28-8-2013 Thailand Focus Full Package final for IR web€¦ · Bangkok. 1960 1986 Manufacture of TV...

0

SAMART GROUP

August 2013

1

SAMART Corporation Plc. (SAMART)At A Glance…

1950 1950 1950 1950 ---- 1999199919991999 2000 2000 2000 2000 ---- 2007200720072007 2008 2008 2008 2008 ---- TodayTodayTodayToday

1950195019501950 Started as a radio repair shop in

Saraburi province, North of Bangkok.

1960196019601960

1986198619861986

Manufacture of TV & satellite antenna.

Provide system integration services.

1993199319931993

1996199619961996

Started handset & pager business.

SAMART was listed in SET.

SAMTEL was listed in SET.

1997199719971997 Entered Paging & GSM1800 services (divested later in 2000).

2000200020002000

2001200120012001

2003200320032003

2004200420042004

2005200520052005

Started call center business.

Awarded 32 yrs. concession to

operate air traffic service in Cambodia.

SIM was listed in SET.

Launched “i-Mobile” brand to the market.

Being bestowed the Royal Garuda by H.M. The King.

Entered security solution business.

2006200620062006 Awarded 10 yrs. contract to supply

16 MWe to subsidiary of Siam Cement Group in Cambodia.

Won 10 yrs. waste management contract at BKK airport.

2009200920092009

2011201120112011

2012201220122012

Received Type III operator license,

allows the license holder to provide the

cellular service without their own

network, by NBTC (formerly NTC).

Launched “i-Mobile 3GX” brand to

provide the cellular service (MVNO)

via TOT’s 3G network.

Awarded the Baht 24 billion total

contract value to install TOT’s 3G

cellular network.

Acquired Portal Net Company.

Group profit exceeds a billion Baht.

2

SAMART Corporation Plc. (SAMART)Current Business Structure

60%70% 100%

Listed in 1993Listed in 1993Listed in 1993Listed in 1993

1,002 mill shares (par THB 1/share)Market cap = Approx. THB 19.03 Billion

Free float = 51.01%

Remark: Market cap based on price of stocks as of 1st August 2013

NONNONNONNON----LISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSES

616 mill shares (par THB 1/share)Market cap = THB 10.23 Billion

Free float = 27.35%

ICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & Services


LISTED

Mobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile Multimedia

4,368 mill shares(par THB 0.10/share)

Market cap = THB 15.29 BillionFree float = 14.09%


LISTED

LISTED

100%100%

100%70%70%70%70%

Security solutions

TV/Satellite antenna manufacturer

Air Traffic Mgt

Power plant 23 MW

70%

Utilities & Transportations

100%

Waste Mgt @ new airport

90%

Related ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated Services Utilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & Transportations

80%

TEDA CO.,LTD.

Call centerCall centerCall centerCall centerCall centerCall centerCall centerCall center

TO BE LISTED

IN 4Q/2013

280 mill shares (Post-IPO)(par THB 1.0/share)

3

Current Share Current Share Current Share Current Share PricePricePricePrice

THB 19.00

Current PERCurrent PERCurrent PERCurrent PER 16.46x

Sector PERSector PERSector PERSector PER 27.47x

Avg. Daily Avg. Daily Avg. Daily Avg. Daily Trading Value Trading Value Trading Value Trading Value (2011)(2011)(2011)(2011)

THB 99 Million

Current Market Current Market Current Market Current Market CapCapCapCap

THB 19.0 billion

(USD 634 million)

SAMART Trading SummarySAMART Trading SummarySAMART Trading SummarySAMART Trading Summary

Note: Data as of August 1st 2013

Total Number Total Number Total Number Total Number of Sharesof Sharesof Sharesof Shares

1,001,750,910 shares

Par ValuePar ValuePar ValuePar Value THB 1.00

Market / Market / Market / Market / IndustryIndustryIndustryIndustry

SET / Technology

SectorSectorSectorSector ICT

Member of Member of Member of Member of IndexIndexIndexIndex

•FTSE SET Mid Cap Index

•SET100 Index

•SET30 High Dividend Index

Foreign

Institutions, 16%

Local Institutions

, 28%

Others, 11%Vilailuck

Family, 45%

Shareholding StructureShareholding StructureShareholding StructureShareholding Structure

SAMART Corporation Plc. (SAMART)Shareholding Structure and Trading Summary

4

Revenue Revenue Revenue Revenue ContributionContributionContributionContribution

2008A2008A2008A2008A 2009A2009A2009A2009A 2010A2010A2010A2010A 2011A2011A2011A2011A 2012A2012A2012A2012A 1H20131H20131H20131H2013

Total Revenue Total Revenue Total Revenue Total Revenue (MB.) 16,28616,28616,28616,286 17,30517,30517,30517,305 16,26616,26616,26616,266 19,96419,96419,96419,964 17,10017,10017,10017,100 10,84210,84210,84210,842

Contributed by:Contributed by:Contributed by:Contributed by:

70% 52% 50% 34% 41% 47%

18% 36% 35% 50% 45% 41%

NonNonNonNon----listed listed listed listed BusinessesBusinessesBusinessesBusinesses

12% 12% 15% 16% 14% 12%

Profit ContributionProfit ContributionProfit ContributionProfit Contribution 2008A2008A2008A2008A 2009A2009A2009A2009A 2010A2010A2010A2010A 2011A2011A2011A2011A 2012A2012A2012A2012A 1H20131H20131H20131H2013

Total ProfitTotal ProfitTotal ProfitTotal Profit (MB) 262262262262 455455455455 628628628628 836836836836 1,0711,0711,0711,071 711711711711

Contributed by:Contributed by:Contributed by:Contributed by:

26% 15% 13% 6% 9% 37%

30% 47% 46% 66% 53% 43%


44%38% 41% 28% 38% 20%

SAMART Corporation Plc. (SAMART)Group Revenue & NP Breakdown by Businesses

5

Mobile MultimediaMobile MultimediaMobile MultimediaMobile Multimedia

5

6


THB 3.50




THB 1.35 Million


THB 15.3 billion

(USD 510 million)


Note: Data as of August 1st, 2013


4,368,490,000shares



SET / Technology

SectorSectorSectorSector ICT


-

SAMART

Corp., 60%

Axiata, 24%

Others, 16%


SAMART i-Mobile Plc. (SIM)Shareholding Structure and Trading Summary

6

SAMART i-Mobile Plc. (SIM)Business Structure

7* MVNO = Mobile Virtual Network Operator = Mobile operator that does not own its own spectrum and network infrastructure.

Handset BusinessHandset BusinessHandset BusinessHandset Business Content BusinessContent BusinessContent BusinessContent Business MVNO BusinessMVNO BusinessMVNO BusinessMVNO Business

BusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness

MarketMarketMarketMarketMarketMarketMarketMarketPositionPositionPositionPositionPositionPositionPositionPosition

Design and manufacture of our owned-brand “i-Mobile” handset which distributed countrywide through our strong distribution network.

One of the leading content aggregators in Thailand. Our products and services include lifestyle information (directory), sport, horoscope and game etc. available across channels

A new cellular service provider under brand “i-Mobile 3GX”. Our cellular service runs on TOT’s 2100 network under 12-yr MVNO agreement with TOT.

• Market share ranked # 2(in term of number of handsets)

• Over 4 million unit sold per year

Leader in lifestyle, sport and horoscope contents in Thailand

• The 4th Service Provider (currently)

• Strengthen in superior data usage speed

2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues 2012 Revenues ContributionContributionContributionContributionContributionContributionContributionContribution 83% of 2012 Revenues 2% of 2012 Revenues15% of 2012 Revenues

Key StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey Strengths

• No. 1 local mobile handset brand

• Strong distribution network

(>10,000 point of sales throughout Thailand)

• Value-to-money

• Service center nationwide

• Varieties of content

• Available through various medias

• Mobile-related services available across all

cellular service providers

• Superior data speed downloaded

• Most competitive service package

• Bundle with various i-Mobile contents

• Have no network related costs

SAMART i-Mobile Plc. (SIM)Handset Business

8

HANDSETHANDSETHANDSETHANDSET

CONTENTCONTENTCONTENTCONTENT

MVNOMVNOMVNOMVNO

99

SAMART i-Mobile Plc. (SIM)

Handset Business: Favorable smart phone market in Thailand

May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13Sales Units %

1,393 1,176 1,313 1,332 1,314 1,439 1,388 1,566 1,548 1,473 1,557 1,529 1,619

25.0

75.0

29.1

70.9

31.3

68.7

33.7

66.3

33.9

66.1

33.9

66.1

35.1

64.9

37.8

62.2

39.5

60.5

43.6

56.4

44.2

55.8

44.1

55.9

45.1

54.9

% Mobile Phone Sales by Unit% Mobile Phone Sales by Unit% Mobile Phone Sales by Unit% Mobile Phone Sales by Unit

Rising popularity of smart phone sales in Thailand

May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13

Sales Units

348 342 411 448 445 487 488 591 612 643 688 675 731

7.2

6.5

4.9

3.0

19.8

49.5

8.6

8.7

7.6

4 .7

3 .7

20.5

40.0

13.2

10.8

6.33.7

3.1

19.1

27.4

22.7

6.0

9.1

4.7

3.3

17.8

21.9

33.3

7.4

8.1

5.0

3.1

18.8

18.2

36.6

7.6

10.9

4.6

3.7

18.1

17.1

33.2

10.2

16.7

4 .5

2 .8

16.2

17.0

32.3

8.3

15.5

5.4

3.5

13.4

18.6

34.1

7.2

12.0

5.63.1

12.7

19.2

37.1

7.8

10.7

4 .4

7.9

14.7

14.3

35.7

9.8

8.2

4.1

17.2

12.6

13.5

29.1

13.0

5.86.5

17.0

12.3

17.6

26.0

12.9

11.7

5.7

14.8

11.5

18.8

22.9

12.1

% Smart Phone Sales by Unit% Smart Phone Sales by Unit% Smart Phone Sales by Unit% Smart Phone Sales by Unit

70% of Smart Phone sales were priced below 10,000 Baht


Handset Business: Offer a wide ranges of i-Mobile handset & tablet

10

IQ seriesIQ seriesIQ seriesIQ series

IQ 5.1 Pro IQ 5.3 IQ X4

i-Style 6 i-Style 7.1 i-Style 7.3

(Price Range THB 6,xxx-9,xxx)


Hitz 10 Hitz 11

(Price below THB 1,000)

ZAA 7 WiFi

i-Note Wifi 3 i-Note 3

IQ 9.1

i-Style 8 ZAA 10 WiFi


Smart PhoneSmart PhoneSmart PhoneSmart Phone TabletTabletTabletTablet

Featured PhoneFeatured PhoneFeatured PhoneFeatured Phoneiiii----Style seriesStyle seriesStyle seriesStyle series

iiii----Note seriesNote seriesNote seriesNote series

1111


Handset Business: Our key strengths

High Quality of ComponentsHigh Quality of ComponentsHigh Quality of ComponentsHigh Quality of Components

CameraCameraCameraCamera Chip SetChip SetChip SetChip Set ScreenScreenScreenScreen

Variety of Products in each CategoriesVariety of Products in each CategoriesVariety of Products in each CategoriesVariety of Products in each CategoriesValue to Money (Price below 10K Baht)Value to Money (Price below 10K Baht)Value to Money (Price below 10K Baht)Value to Money (Price below 10K Baht)

Nationwide AfterNationwide AfterNationwide AfterNationwide After----Sale ServiceSale ServiceSale ServiceSale Service

IQ Series i-Style Series

IQ 5.3 IQ 9 IQ X

(To capture the difference needs of customers)

i-Style7.1 i-Style7 i-Style6

Provide 62 service centers + 79 drop points throughout the country

0

2,000

4,000

6,000

8,000

10,000

Featured Phone i-Style IQ

Price Range

Below 1,xxx

3,xxx-5,xxx

6,xxx-9,xxx

1212

Strong Strong Strong Strong ““““iiii----MobileMobileMobileMobile”””” Brand RecognitionBrand RecognitionBrand RecognitionBrand Recognition


Handset Business: Our key strengths

Nationwide Distribution ChannelNationwide Distribution ChannelNationwide Distribution ChannelNationwide Distribution Channel

More than More than More than More than 10,000 points of sales10,000 points of sales10,000 points of sales10,000 points of salesthroughout Thailandthroughout Thailandthroughout Thailandthroughout Thailand

iiii----mobile shopmobile shopmobile shopmobile shop Modern TradeModern TradeModern TradeModern Trade Specialty StoresSpecialty StoresSpecialty StoresSpecialty Stores DealersDealersDealersDealers

Partner with ADVANC (AIS)Partner with ADVANC (AIS)Partner with ADVANC (AIS)Partner with ADVANC (AIS)

Launched package between i-Mobile handset & AIS

2,772,000

3,542,408

537,036363,825

693,000

1,700,000

3,274,425

2,310,000

3,100

1,529

3,0002,900

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

2012 2013 2014 2015

-500

500

1,500

2,500

3,500

Feature Phone Smart Phone

Es timated Feature Phone Estimated Smart Phone

Average Sel l ing Price

13

Units


Handset Business: i-Mobile Handset Sales

iiii----Mobile Handset Sales in 2012 & 1H 2013EMobile Handset Sales in 2012 & 1H 2013EMobile Handset Sales in 2012 & 1H 2013EMobile Handset Sales in 2012 & 1H 2013E Estimated iEstimated iEstimated iEstimated i----Mobile Handset SalesMobile Handset SalesMobile Handset SalesMobile Handset Sales

Units

512,275

1,838 22,424

834,914

1,064,9811,027,486

615,027

340,352

172,422

631,330

381,289 384,081

2,1292,413

2,515

1,530

1,2311,193

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1Q2012 2Q2012 3Q2012 4Q2012 1Q2013 2Q2013

-1,000

0

1,000

2,000

3,000

Feature Phone Smart Phone

Es timated Feature Phone Estimated Smart Phone

Blended Average Sel l ing Price

1,029,324 1,087,405 1,007,336 955,379 893,564 1,015,411 4,079,444 4,010,000 3,465,000 3,638,250

14

UnitsUnitsUnitsUnits

iiii----Mobile Unit Sold and Average Selling Price in Each CategoriesMobile Unit Sold and Average Selling Price in Each CategoriesMobile Unit Sold and Average Selling Price in Each CategoriesMobile Unit Sold and Average Selling Price in Each Categories

57,42753,608

196,032

100,697

215,546

237,800

115,178

278,352

6,117

24,51831,396

14,463

33,14847,896

36,634

54,031

36,618

52,763

27,301

77,778

57,98559,808

52,00941,870

0

50,000

100,000

150,000

200,000

250,000

300,000

Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13

i-Note i-Style IQ Featured Phone

3,228

4,0604,0453,8223,746

3,928

3,328

3,9913,430

4,0544,152

2,980

6,0246,150

5,9765,752

5,5025,284

9509189571,159

9421,094

2,282

2,9342,2622,3982,825

2,440

Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13

i-Note i-Style IQ

Feature Phone Blended ASP

BahtBahtBahtBaht354,963354,963354,963354,963 210,597210,597210,597210,597 328,004328,004328,004328,004 364,834364,834364,834364,834 215,898215,898215,898215,898 434,679434,679434,679434,679


Handset Business: i-Mobile Handset Sales

IQIQIQIQIQIQIQIQSeriesSeriesSeriesSeriesSeriesSeriesSeriesSeries

FeatureFeatureFeatureFeatureFeatureFeatureFeatureFeaturePhonePhonePhonePhonePhonePhonePhonePhone

BlendedBlendedBlendedBlendedBlendedBlendedBlendedBlendedASPASPASPASPASPASPASPASP

iiiiiiii--------StyleStyleStyleStyleStyleStyleStyleStyle

iiiiiiii--------NoteNoteNoteNoteNoteNoteNoteNote


Mobile Device: Value to money concept

15

1616

KeyKeyKeyKeyFeaturesFeaturesFeaturesFeatures

Quad Core

Processor

• 5.0” FWVGA

• Quad-Core 1.2 GHz

• Front Cam 5 MP

• Main Cam 12 MP

• Battery 3,000 mAh

• 5” FHD IPS

• Dragon Trail Glass


• Main Cam 18 MP BSI

• Front Cam 8 MP BSI

+ Flash (Wide View)

IQ 5.3 IQ 5.3 IQ 5.3 IQ 5.3 ((((THB 5,790)THB 5,790)THB 5,790)THB 5,790) IQ X3 IQ X3 IQ X3 IQ X3 (THB (THB (THB (THB x,xxxx,xxxx,xxxx,xxx)))) IQ X2 IQ X2 IQ X2 IQ X2 (THB (THB (THB (THB x,xxxx,xxxx,xxxx,xxx))))


Handset Business: 3Q/13 Product Highlight

High Resolution Full HD Screen Front Cam + Flash

• 5” FHD IPS

• Gorilla Glass


• Main Cam 18 MP BSI

• Front Cam 8 MP BSI

SAMART i-Mobile Plc. (SIM)Content Business

17

HANDSET

CONTENT

MVNO


Content Business: One of the leader content aggregators in Thailand

HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)

18

19


Content Business: Revenue breakdown

Content Revenue Breakdown 2008 2009 2010 2011 2012

Content Revenue Content Revenue Content Revenue Content Revenue (MB) 730730730730 800800800800 899899899899 973973973973 1,0471,0471,0471,047

HoroscopeHoroscopeHoroscopeHoroscope 38.7%38.7%38.7%38.7% 42.6%42.6%42.6%42.6% 32.7%32.7%32.7%32.7% 27.3%27.3%27.3%27.3% 33.7%33.7%33.7%33.7%

Information Information Information Information ((((Travel, Lotto, NewTravel, Lotto, NewTravel, Lotto, NewTravel, Lotto, Newssss)))) 21.2%21.2%21.2%21.2% 21.4%21.4%21.4%21.4% 17.7%17.7%17.7%17.7% 23.7%23.7%23.7%23.7% 26.9%26.9%26.9%26.9%

SportSportSportSport 22.1%22.1%22.1%22.1% 17.8%17.8%17.8%17.8% 22.1%22.1%22.1%22.1% 31.8%31.8%31.8%31.8% 21.2%21.2%21.2%21.2%

GameGameGameGame 8.3%8.3%8.3%8.3% 5.5%5.5%5.5%5.5% 8.7%8.7%8.7%8.7% 7.1%7.1%7.1%7.1% 5.4%5.4%5.4%5.4%

Other Other Other Other ((((DL, VoteDL, VoteDL, VoteDL, Vote)))) 9.7%9.7%9.7%9.7% 12.8%12.8%12.8%12.8% 18.7%18.7%18.7%18.7% 10.2%10.2%10.2%10.2% 12.8%12.8%12.8%12.8%

100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0%

SAMART i-Mobile Plc. (SIM)MVNO Business

20

HANDSET

CONTENT

MVNO

● Obtained License Type 1 (MVNO) from NBTC since 2009 which allows the company to provide the cellular service without having their own network.

New MVNO ContractNew MVNO ContractNew MVNO ContractNew MVNO Contract(expected to sign in 3Q/13)

● Obtained a renewed MVNO contract with TOT which last long until 2025● Being a strategic partner obtains at least 40% of the TOT total network’s capacity● Able to resell the capacity to other players in the market under the MVNO service platform

Service LicenseService LicenseService LicenseService License


MVNO Business: The new source of recurring revenues

21

Customers / Customers / Customers / Customers / ResellerResellerResellerReseller

• StateStateStateState----owned enterpriseowned enterpriseowned enterpriseowned enterprise• Owner of 2.1/ 2.3 GHzOwner of 2.1/ 2.3 GHzOwner of 2.1/ 2.3 GHzOwner of 2.1/ 2.3 GHz• Investment in networkInvestment in networkInvestment in networkInvestment in networkinstallation & maintenanceinstallation & maintenanceinstallation & maintenanceinstallation & maintenance

• Strategic MVNOStrategic MVNOStrategic MVNOStrategic MVNO• Acquire subscribersAcquire subscribersAcquire subscribersAcquire subscribers• Marketing & AdvertisingMarketing & AdvertisingMarketing & AdvertisingMarketing & Advertising• CRMCRMCRMCRM

40% Capacity40% Capacity40% Capacity40% Capacity Provided ServicesProvided ServicesProvided ServicesProvided Services

Share 46% of Share 46% of Share 46% of Share 46% of Service FeeService FeeService FeeService Fee

Service FeeService FeeService FeeService Fee

MVNO ( Mobile Virtual Network Operator) = Provide cellular serMVNO ( Mobile Virtual Network Operator) = Provide cellular serMVNO ( Mobile Virtual Network Operator) = Provide cellular serMVNO ( Mobile Virtual Network Operator) = Provide cellular service without having our own networkvice without having our own networkvice without having our own networkvice without having our own network

22

Total Active Subscribers by All OperatorsTotal Active Subscribers by All OperatorsTotal Active Subscribers by All OperatorsTotal Active Subscribers by All Operators

9999....7777 11111111....444417171717....6666

31313131....6666

46464646....6666

73737373....3333 73737373....888870707070....2222

58585858....8888

46464646....6666

0000

20202020

40404040

60606060

80808080

100100100100

2012201220122012 1Q 20131Q 20131Q 20131Q 2013 2013F2013F2013F2013F 2014F2014F2014F2014F 2015F2015F2015F2015F

3G Subscribers3G Subscribers3G Subscribers3G Subscribers Non-3G SubscribersNon-3G SubscribersNon-3G SubscribersNon-3G Subscribers

Million Subscribers

Million Subscribers

Million Subscribers

Million Subscribers

83.083.083.083.083.083.083.083.0

83.083.083.083.0 83.083.083.083.0 83.083.083.083.0

%3G Subs.%3G Subs.%3G Subs.%3G Subs. 11%11%11%11% 13%13%13%13% 20%20%20%20% 35%35%35%35% 50%50%50%50%

83.0 85.2 87.8 90.4 93.2


MVNO Business: Big room for expansion in the future

20XX20XX20XX20XX 20XX20XX20XX20XX 20XX20XX20XX20XX

23

Bundling Bundling Bundling Bundling PackagePackagePackagePackage Lifestyle SIMLifestyle SIMLifestyle SIMLifestyle SIMStarter KitStarter KitStarter KitStarter Kit

““““Value for MoneyValue for MoneyValue for MoneyValue for Money”””” ““““Springboard of subscriber Springboard of subscriber Springboard of subscriber Springboard of subscriber acquisitionacquisitionacquisitionacquisition””””

““““Content based Content based Content based Content based serviceserviceserviceservice””””

SIMSIMSIMSIM SIMSIMSIMSIM SIM

Distributed thru.Distributed thru.Distributed thru.Distributed thru.

SportSportSportSport GossipsGossipsGossipsGossips HoroHoroHoroHoroPhonePhonePhonePhone TabletTabletTabletTablet Air CardAir CardAir CardAir Cardiiii----mobile/ mobile/ mobile/ mobile/ 3GX shop3GX shop3GX shop3GX shop

DealerDealerDealerDealer HyperHyperHyperHyper----martmartmartmart

Branded ResellerBranded ResellerBranded ResellerBranded Reseller

““““Create new benefits for Create new benefits for Create new benefits for Create new benefits for partner customer basepartner customer basepartner customer basepartner customer base””””

Our PartnersOur PartnersOur PartnersOur Partners

Bundled withBundled withBundled withBundled withEngaged with Engaged with Engaged with Engaged with content partnercontent partnercontent partnercontent partner

Engaged with core Engaged with core Engaged with core Engaged with core business of partnerbusiness of partnerbusiness of partnerbusiness of partner

Convenient storeConvenient storeConvenient storeConvenient store Book storeBook storeBook storeBook storeBundled with PartnersBundled with PartnersBundled with PartnersBundled with Partners

WholesaleWholesaleWholesaleWholesale


MVNO Business: Business plan

24

4,000 Sites4,000 Sites4,000 Sites4,000 Sites

Active : 0.3 M. SubsActive : 0.3 M. SubsActive : 0.3 M. SubsActive : 0.3 M. Subs

Active : 0.6 M. SubsActive : 0.6 M. SubsActive : 0.6 M. SubsActive : 0.6 M. SubsActiveActiveActiveActive

SubscriberSubscriberSubscriberSubscriber

NetworkNetworkNetworkNetworkStatusStatusStatusStatus

Normal ARPUNormal ARPUNormal ARPUNormal ARPU

5,400 Sites5,400 Sites5,400 Sites5,400 Sites

> 200 Baht (USD 6.5)> 200 Baht (USD 6.5)> 200 Baht (USD 6.5)> 200 Baht (USD 6.5)140 140 140 140 ---- 160 Baht (USD 4.7)160 Baht (USD 4.7)160 Baht (USD 4.7)160 Baht (USD 4.7)

SAMART i-Mobile Plc. (SIM)TOT’s‘s Strategic MVNO: Target subscribers

Expected DateExpected DateExpected DateExpected Date August 2013August 2013August 2013August 2013 December 2013December 2013December 2013December 2013 December 2014December 2014December 2014December 2014

≥≥≥≥ 10,000 Sites10,000 Sites10,000 Sites10,000 Sites

Active : 2.0 M. SubsActive : 2.0 M. SubsActive : 2.0 M. SubsActive : 2.0 M. Subs

140 140 140 140 ---- 160 Baht (USD 4.7)160 Baht (USD 4.7)160 Baht (USD 4.7)160 Baht (USD 4.7)

11,398

9,039

7,002 7,042

5,101

321 114 115 136 84 166433

15,434

8,128

2.1%

1.0%

2.4%

8.5%

1.3%1.7%

1.2%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2007 2008 2009 2010 2011 2012 1H 2013

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

Revenue Profit NPM

0

4,000

8,000

12,000

16,000

2007 2008 2009 2010 2011 2012

Domestic International Content

0.025 0.050.01

0.020.02

0.0450.06251%

65%50%

65%75%

169%

83%

0

0.02

0.04

0.06

0.08

2007 2008 2009 2010 2011 2012 1H 2013*

0%

40%

80%

120%

160%

200%

SAMART i-Mobile Plc. (SIM)Financial Highlights

ProfitabilityProfitabilityProfitabilityProfitability Revenue Breakdown by SegmentRevenue Breakdown by SegmentRevenue Breakdown by SegmentRevenue Breakdown by Segment

Dividend PayoutDividend PayoutDividend PayoutDividend Payout

Million Baht

Baht

Million Baht

25

82%

14%

4%

7%

19%

74% 78%

13%9%

11%14%

75% 72%

14%14%

83%

2%15%

* 1H 2013: interim dividend

0.88

1.36

1.20

0.98 0.99

0.71

0.35

5.25

2.69 2.863.87 3.65 3.95

16.40

452 423181 147

332 306 250

3,1162,845

1,055

2,290 2,364

3,050

2,1822,3872,352

1,814

2,481 2,402 2,403 2,546

2007 2008 2009 2010 2011 2012 1H 2013

Cash Interest-bearing Debts Equity

2007 2008 2009 2010 2011 2012 1H 2013

Short-term loan Long-term loan

SAMART i-Mobile Plc. (SIM)Capital Management

26

InterestInterestInterestInterest----bearing Debts Compositionbearing Debts Compositionbearing Debts Compositionbearing Debts Composition

Million Baht

Interest Coverage RatioInterest Coverage RatioInterest Coverage RatioInterest Coverage Ratio

Times (x)

Capital StructureCapital StructureCapital StructureCapital Structure

Million Baht

Gearing RatioGearing RatioGearing RatioGearing Ratio (D/E)

Times (x)

2,1822,1822,1822,182

3,1163,1163,1163,116 2,8452,8452,8452,8452,3522,3522,3522,352 2,3872,3872,3872,387

100%

0.9%

99.1% 99.8%

0.2%

99.6%

0.4%

99.3%

0.7%

2007 2008 2009 2010 2011

1,8141,8141,8141,814

99.3%

0.7%

2012

2007 2008 2009 2010 2011 2012

1H2013

1,0551,0551,0551,055

98.8%

1.2%

1H2013

27

ICT SolutionsICT SolutionsICT SolutionsICT Solutions

28


THB 16.60




THB 41 Million


THB 10.23 billion(USD 341 million)


Note: Data as of August 1st 2013


616,386,000shares



SET / Technology

SectorSectorSectorSector ICT*


•MSCI Small Cap Index

•SET100 Index

•SET30 High Dividend Index

Others, 17%

Local

Institutions

, 13%

SAMART

Corp, 70%


28

SAMART Telcoms Plc. (SAMTEL)Shareholding Structure and Trading Summary

*ICT = Information Communications and Technology

29

SAMART Telcoms Plc. (SAMTEL)We are the country’s largest IT contractor

Largest IT ContractorLargest IT ContractorLargest IT ContractorLargest IT Contractorin Thailandin Thailandin Thailandin Thailand

Install CCTVCCTVCCTVCCTV for Bangkok

Metropolitan Administration The largest ERP systemERP systemERP systemERP system provider in Thailand

Install, Operate and

Maintenance checkcheckcheckcheck----in counterin counterin counterin counter @

Suvarnabhumi AirportInstall 3G Network 3G Network 3G Network 3G Network for TOT

Install and Maintenance IT IT IT IT

System System System System for every organization

Set upSet upSet upSet up trunked radio networktrunked radio networktrunked radio networktrunked radio network

for CAT and Department of

Provincial Administration

Matching customers’ needs with products, include designing customized solution, and linking different subsystem

together into a whole

ClientClientClientClient

30

SupplierSupplierSupplierSupplier

Department of Land (DOL)

Bangkok Metropolitan Administration (BMA)

Telephone of Thailand (TOT)

Provincial Electricity Authority (PEA)

Airport of Thailand Pcl. (AOT)

PTT Public Company Limited (PTT)

Bangkok Bank Public Company Limited (BBL)

Central Retail Corporation Limited

Public SectorPublic SectorPublic SectorPublic SectorStateStateStateState----Owned Owned Owned Owned EnterpriseEnterpriseEnterpriseEnterprise

Private Private Private Private SectorSectorSectorSector

*Key Clients*Key Clients*Key Clients*Key Clients

*Key Suppliers*Key Suppliers*Key Suppliers*Key Suppliers

SAMART Telcoms Plc. (SAMTEL)We provides the full ranges of IT services & products

� Internet service providers to corporate and enterprises

� Point of Sale/ Electronic Fund Transfer (POS/EFT)

� Clients: Banks, Department Stores, Retailers

Network ServicesNetwork ServicesNetwork ServicesNetwork Services System IntegrationSystem IntegrationSystem IntegrationSystem Integration ICT OutsourcingICT OutsourcingICT OutsourcingICT Outsourcing IP BusinessIP BusinessIP BusinessIP Business EEEE----BusinessBusinessBusinessBusiness

� Network services & applications

– Conventional / IP Satellite

– Lease Line / DSL

– Networking

� Turnkey IT & security solutions

– Communication network

– Airport Solution

– CCTV system

� Full operational services in specific industries (build & operate business)

– Business Solutions

– ICT Maintenance service

� VOIP, ISP services � Specific biz process application services for business effectiveness

– Payment Solutions

– E-Learning

– E-Logistics

� Common Use Terminal Equipment System (CUTE)

� Owner: Authority of Thailand (AOT)

� Value: THB 2,133 million / 5 years

� Airport Information Management System (AIMS)

� Owner: Authority of Thailand (AOT)

� Value: THB 735 million / 2 years

� SchoolNet (iPSTARInternet)

� Owner: TOT Public Co., Ltd

� Value: THB 2,460 million / 5 years

DescriptionDescriptionDescriptionDescription

Examples Examples Examples Examples of Projects / of Projects / of Projects / of Projects / ServicesServicesServicesServices

Diversified Business Segments

� THB 5,057 million

� 67.2%

2012 2012 2012 2012 Revenue Revenue Revenue Revenue (% of total)(% of total)(% of total)(% of total)

� THB 825 million

� 11.0%

� THB 1,390 million

� 18.5%

� THB 109 million

� 1.4%

� THB 150 million

� 2.0%

SAMART Telcoms Plc. (SAMTEL)Project Categorized by Services

31

32

SAMART Telcoms Plc. (SAMTEL)Project Categorized by Revenue

Types of RevenueTypes of RevenueTypes of RevenueTypes of Revenue

Project Based Revenue (Turnkey)Project Based Revenue (Turnkey)Project Based Revenue (Turnkey)Project Based Revenue (Turnkey) Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)

• Sales of equipment including designation and installation

• Length of time normally less than 2 yrs

• Cash inflow depends on percentage of completion (Unequal

cash inflow in each period)

• Provide fully services (Design, Installation, Operation and Maintenance)

• Length of time normally more than 2 years

• A constant cash inflow every month

Example of Turnkey ProjectExample of Turnkey ProjectExample of Turnkey ProjectExample of Turnkey Project

• TOTTOTTOTTOT’s 3G Network Installation Phase 1, total project value of THB 10,400 million

• IT System for Ministry of JusticeMinistry of JusticeMinistry of JusticeMinistry of Justice, total project value of THB 1,131 million

• Automatic Meter Reading phase2 for PEAPEAPEAPEA, total project value of THB 1,450 million

Example of Recurring ProjectExample of Recurring ProjectExample of Recurring ProjectExample of Recurring Project

• Common Use Terminal Equipment System for AOTAOTAOTAOT, provide THB 35.7 million per month

• Enterprise Resource Planning (ERP) for PEAPEAPEAPEA, provides THB 53.3 million per month

• SchoolNet for TOTTOTTOTTOT, provides THB 38 million per month

Period 1 Period 2 Period 3 Period 4 ………………………… Period N

Period 1 Period 2 Period 3 Period 4 ………………………… Period N

33

SAMART Telcoms Plc. (SAMTEL)Leading ICT Company in Thailand

A Leader In The IndustryA Leader In The IndustryA Leader In The IndustryA Leader In The Industry

Revenue (THB million)

Key Success FactorsKey Success FactorsKey Success FactorsKey Success Factors

� Solid relationshipsSolid relationshipsSolid relationshipsSolid relationships with key clients and suppliers

– Simple approach of introducing existing clients to new products

and services and signing up new clients to existing products

– Ability to provide a one stop solution for customers from design,

implementation to after sales support

� Large on the ground presenceLarge on the ground presenceLarge on the ground presenceLarge on the ground presence with over 1,100 staff and [500]

engineers providing dedicate local support and execution

� Track record of completing projects on time and within budgetcompleting projects on time and within budgetcompleting projects on time and within budgetcompleting projects on time and within budget

– >90% of projects in the past 3 years have been completed on time

and within budget

– Any delays mainly due to external conditions such as government

delays.

– Prevent project delay by closely monitor and coordinate with

customers (progress report every 2 weeks) , and informing

customers suddenly, if delay happened.

� Track record of winning contractsrecord of winning contractsrecord of winning contractsrecord of winning contracts

– >90% of projects in the past 3 years tendered for and awarded

successfully to SAMTEL

– Able to continue winning government related contracts despite

numerous changes in the government

Geographical CoverageGeographical CoverageGeographical CoverageGeographical Coverage

� 38 teleports country wide

facilitating unrivalled nationwide unrivalled nationwide unrivalled nationwide unrivalled nationwide

implementation and maintenance implementation and maintenance implementation and maintenance implementation and maintenance

serviceserviceserviceservice

� 4 on the ground Airport Operations

Teams providing 24/7 support24/7 support24/7 support24/7 support

� Largest ERP project in SE Asia

with more than 16 Million 16 Million 16 Million 16 Million

customers and 4,000 SAP userscustomers and 4,000 SAP userscustomers and 4,000 SAP userscustomers and 4,000 SAP users

5,726 5,382

2,6473,584

10,226

3,409

7,744

9,365

1,917

4,579

1,423

8,856

4,535

1,226

4,188

SAMTEL LOXLEY AIT FORTH JTS

2010 2011 2012

34

SAMART Telcoms Plc. (SAMTEL)Key Project Highlights

BBIP (Broadband IP)BBIP (Broadband IP)BBIP (Broadband IP)BBIP (Broadband IP)

Project Owner: Project Owner: Project Owner: Project Owner: TOT Public Co, Ltd

Project Value: Project Value: Project Value: Project Value: Bt 2,452 million

Project Duration: Project Duration: Project Duration: Project Duration:

• 365 days (2009-2010)

Scope of work: Scope of work: Scope of work: Scope of work:

• Install router, network management system (NMS) and backbone

network equipment

• Expand the capacity of trunk media gateway

AIMS (Airport Information Management SystemAIMS (Airport Information Management SystemAIMS (Airport Information Management SystemAIMS (Airport Information Management System

Project Owner: Project Owner: Project Owner: Project Owner: Airport Authority of Thailand PCL (AOT) for Suvarnnabhumi International Airport


SamtelSamtelSamtelSamtel’’’’ssss PortionPortionPortionPortion: Bt 775 million

Project Duration: Project Duration: Project Duration: Project Duration: 2 years (2003 - 2005)

Scope of work: Scope of work: Scope of work: Scope of work: Install AIMS infrastructure

Installation PhaseInstallation PhaseInstallation PhaseInstallation Phase

Contract Value: Contract Value: Contract Value: Contract Value: Bt 196 million (25% of installation value)

Project Duration: Project Duration: Project Duration: Project Duration: 2 years (2010 - 2011)


• Operate and maintenance computer server and equipment

• Operate and maintenance AIMS network system

Maintenance PhaseMaintenance PhaseMaintenance PhaseMaintenance Phase

35


Automatic Meter Reading (AMR Phase 1)Automatic Meter Reading (AMR Phase 1)Automatic Meter Reading (AMR Phase 1)Automatic Meter Reading (AMR Phase 1)

Project Owner: Project Owner: Project Owner: Project Owner: Provincial Electricity Authority of Thailand (PEA)

Project Value: Project Value: Project Value: Project Value: Bt 889 million


• 5 years (2007-2012)

• 80% of revenue recognized in 2007-2008


• Install and implement 30,000 units of wireless meter system

CUTE (Common Use Terminal Equipment System)CUTE (Common Use Terminal Equipment System)CUTE (Common Use Terminal Equipment System)CUTE (Common Use Terminal Equipment System)

Project Owner: Project Owner: Project Owner: Project Owner: Airport Authority of Thailand PCL (AOT) for Suvarnnabhumi International Airport


Project Duration: Project Duration: Project Duration: Project Duration: 5 years (2009-2013)


• Shared facility that allows the airlines staff accession to check-in,

transfer and gate counter applications on a common use basis

36


SchoolNetSchoolNetSchoolNetSchoolNet Extension (Extension (Extension (Extension (iPSTARiPSTARiPSTARiPSTAR Internet)Internet)Internet)Internet) TOTTOTTOTTOT’’’’s 3G Network Installation Phase 1s 3G Network Installation Phase 1s 3G Network Installation Phase 1s 3G Network Installation Phase 1




• 60 months (Mar 2011-Feb 2016)

• 2011 estimate revenue recognition = 382 MB

• 2012 – 2016 estimate revenue recognition = 1,910 MB


• Link iPSTAR to 10,000 secondary schools nationwide

• Provide voice & internet access


Total Project Value:Total Project Value:Total Project Value:Total Project Value: Bt. 15,999.5 million

SAMTELSAMTELSAMTELSAMTEL’’’’ssss Portion: Portion: Portion: Portion: Bt 10,400 million

Project Duration: Project Duration: Project Duration: Project Duration: 1.5 yrs.

Project Details;Project Details;Project Details;Project Details;

• Provide system integration and equipment

• Install 4,772 base stations nationwide, catering 7 million users

Estimate Revenue Recognition;Estimate Revenue Recognition;Estimate Revenue Recognition;Estimate Revenue Recognition;

2011201120112011

Rev. 5,687 MBRev. 5,687 MBRev. 5,687 MBRev. 5,687 MB

Q1Q1Q1Q1----2012201220122012

Rev. 954 MBRev. 954 MBRev. 954 MBRev. 954 MB

Q4Q4Q4Q4----2012 2012 2012 2012


Q2Q2Q2Q2----2012201220122012


3G Related Potential Projects3G Related Potential Projects3G Related Potential Projects3G Related Potential Projects

3G Core3G Core3G Core3G Core 289.6 MB / Project (signed)

Network RollNetwork RollNetwork RollNetwork Roll----out Phase 2:out Phase 2:out Phase 2:out Phase 2: 31,500 MB / Project (start 4Q 2013)

• To install 9,500 sites (7,500 sites for 3G-2100 MHz & 2,000 sites for 4G-2300 MHz)

MA works for 3G RollMA works for 3G RollMA works for 3G RollMA works for 3G Roll----out Phase 1:out Phase 1:out Phase 1:out Phase 1: 520 MB / Year (start 1Q 2014)

MA works for 3G RollMA works for 3G RollMA works for 3G RollMA works for 3G Roll----out Phase 2out Phase 2out Phase 2out Phase 2 800 MB / Year (start 2017)

Q3Q3Q3Q3----2012201220122012


9M9M9M9M----2013 2013 2013 2013

Rev. 1,986 MBRev. 1,986 MBRev. 1,986 MBRev. 1,986 MB

37

Telephone of ThailandTelephone of ThailandTelephone of ThailandTelephone of Thailand

Total ValueTotal ValueTotal ValueTotal Value:::: ≥ 30,000 MB

ProjectProjectProjectProject:::: • 3G Network Expansion Phase II

The Revenue DepartmentThe Revenue DepartmentThe Revenue DepartmentThe Revenue Department


ProjectProjectProjectProject:::: • RD-Cash Received

Airport of ThailandAirport of ThailandAirport of ThailandAirport of Thailand


ProjectProjectProjectProject:::: • AIMS Network Migration

• Advance Passenger Processing • Trunk Radio

• CUTE DMK

Provincial Electricity AuthorityProvincial Electricity AuthorityProvincial Electricity AuthorityProvincial Electricity Authority


ProjectProjectProjectProject:::: •Smartgrid AMI Pattaya

•RFID Phase 2

•DRC

Royal Thai PoliceRoyal Thai PoliceRoyal Thai PoliceRoyal Thai PoliceTotal ValueTotal ValueTotal ValueTotal Value:::: ≥ 1,900 MB

ProjectProjectProjectProject:::: • RTP APCO P25 Trunk Radio

• RTP CCU

Southern Border Provinces Administration CentreSouthern Border Provinces Administration CentreSouthern Border Provinces Administration CentreSouthern Border Provinces Administration Centre

Total ValueTotal ValueTotal ValueTotal Value:::: 200 MB

ProjectProjectProjectProject:::: Network Services

ChonburiChonburiChonburiChonburi Provincial Administration OrganizationProvincial Administration OrganizationProvincial Administration OrganizationProvincial Administration Organization

Total ValueTotal ValueTotal ValueTotal Value:::: 240 MB

ProjectProjectProjectProject:::: • CCTV

•Upgrade CCTV

Metropolitan Electricity AuthorityMetropolitan Electricity AuthorityMetropolitan Electricity AuthorityMetropolitan Electricity AuthorityTotal ValueTotal ValueTotal ValueTotal Value:::: 520 MB

ProjectProjectProjectProject:::: DR Site

Projects on hand:Projects on hand:Projects on hand:Projects on hand: Backlog as of June 30, 2013 THB 8,013 millionBacklog as of June 30, 2013 THB 8,013 millionBacklog as of June 30, 2013 THB 8,013 millionBacklog as of June 30, 2013 THB 8,013 million

Potential Projects:Potential Projects:Potential Projects:Potential Projects: Value over THB 50,000 millionValue over THB 50,000 millionValue over THB 50,000 millionValue over THB 50,000 million

1H/ 2013 Project Signed:1H/ 2013 Project Signed:1H/ 2013 Project Signed:1H/ 2013 Project Signed: Value over THB 2,300 millionValue over THB 2,300 millionValue over THB 2,300 millionValue over THB 2,300 million

SAMART Telcoms Plc. (SAMTEL)

The Catalyst: Healthy backlog & robust growth potential

Ministry of InteriorMinistry of InteriorMinistry of InteriorMinistry of Interior

Total ValueTotal ValueTotal ValueTotal Value:::: ≥ 420 MB

ProjectProjectProjectProject:::: System Integration Project

CAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCCAT, NBTCMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOEMOPH, MOE

Revenue to be reachedRevenue to be reachedRevenue to be reachedRevenue to be reached

Total value of 5,500 MB

Client Telecom of Thiland Airport of Thailand Department of Land Provincial Electricity Authority

Project Name 3G Network Expansion Phase II Advance Passenger Processing E-Title Deeds Phase IISmartgrid AMI Pattaya

RFID Phase 2DRC

Project Description

To expand the additional 9,500 cellular base stations (3G-2100 MHz for 7,500

stations & 4G-2300 MHz for 2,000 stations) for coping with the intense competition in telecommunication

industry

Allows a government receiving data about travelers in advance of

their arrival into and departure out of the country

Record and store all the paper title deed into the database

system

Install and implement SamartMeter (AMI system) 116,000

units at Pattaya

Expected to Sign 4Q 2013 4Q 2013 4Q 2013 4Q 2013

Project Value ≥ THB 31,500 million ≥ THB 10,000 million THB 1,700 million ≥ THB 1,200 million

SAMTEL Portion ≥ THB 20,000 million ≥ THB 5,000 million THB 1,700 million ≥ THB 1,200 million

Duration 2 years 10 years 2 Years 3 Years

Why SAMTEL is well positioned

Experience in 3G Phase I, and strong relationship with supplier

Strong relationship with supplierExperienced in developing IT

Systems for DOLExperienced in installing AMR

project for PEA

Track Record

Value over 31,000 MB- 3G Network Installation Phase I - BBIP- SchoolNet Extension

Value over 4,500 MB- CUTE Outsource

Value 650 MB- E-Title Deeds Phase I

Value over 5,000 MB-Automatic Meter Reading (AMR) Phase I & II-Enterprise Resource Planning (ERP)

2H2013 Potential Projects : Value over 2H2013 Potential Projects : Value over 2H2013 Potential Projects : Value over 2H2013 Potential Projects : Value over THB 30,000 millionTHB 30,000 millionTHB 30,000 millionTHB 30,000 million

SAMART Telcoms Plc. (SAMTEL)Potential Project in 2H/ 2013

38

Client Telecom of Thiland Telecom of Thiland Broadcasters Provincial Electricity Authority

Project Name Fiber Optical Cable (FTTX) Submarine Cable System Digital TV Upgrade SAP Version

Project Description To install FTTX fiber optical cable supporting 2 million internet users, 3G

,and 4G

To install submarine cable linking with existing international submarine cable network.

To provide digital broadcast equipment to broadcasters

To upgrade SAP version and business process improvement

Expected to Sign 1H 2014 1H 2014 1H 2014 1H 2014

Project Value THB 31,500 million THB 5,979 million THB 13,000 million THB 3,000 million

SAMTEL Portion THB 20,000 million THB 1,500 million THB 2,500 million THB 3,000 million

Duration 3 years 2 years 3 Years 5 Years

Why SAMTEL is well positioned

Experienced in installing fiber optical cable

Experienced in installing cable system

Strong relationship with leading supplier

Experience in PEA’s existing ERP

Y2014 Potential Projects : Value over Y2014 Potential Projects : Value over Y2014 Potential Projects : Value over Y2014 Potential Projects : Value over THB 50,000 millionTHB 50,000 millionTHB 50,000 millionTHB 50,000 million

SAMART Telcoms Plc. (SAMTEL)Potential Project in Y2014

39

40

1111 ,,,,043043043043 1111 ,,,,209209209209 1111 ,,,,370370370370 2222 ,,,,013013013013 1111 ,,,,974974974974 2222 ,,,,2562562562563333 ,,,,291291291291

5555 ,,,,5805805805807777 ,,,,380380380380

1,134 1,691

4,847 3,713

8,2525,488

7,709

10,420

9,620

0

3,000

6,000

9,000

12,000

15,000

18,000

2007 2008 2009 2010 2011 2012 2013F 2014F 2015F

Recurring RevenueRecurring RevenueRecurring RevenueRecurring Revenue Project-based RevenueProject-based RevenueProject-based RevenueProject-based Revenue

2,1772,1772,1772,1772,9002,9002,9002,900

6,2176,2176,2176,217 5,7265,7265,7265,726

10,22610,22610,22610,226

7,7447,7447,7447,744

11,00011,00011,00011,000

16,00016,00016,00016,00017,00017,00017,00017,000

% Recurring % Recurring % Recurring % Recurring RevenueRevenueRevenueRevenue 48% 42% 22% 35% 19% 29% 29% 35% 43%

SchoolNetSchoolNetSchoolNetSchoolNet � � � � � � � � �

CUTECUTECUTECUTE � � � � � � � � �

PortalNetPortalNetPortalNetPortalNet � � � �

EEEE----title Deedstitle Deedstitle Deedstitle Deeds � � �

APPSAPPSAPPSAPPS � �

3G Maintenance3G Maintenance3G Maintenance3G Maintenance � �

Education NetworkEducation NetworkEducation NetworkEducation Network � �

Revenue DepartmentRevenue DepartmentRevenue DepartmentRevenue Department � �

RFIDRFIDRFIDRFID �

Million Baht

SAMART Telcoms Plc. (SAMTEL) Focus on Long Term Projects

0.70

0.30

0.66

0.400.25

0.100.10

42%

53%51%

60%51%55%55%

0.00

0.20

0.40

0.60

0.80

1.00

1.20

2007 2008 2009 2010 2011 2012 1H

2013*

0%

20%

40%

60%

SAMART Telcoms Plc. (SAMTEL) Financial Highlights

ProfitabilityProfitabilityProfitabilityProfitability Revenue Breakdown by Type of CustomerRevenue Breakdown by Type of CustomerRevenue Breakdown by Type of CustomerRevenue Breakdown by Type of Customer


Million Baht

Baht

Million Baht

0

2,000

4,000

6,000

8,000

10,000

12,000

2008 2009 2010 2011 2012

Government Corporate

96%

4%

7%

93%

15%

85%

87%

13%

41

2,177

6,217

10,226

7,744

4,487

112 111 302 402791 811

437

5,726

2,900

9.7%10.5%

4.9%5.1%

7.0%7.7%

3.8%

0

2,000

4,000

6,000

8,000

10,000

12,000

2007 2008 2009 2010 2011 2012 1H 2013

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

Revenue Profit NPM

96%

4%

Remark: Thailand had a coup d’ etat in September 2006 resulted in

the limited projects released.


6.09

5.04 5.27

7.32 7.13

8.69

6.40

1.24

2.00

0.95

1.90

2.43 2.40

0.260.39 0.28

1.09

0.09 0.010.030.03

D/E LT D/E

0

2,000

4,000

6,000

8,000

2007 2008 2009 2010 2011 2012 1H 2013


1,723

7,091

433425212100350128215

3,144

4,242

6,578

1,6841,389

2,9492,703

2,235

1,5751,815

1,274 1,356

2007 2008 2009 2010 2011 2012 1H 2013


SAMART Telcoms Plc. (SAMTEL) Capital Management

42


Million Baht


Times (x)


Million Baht

Gearing RatioGearing RatioGearing RatioGearing Ratio

Times (x)

92%

8%

97%

3%

98%

2%

99%

1% 86%

14%

2007 2008 2009 2010 2011

16%

84%

2012

2007 2008 2009 2010 2011 2012

1H2013

12%

88%

1H2013

43

NonNonNonNon----listed Businesslisted Businesslisted Businesslisted Business

44

60%70% 100%


NONNONNONNON----LISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSES

100%100%

100%70%70%70%70%

Security solutions

TV/Satellite antenna manufacturer

Air Traffic Mgt

Power plant 23 MW

70%

Utilities & Transportations

100%

Waste Mgt @ new airport

90%

Related ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated Services Utilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & Transportations

80%

TEDA CO.,LTD.

Call centerCall centerCall centerCall centerCall centerCall centerCall centerCall center

To be listed in 4Q/ 2013To be listed in 4Q/ 2013To be listed in 4Q/ 2013To be listed in 4Q/ 2013

SAMART Corporation Plc. (SAMART)Business Structure

1,002 mill shares (par THB 1/share)Market cap = Approx. THB 19.03 Billion

Free float = 51.01%

Remark: Market cap based on price of stocks as of 1st August 2013

45


Contact Center BusinessContact Center BusinessContact Center BusinessContact Center Business

At a GlanceAt a GlanceAt a GlanceAt a Glance

• Established in August 2000.

• Offer the total customer management solutions with customized services.

• Number of seat = more than 2,000 seats

• Call handled in 2012 = 26 million calls

• Service hour = 24 x 7

• Owned CC sites = 3 sites

• Outsource service center = 40 – 50 centers

46

Alliance with Global PartnerAlliance with Global PartnerAlliance with Global PartnerAlliance with Global Partner

Award & RecognitionAward & RecognitionAward & RecognitionAward & Recognition

Our ServiceOur ServiceOur ServiceOur Service

One to One Contacts Plc. (OTO)

To be listed in 4Q/2013

• Contact Center Facility Provider

• Contact Center Facility Setup

at Client Location

• Hosted Contact Center

• Cloud Contact Center

• CSR Recruiting

• CSR Outsource Management

• Customer Service Academy

• Information Provider

• Customer Care

• Order Taking

• Complaint Handling

• Technical Support/Help Desk

• Tele-sales

• Tele-survey

• Payment Reminder

• Direct Marketing Support

• Campaign Management

• Data Entry & Database Clean Up

• Telemarketing Management

1. Outsourced Contact Center Service1. Outsourced Contact Center Service1. Outsourced Contact Center Service1. Outsourced Contact Center Service

2. Turnkey Total Solutions2. Turnkey Total Solutions2. Turnkey Total Solutions2. Turnkey Total Solutions

• Solution Design & System Installation

• Software Application Development

• Project Management

• Maintenance Service

RevenuesRevenuesRevenuesRevenues

Million Baht

47

345345345345

907893

596507

890

0

400

800

1,200

2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 2013201320132013

1,1001,1001,1001,100

1H/2013

CustomersCustomersCustomersCustomers

Government Sector (70%) Private Sector (30%)

• Banks

• Insurance Firms

• Financial Firms

• Automobile

• PTT

• Microsoft

• HP/IBM

• Thai Air Asia

• Bangkok Airways

One to One Contacts Plc. (OTO)

To be listed in 4Q/2013

---- 2012 Revenues Breakdown 2012 Revenues Breakdown 2012 Revenues Breakdown 2012 Revenues Breakdown ----

Fully Outsource : 50% of total revenues

Facility Outsource : 15% of total revenues

CSR Outsource : 8% of total revenues

Turnkey : 27% of total revenues

48


Utilities & Transportations BusinessUtilities & Transportations BusinessUtilities & Transportations BusinessUtilities & Transportations Business

Non-listed BusinessesUtilities & Transportations Business Group

49

CurrentCurrentCurrentCurrentCurrentCurrentCurrentCurrentBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessOperationOperationOperationOperationOperationOperationOperationOperation

Air TrafficAir TrafficAir TrafficAir TrafficManagementManagementManagementManagement

Electricity Electricity Electricity Electricity GenerationGenerationGenerationGeneration

Power Substation Power Substation Power Substation Power Substation ContractorContractorContractorContractor

TransportationsTransportationsTransportationsTransportations----relatedrelatedrelatedrelatedContractorContractorContractorContractor

• Manage nationwide air traffic

service in Cambodia.Cambodia.Cambodia.Cambodia.

•Concession until 2033 (with

extension option).

• Manage and operate 23 MWe

power plant in Cambodia. Cambodia. Cambodia. Cambodia.

•One of the leading contractors for

power substation/ distribution &

transmission lines.

•Key Clients: Key Clients: Key Clients: Key Clients: PEA/ MEA/ EGAT

•Contractor in transportation-

related works; for example, air

traffic system, locomotive system

etc.

PotentialPotentialPotentialPotentialPotentialPotentialPotentialPotentialBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness

•Expand the air traffic and

related businesses in Laos Laos Laos Laos

and Myanmar. and Myanmar. and Myanmar. and Myanmar.

•Looking for the new opportunity

in power generation in Thailand Thailand Thailand Thailand

and Cambodia. and Cambodia. and Cambodia. and Cambodia.

•Over Baht 100 billion in budget Baht 100 billion in budget Baht 100 billion in budget Baht 100 billion in budget

for building new power

substation, distribution &

transmission lines from PEA/ from PEA/ from PEA/ from PEA/

MEA/ EGAT MEA/ EGAT MEA/ EGAT MEA/ EGAT in the next 5 years

•Benefits from the new Baht 2

trillions bills from the government

Non-listed BusinessesUtilities & Transportations: Cambodia Air Traffic Services

RevenuesRevenuesRevenuesRevenues Quarterly Flight InformationQuarterly Flight InformationQuarterly Flight InformationQuarterly Flight Information

13,93514,661 15,146

15,594

13,99514,909

16,33017,01217,01217,01217,012

18,068

12,72411,904

12,917

14,78513,963

-

5,000

10,000

15,000

20,000

Q1-

2010

Q2-

2010

Q3-

2010

Q4-

2010

Q1-

2011

Q2-

2011

Q3-

2011

Q4-

2011

Q1-

2012

Q2-

2012

Q3-

2012

Q4-

2012

1Q-

2013

2Q-

2013

Million Baht No. of flight

HighlightsHighlightsHighlightsHighlights

• Monopoly concession to manage nationwide air traffic under revenue sharing scheme (sharing 30% on over flight & 50% on landing)

• The concession duration is until year 2033 with the extendable agreement (10 years) subject to further investment.

• Tariff collection from airlines (domestic / international / over flight);

• The fully integration of ASEAN Economic Community (AEC) in 2015 widen the opportunity of SAMART Group to expand the air to expand the air to expand the air to expand the air

traffic and related businesses intraffic and related businesses intraffic and related businesses intraffic and related businesses in Laos and MyanmarLaos and MyanmarLaos and MyanmarLaos and Myanmar.

9% CAGR for the p

ast 10 years

50

ETC.ETC.ETC.ETC.

49494950504849 49 49 4752

50 49 50

0

20

40

60

Q1-

2010

Q2-

2010

Q3-

2010

Q4-

2010

Q1-

2011

Q2-

2011

Q3-

2011

Q4-

2011

Q1-

2012

Q2-

2012

Q3-

2012

Q4-

2012

Q1-

2013

Q2-

2013

RevenuesRevenuesRevenuesRevenues HighlightHighlightHighlightHighlight

• Electricity generating supply to Kampot Cement

• Min. 16 MWe contracted capacity from 2007 to 2016

• Upside potential with 23 MWe full capacity

• USD 6 million a year revenue guaranteed

• Cambodia needs huge infrastructure investment in the near future.

• Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.

Million Baht

Non-listed Businesses Utilities & Transportations: Kampot Power Plant

51

Client Profile: Client Profile: Client Profile: Client Profile: KampotKampotKampotKampot CementCementCementCement

• The largest cement producer in Cambodia

• JV between Siam Cement Group (93%) and

Khaou Chuly Group (7%), Cambodia's top construction and engineering firm

Non-listed Businesses Utilities & Transportations: SAMART U-Trans & TEDA

52

SAMART USAMART USAMART USAMART U----Trans Trans Trans Trans

Project:Project:Project:Project: Air Traffic ManagementAir Traffic ManagementAir Traffic ManagementAir Traffic Management

(Thailand Modernization CNS/ATM System)

Owner:Owner:Owner:Owner: Aeronautical Radio of ThailandAeronautical Radio of ThailandAeronautical Radio of ThailandAeronautical Radio of Thailand

Value:Value:Value:Value: 1,600 MB1,600 MB1,600 MB1,600 MB

Type:Type:Type:Type: Turnkey ProjectTurnkey ProjectTurnkey ProjectTurnkey Project

Duration:Duration:Duration:Duration: 2 years2 years2 years2 years

Status:Status:Status:Status: Tender in April 2013 and expected to know the result by early 3QTender in April 2013 and expected to know the result by early 3QTender in April 2013 and expected to know the result by early 3QTender in April 2013 and expected to know the result by early 3Q/ 2013 / 2013 / 2013 / 2013

TEDATEDATEDATEDA

High Voltage SubstationHigh Voltage SubstationHigh Voltage SubstationHigh Voltage Substation

InstallationInstallationInstallationInstallation

Design & Construction Design & Construction Design & Construction Design & Construction of Transmission & of Transmission & of Transmission & of Transmission & Distribution LinesDistribution LinesDistribution LinesDistribution Lines

Mechanical & Electrical Mechanical & Electrical Mechanical & Electrical Mechanical & Electrical

Installation Service (M&E)Installation Service (M&E)Installation Service (M&E)Installation Service (M&E)

Service OfferingService OfferingService OfferingService Offering • We have been acquired TEDA in 1H/ 2013

• TEDA has the strong track record with three main electricity authorities in Thailand; PEA/ MEA/ EGAT

• 2Q/ 2013 Backlog = 1,200 MB

• Hugh potential in this area in the next 3 –5 years

53


Related BusinessRelated BusinessRelated BusinessRelated Business

Prospect Alliance

(Facility Provider)

Non-listed BusinessesRelated Business: Samart Engineering

Interested in Digital TV Business to strengthen the sustainable Interested in Digital TV Business to strengthen the sustainable Interested in Digital TV Business to strengthen the sustainable Interested in Digital TV Business to strengthen the sustainable growth growth growth growth

* Network Provider ** Network Provider ** Network Provider ** Network Provider * Facility ProviderFacility ProviderFacility ProviderFacility Provider Service ProviderService ProviderService ProviderService Provider Application ProviderApplication ProviderApplication ProviderApplication Provider

NETWORK PROVIDERNETWORK PROVIDERNETWORK PROVIDERNETWORK PROVIDER

Community Channel

Prospect Alliance

(Service Provider)

•Installation broadcasting system both transmitter and receiver throughout the country.

•Provide channels to service providers.

Expected to sign

Revenue / year

DurationType of Service

1H 2013 500 MB 15 Yrs. Recurring

4 Categories in broadcasting and television business4 Categories in broadcasting and television business4 Categories in broadcasting and television business4 Categories in broadcasting and television business

55

Seize the opportunity in manufacturing of Digital TV Antenna & SSeize the opportunity in manufacturing of Digital TV Antenna & SSeize the opportunity in manufacturing of Digital TV Antenna & SSeize the opportunity in manufacturing of Digital TV Antenna & STB TB TB TB

Non-listed BusinessesRelated Business: Samart Engineering

Non-listed BusinessesRelated Businesses: Vision and Security System

RevenuesRevenuesRevenuesRevenues HighlightHighlightHighlightHighlight

Million Baht• Expert in providing various and different communication and security design of the integrated solution

• Solid growth over the last 3 years.

• Backlog as of Dec 2012 ≈ 400MB

CustomersCustomersCustomersCustomers

Bangkok Metropolitan Authority

Ministry of Defense

Government Center

Potential Projects Potential Projects Potential Projects Potential Projects (2013)(2013)(2013)(2013)

• Bangkok Metro Author.:

• Chonburi Province:

• Siam Square:

• Southern Province:

• CM City:

• AOT:

ValueValueValueValue> 1,000 MB1,000 MB1,000 MB1,000 MB

56

385385385385202

73

191

329

430

2008 2009 2010 2011 2012 2013

900900900900

1H20131H20131H20131H2013

0

4,000

8,000

12,000

16,000

20,000

2007 2008 2009 2010 2011 2012

Mobile Multimedia (SIM) ICT Solutions (SAMTEL) Non-listed Businesses

0.6

0.35

0.520.40

0.250.200.36

49%

56%61%61%53%

74%

61%

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

2007 2008 2009 2010 2011 2012 1H 2013

0%

20%

40%

60%

80%

SAMART Corporation Plc. (SAMART)Consolidated Performance: Strong Profit Growth

ProfitabilityProfitabilityProfitabilityProfitability Revenues Breakdown by SegmentRevenues Breakdown by SegmentRevenues Breakdown by SegmentRevenues Breakdown by Segment


Million Baht

Baht

Million Baht

57

77%

11%

12%

15%

17%

68%52%

36%

12%15%

35%

50%34%

50%

16%

19,649

16,28617,305

16,25917,100

10,842

574 261 455 623 836 1,071 711

19,964

2.9%

1.6%

2.6%

3.8%

4.2%

6.3%6.6%

-

5,000

10,000

15,000

20,000

25,000

2007 2008 2009 2010 2011 2012 1H 2013

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

Revenues Profit NPM

41%

45%

14%


5.53

4.57

5.63

6.907.24

6.65

8.13

1.18

1.481.62

1.03

1.43 1.381.25

0.34 0.31 0.23 0.160.17 0.25

0.11

D/E L-T Debt/Equity

1,090 956 960 7241,069 1,235 1,446

5,969

6,916

8,050

5,669

9,771

5,0674,677

4,967

7,7918,574

9,496

5,995

6,874

5,526

2007 2008 2009 2010 2011 2012 1H 2013


2007 2008 2009 2010 2011 2012 1H 2013


SAMART Corporation Plc. (SAMART) Group Capital Management

58


Million Baht


Times (x)


Million Baht

Gearing RatioGearing RatioGearing RatioGearing Ratio

Times (x)

5,9695,9695,9695,9696,9166,9166,9166,916

8,0508,0508,0508,050

5,6695,6695,6695,669

8,5748,5748,5748,574

71%

29%

79%

21%

90%

10%

90%

10%83%

18%

2007 2008 2009 2010 2011

2007 2008 2009 2010 2011

9, 4969, 4969, 4969, 496

83%

17%

2012

2012

1H2013

9, 7719, 7719, 7719, 771

15%

85%

1H2013

1,0431,0431,0431,043 1,2091,2091,2091,209 1,3701,3701,3701,3702,0132,0132,0132,013 1,9741,9741,9741,974 2,2562,2562,2562,256

3,2913,2913,2913,291

5,5805,5805,5805,580

7,3807,3807,3807,380

662662662662 730730730730 800800800800968968968968 1,0301,0301,0301,030

1,1611,1611,1611,161

1,5851,5851,5851,585

3,5053,5053,5053,505

7,0817,0817,0817,081

1,1351,1351,1351,1351,3101,3101,3101,310 1,3501,3501,3501,350

1,2961,2961,2961,296 1,6191,6191,6191,6191,8611,8611,8611,861

1,9921,9921,9921,992

2,1712,1712,1712,171

2,3672,3672,3672,36710101010....3333%%%%

13131313....9999%%%%

16161616....1111%%%% 15151515....3333%%%% 15151515....0000%%%% 15151515....4444%%%% 15151515....0000%%%% 15151515....2222%%%% 15151515....0000%%%%

-

5,000

10,000

15,000

20,000

2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 2013F2013F2013F2013F 2014F2014F2014F2014F 2015F2015F2015F2015F

-3.9%

0.1%

4.1%

8.1%

12.1%

16.1%

SAMTELSAMTELSAMTELSAMTEL SIMSIMSIMSIM Non-listed BusinessesNon-listed BusinessesNon-listed BusinessesNon-listed Businesses Blened NPMBlened NPMBlened NPMBlened NPM

SAMART Corporation Plc. (SAMART)Group Recurring Revenues: Supporting the sustainable growth

59

Million Baht

2,8402,8402,8402,8403,2493,2493,2493,249 3,5203,5203,5203,520

4,2774,2774,2774,277 4,6244,6244,6244,624

16,82816,82816,82816,828

NPM (%)

% Recurring to % Recurring to % Recurring to % Recurring to Total RevenuesTotal RevenuesTotal RevenuesTotal Revenues 14%14%14%14% 20%20%20%20% 20%20%20%20% 26%26%26%26% 23%23%23%23%

5,2785,2785,2785,278

6,8686,8686,8686,868

31%31%31%31%

11,25611,25611,25611,256

185185185185 87878787

579579579579338338338338

715715715715

1111,,,,771771771771

171171171171 217217217217

159159159159369369369369

139139139139

222222222222

815815815815

80808080

153153153153 242242242242203203203203

235235235235

2007 2008 2009 2010 2011 2012

SAMTELSAMTELSAMTELSAMTEL SIMSIMSIMSIM Non-listed BusinessesNon-listed BusinessesNon-listed BusinessesNon-listed Businesses

SAMART Corporation Plc. (SAMART)Net Capital Expenditure

60

Million Baht

Key InvestmentsKey InvestmentsKey InvestmentsKey Investments 2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012

SAMTELSAMTELSAMTELSAMTEL AMR I (PEA)

CUTE

Suvarnnabhumi

(AOT)

CUTE Suvarnnabhumi /

CUTE Makkasan(AOT)

School Net II (TOT) /

CUTE Chiang Mai (AOT) /

AMR (PEA)

Acquisition of Portal Net Co., Ltd

(PEA)

SIMSIMSIMSIM Content Business MVNO / Content Business


KPP (Cambodia) OTO (SSO)

1,1711,1711,1711,171

384384384384

891891891891 9499499499491,0571,0571,0571,057

2,2282,2282,2282,228

61

Group OutlookGroup OutlookGroup OutlookGroup Outlook

Group DirectionThe mission possible

•Regional leading players with industry outperforming returns

•Strong synergy among all businesses

•Creative diverted portfolio resulting in the resilient to the external forces

•Consistent revenue stream

•Sustainable development and create long-term value

Maintain healthy backlog of ICT project

Maintain revenue stream

by focusing on recurring revenue works

Transform from trading business to service based business

Leveraging MVNO &

3G + 4G opportunity to capture the business growth

Concentrate on high value /long term project

Aim to be the market leader in handset

business

62

Capture new business opportunity in utilities and transportation sectors Strengthen fundamental

by building the recurring business model

NON-LISTED

BUSINESSES

Maintain No. 1 MVNO Provider in Thailand

Unlock the hidden value by listed in the stock exchange

Towards the sustainable growth








ExpansionExpansionExpansionExpansionObjectivesObjectivesObjectivesObjectives

StrategicStrategicStrategicStrategicOptionsOptionsOptionsOptions

Low capital costLow capital costLow capital costLow capital cost

Continuing cost competitivenessContinuing cost competitivenessContinuing cost competitivenessContinuing cost competitiveness

Strong synergy with core business and consistency with SAMART moStrong synergy with core business and consistency with SAMART moStrong synergy with core business and consistency with SAMART moStrong synergy with core business and consistency with SAMART modeldeldeldel

InvestmentInvestmentInvestmentInvestmentCriteriaCriteriaCriteriaCriteria

Expand to the new business area

with high growth potential

AcquisitionsAcquisitionsAcquisitionsAcquisitions

Continually invest in sustainability businessContinually invest in sustainability businessContinually invest in sustainability businessContinually invest in sustainability business

Provide a superior capabilities return to all stakeholdersProvide a superior capabilities return to all stakeholdersProvide a superior capabilities return to all stakeholdersProvide a superior capabilities return to all stakeholders

Business Expansion StrategyTo grow business profitably


Penetrate the markets with secured technology accessand/or specialty market

Strategic Alliances (JV)Strategic Alliances (JV)Strategic Alliances (JV)Strategic Alliances (JV)

Allied with strong local and global players to sharethe competitive advantages

Allied with Business PartnersAllied with Business PartnersAllied with Business PartnersAllied with Business Partners

Etc.

This presentation contains some information from other sources, that SAMART, SIM and SAMTEL do not make any

representations regarding the use, validity, accuracy, or reliability of, or the results of the use of information, data but

not limited to, all text, and images (“the Content”) on this presentation. Some content may contain forward looking

statements, that based on management’s view upon the information currently available to us. These statement are

subject to certain risks and uncertainties that could cause the actual results materially differed from what had been

previously stated.

Disclaimer

64

Lists of Abbreviation

65

AbbreviationAbbreviationAbbreviationAbbreviation CompanyCompanyCompanyCompany / / / / OrganizationOrganizationOrganizationOrganization

AOT Airport of Thailand Public Company Limited

BMA Bangkok Mass Transit Authority

CAT CAT Telecom Public Company Limited

CM City Chiang Mai City

DOL Department of Land

EGAT Electricity Generating Authority of Thailand

IEAT Industrial Estate Authority of Thailand

MEA Metropolitan Electricity Authority

MOD Ministry of Defense

MOL Ministry of Labour

MOI Ministry of Interior

PEA Provincial Electricity Authority

SRT State Railway of Thailand

TOT TOT Public Company Limited

AbbreviationAbbreviationAbbreviationAbbreviation Technical TermTechnical TermTechnical TermTechnical Term

AIMS Airport Information Management System

AMR Automatic Meter Reading

ARPU Average Revenue Per User

CUTE Common Use Terminal Equipment System

ERP Enterprise Resource Planning

IR International Roaming

MVNO Mobile Virtual Network Operator

POS/EFT Point of Sale/ Electronic Fund Transfer

SNS Social Networking Service

VAS Value Added Service

VSAT Very Small Aperture Terminal

Company / OrganizationCompany / OrganizationCompany / OrganizationCompany / Organization Technical TermTechnical TermTechnical TermTechnical Term

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