2K Sports Classic benefiting Wounded Warrior Project
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Transcript of 2K Sports Classic benefiting Wounded Warrior Project
2K Sports ClassicBenefiting Wounded Warrior Project®
November 15 & 16, 2012Madison Square Garden | New York, N.Y.
Championship Rounds
November 9 & 11, 2012Regional Rounds
Villanova | Purdue | alabama | Oregon St.
The 2K Sports Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com
2012 Event Summary | american airlines
@@2KSSportsClassic 2KSportsClassic.com 1
Summary of Contents
SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefi ts ..................................................... 3
EVENT HISTORY AND INFORMATION - Miscellaneous Facts ............................................................................................ 5 - Results and Awards.............................................................................................. 6 - Demographics of College Basketball .................................................................16 - Event Demographics ........................................................................................... 17 - Madison Square Garden ......................................................................................18
ADVERTISING & PROMOTION - Summary of Newspaper, Radio, Television and Direct Marketing ....................19 - Samples of Advertisements and Ticket Inserts ............................................... 22
MEDIA EXPOSURE - Television Exposure ...........................................................................................29 - Commercial Units ...............................................................................................31 - Supplemental Exposure ..................................................................................... 32
ON-SITE EXPOSURE & PROMOTIONS - 7th Avenue Banner ............................................................................................. 33 - Center Hung Scoreboard Mentions ...................................................................34 - Offi cial Souvenir Program ................................................................................. 35 - Customized Promotions ....................................................................................36
PRE-GAME HOSPITALITY - Photographs ....................................................................................................... 37
PRESS COVERAGE - Summary of Media Exposure ............................................................................39 - Press Releases - Samples of Newspaper & Website Articles
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Sponsorship Benefits
STATUS- Designated as the “Offi cial Airline” of the 2012 2K Sports Classic benefi ting Wounded Warrior Project.- Use of the Event logo.- An Event representative to act as a liaison to coordinate the implementation and activation of the sponsorship.- An in-depth qualitative and quantitative summary of the sponsorship will be provided from the Event.
TELEVISION EXPOSURE- Four (4) minutes of unobstructed “in-game” television exposure on the LED courtside signage system per game (16 minutes total).
MEDIA EXPOSURE- American Airlines name and/or logo will be included in all promotional and advertising materials (i.e., radio, and newspaper advertising, brochures, posters, fl yers, etc.)- Logo and link on the event website.- Ten (10) :60 radio commercial spots on ESPN Radio.
ON-SITE EXPOSURE- Daily mentions on the 7th and 8th avenue marquees outside Madison Square Garden beginning one month prior to the Event.- Two (2) public address announcements in each game.- Two (2) scoreboard mentions in each game.- On-site display area in a high-traffi c area inside the arena.
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PROMOTIONAL OPPORTUNITIES- Opportunity to make a presentation to a coach or a representative from Coaches vs. Cancer.- Opportunity to create a halftime or time-out on-court promotion.- Opportunity for an employee or customer to deliver the “game ball” prior to tip-off of one game.- An American Airlines’ corporate representative will present the “Most Valuable Player presented by American Airlines” on-court following the Championship Game.
OFFICIAL SOUVENIR PROGRAM- Name and logo on the front cover- One (1) full-page, four color advertisement in the body of the program
TICKETS AND HOSPITALITY- Twenty (20) premium location tickets to each night of the Event (40 total).- Twenty (20) invitations to the pre-game hospitality reception (40 total)- One (1) banner at the pregame hospitality reception.- Opportunity to provide a Special Discount Fare Offer at the pre-game hospitality reception each night.
Sponsorship Benefits
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did you know???
Wounded Warrior Project played a 3-on-3 wheelchair game prior to the semifi nal games at Madison Square Garden.
- All four games of the Championship Rounds of the 2012 2K Sports Classic benefi ting Wounded Warrior Project at Madison Square Garden were nationally televised on ESPN Networks. Both semifi nal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games were aired on ESPNU and a third was shown on ESPN3. The Pac-12 Network televised one game nationally and the Big Ten Network televised two games on its digital network.
- Marc Kestecher and Len Elmore served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.
- The 2K Sports Classic benefi ting Wounded Warrior Project was once again one of the most highly attended early-season college basketball events in the country, attracting 95, 691 fans over the course of the tournament, roughly 11,000 more than the previous year.
- The 2012 2K Sports Classic was the fi rst in which Wounded Warrior Project served as the event’s benefi ciary. Nearly 200 wounded warriors attended the event, many of whom were honored during the games or served as honorary team captains.
- The event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The 2K Sports Classic benefi ting Wounded Warrior Project has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 55 teams that participated in the 2K Sports Classic have gone on to compete in the NCAA Tournament.
- In addition to Madison Square Garden, the 2K Sports Classic benefi ting Wounded Warrior Project has been held at some of the fi nest home courts in the country, including Alabama, Arizona, California, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, and Wake Forest.
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Tournament Bracket
Nov. 9 7:00 PM Nov. 16 Marshall 80, UDC 58 4:30 PMNov. 11 1:00 PM Hofstra 66, South Dakota State 63
Nov. 17 South Dakota State 78, Marshall 77 2:30 PMHofstra 74, UDC 59
Nov. 9 7:00 PMNov. 11 2:00 PM Nov. 18 South Dakota State 96, UDC 48 12:30 PM
Hofstra 103, Marshall 100 (2OT)
Nov. 9 9:00 PMNov. 11 Alabama 80, West Alabama 49 5:00 PM Nov. 16 Bucknell 88, Niagara 71 7:00 PM
Nov. 17 Bucknell 62, New Mexico State 49 5:30 PM
Nov. 9 9:00 PM Nov. 18 Bucknell 69, West Alabama 52 1:30 PMNov. 11 9:30 PM Niagara 86, New Mexico State 83
Nov. 21 New Mex. St. 67, Nor. New Mex. 37 9:00 PM
ALABAMA7:00 PM
ALABAMA 65-62
OREGON STATEALABAMA 77-55
VILLANOVA9:00 PM
VILLANOVA 89-81 (OT)
PURDUEPURDUE
OREGON STATE 66-58
OREGON STATE
Villanova 75, UDC 58
HEMPSTEAD SUBREGIONAL
Mack Sports Complex - Hempstead, N.Y.
Villanova 80, Marshall 68
Mackey Arena - West Lafayette, Ind.
The Pavilion - Villanova, Pa.
WEST LAFAYETTE REGIONAL
REGIONAL ROUNDS
CHAMPIONSHIP ROUNDS
5:00 PM
NOVEMBER 15
7:30 PM
CHAMPIONSHIP ROUNDS
Bucknell 70, Purdue 65
VILLANOVA REGIONAL
SUBREGIONAL ROUNDS
Oregon State 71, New Mexico State 62
CORVALLIS REGIONAL
TUSCALOOSA REGIONAL
Coleman Coliseum - Tuscaloosa, Ala.
Alabama 70, South Dakota State 67
LAS CRUCES SUBREGIONAL
Pan American Center - Las Cruces, N.M.
Gill Coliseum - Corvallis, Ore.
Purdue 83, Hofstra 54
NOVEMBER 16
Gallagher Center - Niagara Falls, N.Y.
Madison Square Garden - New York, N.Y.
NIAGARA FALLS SUBREGIONAL
Oregon State 102, Niagara 83
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Event history
2012 2K SPORTS CLASSIC BENEFITING WOUNDED WARRIOR PROJECT
Villanova Regional November 11Villanova 80, Marshall 68November 9Villanova 75, UDC 58
West Lafayette RegionalNovember 11Purdue 83, Hofstra 54November 9Bucknell 70, Purdue 65
Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67
Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83
November 16Championship GameAlabama 77, Villanova 55Consolation GameOregon State 66, Purdue 58
2012 All-Tournament Team Trevor Releford (Alabama) - MVP presented by American Airlines
Rodney Cooper (Alabama)JayVaughn Pinkston (Villanova)
Devon Collier (Oregon State)A.J. Hammons (Purdue)
November 15SemifinalsAlabama 65, Oregon State 62Villanova 89, Purdue 81 (OT)
Championship Rounds
Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63
Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71
Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37
Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain,
Annie Swanson, Seargent US Army Reserves.
Regional Rounds
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event history
2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59
Tucson RegionalNovember 9#16 Arizona 67, Duquesne 59November 7#16 Arizona 73, Valparaiso 64
College Station Regional November 9#19 Texas A&M 81, Liberty 59
Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66
November 18Championship GameMississippi State 67, #16 Arizona 57Consolation Game#18 Texas A&M 58, St. John’s 57
2011 All-Tournament Team Presented by Toyota Arnett Moultrie (Mississippi St.) - MVP presented by American Airlines
Nurideen Lindsey (St. John’s)Kourtney Roberson (Texas A&M)
Jesse Perry (Arizona)Dee Bost (Mississippi St.)
November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72
Championship Rounds
Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65
Valparaiso SubregionalNovember 20Valparaiso 84, Duquesne 68UDC 87, Indiana-Kokomo 48November 19Louisiana Tech 81, Akron 76Valparaiso 79, Indiana-Kokomo 48November 18Duquesne 97, UDC 81Valparaiso 62, Akron 59
Akron SubregionalNovember 12Akron 95, Hiram 65
Mississippi State accepts the Championship Trophy after defeating Arizona at Madison
Square Garden.
Regional Rounds
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Event history
2010 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Pittsburgh Regional November 10#4 Pittsburgh 97, Illinois-Chicago 54November 8#4 Pittsburgh 83, Rhode Island 75
Austin RegionalNovember 10#25 Texas 89, Louisiana Tech 58November 8#25 Texas 83, Navy 52
College Park Regional November 10Maryland 75, Charleston 74November 8Maryland 105, Seattle 76
Champaign Regional November 10#16 Illinois 79, UC Irvine 63November 8#16 Illinois 84, Toledo 45
November 19Championship Game#4 Pittsburgh 68, #22 Texas 66Consolation Game#16 Illinois 80, Maryland 76
2010 All-Tournament Team Presented by Toyota
Ashton Gibbs (Pittsburgh) - MVP presented by American AirlinesJordan Williams (Maryland)Demetri McCamey (Illinois)
Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)
November 18Semifinals #4 Pittsburgh 79, Maryland 70#22 Texas 90, #16 Illinois 84 (OT)
Championship Rounds
Toledo SubregionalNovember 21Illinois-Chicago 74, Rhode Island 68Charleston 64, Toledo 51November 20Charleston 78, Illinois-Chicago 66Rhode Island 76, Toledo 65November 19Rhode Island 76, Charleston 66Illinois-Chicago 57, Toledo 51
Irvine SubregionalNovember 21Seattle 75, Navy 70Louisiana Tech 76, UC Irvine 72November 20Louisiana Tech 80, Navy 65UC Irvine 85, Seattle 77November 19Louisiana Tech 85, Seattle 72UC Irvine 75, Navy 60
Tournament MVP Ashton Gibbs drives to the basket during Championship
Round game action.
Regional Rounds
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event history
2009 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Syracuse Regional November 11#25 Syracuse 100, Robert Morris 60November 9#25 Syracuse 75, Albany 43
Chapel Hill RegionalNovember 11#4 North Carolina 89, NC Central 42 November 9#4 North Carolina 88, FIU 72
Columbus Regional November 12#17 Ohio State 72, James Madison 44November 9#17 Ohio State 100, Alcorn State 60
Berkeley Regional November 11#12 California 95, Detroit 61November 9#12 California 75, Murray State 70
November 20Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70
2009 All-Tournament Team Presented by Sports Illustrated
Wes Johnson (Syracuse) - MVP presented by American AirlinesJerome Randle (California)
Evan Turner (Ohio State)Marcus Ginyard (North Carolina)
Andy Rautins (Syracuse)
November 19Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73
Championship Rounds Regional Rounds
Albany SubregionalNovember 22Detroit 79, Alcorn State 59Albany 71, Robert Morris 66November 21Robert Morris 107, Alcorn State 76Detroit 66, Albany 54November 20Detroit 71, Robert Morris 59Albany 71, Alcorn State 55
Miami SubregionalNovember 23James Madison 79, NC Central 66Murray State 84, FIU 71November 22James Madison 81, FIU 68Murray State 84, NC Central 61November 20Murray State 71, James Madison 43FIU 83, NC Central 73
Tournament MVP Wes Johnson dunks during Championship Round game action.
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Event history
2008 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
Durham Regional November 11#5 Duke 97, Georgia Southern 54Houston 76, Presbyterian 57 November 10#5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63
Carbondale RegionalNovember 12Southern Illinois 80, Massachusetts 73 November 11Southern Illinois 66, California (Pa.) 52Massachusetts 90, Arkansas-Monticello 71
Los Angeles Regional November 13#4 UCLA 64, Miami (Ohio) 59Weber State 78, Prairie View A&M 68 November 12#4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66
Ann Arbor Regional November 12Michigan 76, Northeastern 56IUPUI 65, Michigan Tech 51 November 11Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60
November 21Championship Game#5 Duke 71, Michigan 56Consolation Game#4 UCLA 77, Southern Illinois 60
2008 All-Tournament Team Presented by Sports Illustrated
Kyle Singler (Duke) - MVP presented by American AirlinesKevin Dillard (Southern Illinois)
Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)
November 20Semifinals#5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52
Championship Rounds Regional Rounds
Tournament MVP Kyle Singler shoots during Championship Round game action.
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event history
2007 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER
Lexington Regional November 7Gardner-Webb 84, #20 Kentucky 68Central Arkansas 69, Alabama A&M 59November 6#20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55
Memphis RegionalNovember 6#3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62November 5#3 Memphis 102, Tennessee-Martin 71Richmond 44, Maine 42
Norman Regional November 9Oklahoma 80, Denver 50San Francisco 87, East Central Oklahoma 70 November 8Oklahoma 71, San Francisco 55Denver 76, East Central Oklahoma 75
Storrs Regional November 8Connecticut 82, Buffalo 57Morgan State 77, Ohio Valley 66November 7Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82
November 16Championship Game#3 Memphis 81, Connecticut 70Consolation GameOklahoma 69, Gardner-Webb 55
2007 All-Tournament Team Presented by Sports Illustrated
Chris Douglas-Roberts (Memphis) - MVP presented by American AirlinesA.J. Price (Connecticut)Blake Griffin (Oklahoma)
Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)
November 15Semifinals#3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66
Championship Rounds Regional Rounds
Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma.
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Event history
2006 2K SPORTS COLLEGE HOOPS CLASSIC BENEFITING COACHES VS. CANCER
Austin Regional November 10St. Bonaventure 68, Alcorn State 59Texas 92, Chicago State 66 November 9Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44
East Lansing RegionalNovember 9Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61November 8Youngstown State 74, Central Michigan 50Michigan State 45, Brown 34
New York Regional November 11Loyola 65, North Florida 50St. John’s 72, Navy 49 November 10Navy 73, Loyola 61 St. John’s 74, North Florida 53
College Park Regional November 8Hampton 74, New Orleans 73Maryland 81, Vermont 63 November 7Vermont 82, New Orleans 65 Maryland 102, Hampton 75
November 17Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. John’s 76
2006 All-Tournament Team Presented by The Hartford
D.J. Strawberry (Maryland) - MVP presented by The HartfordKevin Durant (Texas)
Drew Neitzel (Michigan State)Avery Patterson (St. John’s)
James Gist (Maryland)
November 16SemifinalsMaryland 92, St. John’s 60 Michigan State 63, #18 Texas 61
Championship Rounds Regional Rounds
Tournament MVP D.J. Strawberry dunks in the Championship Game.
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event history
2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66
2002 - AT&T Wireless Coaches vs. Cancer ClassicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71
2001 - IKON Classic benefiting Coaches vs. CancerMadison Square GardenNovember 8-9, 2001Championship GameArizona 75, #6 Florida 71Consolation Game#2 Maryland 82, #16 Temple 74Semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67
Players of the GameTaron Downey (Wake Forest)
Travis Diener (Marquette)Carl Krauser (Pittsburgh)
Jameer Nelson (Saint Joseph’s)
Players of the GameJeremy Hunt (Memphis)Mo Williams (Alabama)
Dwyane Wade (Marquette)TJ Ford (Texas)
All-Tournament TeamJason Gardner (Arizona) - MVP
Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)
Juan Dixon (Maryland)
All-Tournament TeamHakim Warrick (Syracuse) - MVP
Gerry McNamara (Syracuse)Rodney Carney (Memphis)
Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Mary’s)
2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58
Hanes Beefy-T All-Tournament TeamTaurean Green (Florida) - MVP presented by Hanes Beefy-T
Al Horford (Florida)Gerry McNamara (Syracuse)
Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)
2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse 81, Texas Tech 46
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Event history
1999 - Coaches vs. Cancer ClassicMadison Square GardenNovember 11-12, 1999Championship Game#13 Stanford 72, Iowa 58Consolation Game#1 Connecticut 71, #10 Duke 66 Semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68
All-Tournament TeamJaron Collins (Stanford) - MVP
Jacob Jaacks (Iowa)Jason Collins (Stanford)
Kevin Freeman (Connecticut)Chris Carawell (Duke)
1998 - Coaches vs. Cancer ClassicMadison Square GardenNovember 10-11, 1998Championship Game#7 Temple 59, Wake Forest 48Consolation GameIllinois 65, Georgetown 50SemifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49
All-Tournament TeamLamont Barnes (Temple) - MVPRobert O’Kelley (Wake Forest)
Corey Bradford (Illinois)Quincy Wadley (Temple)
Anthony Perry (Georgetown)
1997 - Coaches vs. Cancer ClassicContinental Airlines ArenaNovember 11-12, 1997Championship GamePrinceton 38, N.C. State 36Consolation Game#19 Georgia 89, #22 Texas 87SemifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56
All-Tournament TeamBrian Earl (Princeton) - MVP
Luke Axtell (Texas)Kenny Inge (NC State)
Steve Goodrich (Princeton)Ray Harrison (Georgia)
1996 - Atlantic City ShootoutAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64
1995 - Atlantic City ShootoutAtlantic City Convention Center December 9, 1995Penn State 88, Penn 61LaSalle 68, Marquette 65
2000 - Coaches vs. Cancer ClassicMadison Square GardenNovember 9-10, 2000Championship Game#7 Kansas 82, St. John's 74Consolation Game#17 UCLA 97, #12 Kentucky 92Semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61
All-Tournament TeamKenny Gregory (Kansas) - MVP
Omar Cook (St. John’s)Keith Bogans (Kentucky)
Drew Gooden (Kansas)Earl Watson (UCLA)
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MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES
THAN THE AVERAGE U.S. ADULT.
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM
182199186
Automotive Aftermarket
Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
136155151156
Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
149160145
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
239192
Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
169151
152
Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
162152149
151
Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
166166
Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
192223192
CATEGORY PRODUCT INDEX
basketballdemographics
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Event demographics
MALE 72%FEMALE 28%
AGE 10.1% of fans are <17 yrs old 17.5% of fans are 18-24 yrs old
29.6% of fans are 25-34 yrs old30.5% of fans are 34-54 yrs old
12.3% of fans are 55+ yrs old
EDUCATION 86% are college graduates or have attended college 5% have a high school diploma 9% have attended some high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week34% watch college basketball 2-5 hours per week
27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD 18% have a household income of <$50,000INCOME 16% have a household income of $50,000 - $74,000
18% have a household income of $75,000 - $99,000 16% have a household income of $100,000 - $149,00032% have a household income of $150,000+
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“THE GARDEN”
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
Madison Square Garden
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Newark Star Ledger
Oregon State Schedule Cards
Villanova Pocket Schedules
TOTALS
Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership223,037
10,000
25,000
258,037
444,074
444,074
1
1
223, 037
10,000
25,000
258,037
444,074
10,000
25,000
479,074
ESPN.com
Philly.com
NJ.com
Behavior and Geo-targeted Ads
WFAN.com
TheGarden.com
TOTALS
Online Dates Locations Impressions/Day Total Impressions11/5 - 11/16
10/24 - 11/14
10/20 - 11/14
10/20 - 11/14
11/4 - 11/21
1/1 - 11/16
3/9 - 11/16
Run of Site
Run of Site
Sports Page
Internet
Run of Site
Event Page
Home/Event Page
860,090
214,668
766,824
1,480,245
448,798
697,102
10,792,656
14,401,123
Total online advertising impressions: 14,401,123
Total print advertising impressions: 479,074
ESPN 1050
ESPN 1050 (Live Reads)
WIP 94.1 (Philadeplphia)
ESPN Philly
WFAN 660 AM (NY)
WFAN 660 AM (NY)
TOTALS
Radio Station Dates Length # of Units Avg. Listeners Gross Impact
11/1 - 11/16
11/1 - 11/16
11/7 - 11/14
11/1 - 11/16
11/1 - 11/16
60
8
17
56
23
15
179
364,950
364,950
144,570
99,392
507,757
507,757
1,989,376
Total radio advertising impressions: 52,135,008
:60
:10
:30
:30
:30
:15
21,897,000
2,919,600
2,457,690
5,565,952
11,678,411
7,616,355
52,135,008
69,174
9,758
29,493
56,933
24,933
1,905
42,828
235,024
Advertising impressions
20 2KSportsClassic.com @2KSSporttsClaassicc
Advertising impressions
TOTAL ADVERTISING IMPRESSIONS: 193,108,322
MSG Network
MSG+
TOTALS
Television Network Households Dates # of Units Viewers Gross Impact10,909,198
10,909,198
21,818,396
47
112
257
8,812
3,273
12,085
Total television advertising impressions: 780,740
7th Avenue Marquees
8th Avenue Marquees
Box Office Duratrans
7th Avenue Arcade Banner
Oregon St. Football vs. Arizona St.
TOTALS
Out of Home Dates Impressions/Day Total Impressions
9/15 - 11/16
9/15 - 11/16
11/1 - 11/16
10/1 - 11/16
11/3
1,000,000
700,000
13,350
600,000
65,277
2,378,627
Total out of home advertising impressions: 125,312,377
414,164
366,576
780,740
65,000,000
45,500,000
347,100
14,400,000
65,277
125,312,377
@@2KSSportsClassic 2KSportsClassic.com 21
Ticketmaster Alert4 e-mails to over 1 million subscribers
Plum Benefits1 discount e-mail sent to over 20,000
corporations in NYC
New York Knicks2 e-mails to 7,000 plus subscribers
New York Liberty2 e-mails to 5,100 subscribers
New York Rangers2 e-mails to over 6,000 subscribers
Madison Square Garden Sports4 e-mails to over 30,000 subscribers
Radio City Entertainment1 e-mail to over 250,000 subscribers
American Express1 e-mail to over 1 million customers
Gazelle Database5 e-mails to over 12,000 subscribers
Travelzoo.com2 e-mails to over 100,000 subscribers
Villanova University Database3 e-mails to 16,000 subscribers
Alabama Tidemail3 e-mails to 190,000 members
Purdue University Database2 e-mails to 68,000 subscribers
Oregon State University Database2 e-mails to 16,700 subscribers
OVER 6.4 MILLION IMPRESSIONS
direct marketing
22 2KSportsClassic.com @2KSSporttsClaassicc
advertisements
2K SPORTS CLASSICbenefiting Wounded Warrior Project®
Championship RoundsNovember 15-16Madison Square GardenNew York, N.Y.
*All television schedules subject to change.
PROGRESSIVE LEGENDS CLASSIC
Championship Rounds November 19-20Barclays CenterBrooklyn, N.Y.
GOTHAM CLASSICinaugural event
Challenge RoundDecember 22Madison Square GardenNew York, N.Y.
19-2019-20enter.Y.
dison Square Gardenn Sqn Sq e Gare Gardidi rdedennrddenw York, N.Y.kk
BarclaBrook
November 11-15 Regional Rounds at Host SitesIndiana | UCLA | Georgetown | Georgia
THE BEST TOURNAMENTS ON THE WORLD'S BIGGEST STAGE...
2KSPORTSCLASSIC.COM LEGENDSCLASSIC.COM GOTHAMCLASSIC.COM
12/17 Detroit at Syracuse 7 p.m.12/22 Syracuse vs. Temple 12 p.m.
all times Eastern*
11/9 Marshall at Villanova 1 p.m. Bucknell at Purdue 7 p.m. South Dakota State at Alabama 9 p.m. Niagara at Oregon State 9 p.m. 11/11 Hofstra at Purdue 2 p.m. New Mexico St. at Oregon St. 9:30 p.m.11/15 Semi: Alabama vs. Oregon St. 7 p.m. Semi: Villanova vs. Purdue 9 p.m. 11/16 Consolation Game 5 p.m. Championship Game 7:30 p.m.
all times Eastern*
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721 17/172/12 tDDD t Sttit t SS 777
December 15-30 Additional Games at Host SitesSyracuse | TempleDetroit | Canisius | Alcorn State 11/11 Duquesne at Georgetown 6:30 p.m.
11/12 Youngstown St. at Georgia 7 p.m. North Dakota St. at Indiana 7 p.m.11/13 UC Irvine at UCLA 11:30 p.m.11/15 Sam Houston St. at Indiana 7 p.m. James Madison at UCLA 11 p.m.11/19 Semi: Indiana vs. Georgia 5:30 p.m. Semi: UCLA vs. Georgetown 8 p.m. 11/20 Consolation Game 7:30 p.m. Championship Game 10 p.m.
all times Eastern*
TTTT AAASSSSSSIAAAASCSCSCLALALASSSCCCLLLAAAAAAAAAASSSSSSIISSSSSSIIICCCCCCCCCCCCCCCCCC@2KSportsClassic
DSSCLLCLCLAASASASSSSIDSSCLCLCLASASASSISISISSCCCLLLLAAAASSSSSSIIICCCC@LegendsBBall
IIIIIISSSSSSSSISSSSSSSSSSSSSSSSSSSAAASSAAAAAAAAALALALALLLLLLCCCLLCCCCCCCCCCCMMMMMMMMMMMMMMMCCCCCCCCCLLLLLLLLLLLLAAAAAAAASSSSSSSSSSSSSSSSSSSSIIIIIICCCCCCCCCCCCCCCCC CCCCCCCCCC@GothamClassic
11/9 Maa ll at Villanoarsha ahalh l ovaova 1 p m
November 9-11 Regional Rounds at Host SitesVillanova | Purdue | Alabama | Oregon St.
Advertisement that ran in the November 2012 issue of Basketball Times.
@@2KSSportsClassic 2KSportsClassic.com 23
advertisements
CClassiK2K Sport icCK rt icic2K rts Claor assicsiWarrionbenefiting Wounde Pnefi trob ndded ior Project Wa
November 15 & 16Square GaonMaM na ens ardereMadison Square Gardenn
vaVVillanovallanovvaV | Purduerd || malabammaal aam || regon St.goOregon
SpecialDiscount offer!
Receive $15 Off of $35 Tickets!(a 43% discount!)
Promo Code: STaRLEDGER
Ticketmaster.com
Print advertisement that ran in The Star-Legder.
24 2KSportsClassic.com @2KSSporttsClaassicc
advertisements
Advertisement displayed on the plasma screens and duratrans in the mall area of
Madison Square Garden.
2KK SSportstsSporttsS s ClassiCllassiC cBenBenB nefiit g Wit ng ouiting Woui und Wdeded Warrid ior ProojjecPrrr jectuund Wdeed Warrid ior rooPrrr
Villanova Purdue
Alabama Oregon State
Tickets on Sale Now!
November 15 & 16M n SMadiMadisonMadisson SisM Squuaruare Garararare Garu dennnn
C pionChaampionCh onC shipp Roundsp Rounoup
M di n isonsoMaMadison M Sqquuare Garreuauaare Garu denn Box Offox On ice .com.commmm TickeT mma terstketetmmaaass
®
26 2KSportsClassic.com @2KSSporttsClaassicc
advertisements
10’ x 15’ banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances.
@@2KSSportsClassic 2KSportsClassic.com 27
advertisements
Endpage on commercial unit that ran in the New York metropolitan area on ESPN (SportsCenter), MSG Network and MSG Plus.
28 2KSportsClassic.com @2KSSporttsClaassicc
Social media
The Event Facebook Page has 957 fans.
The Event Twitter Page
has 549 followers.
@@2KSSportsClassic 2KSportsClassic.com 29
Television Exposure
American Airlines Courtside LED Signage at Madison Square Garden.
@@2KSSportsClassic 2KSportsClassic.com 31
commercial Units
Date Length Station Airtime (EST) Qty
11/07/12 :60 ESPN 98.7 12:57 pm 1
11/08/12 :60 ESPN 98.7 8:44 am 1
11/09/12 :60 ESPN 98.7 5:14 pm 1
11/10/12 :60 ESPN 98.7 11:44 pm 1
11/11/12 :60 ESPN 98.7 9:13 am 1
11/12/12 :60 ESPN 98.7 4:58 pm 1
11/13/12 :60 ESPN 98.7 10:44 pm 1
11/14/12 :60 ESPN 98.7 10:55 am 1
11/16/12 :60 ESPN 98.7 6:27 am, 9:40 am 2 Total Radio Spots: 10
American Airlines Radio Commercial Units on ESPN 98.7
32 2KSportsClassic.com @2KSSporttsClaassicc
TELEVISION- The 2K Sports Classic benefi ting Wounded Warrior Project was featured in ESPN’s promotional spots and on ESPN.com’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.
RADIO- Championship Round coaches participated in interviews on WFAN Radio.
NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.
SOCIAL MEDIA- The 2K Sports Classic benefi ting Wounded Warrior Project has become very active in social media. The event’s Facebook and Twitter pages continue to grow. In 2012, a “Biggest Fan Contest” was hosted on Facebook and promoted on Twitter. Each institution was involved, as were several of the head coaches who promoted the event on their Twitter accounts.
ESPN’s Andy Katz interviews Alabama Head Coach Anthony Grant during the Championship Rounds at Madison Square Garden.
supplemental exposure
@@2KSSportsClassic 2KSportsClassic.com 33
on-site exposure
7TH AND 8TH AVENUE MARQUEES AND BANNER
Beginning one month prior to the Event, American Airlines’ mentions appear on an event banner and on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a
day, totalling approximately 1,700,000 daily impressions.
34 2KSportsClassic.com @2KSSporttsClaassicc
SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS
American Airlines logo and message appeared on the Gardenvision centerhung scoreboard, endboards, and courtside LED signage during
PA Announcements and promotions.
on-site exposure
@@2KSSportsClassic 2KSportsClassic.com 35
on-site exposure
OFFICIAL SOUVENIR PROGRAM
American Airlines’ advertisement appeared in the Official Event Program.
To really experience the
game, let us take you there.
250 cities. 50 countries.
Service totals include American Eagle.® AmericanAirlines and American Eagle are marks of American Airlines, Inc. oneworld is a mark of the oneworld Alliance, LLC. © 2012 American Airlines, Inc. All rights reserved.
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November 15 & 16, 2012MMadisisoM di on Sq arequareSqquauar Gardena deardeena
ChampChaampiionnship Roupn unddssd
Villanova RegionalNovember 9 & 11, 2012VillaNova UDC Marshall
West Lafayette RegionalNovember 9 & 11, 2012Purdue Bucknell Hofstra
Tuscaloosa RegionalNovember 9 & 11, 2012
alabama S. Dakota St. West ala.
Corvallis RegionalNovember 9 & 11, 2012
Oregon St. Niagara New Mexico St.
36 2KSportsClassic.com @2KSSporttsClaassicc
customized promotions
ON-COURT PROMOTION
Fans were chosen to participate in the American Airlines’ “Around
the World” shooting contest each night.
@@2KSSportsClassic 2KSportsClassic.com 37
pre-game hospitality
PRE-GAME HOSPITALITY RECEPTION
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill prior to the start of the games each night.
38 2KSportsClassic.com @2KSSporttsClaassicc
Sponsor “Thank You” placard displayed at the entrance of the
Club Bar and Grill (right).
pre-game hospitality
@@2KSSportsClassic 2KSportsClassic.com 39
press coverage
As the nation’s premier early-season college basketball event, the 2K Sports Classic benefi ting Wounded Warrior Project annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the two Subregional Round sites, and the local news areas in which the participating institutions are located.
In 2012, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a great amount of exposure on the Internet, on both national and sport-specifi c web sites. More specifi cally, the 2K Sports Classic benefi ting Wounded Warrior Project was featured in articles in, but not limited to, the following media:
- USA Today - New York Post - Tuscaloosa News
- SI.com - Newark Star-Ledger - Indianapolis Star
- Yahoo.com - Newsday - Lafayette Journal & Courier
- ESPN.com - ESPNNY.com - Fort Worth News Sentinel
- CBSSports.com - SNY.com - Muncie Star Press
- NBCSports.com - Philadelphia Inquirer - The Oregonian
- FoxSports.com - Philadelphia Daily News - Corvallis Gazette Times
- SportingNews.com - Bucks County Courier Times - Buffalo News
- New York Times - Delaware County Times - Charleston Daily Mail
- New York Daily News - CSNPhilly.com - Charleston Gazette
In all, over 100 reporters and photographers representing more than 50 media outlets were issued credentials to the Championship Rounds of the 2012 2K Sports Classic.
The 2K Sports logo appeared on the press backdrop in the media room at Madison Square Garden.