28 – 30.8.2012Shanghai New International Expo CentrePudong, Shanghai, China

www.intertextilehome.com

Autumn EditionShaping tomorrow‘s living

China’s key import and export industry platform• Nearly 1,200 home textile brands and suppliers worldwide• More than 41,000 professional buyers• An established brand since 1999

Thriving China market drives business opportunities forwardChina’s economic environment and government policies have accelerated import growth by more than 30% during the first eight months of 2011. Policies include:

• Tariff reduction for textile products as well as 32 other commodities

• Preferential tax and finance policies that boost import trade

• The gradual appreciation of RMB and the slow down of exports in China

Target specific buyer groups and raise brand profile by exhibiting at:• One of the country / region pavilions highlighting

products made in Italy, Korea, Greece, Pakistan, Spain, Taiwan, Turkey…

• European zone • Bedding and towelling zone • Decorative fabrics zone • Window, wall and interior decoration zone • Outdoor textile products zone • Designer’s Studio

Gain access to thousands of decision makers across the industry supply chain:• Wholesalers & distributors• Manufacturers• Designers & interior designers• Trading companies• Retailers, supermarkets & chain stores

“I can see tremendous opportunities in China, consumers are changing their buying habits from low-end to high-end imported home items.”Mr Osman Nuri Canik from Uludag Exporter’s Association (UIB), Turkey

www.intertextilehome.com

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11Fair factsDate28 – 30 August 2012

VenueShanghai New International Expo CentrePudong, Shanghai, China

Participation detailsStandard boothUSD 270/sqm (minimum 12sqm)

Designer’s Studio boothUSD 270/sqm (minimum 12sqm)

Raw spaceUSD 230/sqm (minimum 36sqm)

AdmissionTrade visitors only, free of chargePersons under 18 will not be admitted

Sponsor China National Textile & Apparel Council

OrganisersThe Sub-Council of Textile Industry, CCPITChina Home Textile Association (CHTA)Messe Frankfurt (HK) Ltd

ContactMesse Frankfurt (HK) LtdMr Horace Leung / Mr Alex TianTel: (852) 2238 9902 / 2230 9221Fax: (852) 2598 8771horace.leung@hongkong.messefrankfurt.comalex.tian@hongkong.messefrankfurt.comwww.intertextilehome.com

Find the perfect Heimtextil events for youHeimtextilFrankfurt, Germany11 – 14 January 2012

Intertextile Shanghai Home Textiles – Spring EditionShanghai, China29 February – 2 March 2012

Intertextile Guangzhou Hometextile ChinaGuangzhou, China18 – 21 March 2012

Interior Lifestyle Tokyo / Heimtextil JapanTokyo, Japan6 – 8 June 2012

Home Textiles SourcingNew York, USA24 – 26 July 2012

Heimtextil RussiaMoscow, Russia26 – 28 September 2012

IFFT Interiorlifestyle LivingTokyo, Japan17 – 19 October 2012

2011 Show Review

2011 Hall PlanExhibition space: 126,500 sqm, 11 halls

Exhibitor Profile• 1,159 exhibitors from 27 countries and regions, s13% from 2010 • 880 (76%) domestic exhibitors • 279 (24%) international exhibitors

Exhibitor breakdown by country / region

Australia

Canada

USA

Bangladesh

China

Korea (Pavilion)

Japan

Taiwan (Pavilion)

Hong Kong

Thailand

Indonesia

Saudi Arabia

Pakistan (Pavilion)

India

Austria

Germany

Denmark

The Netherlands

Belgium

UK

Portugal

Spain (Pavilion)

France

Switzerland

Italy (Pavilion)

Greece (Pavilion)

Turkey (Pavilion)

Nearly 70% of exhibitors would like to join the 2012 fair!

Exhibitor Profile

“We believe that the luxury market in China will continue to grow, especially after the implementation of the 12th Five Year Plan and this fair is a key platform to find those potential customers.”Ms Viviana Saccaro from Enzo degli Angiuoni, Italy

To get orders

To make new business contacts

To strengthen existing business contacts

To promote company‘s new products

To look for an agent

To enhance company image

Understand company‘s market positioning

0 20 40 60 80 100

n Satisfied to fairly satisfied n Not satisfied

Exhibitor breakdown by objectives

Buyer quantity

Buyer quality

Able to meet target buyers

Overall atmosphere

Organiser‘s service

Overall show quality

0 20 40 60 80 100

n Satisfied to fairly satisfied n Not satisfied

Exhibitor satisfaction

Buyer Profile • 41,018 buyers from 107 countries and regions, s6% from 2010• 34,874 (85%) domestic buyers • 6,144 (15%) international buyers including international companies located in China

Buyer satisfaction

98.7 Satisfied to fairly satisfied 1.3% Not satisfied

98.7%

1.3%

Bed linens, blankets & bedding products 27.4%Curtain fabrics 23.2%Window screening fabrics 14.8%Upholstery – furniture fabrics 11.8%Upholstery accessories (Tapestries) 10.3%Curtain Accessories (Tassels & Trimmings) 10.1%Terry & towelling products & bath mat 9.9%Curtain fine products 9.4%Futons – Down products, silk & quilt 9.3%Cushion 9.0%Mattresses, mattress protectors & pads 8.6%Pillow, memory foam 8.5%Upholstery – furniture leather 8.2%Wall covering products & accessories 6.3%Sun-protection systems (Sunshade, roman, venetian blind) 6.0%Baby bedding 5.7%Other bedding products 5.6%Curtain accessories (curtain track, rod & motor) 5.2%

0 5 10 15 20 25

Buyer breakdown by product interest*

*Total percentage is more than 100 due to multiple entries.

Countries / regions1 Greater China2 Korea 3 Japan 4 United States 5 Russia 6 India 7 Thailand 8 Australia 9 Italy 10 Turkey

“Messe Frankfurt is always good at identifying favourable market segments for industry professionals. For me, this fair is the place to meet the right people.” Mr Alan Kennedy, Senior Vice President for Westpoint Home, the US

Buyer Profile

Top Ten

Home textile manufacturer 13.3% Designer / interior design 12.1%Wholesaler / distributor 12.1%Trading company 9.4%Import & export corporation 8% Retailer / supermarket / chain store 7.7% Agent 5.6% Architect 5.4%Furniture manufacturer 4.6% Contract business 4.2%

0 2 4 6 8 10 12

Buyer breakdown by business nature

Informative fringe programme

Trends areaInternational as well as Chinese trend areas were set up in Hall W1 and W3 to interpret international and China home textile trends for 2012. The Intangible Cultural Heritage zone in Hall W4 presented traditional home textile designs from China.

Seminars and forumsLeading trend forecasters from France, Italy, Japan and the UK led a series of trend seminars including:

• Decors and atmosphere trends 2012-2013 by Nelly Rodi, (NellyRodiTM Agency)

• Realistic and fashion forward – Elaboration of textile design process from idea to product by Gobetti Davide, (Concept Style Fashion Project Group)

• Lovely Reform Plan by Sachiko Inoue, (I.S. Planning)

• Heimtextil Trends 2011/2012 by Chris Sanderson, (The Future Laboratory)

In addition, the Trade Development Authority of Pakistan hosted a Pak-China Business Forum at the second day of the show with government representatives, trade associations and industry leaders.

International brand presentationJE Corporate Shanghai hosted a brand launching event at the trend area in Hall W1. Ten home textile brands including NK Home and Telene Casa from Italy as well as Lober from Spain launched new products.

Buyer Promotion 2011

VIP buyersVIP buyers from 10 countries and regions were invited including:• Major market players from Beijing, Shandong and Zhejiang, China• BALS Corporation from Japan (Representing chain store Franc Franc)• Laura Ashley from the UK• Loucas & Christos Constantinou Ltd from Cyprus• Sears Holdings from the US• Togas from Russia and more...

Buyer delegationsDelegation groups represented 12 countries and regions including:• A delegation of sourcing managers from Eastern, Southern and Northeastern

China formed by the China Commerce Association for General Merchandise• Home Fashion Products Association (HFPA) from the US• Project China – Europe Textile Alliance (C.E.T.A.)• Sistema Moda Italia from Italy• Taiwan Weaving Industrial Association • Thailand Textile Institute (THTI) and more...

Business match-making programme held on-site paired buyers and exhibitors with similar requirements. Westpoint from the US and Imatex from Italy successfully found new buyers by taking part in this programme.