Reading and Language Knowledge Test, Part 1, Section 3

Prepared and Presented byName Roll No.

Andharia Darshangi 1Bhatt Parth 2

Gohil Hetalba 5

Direct Marketing

•Direct Marketing•4 Ps of Marketing

Price

Product

Place

Promotion

1

2

4

3

Test• Q1:Why does Tony Trevillion say it was a good idea for Dosh

to use Direct Marketing?

The Accountant owner of DOSH had extensive customer lists.

The big retailers refuse to stock DOSH software.

Their finances were more efficiently used Targeting defined groups.

A

B

C

Test• Who was intended to receive the free samples of DOSH

Products?

The 70,000 readers of an accountancy publication

Members of smaller accounting firms

accountants whose details DOSH found in advertisements

A

B

C

Conclusion

• The benefits for appearing for the BULATS Reading and Language Knowledge Test are:• Business Vocabulary knowledge• Reading longer pieces of writing• Experience of appearing for MCQ type questions

Thank you

The presentation is submitted to Dept. of English, Bhavnagar