29-30 JUNE 2017 LONDON, UK - ContentEd · WELCOME » from the Conference Chairs Welcome to...

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WELCOME » from the Conference Chairs Welcome to ContentEd, the first content strategy conference for the European education sector.

Without doubt, there is a growing recognition that a robust content strategy can and should underpin many aspects of the way in which our schools, colleges and universities communicate with our audiences and stakeholders. In turn, this has led to a growth in interest in how to develop and implement an effective strategy, when to do it, and how to get others on board. It is this that we address through ContentEd.

Pickle Jar Communications, the founders of the ContentEd conference, have developed content and digital engagement strategies for the education sector since 2007. So, in the company’s 10th anniversary year it also seemed fitting to celebrate with an event that helps the sector advance their approach to content strategy.

Over the next two days you will hear from leading speakers and network with delegates from across the education sector, representing twelve different countries. We’re all on a learning journey together within this growing discipline, and encourage you to share and discuss your experiences, ask every question that pops into your mind, and – above all – have a wonderful time, enjoy our hospitality, and return to your institution brimming with new ideas.

We look forward to speaking with you over the next two days.

Pamela AgarManaging Director, Pickle Jar Communications

Andy BlairDirector of Marketing, Student Recruitment & Admissions, University for the Creative Arts

Wi-Fi Network

30EustonSquare

Need any help?Our ContentEd volunteers are here to help – if you have any problems, talk to a member of the team in a conference tshirt or visit the registration desk.

Thank you to our conference sponsors

THURSDAY»

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9:30AM REFRESHMENTS.

Registration and coffee

➜ Stephenson Room, Level 5

10:00AM OPENING. Welcome and introductions• Pamela Agar, Managing Director, Pickle Jar Communications• Andy Blair, Director of Marketing, Student Recruitment &

Admissions, University for the Creative Arts

➜ Euston Room, Level 5

10:10AM KEYNOTE. Setting the context: Defining the importance of content strategy in education• Andy Blair, Director of Marketing, Student Recruitment &


Why are we all here? Why is content strategy so important at this moment in time? How can we embrace and advance it not just as a project or a practice, but also as a profession within our institutions and across the education sector? In his opening remarks, Andy Blair, one of the education sector’s pioneers and advocates of a content-first approach, will consider the importance of embedding content strategy in our schools, colleges and universities and how to get the most out of the next two days for your role and institution.


10:30AM KEYNOTE. The endless sea• Mike Atherton, Content Strategist, Facebook

Content wants to be connected. Understanding how subjects, concepts and ideas are related is how we build understanding. The richer our connections, the greater our perspective.Content strategy gets the right content to the right people at the right time, wherever they are. So content must be available everywhere, pushed out to the edges of the network and richly interconnected. It’s the relationships that make it a web. The learning is in the linking.

But what’s the right content? Who are the right people? Here too, relationships drive the answer. The relationships we build with our customers. Success in marketing comes from understanding customer needs and preferences, and providing something of meaningful value. If we can connect to people, we can better connect them to more valuable information.

Let’s explore a potted history of those who changed the world by connecting content and connecting people. Their lessons can help us better understand how to design and structure our digital communications to better flow through the tributaries of the network and join an endless sea of information.



Coffee Break➜ Stephenson Room, Level 5

11:45AM BREAKOUT SESSION 1.

Leveraging lectures• Emma Kelly, Digital Communications Officer, The Global

Development Institute, The University of Manchester

• Minna Lehtinen, Communications and Academic Impact Officer, The Global Development Institute, The University of Manchester

Lectures are a mainstay at universities, but how can you use them to create exciting content that not only raises the institution’s profile but also engages audiences beyond the lecture theatre? We’ll go over the (very low cost) multi-platform content types we have used to make one lecture series go much further, helping to strengthen the reputation of our Institute and expand the reach of our research.

➜ G1, Ground Floor

Paving the way for web governance • Georgy Cohen, Associate Creative Director, Digital Strategy,

OHO Interactive

Governance is all about creating structure and accountability to support your content goals. But in organisations where rigid hierarchies and legacy systems often still rule the roost, imposing new processes, roles, and guidelines (accompanied by new expectations and consequences) is much easier said than done. That’s why it’s important to prepare your internal community for governance through training and education, relationship building, and helping people understand the value and outcomes of their work on the website. Before implementing governance policies, find out how to prepare your community to embrace them more readily.

➜ Princes Gate, Level 1

Relinquishing control: user generated content strategy• Abbigail Ollive, Deputy Director of Marketing,

York St John University

Colleges and universities are in a unique position where the user of their product or service is right there at their fingertips. Open the marketing office door, walk to get a cup of tea and you’ll come into contact with dozens of students. So, how can we engage with them to help tell our story? What is the best way to create content that gives a student voice and how can we learn from outside of the HE sector to inspire fantastic user generated content? This session will examine creative ways to make the most of what’s on our doorstep.


12:45PM REFRESHMENTS.

Lunch➜ Stephenson Room, Level 5

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1:45PM BREAKOUT SESSION 2.

Metrics and measurement – tools to assess content quality and success• Ellie Lovell, Head of Strategy, Pickle Jar Communications

How can we know that our content is doing its job? First, we need to know what job we want it to do, then we can measure its performance. In this session, we look at tools and techniques to measure the impact of content and give us the data and insights that can help us make measurable improvements to our content strategy. We will consider various approaches to analysing content performance, including website analytics, SERP-testing, readability, eye-tracking, A/B testing, surveys, and interviews. By the end of the session you’ll have the tools to make sure your content measures up.


Defining a workflow to facilitate effective content collaboration• Robert Mills, Content Strategist, GatherContent

Effective content collaboration is essential for website projects to be successful. With many people involved it can be easy to lose track of who is responsible for what, and by when, especially when those responsible for content are spread far and wide.Enter the workflow! Defining a workflow for your content production process will surface roles and responsibilities that will make it easier to get content planned, produced and approved on time (and budget). It will help you assign resources to your project and take control of your content.

From this session you will learn: » What a workflow is and why you should take the time to

define your own » How to define a content workflow and get your team/

stakeholders onboard » Tools and techniques for bringing your workflow to life for

better collaboration


Tunnelling through silos: Creating a community of support to leverage great content• Janell Sims, Assistant Director, Online Content & Production

Team, Harvard Law School

At Harvard Law School, our website was once a super-siloed CMS: content was buried in a complicated structure, and there was no communication, strategy, or collaboration. Sound familiar? We’ve since migrated to WordPress, and we started a group for content developers to discuss content structure, strategy, and management. The work of that community has transformed the HLS website into an evolving, collaborative tool. In this session, you’ll learn how building a community of support can dig tunnels through silos that can’t or won’t budge, and you’ll take home concrete examples and strategies to implement at your own university.



Coffee break➜ Stephenson Room, Level 5

3:15PM KEYNOTE. Embracing the chaos: Finding beauty and purpose in content strategy • Tracy Playle, CEO and Chief Content Strategist,

Pickle Jar Communications

Content strategy is a discipline full of contradictions and struggles. We seek control, and yet we find beauty in chaos. We research and analyse, and yet we must also create. We structure and organise, while also fighting against organisational structures. In the struggle that we face amidst the ever-changing backdrop of the education sector, there is a deep sense of purpose, responsibility and creativity to be found in and through our profession.

In this session, Tracy Playle will explore the contradictions and challenges of content strategy, and think about how we can shape and craft our own narrative about the impact that our work can have on the education sector, and what you can and should be doing now to make those first steps.


4:15PM DISCUSSION.

Discussion sessions

Over to you!

What’s worrying you? What are you working on? What are your pressing needs in starting or advancing a content strategy in your institution?

Engaging stakeholders, gaining buy-in, structuring, creative storytelling, resourcing, technologies, integration, audience research, timing, implementation, creativity, measurement… and so many more. We all have shared experiences and barriers to address with our content strategy, and ContentEd provides a perfect time to learn from each other.

So, in this session it’s time to discuss the things that matter most to you. Visit the registration desk throughout the day to suggest topics that you’d like to discuss and are happy to start a conversation with others about. During this session we’ll then split into groups around the venue, and discuss those topics with our peers.

Details of the discussion topics and locations for each will be announced following the afternoon keynote.


5:15PM – 7:15PM REFRESHMENTS.

Drinks reception Join us for a drinks reception and nibbles on the roof terrace (weather permitting) as we look out over the London skyline, networking and relaxing with fellow delegates.

➜ Stephenson Room and Rooftop Terrace, Level 5

SPONSORED BY:

FRIDAY»

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Morning coffee


10:00AM OPENING. Welcome back and introductions• Pamela Agar, Managing Director, Pickle Jar Communications• Andy Blair, Director of Marketing, Student Recruitment &



10:10AM KEYNOTE. Developing a distributed content strategy: Where are we now, and what’s next?• Mike Petroff, Content Strategist, Harvard University

How do you compete in a digital world that is constantly splintering into new platforms? A recent study found that 63% of publishers indicate they are concerned about distributed content, but only 27% of publishers have a plan to address distributed content.

In this keynote, Mike will discuss how Harvard thinks strategically about distributed content models, storytelling on multiple platforms, voice and tone, and measurement. See recent examples, learn how to take advantage of new content formats, and build more agile workflows!



Coffee break


11:15AM BREAKOUT SESSION 3.

Student ambassadors: the Swedish way• Doug Washburn Project Manager, Study in Sweden• Rachel Weiner, Project Manager, Study in Sweden

Bloggers, brand ambassadors, curators: student content creators for institutions go by many names. You know how vital it is to incorporate authentic stories and voices into your content strategy in order to resonate with your target audience – but what’s the best way to do it? In this workshop, we’ll take you through the process of creating a digital brand ambassador programme with a Swedish twist, incorporating lessons from the so-called “Swedish Management Style” of trust, transparency and teamwork.


Campaign planning: Your strategic roadmap• Ashley Budd, Director of Digital Marketing,

Cornell University

If you’re in higher ed, you’re almost always in a campaign. Whether you are marketing to prospective students, raising awareness on campus, or soliciting donor dollars, mapping your campaign plan over the next several months can help lay the foundation for your content strategy. In this workshop, we’ll cover the elements of strong marketing and engagement campaigns and how you can design a campaign roadmap that supports collaboration and guides content strategy. Ready to tackle your next big campaign? Join this workshop and leave with a roadmap to: » Raise awareness » Cultivate audience participation » Drive engagement » Support retention


Content for mobile consumption and mobile for content creation• Amanda Faulkner, Head of Social Media Engagement,

The Open University • Robyn Bateman, Deputy Head of Social Media Engagement,

The Open University

With a smartphone in your hand you can be a storyteller, designer, technologist and publisher all at once. Does this make storytelling easier? And how does it fit with Higher Education? Join The Open University’s social media team for a practical session on creating content for mobile consumption and using your mobile phone to create, publish and engage with your stakeholders. We’ll talk you through toolkit, creativity and productivity apps, how to interview academics on the fly, workplace efficiencies and content hacks.



Lunch


2:15PM BREAKOUT SESSION 4.

An Agile approach to content• Richard Prowse, Head of Digital, University of Bath

Good content can help your university to achieve its strategic goals and act as a competitive differentiator. Learn how an Agile approach can help to break down silos, facilitate collaboration and help you to deliver useful and usable content that meets the needs of your audience.


Gaining trust to make changes that matter• Gemma Moore, Freelance Content Strategist

When you’ve got a lot of content, it can be tempting to just keep adding more to the pile without considering how it complicates the user’s journey. All too often, we see it stuffed in anywhere, like round pegs in square holes. And it just doesn’t work. So when you get briefed to sort out a big content project, it can feel like an overwhelming task.How often do you and your stakeholders disagree on what

CREATING IMMERSIVE DIGITAL- FIRST BRAND EXPERIENCES FOR UNIVERSITIES.

With vast campaign experience in fundraising, enrollment marketing, retention strategy, and lifestyle branding, the Bravery network features the best content strategists, designers, and web application programmers in higher education. We specialise in focused, high-visibilty websites and webapps that return measurable success outcomes and provide memorable web experiences to your audiences. braverymedia.co/content-ed

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would make great content? It can be hard work getting buy-in to even test new ideas, let alone to roll out big cuts and changes.

We’ll look at practical ways to gain the trust you need to make changes that matter with a case study from a Cancer Research UK project and insight from government department transitions to gov.uk. You’ll find out how to set measurable KPIs and then use research, testing and reporting to confidently share your learnings with the most non-technical stakeholders.


Building your team around a content-first approach• Andy Blair, Director of Marketing, Student Recruitment &


In a team structure where roles and responsibilities focus on specific channels or mediums, so many opportunities for creating great content can be missed. Instead, many organisations are now starting to rethink their team structures, opting for a content-first approach to planning, which ultimately requires us to rethink how we structure our teams. Having been a director at two polar opposite types of UK university, Andy Blair has been a pioneering advocate for building team structures to empower a content-first approach. In this session he’ll share his experiences, and encourage you to discuss your thoughts on the best approach to building a winning content team.



Coffee break➜ Stephenson Room, Level 5

3:30PM KEYNOTE. When content meets culture• Kevan Gilbert, Director of Engagement Strategy, Domain7

Coalesce the conference’s content inspiration into a clear-minded vision for culture change. This talk creates the space to share stories and get prepared for bringing our content dreams back to our home organisations. We’ll explore systems thinking, design thinking and co-creation tools that have been battle-tested for culture change on higher-ed content projects, to help draw out a mindset for healthy content leadership to last you into the future.


4:15PM CLOSING.

Closing remarks• Pamela Agar, Managing Director, Pickle Jar Communications

• Andy Blair, Director of Marketing, Student Recruitment & Admissions, University for the Creative Arts


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For digital leadership that walks the walk, meet Domain7. (We take calls, emails or knocks.)

You’ve heard all the talks. *You’ve even got the socks.**

Learn more at domain7.com

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Pamela AgarManaging Director, Pickle Jar Communications@pamelaagar

Pamela is Managing Director of Pickle Jar Communications. She leads project delivery ensuring the highest quality and creativity on

content strategy projects for a wide range of education sector clients across the globe.

Before joining Pickle Jar, Pamela spent 16 years at Imperial College London in a variety of roles spanning digital communications, events and project management. Most recently, in her role as Head of Digital and Creative Media, Pamela was responsible for Imperial’s web presence, social media, video production, photography, print production and brand management. She led two major website redesigns, the launch of a revamped news channel for Imperial, the introduction of student blogs and an award-winning institutional magazine.

Mike AthertonContent Strategist, Facebook@MikeAtherton

Mike Atherton is a content strategist at Facebook. He has twenty years of experience in designing digital products and the teams who create

them. Formerly the Head of UX for Huddle, a lead designer for the BBC and a design instructor for General Assembly, Mike is passionate about helping organisations realise their digital ambitions. When not making Facebook easier to use, he organises conference events about information architecture.

Robyn BatemanDeputy Head of Social Media Engagement, The Open University@robynbateman

A former regional newspaper editor, Robyn has worked in The Open University’s communications

department for a decade, tackling everything from multi platform and multimedia content creation and social media campaigns to visual storytelling, creative problem-solving and editorial best practice. Responsible for the day-to-day management of the OU’s corporate social media accounts, and editor of the university’s news site, OU News, she’s passionate about the power of the mobile phone — to consume and create content. Last year, Robyn published mobyclick.co.uk, an online resource for mobile journalists, and in Spring 2017 published an eBook entitled InstHEgram, A ‘Uni’-versal guide to using Instagram in Higher Education.

Speaker Profiles Andy BlairDirector of Marketing, Student Recruitment & Admissions, University for the Creative Arts@AndyBlairUK

With over 18 years experience in the UK HE sector, Andy Blair started his career within

student advocacy and Students’ Union management and subsequently transitioned into market development and communications disciplines.

Whilst at the University of Surrey, Andy spearheaded the ‘Create Wonder’ brand position and campaign as Deputy Director of Marketing, Interim Director of Marketing & Communications and latterly the Head of Brand, Content & Creative.

In 2014, he took up his current role at UCA as Director of Marketing, Student Recruitment & Admissions and member of the University’s Leadership Team, bringing together Global Student Recruitment, Admissions, Internationalisation, Content, Communications and PR, Web Development, CRM and Marketing through integrated campaigning under one departmental structure.

Ashley BuddDirector of Digital Marketing, Cornell University@ashley_budd

Ashley Budd is a digital strategist and designer working primarily with higher education and

non-profit organizations. Through speaking, writing and research she offers insights into contemporary issues in enrollment, fundraising and communication technology. Ashley is Director of Digital Marketing for alumni affairs and development at Cornell University. Prior to joining the digital team at Cornell, Ashley spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions.

Ashley is the producer of Higher Ed Live, which offers live broadcasts and podcast archives covering innovations and trends in higher education.

Georgy CohenAssociate Creative Director, Digital Strategy, OHO Interactive@radiofreegeorgy

Georgy Cohen has spent more than a decade wrangling content for universities. She is

associate creative director, digital strategy, at OHO Interactive, a digital agency near Boston, Massachusetts. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently, including keynote addresses at HighEdWeb Pittsburgh 2014 and HighEdWeb Arkansas 2011.

Georgy’s background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe. She also co-founded Meet Content, a blog and resource empowering higher education to create and sustain web content that works.

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Amanda Faulkner Head of Social Engagement, Open University@AmandaFau1kner

Comms and marketing strategist Amanda Faulkner is currently the Head of Social Media Engagement at The Open University, managing all social

media activity and strategy across the university’s Facebook, Twitter, Instagram and LinkedIn accounts with a combined following of more than 500,000. With more than 20 years’ experience leading high profile comms and marketing activity, Amanda is a planning ninja, a strategic content creative and passionate advocate for content as the key to delivering engaging integrated campaigns with the metrics to match. She believes an effective communicator should have a firm grasp of all the tools at their disposal, with social media at the top of that list.

Kevan GilbertDirector of Engagement Strategy, Domain7@kevangilbert

Kevan Gilbert is Director of Engagement Strategy for Canadian-based digital product agency Domain7. His storytelling and strategy work has

won awards for many world-leading higher ed content projects, from Imperial College London to the University of British Columbia. Kevan is invited regularly to share talks at conferences and campuses around the world, on themes explored in his upcoming book, Empathy for the Digital Age. He is a work-from-home father of three kids under five years old, and can often be found improvising songs and recording music videos with his family.

Emma KellyDigital Communications Officer, The Global Development Institute, The University of Manchester@emmackelly

Emma oversees the digital presence of the Institute, which includes website content management, maintaining the GDI blog and running the Institute’s social media platforms.

She is a firm believer in in-house content creation and is skilled in video production, photography and graphic design. Emma previously worked in internal and student communications at The University of Manchester. She holds a BA from The London School of Economics and an MA from The University of Manchester.

Minna LehtinenCommunications and Academic Impact Officer, The Global Development Institute, The University of Manchester@minnaleaflet

Minna is currently the Communications and Academic Impact Officer at the Global Development Institute at The University of Manchester, where she works to boost the impact and reach of the Institute’s research and leads on the Institute’s internal communications and alumni engagement. She previously worked at strategic communications agencies in Washington, DC, providing stakeholder engagement, media relations and social media services to nonprofit, education and environment sector clients. Minna holds a BA from the University of Nottingham and an MA from Georgetown University, and is originally from Finland, despite the American accent.

Ellie LovellHead of Content Strategy and Social Media Planning, Pickle jar Communications@ellielovell

Ellie is the Head of Content Strategy at Pickle Jar Communications where she has worked for the

past three years. At Pickle Jar, Ellie helps develop strategies for clients who need support with social media, content marketing and website projects. She also runs workshops and training sessions, conducts audience research, and helps with content planning and social media management. Before joining Pickle Jar, Ellie spent a year working in the FE sector at Birmingham Metropolitan College, and eight years in the Communications Office at the University of Warwick.

Rob MillsContent Strategist, GatherContent@RobertMills

As the Content Strategist for GatherContent, Rob is responsible for developing, implementing, measuring and refining their content strategy.

He also collaborates with other content folk as the editor-in-chief of the GatherContent blog.

He is a journalism graduate, ex-BBC audience researcher, and former studio and project manager. Robert is a published author and has written for leading web publications Net Mag, 24 Ways, Smashing Magazine, WebTuts, Shopify, UX Matters, Content Marketing Institute and UX Booth.

When he isn’t talking, writing, or reading about content, you can find him looking for typewriters to add to his collection, traveling whenever possible, or being held for ransom by his two cats.

Gemma MooreFreelance Content Strategist and Trainer

Gemma Moore has spent the last 10 years working content magic for top brands, charities and government departments on a range of projects including migrations and restructures.

Gemma has an impressive client list, including information providers, Cancer Research UK, Gov UK, NHS and the Department for Education alongside big brands like Barclays, Vodafone and Johnson and Johnson, and many top agencies.

With such a mixed bag of experience, Gemma’s gained valuable insight into how different content works – or doesn’t work – and she shares this knowledge as a consultant and trainer. Special powers include reducing content down to its pure essence, managing tricky stakeholders and translating jargon into plain English.

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Abbigail OlliveDeputy Director of Marketing, York St John University @AbbigailWright

Abbi was born in York and has never really left! Having spent over ten years in Arts Marketing,

most recently as Head of Communications for York Theatre Royal, she recently moved into the world of Higher Education taking up the post of Deputy Director of Marketing at York St John University last year.

Outside of work Abbi is a mum to a kamikaze three year old, helps to run her family’s wedding and events business, is a board member of an internationally touring children’s theatre company, an avid baker and trail runner to help offset the cake intake.

Mike PetroffContent Strategist, Harvard University@mikepetroff

Mike Petroff is a digital content strategist at Harvard University, where he works to connect stories, data, and action through the University’s

digital and social channels. His role is focused on finding innovative and effective ways to bring Harvard stories to the world through digital platforms.

Before joining Harvard University, Mike led web marketing and content development for the Admissions Office and online recruitment efforts for Emerson College. He also led the College’s first social media strategy implementation.

Tracy PlayleCEO & Chief Content Strategist, Pickle Jar Communications@tracyplayle

Tracy Playle is a content strategist and education sector specialist. She has worked with over

150 education institutions in more than 20 countries to develop content and digital communication strategies.

Tracy has over 15 years experience working in the sector, including time as Head of Research-TV and working in-house in the Communications Office at the University of Warwick.

She is known for her passionate presentations, and is invited to speak at conferences around the world about content strategy and emerging communication trends. In 2014 she won the CASE Crystal Apple Teaching Award for her contributions to conferences and workshops in Europe, Asia and Australia.

Richard ProwseHead of Digital, University of Bath@RichProwse

Rich is Head of Digital at the University of Bath where he leads a multi-disciplinary team of editors, designers and developers responsible

for bath.ac.uk. For the past ten years, he has led on digital content efforts at top-ranking English universities. Most recently he has led an ambitious programme to transform Bath’s digital marketing and communications platforms.

Co-founder of Bath’s first content meetup. Rich regularly talks about his experience of adopting an Agile approach to content development, Content Strategy and User Experience design. Rich loves Lego and cats.

Janell SimsAssistant Director, Online Content & Production Team, Harvard Law School@janellsims

Janell develops the content strategy for the main Harvard Law School (HLS) website, with

a focus on accessibility and user experience. She provides strategic guidance, training, and support for the community of online authors at HLS. Janell has a background in publishing, writing, social media strategy, and web consulting, and holds a Master of Arts degree from Emerson College.

Doug WashburnProject Manager, Study in Sweden@DouglasWashburn

Doug Washburn is a project manager for Study in Sweden at the Swedish Institute. He is originally from the United States, and brings several years

experience in international student marketing and communications to his current work at the responsible national agency for promoting Swedish higher education. Doug has previously worked at the University of Gothenburg and the University of Borås. Doug is also responsible for the Swedish Institute’s training programme for Swedish foreign missions on higher education promotion. Doug holds an MSc in International Business from the University of Gothenburg. He has over 10 years experience in the higher education sector.

Rachel Weiner

Project Manager, Study in Sweden

Rachel Weiner is a project manager for Study in Sweden at the Swedish Institute. She is originally from the United States, and brings several years experience in international student marketing

and communications to her current work at the responsible national agency for promoting Swedish higher education. Rachel has previously worked at Stockholm University and as a freelance communications specialist for universities around the world.

Rachel holds an MA in Cross Cultural Communication and Media from Newcastle University. She has also studied digital strategy at Hyper Island.

Founders of ContentEd, and Europe’s only content strategy consultancy exclusively serving the education sector.

Work with us make your content work harder and smarter, increase eff iciency and eff ectiveness, and make your audiences love you.

Talk to one of our team during the conference, or contact us at [email protected] to discuss your ideas, projects or problems and see how we can help you.

▶ Digital project planning▶ Full content strategy development

and planning▶ Audience research, content performance

benchmarking and measurement▶ Brand and message development, content

creation and community management▶ Ongoing agency support to advance

your content as an extension of your team▶ Workshops and training

WE WILL HELP YOU TO SET THE VISION, GAIN BUY-IN FROM OTHERS, AND IMPLEMENT SOLUTIONS THAT ADVANCE YOUR INSTITUTION’S COMMUNICATIONS

[email protected] | @picklejar | www.picklejarcommunications.com

29-30 JUNE 2017 LONDON, UK - ContentEd · WELCOME » from the Conference Chairs Welcome to...

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