255407 Open Online Tat (1)

Transcript of 255407 Open Online Tat (1)

Monday, January 23, 2012
Today Agenda

Today Agenda .

www.tourismthailand.org www.thaitravelmart.com Mini website Mobile Applica:on

Today Agenda .


TATs Social Media & Networking

Today Agenda .



Brand Social Game Online

Today Agenda .



Brand Social Game Online TATs Online Gadget

Internet . 2010 1.96 2000 400 %

42%

Internet . 2010 1.96 2000 400 %

42%

Internet . 2010 1.96 2000 400 %

9 Digital Organization

OUTPUT

Centralized

Mul:-lingual websites in ONE domainwww.tourismthailand.org

OUTPUT

For Travel Supplier: hFp://Operator.TourismThailand.org

For Travel Supplier: hFp://Operator.TourismThailand.org

Payment Method

Tour & Package Restaurant Shop Travel Deal

Tour & Package Restaurant Shop Travel Deal

Database . .

EXAMPLETravel Deals

, .

EXAMPLETravel Deals

(Des:na:ons)

Travel Time Calculator

(Des:na:ons)


(Des:na:ons)


(Des:na:ons)


(Des:na:ons)


E-Service :

Weather Forecast Currency Converter Download E-brochure Send an E-card Download MulUmedia

E-Service :


E-Service :


E-Card / E-Brochure

User Account

Insider Tips

LA NY www.tourismthailand.org/us

www.tourismthailand.org/

sg

B2B opportuniUes Portal Site

1.2

New Features at Thaitravelmart.com include :

Major Trade Events

Dont miss out on any opportunity to increase sales at Trade Events, next door or worldwide. Trade Events provide targeted exposure to your market segment. Stay informed through Thaitravelmart.com.

PLUS many more exciting new products and services at Thaitravelmart.com including a Marketing Snapshot, Trade News, Trade Events, Itinerary, E-Brochures, and many more.

Thaitravelmart.comYour Connection to Tourism in Thailand

New Features at Thaitravelmart.com include :

E-Learning Center

Customer service is the number one driver of customer satisfaction and repeat business. Thaitravelmart.com offers comprehensive online training in tour planning that is certain to increase customer satisfaction and thus your bottom line profitability.

Thaitravelmart.comYour Connection to Tourism in Thailand

web Social Commerce

Thailand Super Deal 1 30 2554 Page views5 5 5 5 5 355,448 Unique IP5 5 5 5 5 5 46,799 5 5 5 5 5 22,045 User 5 5 5,847 Coupon Super Deal 0 5 5 5 21,791

hFp://www.mobile-marke:ng-blog.net/search/label/mobile%20marke:ngMonday, January 23, 2012
Lifestyle application iphone

Research in Motion ltd. (RIM), Apple Andriod smart phone

4G download content application

Smart Phone

65%

2G 3G

: Euromonitor USA Internet Retailing July 2010Monday, January 23, 2012
More useful feature

More useful feature Mobile Site


Application

Facebook Mission : Giving people the power to share and make the world more open and connected

Facebook Mission : Giving people the power to share and make the world more open and connected

100% Engage

Brand

Global

1. Google.com

2. Facebook.com

3. Yahoo.com

4. Youtube.com

5. Blogger.com

6. Baidu.com

7. Wikipedia.org

8. Live.com

9. TwiFer.com

10. qq.com

Source: Alexa.com May 2011

Global

1. Google.com

2. Facebook.com

3. Yahoo.com

4. Youtube.com

5. Blogger.com

6. Baidu.com

7. Wikipedia.org

8. Live.com

9. TwiFer.com

10. qq.com


Search Site

Global

1. Google.com

2. Facebook.com

3. Yahoo.com

4. Youtube.com

5. Blogger.com

6. Baidu.com

7. Wikipedia.org

8. Live.com

9. TwiFer.com

10. qq.com


Search Site

Social Media Site

Global

1. Google.com

2. Facebook.com

3. Yahoo.com

4. Youtube.com

5. Blogger.com

6. Baidu.com

7. Wikipedia.org

8. Live.com

9. TwiFer.com

10. qq.com


Search Site

Social Media Site

Portal Site

Global

1. Google.com

2. Facebook.com

3. Yahoo.com

4. Youtube.com

5. Blogger.com

6. Baidu.com

7. Wikipedia.org

8. Live.com

9. TwiFer.com

10. qq.com


Search Site

Social Media Site

Portal Site

50% +

- TATs E-Ci:zens Support - Align with TATs PR Inter & Domes:c Campaign

- Segmenta:on & Niche Marke:ng

- Fresh Content, Quick Response and 24/7 management

- Sukjai Characters: Feel Like Friend

- Bring On-Oine Ac:vi:es

- Crea:ve & Innova:ve Ac:vi:es on Facebook plaform







Social Media

review

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World most popular and largest travel community , with more than 32 million unique monthly visitors, more

than 35 million trusted reviews and opinions

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Travel Suppliers : Must Have

Travel Review Site 1 www.TripAdvisor.com/Owners

www.tripadvisor.com/businesslistings

70% TripAdvisor

70% TripAdvisor

1 2 Leisure / Business

70% TripAdvisor

online

(Game Mechanic) ,

(Game Mechanic) ,

. www.TourismThailand.org

Download www.tourismthailand.org/thailand360

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CompeUUve Era

PR & Marke:ng

CompeUUve Era

VS Social Media

PR & Marke:ng

CompeUUve Era

VS Social Media

Offline Marketing Online

Salesman 21

AGGRESSIVE AND COMPETITIVE

AGGRESSIVE AND COMPETITIVE

Source: http://www.designsbyjonathan.com

- - - Case study - - (Photo, VDO, Review)-

E-mail :[email protected]

Download presentation at www.tourismthailand.org/Phitsanulok

/ Thapaneek

@ Thapanee

E-mail :[email protected]

Download presentation at www.tourismthailand.org/Phitsanulok

255407 Open Online Tat (1)

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Transcript of 255407 Open Online Tat (1)