business

model 4. Finding the right mentor


THE SOLUTION


THE SOLUTION:1. Intelligent 2. Highly Profitable3. Success with Grace & Ease4. Your Signature Work5. Divine Partnership


WHAT HAPPENED WHEN I IMPLEMENTED THE SOLUTION


MY FIRST ONLINE LAUNCH:• Sold $30,000 in group coaching in

1 week!• Repeated 4x within a year.




OTHER BENEFITS I AM ENJOYING ON THE OTHER SIDE OF THE

SOLUTION





CASE STUDY #1

Jeff Carlisle, Business Consultant

BEFORE: No online marketing

AFTER: Within 90 days, 45+clients $3,400/pp program


TRANSITION TO MAIN TEACHING POINTS


The 5 Steps to an additional 6-figure Income

Stream within 90 days




SEED PROGRAM


All this comes from my program:




CASE STUDY #2

Carrie Brander, Post Bariatric


MAIN STEPS SLIDE


5 Steps to an add’l 6 Figure Income Stream:1. Package & Price2. Market3. Sell4. Deliver5. Repurpose




REORIENT TO WHERE WE ARE




TEACH STEP 1


PACKAGING MISTAKE #1People don’t get what you do


TEACH STEP 1 cont.


PACKAGING MISTAKE #1People don’t get what you do

Solution: Create a Signature

Program serves your clients’ needs






CASE STUDY #3BEFORE: Maxed out 1-on-1 therapy

practice.

Isabelle Tierney, Therapist

AFTER: Leveraged group program.






TEACH STEP 2


Online Marketing Myth #1:You’re told you MUST: Blog Doing social media Podcasting Content Marketing




TEACH STEP 2 cont.


Online Marketing Myth #1:NOT A PHASE 1 ACTIVITY


TEACH STEP 2 cont.


The online assets you need:A single landing page leading to an education based webinar








TEACH STEP 3


Free Free Sell intoLead Source Education-Based 1:1 Strategy a High END Group Training

(FB Ads/Linkedin/Talks) Webinar Session or Coaching Program


TEACH STEP 3 cont.


STEP #3: SELLInvite into High-End Signature Program

Option to Downsellinto Content Only

Serve via a Strategy Session

Option to Upsell into VIP Day or 1-on-1 calls








TEACH STEP 4


STEP #4: DELIVER• How will your client

best get the results?• What do you LOVE to

do?


TEACH STEP 4 cont.


STEP #4: DELIVERSimple:• Phone • Record• Create Templates

& Action Sheets




CASE STUDY #5BEFORE:

From concept to launch 6 weeks.

EPIC, BRAND LAUNCH

AFTER: 4,000 registered ¼ of a $ A Million Dollar Launch








TEACH STEP 5


STEP #5: REPURPOSE• Got paid to create it.• Now your material is

recorded & in a membership site.


TEACH STEP 5 cont.


STEP #5: REPURPOSE• Sell over & over again.• Repurpose for other

income streams:i.e. BookContent Creation




REVIEW WHAT YOU’VE COVERED


WHAT I’VE COVERED SO FAR…1. Why all 6 Figure Income streams are NOT created equal 2. An Elegant Business Model that was responsible for $300k+ in my



within 90 days following these steps


GET THEM IN A “YES” STATE


YES or NO?

Do you see how you could package your expertise via an online training or coaching program?


FULFILLING YOUR PROMISE TO THEM


WHAT I’VE COVERED SO FAR…1. Why all 6 Figure Income streams are NOT created equal 2. An Elegant Business Model that was responsible for $300k+ in my



within 90 days following these steps6. Where you can get your own Personalized 6-Figure Strategy.




POINT OUT PROBLEM THAT STILL EXISTS


What you may need now…• One-on-one personalized strategy.• Clarity on your most valuable offering to sell.• What is your EXACT next step?• What shift do you need to make in your

business?


INVITATION TO SESSION (with limiters)


ConnectWithVanessa.comOnly 18 Spots Available

Your chance for a FREE personalized 6-figure strategy:


BENEFITS OF SESSION


What can 45 minutes do for you?“From just our call & your recommendation to

create a Shadow CFO program, I created a client that generates $5,000/mo.”

ConnectWithVanessa.comOnly 18 Spots AvailableCrystal Stranger, EA & Author




WALK THROUGH WHAT THEY WILL SEE


ConnectWithVanessa.com


QUALIFY WHO SHOULD APPLY


WHO QUALIFIES:You must be an action taker, not just an information seeker.



FINAL SLIDE WITH DOMAIN



Your chance for a FREE personalized 6-figure strategy:

3. CONVERTING WEBINARS€¦ · 12. INTRODUCE A PROBLEM THEY STILL HAVE EVEN AFTER WATCHING THE...

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