286 green publishing jan peterson
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Green Publishing
Green PublishingWhat Publishers Can Do for Environmental Sustainability
EBSCOGreenFILE
www.greeninfoonline.com
• Bibliographic database of information about environmental
concerns• Free resource for individuals and
companies interested in environmental issues
AAP Handbook on Book Paper and the Environment
• Practical guide for book production professionals and executive mgmt.
• Up-to-date information to assist efforts to balance economic and ecologic realities
Recycled Paper
• One-fifth of all wood harvested in the world goes to paper production
• A ton of recycled paper saves 17 trees in paper production
• Production of recycled paper– Uses 80% less water & 65% less energy– Produces 95% less air pollution
Two-sided Office CopyingIf offices in the U.S. started duplexing more, they would
save the equivalent of about 15 million trees
• Select “duplex by default” function on photocopy machines
• Check to see if your printers have duplex functionality
• Look for duplex functionality when purchasing new printers or photocopiers
Wiley-BlackwellCarbon Neutral
• Renewed commitment to neutralize the carbon impact of 10 global offices and global product shipments
• Partnered with Carbonfund.org to purchase investments in a portfolio of renewable energy, energy efficiency, and reforestation projects
Carbon Neutral
Achieving carbon neutrality starts with taking an inventory of your organization's CO2 emissions, and then implementing strategies to reduce and eliminate unavoidable emissions
If everyone in the world lived as Americans do, we would need 5.4 planet earthsin order to sustain life-DoSomething.org
Compact fluorescent bulbsCFLs
• CFLs use 75% less energy than regular bulbs and can last up to 4 years
• Only 10% of the energy used by a regular bulb creates light - the rest of the bulb only creates heat
Green Press Initiativewww.greenpressinitiative.org
• Working with publishers, industry stakeholders and authors to create paper-use transformations that will conserve natural resources and preserve endangered forests
• Recommended Guidelines for Paper Use and Toolkit for Responsible Paper Use
Metaforewww.metafore.org
• Goal: Advance environmental goals in ways that make sense in the marketplace
• Non-profit organization specializing in working with businesses to implement innovations relating to evaluating, selecting and manufacturing environmentally preferable wood and paper products
Paper-Smart Office
• Average office worker uses 5 sheets of paper per hour, or
• 10,000 sheets per year at purchase price of ~$50
• Add related costs like printing, copying, storage, mailing and organizations spend 10 times as much using paper as they do buying it-Bruce Nordman, Lawrence Berkeley Laboratory
Rethinking Paper Usage
Tips to Work By, www.resourceventure.org
Direct Mail Savings• Keep your mailing lists up to date• Provide simple way for recipients to remove their
name via email, toll-free number or postage-paid response card
• Design self-mailers• Reuse envelopes & send 2-way envelopes for
mailings requiring a response
• National Waste Prevention Coalition www.metrokc.gov/dnrp/swd/nwpc
Elsevier
Greening from the ground up local gREen Teams help reduce or
mitigate environmental impactsRecycling
In 2006, Elsevier locations in Europerecycled 16 tons of redundant IT
equipment
Pools Press
• Supports Print on Demand– Saves shipping costs– Saves storage costs– Without reducing publisher reprint revenue
• Working on Forest Stewardship Council certification
Copyright Clearance Center
• Monthly environmental education seminars for employees
• Distributed reusable shopping bags and cups for employee use
• Hired green contractor to revamp work spaces
• Used recycled building materials, carpeting and ceiling tiles
Nature Publishing Group
• Nature Geoscience printed on recycled paper using vegetable-based ink by an ISO 14001-accredited printer
• Purchasing paper which conforms to Forest Stewardship Council or Program for Endorsement of Forest Certification standards
Online Access to Research in the Environment (OARE)
• International public-private consortium coordinated by the U.N. Environment Program (UNEP), Yale University, and leading STM publishers
• Enables developing countries to gain access to one of the world's largest collections of environmental science research
www.oaresciences.org
American Psychological Assn
• Buys green power for its buildings• Installing roof garden to reduce run-off• Considering carbon offsets for travel• Encourages telecommuting - maximum
set at 4 days a week
Green Office Tips
• Put paper recycling containers under each desk, not down the hall
• Turn off computers, copiers and printers at the end of the day
• Bring lunch in reusable containers• Buy Fair Trade coffee for the office
AptaraThe Content Transformation Company
Recently launched internal workflow tool PowerEye to conserve internal paper and printer usage: Proofreaders and QC people edit directly into PDF proofs
American Academy of Pediatrics
• Discontinuing paper copyright assignment forms - authors sign and submit electronically through manuscript tracking system
• Discontinuing paper answer cards for CME newsletter
Soil and Water Conservation Society
• Uses 100% post-consumer waste recycled paper and vegetable-based inks for its journal
• Reduced lighting in HQ building• Green mission statement To foster the
science and art of natural resource management for sustainability. Members practice an ethic that recognizes the interdependence of people and the environment.
Odyssey Press• Ultrashort run and print-on-demand
production methods: No excess inventory to be warehoused, remaindered or recycled
• Forest Stewardship Council (FSC) certified• Uses soy ink, recycles press plates, waste
water treated before being disposed• Digital printers meet Energy Star efficiency
standards• Evaluating use of wind power as an
alternative source of energy
Allen Press• Purchases green tags to offset admin
offices carbon emissions• Offers wide variety of online tools that
provide paperless workflow alternatives• Poly wrap made of recyclable material• Shipping cartons constructed of 20-30%
post consumer waste (PCW) material• FSC-certified paper and soy inks for
printing
Bonneville Environmental Foundation
• Sells Green Tags: Carbon offsets as renewable energy certificates
• Replaces traditional polluting sources of electricity with clean, secure, and sustainable renewable sources of energy that come from solar and wind power from across North Americawww.b-e-f.org
Emerald
• Follows True Disposal: Every disposed item is recycled rather than going into land fills
• Uses green suppliers who adhere to environmentally friendly standards
• Requires printers to comply with ISO 14001:2004 standard, using paper produced from sustainable forests
• 98% of journals available electronically
Technotrash
Computer-related materials you no longer need, including old computers and printers, CDs, hard drives, Zip disks, floppy disks, obsolete cell phones, rechargeable batteries, empty printer cartridges, and all the cables, cords, chips and boards
Why recycle technotrash?Over 90% not recycled
• Privacy protection – Obsolete computers and old media contain
private and proprietary information which enters the public domain when thrown into landfills
– New HIPPA and Sarbanes-Oxley regulations require the proper protection and destruction of private information
• Keep hazardous material out of landfills
GreenDisk and Technotrashwww.greendisk.com
• GreenDisk handles technotrash disposal• Magnetic media are magnetically erased • CDs, DVDs and similar plastic media are
shredded• GreenDisk provides a certificate of
destruction supported by an audit trail report that demonstrates compliance with regulatory requirements and company policies
EBSCO• Hosts Hazardous Waste Day for proper disposal of
employee’s and local community’s hazardous waste• Corporate automobile fleets switching to hybrids• Carbon Fund analysis: Electricity main contributing
factor to company CO2 footprint• Bulb crusher safely crushes fluorescent light bulbs
while capturing 99.99% of harmful mercury vapors within
• Missing Copy Bank collects duplicate issues and supplies missing issues no longer available from publisher
“If there’s no action before 2012, that’s too late. What we do in the next two to three years will determine our future. This is the defining moment.”Rajendra Pachauri upon accepting the 2007 Novel Prize on behalf of the Intergovernmental Panel on Climate Change