25757594 Bussiness Plan Project on Yoga Ashyana Yoga Centre Gujrat

8/12/2019 25757594 Bussiness Plan Project on Yoga Ashyana Yoga Centre Gujrat

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Project of Entrepreneurship

Submitted to:

Mam Qurat-ul-Ain

Submitted by:

Syed Arslan Haider 070 0!"0-0#!

Shah$ad %asheed 070 0!"0-0&&

Sara Ayya$ 070 0!"0-0"7

Amna 'aeem 070 0!"0-0()

*aisal A+bar 070 0!"0-0&"

Shaf,at Man$oor 070 ""0-0

Adnan ari, 070 0!"0-0.)

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E/perience o1a 2entre

3usiness Plan

45'E%: 6eepa+ Pandey

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3usiness 'ame: Experience Yoga Centre

Address : Xyz

2ity: Mumbai

ip code: 50700

elephone: +919769001955

E-Mail: pan ey!i eepa"#gmai$%com

ou can 8isit my face boo+ pa1e-

&ttp':(()))%*aceboo"%com(page'(Experience Y,-.(607/625 9/ 2 16

ature of the 3usiness: 3er4ice an pro uct'

Preparation date of plan: 20 01 201

/
https://www.facebook.com/pages/Experience-YOGA/607362589342816https://www.facebook.com/pages/Experience-YOGA/607362589342816https://www.facebook.com/pages/Experience-YOGA/607362589342816


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able of 2ontents

ab$e o* Content'%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

Executi4e 3ummary%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

-enera$ Company e'cription%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

ro uct' an 3er4ice'%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

Mar"eting $an%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

8inancia$ $an %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%

.ppen ice'%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%


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E/ecuti8e Summary

About myself:

er'onab$e an pa''ionate Yoga eac&er e icate to '&aring t&e Yoga tra ition an $i*e'ty$e

)it& a 4ariety o* 'tu ent'% ;m recognize *or abi$ity to con uct )arm an in4iting c$a''e' t&at

*o'ter an in4igorating centering an ca$ming en4ironment% .bi$ity to empat&ize an e4e$op

re$ation'&ip' )it& peop$e o* i**erent abi$itie' an *rom 4arying bac"groun '% o''e'' tec&nica$

"no)$e ge inc$u ing acti4e .'t&anga Yoga an re'torati4e gent$e yoga% Core Competencie'

inc$u e .natomy o* Yoga < Yoga &erapeutic' < Yoga &i$o'op&y < ranayama < Me itation pper =ncome : &e upper income cu'tomer i' a 'econ ary target group% &eir emograp&icc&aracteri'tic' are t&e *o$$o)ing:

.ge': 0 60%

3ex: /0 ma$e 70 *ema$e%

8ami$y ncome: 60 000+%

Fea$t&(@i*e'ty$e ''ue': .cti4e in i4i ua$' t&o'e are *ocu'e on &ea$t&y *oo an ieting%,4er 90 o* t&e'e group' are member' o* gym'%

3ocia$ attern: Hi$$ more $i"e$y atten a$one%

CenterB' 'e$$ing point: C$o'e to )or"% &e 'e''ion $o)er' 'tre''%

ar1et Mar+et Se1ment Strate1y:

E4eryt&ing .3F Y. . Y,-. CE E oe' mu't be a apte to )or" )it&in t&e time

con'traint' o* t&e target cu'tomer% Yoga c$a''e' can be no $onger t&an 90 minute' an mu't be 'c&e u$e to *it t&e *ree timing brea" an ro$$ing $unc& 'c&e u$e' t&at exi't in t&e

o)nto)n bu'ine''e'% &e *ocu' o* t&e in'truction )i$$ a$'o &a4e to be a apte to a c$ient t&at

)i$$ be 'ee"ing maximum re$ie* *rom t&e pre''ure o* )or" an t&en returning to t&e

)or"p$ace or &ome% * .3F Y. . Y,-. CE E can create a noticeab$e i**erence in

t&e cu'tomer'B 'en'e o* )e$$ being t&en t&e cu'tomer )i$$ come to epen on in'truction a' a

e'cape uring t&e ay% &e'e "in ' o* experience' )i$$ create a tremen ou' )or o* mout&

an bring in more *ir't time 'tu ent'%

Ser8ice 3usiness Analysis:

ypica$$y yoga center' are $ocate a)ay *rom t&e cityB' commercia$(bu'ine''

center% .3F Y. . Y,-. CE E are $e'' *ocu' on 'er4ing a $arge number o* beginner'

an i' more *ocu'e on obtaining $ong term 'tu ent'% 3tu ent' are attracte to a 'peci*ic type

o* yoga an t&e reputation an '"i$$' o* .3F Y. . Y,-. Center;' $ea er%

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2ompetition and 3uyin1 Patterns:

Yoga i' a gro)ing tren % t )a' popu$ar in t&e 'e4entie' an &a' come bac" *u$$ *orce into

4ogue in t&e 21't century% Mo4ie 'tar' 'uc& a' 3&i$pa 3&et&i Ma onna Meg yan Ku$ia

obert' an 3ting are a 4ocate' o* t&e i'cip$ine%

.' t&ere i' no rea$ competitor o* .'&iyana yoga center but gym' are 'ome exten % t )i$$ be a

price $ea er o* t&e mar"et a' t&ere i' monopo$y o* yoga in -u!rat%

&e "ey to competition )it&in t&e yoga bu'ine'' i' t&e Dua$ity o* t&e in'tructor% &ere are a

number o* in'tructor' aroun a"i'tan )&o are )e$$ re'pecte an .'&iyana Yoga center )i$$

'tri4e to attract t&e'e teac&er' to it' *aci$ity% &e $ocation Dua$ity an ab'ence o* competitor

o* t&e *aci$ity are t&e rea$ a 4antage *or .'&iyana Yoga center% Gecau'e it &a' t&e be't mo't

attracti4e *aci$ity in country teac&er' )i$$ )ant to teac& &ere% .'&iyana Yoga Center )i$$*ocu' o* pre'enting .3F Y. . Y,-. CE E a' t&e per*ect p$ace to $earn yoga '"i$$'

t&at )i$$ impro4e t&e 'tu ent p&y'ica$$y an re uce t&e ai$y 'tre'' o* t&e )or" )or$ %

&i' )i$$ pro4i e t&e com*ort en4ironment *or re$axation an &e$p out t&em to get ri *rom

'tre''%

Mar+etin1 Strate1y and =mplementation Summary:

&i' Yoga Center )i$$ mar"et t&roug& t&e numerou' o)nto)n *itne'' c$ub' beauty 'a$on'

an boutiDue' by i'p$aying po'ter'% &e .'&yana Yoga Center )i$$ o**er t&e *ree entry *or

beginner'% n a ition )e )i$$ gi4e a on *m 105 106%6 Kazba ne)'paper% .$'o )e )i$$ u'e

bi$$boar ' *or a 4erti'ement%

2ompetiti8e Ed1e:

&e competiti4e a 4antage o* .'&iyana Yoga Center i' popu$arity o* yoga $ocation an t&e

Dua$ity%

Sales *orecast:

&e 'a$e' *oreca't out$ine' 'a$e' o* in'truction time a' )e$$ a' 'a$e' o* pro uct' t&roug& t&e

boutiDue $ocate in t&e *aci$ity% n'truction' are 'o$ in t&e *o$$o)ing t&ree )ay':

1% ri4ate $e''on'

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2% Eig&t )ee" cour'e'

/% rop in 'e''ion'%

&e boutiDue )i$$ 'e$$ c$ot&ing boo"' po'ter' boo"' L ' an 4i eo' mat' an ot&er

prop' *or yoga% n a ition it )i$$ 'e$$ &ea$t&y pre bott$e rin"' an &ea$t&y energy *oo in

*uture% * t&i' *aci$ity become' more o* a e'tination )e )i$$ per*orm re'earc& *or a ing a

ca*e%

,ur Yoga Center anticipate' t&at 'a$e' )i$$ be '$o) *or t&e *ir't an 'econ mont& o*

operation% .*ter t&at point 'a$e' )i$$ increa'e a' member'&ip gro)'%

&e *o$$o)ing i' t&e 'a$e' *oreca't *or t&ree year'%

3a$e' 8oreca'tYear 1 Year 2 Year /

3a$e'Yoga n'truction 152 0000 190 0000 2 0 0000GoutiDue 3a$e' 6 0000 5 0000 106 0000,t&er 0 0 0

ota$ 3a$e' 216 0000 275 0000 / 6 0000

irect Co't o* 3a$e' Year 1 Year 2 Year /Yoga n'truction 0 0 0

GoutiDue 3a$e' 20 1500 26 0000 /2 0000,t&er 0 0 03ubtota$ irect Co't o* 3a$e' 20 1500 26 0000 /2 0000

,ur bu'ine'' p$an inc$u e' comp$ete pro4i'ion' *or p$an 4'% actua$ ana$y'i' an )e )i$$ be

&o$ ing *o$$o) up meeting' e4ery mont& to i'cu'' t&e 4ariance an cour'e correction'%

Mar+etin1 Mi/

Combination o* pro uct price p$ace an promotion an ot&er acti4itie' nee e to meet

mar"et ob!ecti4e'%

Product:

Ge't Dua$ity 'er4ice' )it& be't Dua$ity yoga re$ate pro uct'%

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Gran name: N.'&iyanaO

Prices:

Comparati4e$y )i$$ be &ig& t&an ot&er *itne'' gym'%

i'count': .'&iyana yoga center )i$$ initiate a program t&at )i$$ gi4e 25 'e''ion i'count to

member' )&o 'ucce''*u$$y recruit ne) member' to .'&iyana yoga center%

Place:

&e &eart o* city N3&a manO% ear to t&e pro*e''iona$' an e4eryone ea'i$y acce'' t&e yoga

center%

Promotion:

He main$y concentrate on a 4erti'ement an ot&er promotiona$ acti4itie' *or creating t&e

&ea$t& a)arene'' a' it i' t&e ba'ic too$ o* our bu'ine'' gro)t&%

Mass Media: *m 105 *m106%6 Kazba ne)'paper cab$e%

6isplays: Gi$$boar ' po'ter'%

5ords of Mouth: He )i$$ o**er t&e *ree entry *or beginner' a$'o t&ere are re*re'&ing bott$e'

*or 4i'itor'%

S54 Analysis

Stren1ths: &ere i' no rea$ competitor our teac&er' are &ig&$y Dua$i*ie )e )or" *or

)e$*are o* 'ociety%

5ea+ness: ne) 4enture ri'" in4o$4e $o) a)arene'' o* peop$e%

4pportunities : )e &a4e &ig& gro)t& c&ance' becau'e t&ere are no rea$ competitor' o*

our bu'in ess?

hreats: n our 'ociety t&e peop$e are narro) min e 'o *ir't )e &a4e to create

a)arene'' bet)een t&e peop$e )e &a4e a t&reat about t&e ne) entrant in t&e yoga

mar"et%

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Personnel Plan

3&a&za .mna 3ara .r'$an I oing GG. &on'%J t&e *oun er' o* &e .'&iyana Yoga Center

are t&o'e )&o )ante to )or" *or )e$*are o* 'ociety% &ey )ant to con uct )or"'&op' an

teac&er training' nationa$$y an internationa$$y%

n a ition t&ey get t&e pro ucti4e 'et o* in'truction' *rom &onorab$e teac&er' $i"e Ma;m

Purat A$ .in%

.3F Y. . Y,-. CE E 'tarte )it& 6 emp$oyee an 20 'tu ent'% Hit&in t&ree year'

.3F Y. . Y,-. CE E &a a 'ta** o* 25 an o4er 1 000 'tu ent'%

&e .'&iyana Yoga CenterB' per'onne$ )i$$ be t&e *o$$o)ing:

.r'$an irector

.mna eceptioni't

3&a&za Mar"eting Manager

eac&er' I2J

3ara GoutiDue Manager

er'onne$ $anYear 1 Year 2 Year /

irector 15 000 16 000 17 000eac&er' I2J 5 000 65 000 75 000

GoutiDue manager 1/ 000 1/ 500 15 500Mar"eting Manager 1 000 15 000 16 000

eceptioni't 1/ 000 1/ 500 15 500ota$ ayro$$ 109 200 12/ 000 1/9 000

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*inancial Plan

3rea+-e8en Analysis:

Grea" e4en .na$y'i'

Mont&$y e4enue Grea" e4en 1 920

.''umption':

.4erage ercent Lariab$e Co't 9E'timate Mont&$y 8ixe Co't 1/ 1 00

Projected Profit and oss:

ro 8orma ro*it an @o''Year 1 Year 2 Year /

3a$e' 216 0000 275 0000 / 6 0000irect Co't o* 3a$e' 20 1500 26 0000 /2 0000

,t&er ro uction Expen'e' 0 0 0ota$ Co't o* 3a$e' 20 1500 26 0000 /2 0000

-ro'' Margin 195 500 2 9 0000 /1 0000-ro'' Margin 90%67 90%55 90%75

Expen'e'ayro$$ 109 2000 12/ 0000 1/9 0000

3a$e' an Mar"eting an ,t&erExpen'e' 2 0000 26 0000 2 0000

epreciation 2 000 2 000 2 000Ati$itie' / /000 / /000 / /000

n'urance 2 000 2 000 2 000ayro$$ axe' 16 / 00 1 500 20 500

,t&er 0 0 0

ota$ ,perating Expen'e' 157 6 00 175 5500 195 9500

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ro*it Ge*ore ntere't an axe' / 1700 7/ 500 11 0500EG . 0 5700 75 500 120 500

ntere't Expen'e 7 7210 7 2260 6 7100axe' ncurre 9 1/50 19 670 // 020

et ro*it 21 /150 6 /570 77 9/ 0 et ro*it(3a$e' 9% 7 16% 6 22%5/

Projected 2ash *lo@:

ro 8orma Ca'& 8$o)Year 1 Year 2 Year /

Ca'& ecei4e

Ca'& *rom ,peration'Ca'& 3a$e' 216 0000 275 0000 / 6 00003ubtota$ Ca'& *rom ,peration' 216 0000 275 0000 / 6 0000

. itiona$ Ca'& ecei4e3a$e' ax L. F3 (-3 ecei4e 0 0 0

e) Current Gorro)ing 0 0 0 e) ,t&er @iabi$itie' Iintere't *reeJ 0 0 0 e) @ong term @iabi$itie' 0 0 0

3a$e' o* ,t&er Current .''et' 0 0 03a$e' o* @ong term .''et' 0 0 0 e) n4e'tment ecei4e 0 0 03ubtota$ Ca'& ecei4e 216 0000 275 0000 / 6 0000

Expen iture' Year 1 Year 2 Year /

Expen iture' *rom ,peration'Ca'& 3pen ing 109 2000 12/ 0000 1/9 0000Gi$$ ayment' 65 900 105 /60 125 55 0

3ubtota$ 3pent on ,peration' 17 6900 22 /60 26 55 0

. itiona$ Ca'& 3pent3a$e' ax L. F3 (-3 ai ,ut 0 0 0

rincipa$ epayment o* CurrentGorro)ing 0 0 0

,t&er @iabi$itie' rincipa$ epayment 0 0 0

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@ong term @iabi$itie' rincipa$epayment 5 1600 5 1600 5 1600

urc&a'e ,t&er Current .''et' 0 0 0urc&a'e @ong term .''et' 0 0 0i4i en ' 0 0 0

3ubtota$ Ca'& 3pent 179 500 2// 9960 269 71 0

et Ca'& 8$o) /6 1500 1 00 0 76 2 60Ca'& Ga$ance 10/ 0500 1 05 0 220 / 00

Projected 3alance Sheet:

ro 8orma Ga$ance 3&eetYear 1 Year 2 Year /

.''et'

Current .''et'Ca'& 10/ 0500 1 05 0 220 / 00

n4entory 2 7500 / 5 0 /670,t&er Current .''et' 0 0 0

ota$ Current .''et' 105 000 1 7 60/0 22 7070

@ong term .''et'@ong term .''et' /0 0000 /0 0000 /0 0000.ccumu$ate epreciation 2 000 000 7 2000

ota$ @ong term .''et' 27 6000 25 2000 22 000ota$ .''et' 1// 000 172 0/0 2 7 5070

@iabi$itie' an Capita$ Year 1 Year 2 Year /

Current @iabi$itie'.ccount' ayab$e 10 / 50 5510 10 7 0Current Gorro)ing 0 0 0,t&er Current @iabi$itie' 0 0 03ubtota$ Current @iabi$itie' 10 / 50 5510 10 7 0

@ong term @iabi$itie' 7 00 69 6 00 6 5200ota$ @iabi$itie' 5 1 50 7 2/10 7 99 0

ai in Capita$ 60 0000 60 0000 60 0000

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etaine Earning' I// 1000J I11 7 50J / 5710Earning' 21 /150 6 /570 77 9/ 0

ota$ Capita$ 2150 9 5710 172 5090ota$ @iabi$itie' an Capita$ 1// 000 172 0/0 2 7 5070

et Hort& 2150 9 5710 172 5090

3usiness %atios:

Gu'ine'' ratio' *or t&e year' o* t&i' p$an are '&o)n be$o)% n u'try pro*i$e ratio' ba'e on t&e

3tan ar n u'tria$ C$a''i*ication I3 CJ co e 7997 Member'&ip 3port an ecreation C$ub are

'&o)n *or compari'on%

atio .na$y'i'Year 1 Year 2 Year / n u'tryro*i$e

3a$e' -ro)t& 0%00 27%/1 25% 2 15%20

ercent o* ota$ .''et'n4entory 2%06 2%05 1%76 %00

,t&er Current .''et' 0%00 0%00 0%00 /1% 0ota$ Current .''et' 79%/1 5% 2 90%79 0%90

@ong term .''et' 20%69 1 %5 9%21 59%10

ota$ .''et' 100%00 100%00 100%00 100%00

Current @iabi$itie' 7%76 %95 %2/ /1%60@ong term @iabi$itie' 56%10 0%/2 26%07 2 %00

ota$ @iabi$itie' 6/% 6 5%27 /0%/0 59%60 et Hort& /6%1 5 %7/ 69%70 0% 0

ercent o* 3a$e'3a$e' 100%00 100%00 100%00 100%00-ro'' Margin 90%67 90%55 90%75 0%00

3e$$ing -enera$ =. mini'trati4e Expen'e' 0% 0 7/%69 6 %2/ 72%/0

. 4erti'ing Expen'e' 2%7 2%91 2% 9 2%70ro*it Ge*ore ntere't an axe' 17%67 26%71 / %12 2%60

Main atio'Current 10%2/ 17%26 21% 5 1%2/

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Puic" 9%96 16% 5 21%0/ 0% /ota$ ebt to ota$ .''et' 6/% 6 5%27 /0%/0 59%60re tax eturn on et Hort& 6/%15 70%0/ 6 %5 2% 0re tax eturn on .''et' 22% / / %/2 %9 6%90

. itiona$ atio' Year 1 Year 2 Year / et ro*it Margin 9% 7 16% 6 22%5/ n%a

eturn on EDuity %21 9%02 5%1 n%a

.cti4ity atio'n4entory urno4er /%95 %26 %09 n%a

.ccount' ayab$e urno4er 7%// 12%17 12%17 n%aayment ay' 27 // 27 n%aota$ .''et urno4er 1%62 1%59 1% 0 n%a

ebt atio'ebt to et Hort& 1%77 0% / 0% / n%a

Current @iab% to @iab% 0%12 0%11 0%1 n%a

@iDui ity atio' et Hor"ing Capita$ 95 550 1/9 0510 21 2290 n%a

ntere't Co4erage %9 10%16 17%59 n%a

. itiona$ atio'

.''et' to 3a$e' 0%62 0%6/ 0%72 n%aCurrent ebt( ota$ .''et' 5 n%a.ci e't 9%96 16% 5 21%0/ n%a3a$e'( et Hort& % 2%91 2%01 n%a

i4i en ayout 0%00 0%00 0%00 n%a

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Appendices

Map o* .'&iyana yoga centre

Mar"et re'earc& Due'tionnaire

amp&$et'

ro uct' an t&eir price'

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Maps

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(d Map

Mar+et research ,uestionnaire Ashiyana o1a 2entre

Ma$e 8ema$e26


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ura$ Arban

Mi $e income Fig&er income

.geQQQQQQQQQQQQQQQQQQQQQQQQQQQ

8ami$y incomeQQQQQQQQQQQQQQQQQQQ

ro*e''ion QQQQQQQQQQQQQQQQQQQQQQ

1. Do you feel a need for a yoga centre in Gujrat?

aJ Ye' bJ o

2. Do you prefer yoga centre on gym for exercise?

a) Yes b) No

3. re you !ealt! conscious?

a) Yes b) No

". #!at do you prefer after exercise?

a) #ater b) fres! juice

$. Do you feel t!at for mental relaxation yoga is a most suitable exercise?

a) gree b) Neutral c) Disagree

%. Do you t!in& 1$'' fee is reasonable fee for per mont! classes?

aJ Ye' bJ o

(. #!at is t!e time period of yoga class?

aJ Fa$* &our bJ 5 min cJ 1 &our

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. #!at timings are suitable according to your opinion?

aJ 6am?7am bJ 7am? am

cJ 10am?11am J1pm?2pm

eJ pm?5pm *J6pm?7pm

*. #!at s!ould be t!e time period of yoga session?

aJ / mont&' bJ 6 mont& cJ continue t&roug&out t&e year

1'.#!at location is most suitable for opening a yoga centre?

aJ 3&a man bJ Margazar cJ 3&a o$a J - roa

11.+s t!e yoga is good exercise for a pregnant ,omen?

aJ Ye' bJ o

12.Do you t!in& yoga can !elp in curing muscle pain and fatigue?

aJ Ye' bJ o

Pamphlets

Ashiyana o1a 2entre

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. yoga centre i' no) opening in your o)n city -u!rat in 3&a man Co$ony%

&i' yoga centre con'i't' o* 2 )e$$ $ig&tene an )e$$ 4enti$ate &a$$' *or yogac$a''e'% &e en4ironment i' 'oot&ing an re*re'&ing% n .'&iyana yoga centre )e

practice t&e F. F. yoga in .nu'ara 'ty$e% H&ic& pro4i e bo y *itne'' an menta$

re$axation an in a ition it i' a$'o a cure *or mu'c$e pain%

&i' yoga centre a$'o pro4i e' pro uct' )&ic& &e$p in practicing yoga an *re'&

!uice' are a$'o a4ai$ab$e t&ere%

&e *ee i' rea'onab$e 1500 rupee'( er mont&%

. mi''ion' are open% 8ir't 100 a mi''ion' are )it&out a mi''ion *ee'% 3o !oin u' imme iate$y% 8or more etai$' p$ea'e contact u' on number+92//2 / 127%

Products and pricesYoga L 4i eo' Yoga 'trap' Yoga bric"'

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rice ': 1000 rice ': 500 rice ': 500

Yoga Goo"' Exerci'e benc& Hater bott$e

rice ': 1000 rice ': 2000 rice ': 200

Ge$$a bag' Fig& per*ormance mat Arban mat

rice ': 2000 rice ': 2000 rice ': 1500

remium Mat' remium G$an"et' 8oot )ear'

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rice ': 1000(eac& rice ': 600(eac& rice ': /00(pair

Ga$ancing ba$$' Yoga mu'ic = .u io Yoga b$a'ter' = cu'&ion'

rice ': /00 rice ': 00 rice ': 1000

25757594 Bussiness Plan Project on Yoga Ashyana Yoga Centre Gujrat

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Transcript of 25757594 Bussiness Plan Project on Yoga Ashyana Yoga Centre Gujrat