288 million monthly active users

1.15 billion users globally

500 million users

238 millions users and two new users every second!

1 billion monthly users

“The ROI of social media is your business will still exist in 5 years.”

Erik Qualman

• Predictions for 2014• Making your social media

campaign successful• Changes to Facebook and

Twitter• Getting your content right• Social media considerations

Today

How much time do you have?

What do you want social media to do?

Who are your target audience?

Where are your target audience?

What kinds of things do your customers want to know about?

“Businesses can expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” -Facebook

Facebook, Twitter and LinkedIn all want you to invest in paid advertising on their sites

• Why was the Facebook page set up in the first place? If there were clear objectives at that point are they still being met and do they inform your objectives for your marketing plan and corporate objective?

• What content do you post on your page? If you’ve already got an engaged audience you don’t want to throw them away.

• What are the referral traffic analytics like? If people are already coming through to your website from your Facebook page you don’t want to close that channel.

• What has worked before?

• Watch the competition.

• Move with the times.

• Plan, measure, adjust.

Facebook insights

2014

2017

• Research.

• Decide what you want the advert to do.

• Know what you can do.

• Plan, measure and adjust.

Advertising

229 x (no. employers) = viral content sharing!

32 hours a month per social media account

Thank You!

Watch out for our next event

2nd October at Hothorpe Hall

Register for your place now by emailing louise.o@ehlmarketing.co.uk

This presentation will be available on our website for your convenience