2nd Conference HMI USA 2015.pdf

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19 21 MAY 2015 | Crowne Plaza Detroit Downtown Riverfront, DETROIT, MI

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2nd International Conference

Automated Drive Multi-Modal HMI Solution Connectivity Solutions Driver Distraction Research - Usability

Confirmed speakers and delegates:

Automotive CockpitHMI USA 2015

little.eagle - Fotolia.com

Workshop Day Thursday, 21 May 2015

A | Estimating compliance with the NHTSA visual-manual distraction guidelines

B | Human Factors and HMI issues for Autonomous driving

C | How to achieve confidence in designing, developing and bringing transformational product ideas to market

D | HMI challenges for the connected vehicle

Insights and solutions on the latest HMI designs to win the battle for brand differentiation

Learn from these leading experts amongst others:

Chairman: Paul Green, Research Professor and Leader Driver Interface Group, University of Michigan Transportation Research Institute, USA

Dr. Andreas Keinath, Head of Concept Quality, BMW AG, Germany

Mark Duer, Design Researcher, User Experience, Ford Motor Company, USA

Jennifer Wahnschaff, Vice President, Instrumentation and Driver HMI Business Unit, Continental Automotive Systems, Inc., USA

Chris Monk, Chief Human Factors Division, National Highway Traffic Safety Administration (NHTSA), USA

Shannon Chiarcos, Human Factors Engineer and Interaction Designer, General Motors, USA

Andrew W. Gellatly, Ph.D., GM Technical Fellow User Experience, General Motors, USA

Jennifer Wahnschaff

Head of Instrumentation & Driver HMI, North America Interior Division Continental AG Jennifer Wahnschaff is Vice President of Instrumentation and Driver HMI Business Unit in North

America. A position she has held since March 2013, following an international delegation with

Continental in Germany. In this role, Ms. Wahnschaff is responsible for guiding the product

development, technology roadmap and overall organization for the Business Unit in the North

American market.

Ms. Wahnschaff joined the company in April 2001 as a Senior Mechanical Engineer in the

Interior Division, Instrumentation & Displays Business Unit. Since then she has held numerous

leadership positions within Quality, Project and General Management. In 2011, Ms. Wahnschaff

and her family relocated to Babenhausen, Germany where she served as the companys

Director of GM and Fiat Global Customer Center.

Ms. Wahnschaff began her distinguished career in the automotive sector with GM/Delphi as a

technical student in 1989. She was later promoted to Senior Mechanical Engineer in the Interior

Division with GM/Delphi. In 1998, she joined Irvin Takata as Senior Mechanical Engineer and

Team Leader for Interior Seating and Sun Visors.

Wahnschaff earned a Bachelor of Science in mechanical engineering degree from Michigan

State University. She currently resides in Rochester Hills, Michigan with her husband, Olaf and

has two children.

# # #

Executive Biography

Sponsors


Automotive Cockpit HMI USA 2015 little.eagle - Fotolia.com

Dear Colleague,

The way drivers interact with their cars is evolving, driven by changes in a number of related domains personal mobile devices, car technology, consumer electronics, demography and economics.Therefore, the ultimate challenge for HMI experts is the creation of an interface that is both engaging, functional and easy to reach and use. This has become even more important in the automotive cockpit where the number of instruments and functions directly accessible to the driver has kept rising steadily over the years.

Car companies are starting to think more and more like electronic and high tech companies. Automotive HMI design has become the ultimate tool for brand differentiation for all automotive segments. The arrival of the connected car and the development of automated driving are main drivers. Information technology and software that enables next generation multimodal, multi-touch and multizone HMI design is the key for OEMs.

Our conference provides perfect opportunity to reach out to your potential clients and observe your competition, while net-working among a targeted participant field and personal interaction is at the forefront.

I look forward to meeting you in Detroit..

Kind regards

Monica Wick Senior Project Manager

Media PartnersInaugurated in April 2013, www.m2mpaper.com is a world-class news and resource portal of latest machine-to-machine (m2m) and internet of things (iot) information. m2mpaper.com is an initiative in the domain of machine-to-machine (m2m) technologies and internet of things (iot) and its applications on key Industry Verticals namely, Agriculture, Automotive, Automation, Electronics, Healthcare, Oil & Gas, Security, Supply Chain, Telecom, Transportation, Telematics and Utility. m2mpaper.com has a very high quality collection of resources and references such as; articles, case studies, white papers, videos, and interviews from across verticals of the machine-to-machine (m2m) and internet of things (iot) eco-system and value chain. The portal is an interactive medium for machine-to-machine (m2m) and internet of things (iot) stakeholders to connect through several innovative mediums like Facebook, Google+, Linkedin and Twitter. m2mpaper.com is a part of Origin Business Services Private Limited.You can contact us by email at [email protected]

Vehicle Electronics is a free monthly magazine for electronics engineers working in the automotive industry. To register, go to http://vehicle-electronics.biz and enter your details and the magazine will arrive in your inbox each month.

Sponsors Fujitsu Semiconductor Embedded Solutions Austria GmbHSemmelweisstrae 344020 LinzAustriaPhone: +43 732 90 305 0Fax: +43 732 90 305 101E-Mail: [email protected]

Whos who Learn about your peers. Discover who else is participating in the conference. The matchmaking wall will help you identify the delegates you want to meet at the conference.

Speed networking Take your chance and meet your industry peers in this series of fast-paced 1-1 meetings. Make sure to bring a stack of business cards and to find new business contacts!

Speakerscorner With your questions and comments you will actively steer the direction of this interactive panel discussion.

Interactive Workshops Get an in depth approach to these hands-on themes. Discuss, brainstorm, elaborate and work together in this interactive session. Workshops are also an excellent chance to interact with other people in your area of interest.

Interactive networking sessions

The Connected Vehicle Trade Association (CVTA) is a non-profit business league established to facilitate the interaction, and advance the interests, of the entities involved in the vehicle communication environment. The Connected Vehicle Trade Association enables the collaboration of companies, organizations, and governmental bodies engaged in developing bidirectional vehicle communications. Membership is open to any corporation, public entities, standards and specification organizations and educational institutions.www.connectedvehicle.org

Crank Software Inc.4017 Carling Ave. Suite 302K2K 2A3CanadaPhone: +1 613 595 1999Fax: +1 613 701 0204E-Mail: [email protected] www.cranksoftware.com

ustwo62 Shoreditch High StreetE1 6JJUKPhone: +44 20 7613 0433 E-Mail: [email protected] www.ustwo.com

Conference Day One | Tuesday, 19 May 2015

08:45 Registration & welcome coffee

Who is Who Learn about your peers. Discover who else is participating in the conference. The matchmaking wall will help you identify the delegates you want to meet at the conference.

09:30 Chairmans welcome & opening address

Paul Green, Research Professor and Leader Driver Interface Group, University of Michigan Transportation Research Institute, USA

User Experience, Global HMI Trends

09:40 HMI Trends 2015 - Focus on innovative secondary input technologies like gestures and output modes like AR on HUD Recap of key connected car and HMI related trends in 2014 at a global level -Provide a detailed overview of gestures and other innovative input HMI modes like handwriting recognition Provide a detailed overview of instrument cluster displays and head up display focus at OEMs Understand how OEM HMI mix is changing - BMW for example is integrating touch screens after years of avoiding it Key takeaways and future outlook with consumer interest and willingness to pay

Praveen Chandrasekar, Research Manager Automotive & Transportation, Frost and Sullivan, USA

10:20 Speed Networking The perfect opportunity to speak directly with your peers and network effectively.

11:00 Refreshment break & networking

11:30 The evolution of the human machine interface, a holistic approach HMI trends Solutions The user experience The most challenging issues drivers face today as it relates to distraction

Jennifer Wahnschaff, Head of Instrumentation & Driver HMI, North America, Interior Division, Continental Automotive Systems, Inc, USA

12:10 Consumer trends in connectivity and HMI Consumer perceptions of in-vehicle user experience Evaluation of current connected systems Analysis of current and future HMI Consumer input and display preferences

Chris Schreiner, Director User Experience Practice, Strategy Analytics, USA

12:50 Networking luncheon

02:20 Common pitfalls in automotive UX teams and lean UX solutions Team structure, hiring the right people and the impact of Rock Stars and Ninjas Small teams: How to be effective with large workloads and tight deadlines Waterfalls and simultaneous, iterative design and development Collaboration and having vision Risk aversion vs inspiration and innovation Focusing on outcomes and not outputs Understanding core principles UX design in the vehicle Investing in employees and understanding needs

Shannon Chiarcos, Human Factors Engineer and Interaction Designer, General Motors, USA

Andrew Gellatly, Technical Fellow - User Experience, General Motors, USA

Driver Distraction Research, Guidelines + Regulations

03:00 How a connected cars instrument cluster can be redesigned for contextual empathy The new instrument cluster needs to start with people and their need for the right information or functionality at the right time in the very specific environment of a car. This means having what we call contextual empathy. An empathy for context, rather than a love for contextual data, almost certainly means less overall: Fewer types of data feed than envisaged will find a place in what will become recognised as the new normal model for the auto motive human-machine interface (HMI). But paradoxically it could also mean more in specific circumstances and with appropriate design considerations. The right information at the right time has the potential to increase situational awareness for the driver Insights through visualisations, not just raw data Adaptive hierarchy: Elements based on action and user behaviour, agnostic to display

David Mingay, Creative Director and Product Lead, ustwo, United Kingdom

03:40 Human factors research and design principles for driver-vehicle interfaces An overview of the research conducted by NHTSA on key driver-vehicle interface issues under the connected vehicles program A snapshot of the resulting design principles for the broad spectrum of driver-vehicle interfaces and warnings A short review of the results from NHTSAs recently completed study on L2 and L3 automated vehicles and resulting design principles Bringing it all together: NHTSAs role in producing better warnings and driver-vehicle interfaces

Chris Monk, Chief, Human Factors/Engineering Integration Division, Vehicle Safety Research, NHTSA, USA


04:50 Foundation of HMI design: Function prioritization and driver distraction Customer feedback: which functions do drivers want to use while driving? Which functions can be seen as critical for use while driving according to new distraction guidelines Roadmap of future guidelines and standards concerning driver distraction

Dr. Andreas Keinath, Head of Concept Quality, BMW AG, Germany

05:30 Low-cost HMI evaluation methods to assess distraction and workload Historical data from industrial engineering predetermined time systems SAE recommended practice J2365 (current version) - visual manual intefaces Pettitts method Improvements to J2365 Calculated speech interface task times


06:10 End of conference day one

06:10 IQPC invites you to an informal evening get-together following the first conference day

Jennifer Wahnschaff

Head of Instrumentation & Driver HMI, North America Interior Division Continental AG Jennifer Wahnschaff is Vice President of Instrumentation and Driver HMI Business Unit in North

America. A position she has held since March 2013, following an international delegation with

Continental in Germany. In this role, Ms. Wahnschaff is responsible for guiding the product

development, technology roadmap and overall organization for the Business Unit in the North

American market.

Ms. Wahnschaff joined the company in April 2001 as a Senior Mechanical Engineer in the

Interior Division, Instrumentation & Displays Business Unit. Since then she has held numerous

leadership positions within Quality, Project and General Management. In 2011, Ms. Wahnschaff

and her family relocated to Babenhausen, Germany where she served as the companys

Director of GM and Fiat Global Customer Center.

Ms. Wahnschaff began her distinguished career in the automotive sector with GM/Delphi as a

technical student in 1989. She was later promoted to Senior Mechanical Engineer in the Interior

Division with GM/Delphi. In 1998, she joined Irvin Takata as Senior Mechanical Engineer and

Team Leader for Interior Seating and Sun Visors.

Wahnschaff earned a Bachelor of Science in mechanical engineering degree from Michigan

State University. She currently resides in Rochester Hills, Michigan with her husband, Olaf and

has two children.

# # #

Executive Biography


Conference Day Two | Wednesday, 20 May 2015


09:00 Chairmans welcome


Smart HMI for automated drive

09:10 Human Factors issues for autonomous driving Error, adaptation and safety Risk acceptability Supervision and control Secondary tasks, situation awareness

Xavier Chalandon, HMI Expert Leader, Renault S.A., France

09:50 Driver expectations of an autonomous vehicle user interface Automotive industry drive for autonomous vehicles Driver needs & expectations Who is in-charge Where are we now, and where are we headed

Dev S. Kochhar, Technical Expert, Research & Advanced Engineering, Ford Motor Company, USA


11:00 Driving automation: Lessons from an alternative approach to the research and development of automated driving solutions Lessons from an alternative approach to consumer- centered research on driving automation Capturing driver behavior in complex scenarios and its implications for vehicle experience design Blending real and virtual tools to obtain consumer perceptions of HMI alternatives Considering an alternate perspective on the technical levels of driving automation

Dr. Michael Tschirhart, R&D Manager and Human Factors Technical Fellow, Visteon Corporation, USA

11:40 Driven by design: Automotive interactions research at Stanford Shared control with automation The emotional experience of automated driving Opportunities of learning and adaptation Using design-driven techniques that are generative and user-centered

Dr. Wendy Ju, Executive Director of Interaction Design Research at StanfordCenter for Design Research, Stanford University, USA


HMI Design: Multi-Modal HMI, Connectivity

01:50 The Art of Ennoia: How to achieve confidence in designing, developing and bringing transformational product ideas to market A structured process which reveals consumers latent desires as it relates to a specific product or particular user experience How these latent desires are translated to produce consumer-derived and consumer-defined attributes associated with a specific product or user experience Use these consumer-derived attributes as the foundational and directional blueprint for creating a new design or product concept Use these same attributes to numerically evaluate the success potential of the new design before putting into production or bringing it to market. Ultimately achieve confidence through tangible evidence when presenting your new idea, product or concept to management, simultaneously giving them the needed assurance to bring a transformational idea to market, and create that level of differentiation that is so passionately desired Mark M. Duer, Design Researcher HMI, Ford Motor Company, USA

02:30 Revisiting voice: An illustration of the complexities involved in optimizing demands from multi-modal driver vehicle interfaces MIT AgeLab studies of embedded vehicle and nomadic voice interfaces Tradeoffs in demand: voice vs. visual-manual Quantifying driver attention to multi-modal interfaces Managing distraction in an increasingly automated vehicle Bryan Reimer, PhD Research Scientist, Associate Director New England University Transportation Center, MIT AgeLab, USA


03:40 What drivers want to say to cars: Naturalistic conversational speech phrases? Why do drivers need voice recognition in automotive environment? What are the misconceptions related to drivers requirements for voice recognition? Do drivers really prefer Natural Language Speech Recognition in a vehicle? What are the use cases for Natural Language Speech Recognition inside a vehicle? Do drivers require completely natural conversations in a vehicle? What are the enablers required by OEMs from speech suppliers to satisfy drivers VR requirements? Uma Arun, Electrical Engineering - Uconnect Product Development Senior Technical Specialist-Speech, Fiat Chrysler Automobiles, USA

04:20 Speakerscorner Millions of users One solution? Different drivers have different preferences and needs How do non digital natives assess developments in cockpit design? Design trends and their suitability for different user segments

05:00 Closing remarks by Paul Green and end of conference day two


Sponsorship

We have a variety of packages available to suit your require-ments. For all Sponsorship and Exhibition opportunities call us on: +49 (0)30 20 91 32 75 or email [email protected]

Workshop Day | Thursday, 21 May 2015

A: 09:00-12:00 Estimating compliance with the NHTSA visual-manual distraction guidelines

The goal of this workshop is to give the attendees practice in using the calculation methods described in the presentation, specifically to determine if a visual-manual interface complies with the NHTSA guidelines. For that purpose, one or more example interfaces will be selected (e.g, a Garmin navigation system). Task completion times for several task will be determined by small groups in the workshop working together. Likely tasks to be explored include a settings change, POI, and street address entry. The advantage of these estimation methods is that they take a fraction of the time of the experimental methods specified by NHTSA. For this workshop, attendees will find having a laptop computer with Excel to be helpful and we will need to able to transfer data (Excel macros, VB interface simulation) to each computer to use in the workshop.



B: 09:00-12:00Human factors and HMI issues for autonomous driving

After a short warm-up on automated driving State of the Art HMI and the need and challenges for special HMI solutions we will directlytackle the key questions:

1. How do we have to design and validate road interactions? With or without minimum risk conditions: is that the question?2. How far Situation Awareness should be and could be sustained during autonomous driving phase?3. How do we have to design transition from and into automated driving?4. What could be a cockpit relevant to non-driving tasks?

Xavier Chalandon, HMI Expert Leader, Renault S.A., France

D: 01:00 04:00HMI challenges for the connected vehicle

With more connected features and services available to consumers in the car, the user experience is a key differentiator. The ease with which driv-ers will interact with the cloud in the car will determine how quickly these services will be adopted and will enhance customer satisfaction and retention. Many current connected infotainment offerings fall short in specific areas of the user experience, including issues with discoverability, poor HMI, and services not optimized for a drivers needs. There is room for improvement and differentiation.This interactive workshop will discuss how to optimize the user experience by designing compelling connected solutions, including: Best practices for enhancing the user experience Future HMI advances and their impact Driver distraction considerations Impact of autonomous vehicles on HMI

For further Information on this workshop visit www.automotive-hmi-usa.com/MM

C: 01:00 04:00How to achieve confidence in designing, developing and bringing transformational product ideas to market

There is a persistent myth consumers cannot tell designers and engineers what they want.

If this is true, how do designers and engineers know what they create is what consumers want. This type of thinking has led to a common misperception that consumers do not know what they want until a designer and engineer presents it to them.

Often times when developing a new product - particularly user interfaces - designers and engineers use words like simple, intuitive, elegant, sleek, high-tech, and cool to describe the attributes they want in their new design.

But what do these words actually mean? How can we measure the presence of these attributes in the design? Most importantly, are these actually the attributes consumers are looking for in the product?

Most companies long to design products which will create unique products which will differentiate and elevate them from their competitors. However, there is risk and uncertainty in bringing transformational and disruptive ideas to market, because it is difficult to assess their success potential before they are put into production or brought to market.

In the interactive workshop attendees interact with some abstract tools so they get a better understanding and appreciation for how part of the process actually works.

Mark M. Duer, Design Researcher HMI, Ford Motor Company, USA





04:00 End of workshop day

19 21 MAY 2015 | Crowne Plaza Detroit, DETROIT, MI

2nd International Conference

Automotive CockpitHMI USA 2015

little.eagle - Fotolia.com

CANT MAKE IT TO THE CONFERENCE? PURCHASE THE 2-DAY DOCUMENTATION FOR 990,- +VAT. Documentation will be sent 6 weeks after the event

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Workshop Day: Thursday, 21 May 2015A: Estimating compliance with the NHTSA visual-manual distraction guidelinesB: Human Factors and HMI issues for Autonomous driving C: How to achieve confidence in designing, developing and bringing transformational product ideas to marketD: HMI challenges for the connected vehicle

2nd Conference HMI USA 2015.pdf

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