2nd Team Mission
Transcript of 2nd Team Mission
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모바일1팀 - 팀미션 2009.11.15
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조사개요
조사설계 설문조사
조사분석
조사기간
응답자 X 80
조사방법 +
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조사의 포커스
응답자의 “모바일행태” 관찰 모바일다음의 “첫인상”
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조사결과 요약
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연령
4%
49%
45%
3%
25세~29세
19~24세
18세 이하30세 이상
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성별
38%
63%
남자여자
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직업
1%
15%
81%
3%
중고등학생
대학생/대학원생
직장인
기타
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스마트폰 사용여부
95%
5%
일반핸드폰
스마트폰
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핸드폰무선인터넷 경험여부
21%
79%
사용경험있음
사용경험없음
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41%
30%
10%
19%
핸드폰무선인터넷 사용빈도
매일
주 3회 이상
월1회 이상
거의 사용하지 않음
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4%2%
25%
11%
28%
30%
핸드폰무선인터넷의 주요 사용목적
뉴스
SNS
검색
날씨
온라인화보
기타: 버스정보,컬러링,
모바일뱅킹 등
기타
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2%4%
50%22%
4%
17%
이동수단도보
자전거
버스
지하철
자가용 기타
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이동소요시간15분 이하
29%
34%
11%
15%
11%
15~30분
30~45분
45~60분
60분 이상
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이동중 행위
독서/공부
2%
10%
8%
3%
11%
31%
17%
17%
수면
음악
동영상
DMB
게임
전화/문자라디오
기타: 멍때리기(1%)
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모바일다음에 대한 첫인상
빠르다 느리다1 2 3 4 5 6 7
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모바일다음에 대한 첫인상
복잡하다 단순하다1 2 3 4 5 6 7
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모바일다음에 대한 첫인상
어렵다 쉽다1 2 3 4 5 6 7
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모바일다음에 대한 첫인상
익숙하다 생소하다1 2 3 4 5 6 7
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8%
43%
1%1%
12%
7%
1%
14%
9%1%1%
시작페이지 기억에 남는 서비스
검색
뉴스
증권환율
실시간이슈
View/블로그/티스토리
아고라/미즈넷
만화속세상
지도메일 날씨
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첫페이지에 유용한 서비스
검색
17%
26%
1%3%19%
1%3%
6%
14%
3%8%
뉴스
증권환율실시간이슈
View/블로그/티스토리
아고라/미즈넷
만화속세상
지도
메일
부동산
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20%
3%
3%
9%
3%
6%3%13%
10%
3%
2%
7%
2%2%
9%
3% 3%
전체서비스 중 자신에게 유용한 서비스
뉴스
View
아고라
메일
캘린더
카페블로그
지도
날씨
증권
환율
검색
사전
미즈넷
만화속세상티스토리
실시간이슈
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모바일다음에 기대되는 사용환경
33%
8%
4%5%
17%
2%
23%
8%
대중교통 이용중(이동중)
기상직후/취짐전(침대위)
친구들과 놀때수업/근무중
공강/휴식중
식사중
누군가를기다릴 때(대기중)
화장실 용무중
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모바일다음 [뉴스]서비스
1 2 3 4 5 6 7
빠르다 느리다
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
복잡하다 단순하다
어렵다 쉽다
익숙하다 생소하다
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모바일다음 [지도]서비스
1 2 3 4 5 6 7
빠르다 느리다
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
복잡하다 단순하다
어렵다 쉽다
익숙하다 생소하다
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모바일다음 [만화속세상]서비스
1 2 3 4 5 6 7
빠르다 느리다
1 2 3 4 5 6 7
1 2 3 4 5 6 7
1 2 3 4 5 6 7
복잡하다 단순하다
어렵다 쉽다
익숙하다 생소하다
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감사합니다