Olympic games 2012

The 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad or "London 2012 Olympic Games", are scheduled to take place in London, England, United Kingdom from 27 July to 12 August 2012. London will become the first city to officially host the modern Olympic Games three times,having previously done so in 1908 and in 1948.The Olympics prompted a redevelopment of many of the areas of London in which the games are to be held – particularly themed towards sustainability.

While the budgetary considerations have generated some criticism, the Games will make use of many venues which were already in place before the bid, including Wembley Stadium, Wembley Arena, Wimbledon All England Club, Lord's Cricket Ground, The O2 Arena, Earls Court Exhibition Centre, Weymouth and Portland National Sailing Academy, and the Excel Centre. By the bid submission deadline of 15 July 2003, nine cities had submitted bids to host the 2012 Olympics.

• The 2012 Olympic and Paralympic Games will use a mixture of new venues, existing and historic facilities, and temporary facilities, some of them in well-known locations such as Hyde Park and Horse Guards Parade. Some of the new facilities will be reused in their Olympic form, while others, will be resized or relocated.

• The majority of venues have been divided into three zones within Greater London: the Olympic Zone, the River Zone and the Central Zone. In addition to these are those venues that, by necessity, are outside the boundaries of Greater London, such as the Weymouth and Portland National Sailing Academy on the Isle of Portland in Dorset which will host the sailing events, some 125 miles (200 km) southwest of the Olympic Park. The football tournament will be staged at several grounds around the UK. Work began on the Park in December 2006 when a sports hall in Eton Manor was pulled down.The athletes' village in Portland was completed in September 2011.

Venues

•By 19 November 2004, all five candidate cities had submitted their candidate file to the International Olympic Committee.On 6 June 2005, the International Olympic Committee released its evaluation reports for the five candidate cities. Although these reports did not contain any scores or rankings, the evaluation report for Paris was considered the most positive, now followed closely by London which had narrowed down most of the gap observed by the initial evaluation in 2004 regarding Paris. Also New York and Madrid obtained very positive evaluation reports.

These cities were Havana, Istanbul,Leipzig, London, Madrid, Moscow, New York City, Paris and Rio de Janeiro.On 18 May 2004, the International Olympic Committee (IOC), as a result of a scored technical evaluation, reduced the number of cities to five: London, Madrid, Moscow, New York, and Paris.

PartnersTo help fund the cost of staging the games the London Olympic organisers have agreed partnership deals with major companies. The companies have signed up into four categories; worldwide, tier one, tier two and tier three.

Worldwide partners:AcerAtosCoca ColaDow Chemical CompanyGeneral ElectricMcDonald'sOmega SAPanasonicProcter & GambleSamsungVISA

As of 9 September 2011, 44 companies have signed up for domestic sponsorship roles.

Domestic Tier One Partners:AdidasBMWBPBritish AirwaysBritish TelecomEDF EnergyLloyds TSB

Domestic Tier Two Supporters:AdeccoArcelorMittalCadburyCiscoDeloitteThomas Cook GroupUnited Parcel Service

Domestic tier three providers and suppliers:AggrekoAirwave SolutionsAtkinsBoston Consulting GroupCBS OutdoorMcCannTrebor

Eurostar

Freshfields Bruckhaus Deringer LLPG4SGlaxoSmithKlineGymnovaHeathrow AirportHeineken UKHoliday InnJohn LewisWestfield GroupWorldgroupCrystal CG

Mondo[disambiguation

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LogoThere have been two London 2012 logos: one for the bidding process created by Kino Design and a second as the brand for the Games themselves. The former is a ribbon with blue, yellow, black, green, and red stripes winding through the text "LONDON 2012," making the shape of the River Thames in East London. The latter, designed by Wolff Olins, was unveiled on 4 June 2007 and cost £400,000. This new logo is a representation of the number 2012, with the Olympic Rings embedded within the zero. The Paralympics logo (far left) and the different official colour combinations for the Wolff Olins main logo designThis will be the first time that the same essential logo is to be used for both the Olympic and Paralympic games. The standard colours are green, magenta, orange and blue; however the logo has incorporated a variety of colours, including the Union Flag to promote the handover ceremony.The flexibility of the logo has also enabled sponsors to incorporate their corporate colours into a personalised version, such as LIoyds TSB, British Airways, and Adidas.London 2012 has stated that the new logo is aimed at reaching young people. Sebastian Coe stated that it builds upon everything that the organising committee has said "about reaching out and engaging young people, which is where our challenge is over the next five years." One observer, a managing director of an advertising agency, noted that the logo bore a strong resemblance to the logo for the 1974–1982 children's television programme Tiswas, commenting that appealing to young people is difficult, and that they will see right through attempts to patronise them.

In February 2011, Iran complained that the logo appeared to spell out the word "Zion" and threatened to boycott the Olympics.Iran submitted its complaint to the International Olympic Committee, describing the logo as "racist", asking that it be withdrawn and the designers be "confronted". The IOC "quietly" rejected the demands, and Iran announced it would not boycott the Games.A segment of animated footage released at the same time as the logo was reported to trigger seizures in a small number of people with photosensitive epilepsy. The charity Epilepsy Action received telephone calls from people who had had seizures after watching the sequence on TV. In response, a short segment was removed from the London 2012 website.Ken Livingstone, then London Mayor, said that the company who designed the film should not be paid for what he called a "catastrophic mistake."

A blogger at the BBC said that "London 2012's new logo has got the country talking [although] not in the manner the organisers would have hoped." One employee at a design firm described it as "well thought out" and anticipated it would "become a source of pride for London and the Games."In October 2008, it was reported that clothing branded with the logo accounted for 20% of sales at Adidas' flagship Oxford Street store, despite occupying just 5% of floor space.

Early public reaction to the logo, as measured by a poll on the BBC website, was largely negative: more than 80% of votes gave the logo the lowest possible rating.Several newspapers have run their own logo competitions, displaying alternative submissions from their readers. The Sun displayed a design by a macaque monkey.It was suggested that the logo resembles the cartoon character Lisa Simpson performing fellantio and others have complained that it looks like a distorted Swastika.

MascotsThe official mascots for the 2012 Summer Olympic and Paralympic Games were unveiled on 19 May 2010; this marks the second time (after Vancouver) that both Olympic and Paralympic mascots were unveiled at the same time. Wenlock and Mandeville are animations depicting two drops of steel from a steelworks in Bolton.They are named Wenlock, after the Shropshire town of Much Wenlock, which held a forerunner of the current Olympic Games, and Mandeville, after Stoke Mandeville, a village in Buckinghamshire where a forerunner to the Paralympic Games were first held.

The writer Michael Morpurgo wrote the story concept to the mascots, and an animation was produced; it is intended that this will form part of an ongoing series concerning the mascots in the run-up to the Games in 2012. Two stories have been created about the mascots: Out Of A Rainbow, the story of how Wenlock and Mandeville came to be, and Adventures On A Rainbow, which features the children from Out Of A Rainbow meeting the mascots and trying out many different Olympic and Paralympic sports.

SportsThe 2012 Summer Olympic programme features 26 sports and a total of 39 disciplines. The 2012 Paralympic Games programme has 20 sports and 21 disciplines. London's bid featured 28 sports, in line with other recent Summer Olympics, but the IOC voted to drop baseball and softball from the 2012 Games two days after it selected London as the host city. The IOC reinforced its decision to drop both sports during the 2006 Winter Olympics after they lost votes for reconsideration and were scheduled for the last time at Beijing in 2008. Following the decision to drop the two sports, the IOC held a vote on whether or not to replace them. The sports considered were karate, squash, golf, roller sports, and rugby sevens.

Karate and squash were the two final nominees, but neither received enough votes to reach the required two-thirds majority. The IOC has given the approval for the addition of golf and rugby sevens for the 2016 games.The International Olympic Committee executive board met on 13 August 2009 and approved the addition of women's boxing to the programme. The International Boxing Federation has proposed that 40 athletes compete in five different weight classes.

Murad Qureshi, a member of the London Assembly, is pushing for a Twenty20 cricket showcase tournament to be included in London. Twenty 20 cricket did originally bid for inclusion in 2012, but was not one of the finalist sports.Netball is being drafted as a possible demonstration sport at the 2012 games. This idea was backed by then British prime minister Gordon Brown, suggesting that it would encourage more girls and young women to play sports. The IOC eliminated demonstration sports following the 1992 Summer Olympics.

However, special tournaments have been run for non-Olympic sports during the games, such as the Wushu tournament at the 2008 Summer Olympics. There has been speculation that the London Sevens tournament held at Twickenham as part of the IRB Sevens World Series could be put back to coincide with the Olympics.Following the awarding of the 2012 Olympic Games to London, the government announced that special dispensation would be granted to allow the various shooting events to go ahead, as had been the case previously for the 2002 Commonwealth Games.

MedalsIn December 2010, it was announced that the Royal Mint would produce the medals for the Olympic and Paralympic Games. The Royal Mint expected to produce around 4,700 medals for the games. The medals are 7mm thick and weigh between 375-400g. They are designed by David Watkins. Each medal will have the sport and the discipline engraved on the rim. Like the last few Olympic medal designs the front will once again have Greek goddess of victory, Nike, stepping from Parthenon.

The reverse side has the Games logo, and a ribbon depicting the River Thames with a grid symbolising pulling together and radiating energy. The medals will have a purple ribbon attached to them which symbolises Royalty and protocol. The Princess Royal unveiled the design of the Olympic medals. In a poll by the Telegraph just 66% of the people who voted liked the design. Designer David Watkins said "I knew it was a take it and love it design. If not – sorry. There was no plan B."

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