28988-do-your-thing-casestudy 2sp[1]
-
Upload
tania-stoyanof -
Category
Documents
-
view
62 -
download
0
Transcript of 28988-do-your-thing-casestudy 2sp[1]
DyT caSe STUDy31. The Brief
AMP Scholarships “Do Your Thing” campaign
Objective:
“ Drive awareness of the overarching campaign and engagement – encourage people to enter and spread the word”.
DyT caSe STUDy42. Solution
> An integrated campaign, translating across online, experiential, PR and comms internal and external.
> Driving key stakeholders to gain maximum results from key channels.
> Leveraging all comms cross channel to ensure greater ROI, cost efficiency & maximum cut through.
DyT caSe STUDy53. Results
WEBSITE:Page views 303,326Unique visits 190,769Time on site 00:03:27
PR:Extensive Media coverage of Scholarship program, finalists and winners to date.
DYT:Total entries 1275
SOCIAL:Facebook likes 1575 Twitter followers 1246
DyT caSe STUDy15Event - Theme
ENVIRONMENTAL APPLICATION- “LOOK AND FEEL”
IT IS...• RICH• TEXTURED• HIGH END• CONTEMPORARY VINTAGE
IT IS NOT...• GARISH• “NEW MONEY”• SHOWY• NOT “BLING”
• EFFORTLESS• CLASSY• TIMELESS• SIMPLISTIC
• DECO• OVER THE TOP• CLUTTERED
• VINTAGE• “OLD MONEY”• SOPHISTICATED VINTAGE• RICH