3 challenges - Content and Demand Marketing Platform for...
1
more complex than ever before. So what works? to generate high-quality leads for their sales team. B2B marketers face constant pressure The vast number of lead gen tactics have made this challenge marketing professionals were surveyed. Here are some of the highlights. 68% 600+ of B2B marketers consider quality leads the top priority BUT 59% find this as the biggest challenge The top five most effective tactics in generating high-quality leads include: Email SEO Webinars lead generation priorities 68% 55% 41% 59% 42% 37% Increase lead quality Improve ability to measure and analyze marketing impact Generating high-quality leads Converting leads into customers Delivering effective lead nurturing programs Increase lead volume 3 TOP lead generation challenges 3 TOP Lead generation Insights from today’s B2B marketers Presented by BrightTALK TM Webinars the B2B Lead Generation Trends Report and gain more insights. Download and the top 5 very effective tactics for lead generation are: B2B marketers have spoken Presented by BrightTALK TM
Transcript of 3 challenges - Content and Demand Marketing Platform for...
more complex than ever before.
So what works?
to generate high-quality leads for their sales team.
B2B marketers face constant pressure
The vast number of lead gen tactics havemade this challenge
marketing professionals were surveyed.Here are some of the highlights.
68%
600+
of B2B marketers considerquality leads the top priority
BUT
59% find this as the biggest challenge
The top five most effective tactics in generating high-quality leads include:
EmailSEOWebinars
lead generationpriorities
68%55%41%
59%
42%37%
Increase lead quality
Improve ability to measure and analyze marketing impact
Generatinghigh-quality leads
Converting leadsinto customers
Delivering effectivelead nurturing
programs
Increase lead volume
3TOP
lead generationchallenges3
TOP
Lead generationInsights from today’s B2B marketers
Presented by BrightTALKTM
Webinars
the B2B Lead Generation Trends Reportand gain more insights.Download
and the top 5 very effective tactics for lead generation are:
B2B marketershave spoken
Presented by BrightTALKTM
